If I ask you, what services will be involved in the whole trading chain of e-commerce? “Logistics”, “collection”, “advertising”, these basic services, you are sure to open your mouth. Even under the general trend of compliance and branding, “trademark registration” and “intellectual property” can also be mentioned. But if you mention “product quality inspection” and “product certification”, you may not know much about it.
In fact, to return to the essence of business, quality products are the prerequisite for everything. Cross-border e-commerce is no exception.
E-commerce platform: Products with certification are better sold
When Chinese goods are exported overseas through cross-border e-commerce, they must not only facilitate the operation of cross-border trading chains through logistics, payment and other services, but also follow the access rules and compliance requirements of target markets and ensure the safety of products to ensure that products will not be recalled or stranded at customs.
In fact, even for the same category of products, countries have different access rules and compliance requirements. For e-commerce sellers, the compliance requirements of the destination country are only the first pass into the target market.
Of course, in addition to the target market policies and the hard rules of the platform, consumers will also care about the product qualification certification and the test standard that the product meets when they buy products on the e-commerce platform, especially the products related to mother and baby products or related products that have direct contact with human body. Therefore, the more endorsements sellers have, the stronger the sense of trust consumers have when making purchase decisions.
Seller: Pre-sale quality control：
The market, platform and even consumers have their own standards and requirements for product quality. For sellers, high-quality products are also the key to win in the fierce market competition.
Different channels: product testing demand：
Due to different development stages, target markets, categories and scales, cross-border e-commerce sellers have different demands for product quality inspection, testing and certification services.
For e-commerce platforms with proprietary business:
Some e-commerce platforms not only provide sales channels for sellers, but also take goods from suppliers and sell them on the platform with labels, which is often referred to as “self-operation”. Conduct some inspection, test and audit for the suppliers of products on the e-commerce platform with its own business. Ensure the quality of the platform’s own products and brand credibility.
How to select good products for cross-border e-commerce platforms?
ShopShipShake said 7 out of 10 is selection and 3 out of 10 is operation. How to do a good job in product selection is the priority among priorities for many brand owners to take a good brand to the sea. The selection process should be supported by detailed market research and data analysis rather than individual subjective judgment. So, how to make a good selection?
1. Do in-depth research on market demands and trends around you
There are 233 countries and regions in the world, including 197 countries and 36 regions. Each country and region has different cultural customs, living habits, shopping requirements, aesthetics, language expression and so on. The first thing we should do is to do a detailed research and analysis of the target market. Through research and analysis, we can basically determine the direction and preferences of the market, understand the real needs of consumers, and achieve “stable” selection, in order to greatly reduce the risk of going to sea.
2. Relevant to product itself
The product itself quality is good, the quality is qualified has the guarantee, can obtain the consumer’s good opinion easily. Among similar products, the quality of various products is uneven. The key to how to stand out and avoid selective elimination is to improve product quality and “please” consumers.
3. Products should adapt to cross-border logistics and transportation
Different from domestic transportation, cross-border e-commerce logistics takes a long time and costs a lot. In the process of transportation, customs detention, product loss, product damage and so on are easy to occur. Due to different logistics transportation cycle is different, some 3.4 days, some may need a month or more before delivery. Therefore, the selection of products to consider the size of the product, shelf life, the degree of extrusion resistance, temperature changes around, packaging logistics costs and other factors.
Tips on e-commerce selection: Keywords search options; Different market selection; Data observation and selection; Customer reviews selections.