Starting a Business During a Pandemic? What to Consider First

Types of businesses that are thriving during COVID-19

 Here are some types of businesses that are seeing a strong demand during the coronavirus pandemic:

  • Cleaning services. Many people and businesses are turning to professional cleaning services that can safely and effectively sanitize homes, offices, and restaurants.
  • Delivery services. With many staying home and avoiding nonessential outings, people are increasingly relying on delivery. Retail delivery, as well as food, grocery, and meal prep delivery, are seeing particularly strong demand.
  • Fitness equipment and online fitness classes. Most gyms and fitness studios have limited in-person capacities right now, so consumers are turning to fitness equipment companies and virtual classes to stay fit without leaving the house.
  • Landscaping/yard care companies. Rather than going out or on vacation, people are spending more time at home with family or hosting smaller outdoor get-togethers. As a result, landscaping and yard care companies are seeing even more business than usual.
  • Mask makers. With mask-wearing becoming a requirement in certain settings, several companies have cropped up or successfully pivoted their operations to create high-quality, aesthetically pleasing masks.
  • Telehealth services. People have been wary of visiting doctor’s offices, where they could more easily contract coronavirus. As a result, telehealth services have become increasingly popular.

Tips for starting a business during a pandemic

If you’re considering entrepreneurship right now, here are a few things to keep in mind:

Think about what consumers need right now

Consumer habits have significantly shifted amid the pandemic, so consider how your offerings fit into your customers’ current lifestyle. For example, pet adoptions soared by 700% since last year, as people sought pet companionship while they’re spending more time at home.

A key challenge during COVID has been striking a balance between having empathy for the things that are happening in the world, while at the same time not taking the foot off the gas, when you’re launching a company you don’t have the luxury of time for any outside distractions, but during that time, the whole outside world was a distraction.

Develop a good digital marketing strategy

A strong digital marketing strategy can help bolster your new business through uncertain times. Transparent communication and staying true to your brand online are two key ways to build customer loyalty in the pandemic and beyond.

We’ve been primarily turning to digital advertising and customer referrals as our main sources of traffic. We have also done a few socially distant outdoor events, such as renting an ice cream truck and giving out free ice cream.

Connect with consumers on social media

Social media is a great way to bring in new customers and share updates with current ones. Of course, you want to promote your business and any (virtual) events you’re having, but you shouldn’t just sell, sell, sell. Use your social accounts to genuinely engage with your customers and get them excited about your brand.

Create a long-term, recession-proof business plan

The business landscape looks very different now than it did a few months ago, and it could very well change again. Developing a long-term, recession-proof business plan with good financial planning in place will help ensure your startup can weather any storm.

Be flexible and stay positive

Adaptability is the key to success for any entrepreneur and their business. Have a plan, but be flexible in the face of change.

Above all else, stay positive. While launching a startup right now has its unique challenges, it’s far from impossible.

Most importantly, do not be afraid to ask for help. You may be surprised at how many people reach out a helping hand when you just ask.”