HOW TO THANK YOUR CUSTOMERS——44 “Thank You For Your Order” Message Templates

Showing sincere appreciation is one of the easiest ways to build a closer relationship with your customers as they move through your customer journey map. It’s simple, but remarkably few companies ever take the time to genuinely show customer appreciation.

When it comes to standing out against entrenched competitors, it’s critical for ecommerce businesses to find their moments of opportunity. It’s rarely practical to compete on price or efficiency. However, new and growing stores do have a set of differentiators worth investing in: product, brand, and customer service.

Companies that focus on creating meaningful customer experiences can choose to compete on loyalty and word of mouth, beat the behemoths, and carve out their own place in the market.

In this pursuit, thanking customers for their purchase goes a long way. In fact, 68% of businesses have lost a customer because they feel a company is indifferent to them, and nearly half of US consumers say customer appreciation is an indispensable part of providing excellent care.

Being purposeful and personal when thanking your customers can help showcase the human aspect of your brand, create connections, increase customer lifetime value, and increase customer retention.

This guide will explain why you need to show customer appreciation, provide you with 44 “thank you for your message” templates, and give you more general advice on thanking your customers.

44 “thank you for your order” message templates

Now that you have an idea of what a good business thank you looks like, let’s check out some templates you can use to say “Thank you for your order.”

You can copy and paste these customizable templates into an email or purchase note and send them to customers after they’ve made a purchase.

  1. Thank you so much for your order! We really appreciate it. Enjoy 10% off your next purchase with this coupon code: THANKYOU10.
  2. Thank you for shopping with us. If you want 15% off your next order, leave a review on our website.
  3. Thank you, [first name]. We’ve received your order, and it’s really lovely. We’ll send you an email when it ships.
  4. Thanks for your support! We think you’re pretty awesome. As a token of our gratitude, below is a reward you can use during your next visit. Enjoy!
  5. Happy [day of week]! This is not a marketing email, just a quick thank you note for your purchase. 
  6. Hi, [customer name]. Thank you for your recent purchase. We are honored to gain you as a customer and hope to serve you for a long time.
  7. Hey, [customer name], just want to drop a quick note to express our genuine gratitude. Your purchase allows us at [company name] to continue to do what we love and provide you with quality products. 
  8. Welcome to the family, [first name]. We at [company name] love big families, so here’s a small thank you for your purchase. 
  9. Hi, [customer name]. Thanks for your recent purchase. We hope you’re loving your new [product name]. If you haven’t started using it yet, check out the following tips below.
  10. Hi, [first name]. We got your order! We’ll let you know when it ships and is headed your way.
  11. Thank you for your purchase and for joining our mailing list. We look forward to having you be one of the first to find out about the exclusive deals, new arrivals, and big events coming up. 
  12. Thanks so much for your recent purchase. We appreciate you and hope you enjoy your new items. Here’s a 10% discount on your next purchase, our way of saying thanks!
  13. Thank you, [customer name]! We got your order and it’s quite gorgeous. We’ll send you an email when it ships!
  14. We’re honored that when it comes to style, you think of us. There are a lot of choices out there, but you singled us out, and that means a lot. We just want to express how much we appreciate your business.
  15. Your business means a lot, so here’s a gift to show you how much we appreciate you. Get $20 off your next purchase with code 20THANKYOU.
  16. A great big thank you for shopping with [company name]. We love our customers dearly, and hearing your feedback is so helpful to us. If you have a few minutes to answer a quick survey, we’d be very grateful.
  17. Thank you for shopping with us during this busy [special occasion] season. You have a lot of choices, and we appreciate that you chose us. 
  18. Thank you for your order and for supporting our small business! If you want to track your delivery, use the tracking number provided.
  19. Thank you for supporting my online store! Purchases both big and small help us keep our dream of providing the best quality products to our customers.
  20. Dear [customer name]. You made our day, thank you for choosing us for your [product type] needs. If you have any questions, please don’t hesitate to get in contact with us.
  21. Hi, [customer name]. Thank you for your recent purchase. We are so happy to serve customers like you.
  22. Hi, [customer name]. Thank you for shopping with us. Want early access to our best deals? Sign up for our newsletter (if you haven’t already!)
  23. It’s important for us to make sure our customers feel appreciated and valued. We want to make sure you’re happy. Please don’t hesitate to contact us with any concerns.
  24. Thank you for your support. We appreciate you!
  25. Thank you for your purchase. We love having customers like you, and your support means everything to us.  
  26. Thank you for your order. We hope to see you again soon! Please follow this link to choose two free gifts—on us!
  27. Thanks for choosing us again! We appreciate your repeat purchases. Here’s a little extra gift for you. 
  28. Thanks, [customer]! We just received your order and we’ll get started right away. 
  29. Thanks for your order! We’re working hard to get it shipped to you. We hope to see you again in the future. 
  30. Thank you for choosing us! We’re dedicated to giving you the best products possible. If you have any questions, feel free to get in touch.
  31. Thank you for shopping with us. We’ve successfully processed your payment. You can access your order information through the link below. 
  32. Thanks a million for your purchase! 
  33. Hi, it’s [your name and title]! Thank you for purchasing [product]. It really means a lot to us at [company name].
  34. [Customer name], we’ve received your order and all systems are go. When your order ships, we’ll send you another email with your tracking info.
  35. Thank you for your purchase! To get access to all our amazing deals and discounts, subscribe to our completely free customer loyalty program here.
  36. Thanks for your order. Enjoy this free gift!
  37. Thank you for joining the [company name] family! We value our customers and want to ensure that your experience is amazing. If you could fill out this survey, we can make sure you get only the best.
  38. You made our day, [customer name], now we’re making yours. We’ve added 50 bonus points to your account.
  39. [Customer name], thank you for your continuous support. Please enjoy this gift as a token of our appreciation. 
  40. You’re our hero! Thank you for choosing [company name]. We hope you enjoy your [product name].
  41. Your purchase has just helped a small business. Thank you for your support. We can’t wait for you to try your [product] and tell us what you think.
  42. We can’t say thanks enough for your support, but we’d like to try. Here’s a 15%-off coupon for your next purchase. 
  43. Thank you for your purchase. We have the feeling this is the beginning of a beautiful friendship! So that we can get to know each other a little better, we’re offering you $10 off an order of $50 or more!
  44. Dang, you’re smart. Not only did you get a [product], but you got it from [company name]. We’ll package and ship it to you shortly!

Don’t just copy these message templates—customize them to your liking and brand voice and you’ll be amazed at how far they can go in helping create a loyal customer for life.

Types of thank you messages

While creative planning and smart decision-making set the stage for delight, at the end of the day, you still need a few simple ideas to act on. A great thank you message not only shows you care about your customers, but can also encourage customers to share their experience with family and friends.

If you’re in need of a little inspiration, here are six ways you can show your thanks and move one step closer to a loyal and satisfied customer.

We’ll also share a few examples of businesses that go the extra mile for their customers and the keys to write a thank you note.

We’ll also share a few examples of businesses that go the extra mile for their customers and the keys to write a thank you note.

1. Handwritten thank you notes

This is a tried-and-true way to thank your customers. Writing a personalized thank you note shows that there’s a human involved behind the scenes and behind the screen.

Thank you notes are effective because they’re a bit of a lost art. Think about the last time you actually sent a handwritten letter instead of quickly firing off an email or a Facebook message. Those mediums allow for incredible efficiency, but a handwritten card goes beyond the ephemeral nature of our digital inboxes and creates something tangible and meaningful.

Remember these five steps when writing the perfect thank you note:

A brand that describes itself as “a business built on love,” John’s Crazy Socks knows a thing or two about making a connection. Customers almost always receive a personalized, handwritten note inside their sock order.

While sending a handwritten note in every order might not be scalable, you can always set a monthly goal for yourself or for your team. Brandon Eley, founder of 2BigFeet, explains how he ensures he contacts as many customers as possible: “It’s my goal to send 1,000 cards every year, which works out to just four cards every weekday.”

Involving your entire team helps create a culture of gratitude for your customers.

You might also send out thank you cards after replying to a customer, a special order, or a holiday. It doesn’t just have to be a card inside the order.

If you’d like to streamline this process a bit, you can use a service like Postable to send out thank you notes on your behalf.

For one-off notes, or if you’d like to invest a bit further in this idea, there are a number of online options for sourcing quality cards that will brighten up your customers’ mailboxes, including Lovepop, Galison, E. Frances, Burro, and Paper Luxe.

2. Package inserts

Adding something small to an order that’s heading out the door is a great way to say thank you and it only takes a few minutes. You’ve already paid for the shipping and the box, so this is one of the most cost-effective ways to give customers a little extra delight.

Packaging inserts are all about exceeding customer expectations. Unboxing is an experience in itself, and customers look forward to the moment they get to hold their new product in their hands. They are primed to be “delighted” with just a little extra effort. It’s also an opportunity to add value to the order through beautiful how-to manuals, and a chance for upsells.

Below are a few standout examples from stores that understand the value of delivering a small surprise.

The Frank Body brand is bold, to the point, and all about beautiful bodies. It includes a package insert with its body scrub orders that reinforces the brand, offers a simple how to, and encourages customers to stay in touch through social media.

Package inserts can be as targeted or as catch all as you like. Just make sure you keep a stack next to your order packers and toss one in each box. Need to stock up on package inserts? Check out these providers for high-quality stickers, business cards, and flyers:

3. Provide free gifts or samples

Is there anything customers like more than a free sample? Tossing in a small sample or gift with their order is a great way to say, ”Thank you for purchasing.”

Free samples aren’t just an amazing way to surprise and delight your customers, they also showcase something the customer hasn’t tried yet. If they like it, you might even see them purchase it in their next order. Just be sure to try and match the sample to your customer’s profile as much as possible to make sure it’s something they can use.

4. Create personal connections with video

If you want to take things a step further, try recording a personalized thank you video for your customers. The great part of videos is that it’s impossible to fake being personal. The customer knows how much time you’ve really put in.

Whatever the medium, the key to thanking customers is to be personal, thoughtful, and genuine.

Personalized videos come across as very thoughtful because they are time-consuming manual work. Send videos in a post-purchase follow-up or as a separate interaction entirely. Videos are particularly great for special occasions and holidays where you can be creative with the theme.

Videos are a great experiment to run if only to see how customers react. There are many different ways to use videos in thanking customers, which means you can really get creative. Here are a few tools to check out to create quick, personalized videos:

  • Bonjoro
  • Soapbox
  • Vidyard

Rewarding loyal customers with discounts and coupons is a great way to keep them coming back while thanking them for their patronage. Although you have to be careful with discounts, as they can train customers to wait for deals, sending a discount to a new customer is usually a cost-effective way to get them to return and make another purchase.

5. Offer post-purchase discounts

Julep runs a makeup box subscription and always adds a little bonus for customers who need to stock up.

Writing copy for your coupons can be a bit tricky, because you don’t want to come off as trying to make a sale or as overly pushy. Use words to promote the exclusivity of the coupon like:

  • Just for you
  • As a thank you …
  • A customer perk for you!
  • For our loyal customers

Discounts can either be sent separately, as a package insert, or in a thank you email. If you’re creating discounts, make sure you use a unique coupon code so you can track how effective it is.

6. Spotlight your customers

Showcasing your customers is a great way to publicly share how much you appreciate them.

Build strong customer relationships to elevate your brand above the competition.

User-generated content (UGC) is especially great in the creative industries, because your customers rely on exposure to grow their own audience. For example, hairdressers love to be featured on Instagram. Small businesses love a shout-out on Twitter or on a blog. It can help give them credibility and gain clients. Plus, it creates a bond between you and them.

Showing off its product is just one advantage of Luxy Hair’s user-generated content. It also helps its clients build their brand through sharing beautiful images.

To find great content to share, create a hashtag that customers can use on their own posts. Before sharing content, make sure you ask the owner for permission.

How to write a “thank you for your purchase” note

Sending the perfect thank you doesn’t need to be complicated. In fact, most consumers don’t have a high bar when it comes to appreciation. Show customers that there’s a real human behind the scenes and behind the screen.

Thank customers without an overt expectation of anything in return. For example, don’t ask them to “share on social media,” and don’t pester them to buy in the same breath. Simply express gratitude, personally and directly, for being a customer and placing trust in you to deliver. That’s enough to create a connection.

1. Who are you thanking?

It might feel overwhelming, or even disingenuous, to personally thank every customer for every order—and as your business grows, it will be impossible to manage doing so all by yourself. For that reason, it can be helpful to segment customers into the groups that you’d like to prioritize.

For example, handing out a swanky gift package with every order is a surefire way to blow your budget. But segmenting high-value customers and sending them a handwritten note with a branded gift can cement an already positive relationship. Here are a few ways you can group your customers into different tiers of thank yous:

  • Every customer
  • Every repeat customer
  • Anyone who’s written in to support
  • Customers on their birthday
  • High-value customers
  • Customer loyalty program members

2. Set an appropriate budget

The budget for your thank you program will be linked with the number of customers you want to reach out to. But even if you’re hoping to show gratitude to all of your customers, you don’t need to spend a ton of money to create moments of delight.

In The Thank You Economy, Gary Vaynerchuk writes: “It’s not the money that makes these efforts shocking and awesome, it’s the care and creativity involved.” Frugal wows are often just as effective at creating that connection.

We’ve got lots of examples of simple cost-effective ways to thank your customers below.

3. Build a repeatable process

Depending on whether you’re including a thank you in every box or just occasionally sending out swag, decide on a repeatable process to get those thank yous in the hands of your customers. It doesn’t have to be automated, but structuring the process will make sure it happens.

You don’t need to spend a lot of money to create genuine moments of delight.

If you’ve got a team working for you, provide an easy way for them to nominate customers for thanks. It might be a Google form or a Friday afternoon session hand-writting cards.

Pulling the entire team into these moments of delight creates a culture of gratitude for your customers.

A thank you goes a long way

There are so many different ways to thank your customers and create moments of delight post-purchase. Remember, the key is to be personal, thoughtful, and genuine. Customers—and people in general—love a sincere thank you but dislike insincerity.

When you have an attitude of gratitude, creating connections and building brand advocates is natural. Building these customer relationships gives you the opportunity to elevate your brand above the competition.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences.

We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 South African clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses!

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on:

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5 Ways You Can Promote Your Small Business Online (for Free!) 

As a small business, it can be tough to attract attention when there are other big players in your industry. Of course, you may lack the resources and funds to go all-in to promote your business as aggressively as they do, but still there are plenty of options out there on the internet for you to boost your marketing game without paying a cent. We believes that any business can thrive if a clear goal and good marketing strategy is put to action—and it doesn’t have to break your bank. 

To help your small business build brand awareness and a strong, dedicated following, here are five free marketing strategies that you can get started with today.

1. Strengthen your SEO

You may not want to pay for ads on Google. Don’t worry, neither do we. But that doesn’t mean you shouldn’t try to rank higher in search results, and SEO is the best way to do that. The higher you rank, the easier it will be for people to discover you. While there are numerous ways you can perform SEO online, today we’ll focus on two important SEO tactics to help you market your business more effectively.

Local SEO

An easy way to be more visible in local search results is to improve your local SEO strategy. You can do this by claiming and listing your business on platforms like Google My BusinessBing Places for business, and Apple Maps Connect. These are free tools that are intended to help organisations manage their online presence across their respective search engines and maps.

Now, if you wonder what’s the big deal in appearing in local search results, we’d like to highlight two key findings from a 2014 Google report here:

  • 4 out of 5 customers use search engines to find local information.
  • People are more likely to purchase after a local search than compared to those who conduct non-local searches.

You can’t take this information lightly when it comes from the organisation that controls 92% of the search engine market. If you have a physical storefront and want to increase your local sales, this is a great opportunity. When you register on these platforms and add your organisation’s details, potential customers can easily find your working hours, contact information, website, location, and more. By searching your service with the phrase ‘near me,’ your business will be more likely to show up in the results."image if a Google search result for 'yoga studio near me'"

Traditional SEO 

While local SEO targets a specific geographical area, traditional SEO is for any business looking to expand its digital reach and rank higher in organic search results. This is becoming more important as ecommerce picks up steam in multiple industries across the world. This type of SEO is all about optimising your website, product listings, and general content to improve their discoverability. Using effective title tags and meta descriptions, conducting keyword research, writing ALT text for images, and including a clickable phone number on your contact page are some examples of SEO best practices that can help boost your content marketing efforts.

2. Take advantage of social media

A big part of South Africans say that they will inspect a brand’s social media presence before doing any kind of business with them. That said, many small businesses disregard social media marketing, which has tremendous potential to grow their business. Social media is an instant connection to the world—a powerhouse of visually rich content that people are constantly engaging with and sharing. You can establish a social media presence without splurging on paid ads or hiring an influencer to market your business. We encourage you to create a free business profile on any platform your target audience uses and start posting relevant, useful content in your niche. When people find that your posts are actually helpful and engaging rather than just blatant advertising, you will receive organic followers who may eventually become customers.

3. Start email marketing

In terms of ROI, email marketing outperforms almost all other marketing techniques. From sending newsletters, seasonal offers, and promotions to providing customer support, email is a versatile tool that every small business should use. The best part is that it’s highly customisable and exceptionally affordable. You can target and deliver relevant emails that bring value to specific customers for a fraction of what other marketing channels cost.

4. Build a business blog

Business blogs are an effective tool to build brand authority and credibility. Though they may take longer to produce results than other marketing methods, they are undeniably an excellent investment for your business. When you share your expertise by writing optimised blogs specific to your industry, you give more reasons for search engines to display you on results pages. This also helps you build domain authority and generate traffic to your website by reaching a larger audience. Simply put, the higher your search engine rankings, the more people will find you, and the better the chances are that they will convert into customers. For example, let’s say you run a photography business. If people searching for a wedding photographer in Brisbane come across your blog post on ‘Top 10 photography spots in Brisbane,’ they might want to hire you if they were impressed with the photos you took and your deep understanding of the the field.

5. Join online forums and communities

Online forums are where people exchange ideas and interact with one another about a particular subject. Choose a suitable forum where you can meet prospective customers, participate in discussions, and actively contribute your tips and opinions on topics related to your business. However, be certain that you are adhering to the rules by promoting your company only in appropriate contexts. This is an excellent way to network with potential customers, build relationships, and introduce them to your services at the right time when they are needed. QuoraRedditLinkedInFacebook, and Flying Solo are some platforms where you can find dedicated groups or channels related to small businesses.

Final thoughts

One of the most credible ways to attract loyal customers is through word of mouth. When people start talking about your organisation in positive ways to their friends, awareness about your brand grows exponentially. These marketing strategies follow that humble principle but apply it to today’s digital world where people check their email, social media apps, and Google multiple times per day. Through the internet, there is so much you can do to market your business for free. Some of these methods will take time to yield results, but when they do, you can rest assured knowing that the leads they generate will be genuine prospects interested in making a purchase.

Wrapping Up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on:

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6 mistakes small enterprises tend to make online and how to solve them

It’s understandable that small enterprises have found themselves online out of necessity as e-commerce adoption accelerated by three to five years as a result of the Covid-19 pandemic, and online retail in South Africa in 2020 grew by 66%.

To help entrepreneurs who want to iron out the creases in their online presence, Peach Payments’ head of SME growth and marketing, Joshua Shimkin, highlights six mistakes SMEs tend to make online, and how to solve them.

1. Social media profiles, but no website

Social media is an easy way for many SMEs to get in touch with their customers, and sell to them. Most social media platforms – including Facebook, Instagram, TikTok and Pinterest – also offer some way of accepting payments.

“But if there is no website that customers can refer to when they’re looking for your business, they’re just as likely to buy from your competitor’s Instagram profile, which has an accompanying website to support their online presence, where they can see shipping policies and refund/return policies. Customers are still more used to finding those key signals of trust on websites,” Shimkin warns.

Instead, spend time putting together a basic website on Wix, WordPress or Shopify, and then link to it from all your company’s social media profiles.

2. All the socials – and all outdated

“Don’t think it’s essential to be on every single social media platform out there,” Shimkin says. He believes it is much more important to have one or two active and fun social media profiles than to have outdated and boring content associated with your business spread across ten different social media platforms.

“Choose the social media platforms you focus on based on what you know about each platform’s users,” he advises.

For instance, if you have gorgeous pics of the homemade food you deliver, Instagram and Pinterest are likely to be more useful for your business than a more staid LinkedIn post. Add a quick video and you also have content for TikTok and Instagram. Remember to include links to your profiles on your website, and deactivate all old profiles on social media platforms you decide don’t work for your business.

“That way people won’t see old content, and wonder if you’re still in business,” Shimkin says.

3. An outdated and clunky website

Once your website is up, it’s important to keep it updated with new blog posts, new products, and updated payments technology. This is what will make people come back, looking for your products and services.

Use the free templates in popular website builders like Wix, WordPress or Shopify to ensure your website is mobile-friendly because it’s non-negotiable in 2022. And it is particularly important in Africa, where mobile is the most popular way for people to access e-commerce.

“You don’t necessarily need to spend money on developing an app, but you do need to make sure your website is easy to read on a mobile screen,” Shimkin advises.

Also make sure you have an easy, reassuring checkout process with multiple payment options (credit and debit cards, QR codes and instant EFTs) so that customers have a number of ways to pay securely.

4. Ignoring local SEO

You may not be interested in landing on the first page of global search engines, but you should make sure that your business website hits the first page on any “near me” searches on Google,” Shimkin says.

This local search engine optimisation (SEO) can make or break your brick-and-mortar business, particularly if your business is the type that only services your local neighbourhood or city, and not the whole country – like a local restaurant that offers online ordering. It is also important if you’re an online business that isn’t yet ready to start shipping internationally.

Two of the easiest ways to improve your local SEO results are to embed a Google Map in your Contact Us page and to verify your Google My Business page. Also include these details on all your social media profiles as well, so your website becomes the hub for all your marketing activities, such as newsletters and special offers.

5. Not remarketing to your online customers

Take time to learn about and use the remarketing tools that come with all e-commerce website builders to your advantage. They will help you to better understand who your online customers are, where they’re based and how many people come to your website but don’t buy anything. It will also give you insight into how long they spend on your site, where they are getting stuck on your site, and which type of device (mobile or desktop) they are using – all useful to help you tailor your offering.

Google Analytics is a free and powerful tool to help you understand who your clients are – and not just who you dream or hope they are. That will help you serve their needs better. Shopify, Wix and WordPress all have easy integrations that incorporate Google Analytics seamlessly.

6. Be meticulous about checking your online pricing

Online mistakes can cost you – but none more than making a blunder like uploading a new product and leaving its pricing at R0 or R10 ,00, when it should be R100. This is something that happens surprisingly often and can be prevented with a quick double-check before making any product live.

“It may seem daunting, but it is pretty easy to fix minor mistakes that you may have made while rushing to get online. The difference it will make to your online business is likely to show very quickly,” Shimkin concludes.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us:

If you are interested in cooperating with us. Please register on:

See the original article:

The Future Shopper Report 2022

Study shows more than 85% of surveyed South African shoppers say retailers need to get better at giving them the products, service and experience they want.

South Africans surveyed form part of a study of over 30,000 global online consumers from 18 countries.

The research, commissioned by Wunderman Thompson South Africa as part of Wunderman Thompson Commerce’s Future Shopper Report 2022, reinforces how online shopping sites, shopping apps, marketplaces and social media are driving e-commerce.

The survey explores what motivates local South African online shoppers, where they get their ideas from, how they research before they shop, and what factors ultimately drive their appetite for purchasing online. 78% of SA respondents indicate they will be increasing their use of digital shopping channels in the future, albeit 74% of this group say they prefer to shop with a brand that has both a physical and an online store.

Over and above examining common denominators across sectors, the study unpacks detail about different products, from groceries, home furnishings, pharmaceuticals, toys/games and electronics to clothing, accessories and financial products.

For brands and retailers selling their products and services online or through apps, the results offer a departure point for winning over customers and driving online revenues. The insights will help businesses understand the demand, highlight how the pandemic has a fast-tracked appetite for online purchase and usage, and point to critical SA consumer expectations about service, pricing, payment methods, delivery, tracking and returns.

Parusha Partab, Group strategy director at Wunderman Thompson South Africa, says: “Where they buy from, what they’re buying online and how much they are spending is one thing, but understanding how South African consumers react to a range of factors is going to be crucial for retailers going forward. It has implications for business models, marketing strategies, technology investments, the supply chain – a whole range of business dimensions that need to adapt to our new reality.”

The research also asks respondents about the information presented to them on e-commerce platforms. 89% from South Africa indicate a preference for imagery and videos, while more than 90% claim product reviews and discounts are important.

Wunderman Thompson South Africa Group consulting director Kayembe Ilunga adds: “There’s a wealth of valuable insight. Our study also delves into how frequently South Africans buy certain products from different platforms and brands, their propensity to abandon a purchase while it’s in progress, and their likelihood to return products purchased online. Combining these indicators with solid historical data gathered through digital platforms will shape business projections going forward and points to the growing need to accept how the worlds of marketing, technology, data and sales have converged. We believe brands need to revisit their operating models and structures. There’s no longer one department solely responsible for delivering online experiences”.

Driving change

There are distinct differences between the results from South Africa and the rest of the world, so one of the key benefits of the local research is that it helps identify what the local emerging trends are and to what extent brands should be ‘localising’ their response to the growing popularity of online shopping. Social networks have, globally, been one of the key winners, with Facebook and Instagram featuring as leading platforms of choice for South African respondents.

Another key trend that has emerged is the propensity to research online, but still conduct the actual purchase in-store – 80% claim they do this, and there are marked preferences for shopping directly from a brand versus what is called an aggregator platform, depending on the nature of the product. “This insight will help inform business decisions about online product offerings and portfolio expansion going forward,” says Partab, adding that the intention is for Wunderman Thompson South Africa to host a Future Shopper 2022 Online Event in due course to unpack the South African shopper results in more detail.

Wrapping up

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#StartupStory: How online grocery store Kuloola is simplifying rural life

South Africa’s rural areas are often overlooked when it comes to innovative services like grocery delivery apps. Spotting this unmet need, Siyanda Mthethwa founded mobile app Kuloola to improve the lives of people in rural areas and create employment opportunities for youth.

Siyanda Mthethwa, Kuloola founder. Source: Supplied

Kuloola is South Africa’s first online rural grocery store with a sophisticated navigation app that maps rural households and provides delivery services to households and tuckshops in underserved rural areas. Households, tuckshops, churches and other groups can order groceries online, SMS, WhatsApp or phone call. Groceries are delivered within 24 hours.

Prices are competitive and delivery fees are five times lower than the cost most pay for transportation to the city.

In recognition of his work, Mthethwa made it onto the Mail & Guardian 200 Young South Africans 2020 list, he was an Accenture Rising Star Award winner, and most recently scooped the SAB Foundation Social Innovation Award.

Find out more about the Kuloola mobile app and the entrepreneur’s journey below through the conversation between Siyanda Mthethwa and BIZCOMMUNITY:

What led to the creation of the Kuloola app?

I grew up in a rural community where my grandmother owned the village spaza shop. I noticed from a young age how expensive and challenging it was for her to get stock from the nearest town. Secondly, we lived opposite a bus stop and I would always see community members, especially elderly women carrying heavy bags of maize meal, rice, potatoes on their heads after being dropped off by taxis.

I guess it never sat right with me, and it has always stayed in my subconscious. My grandmother and many members of her community represent millions of rural South Africans who, for decades, have been grossly underserved. These challenges inspired us to bring about the necessary solution, which is Kuloola.

What are some of the challenges that you have faced since starting out?

Pioneering a new type of innovation without a benchmark is extremely difficult. There has been a serious amount of learnings, adaptations and pivots. Creating a great workplace culture is perhaps the hardest and most important challenge, as we have a team from different walks of life and getting that right has been difficult.

How has winning the SAB Foundation Social Innovation Award impacted your business?

Winning the SAB Foundation Social Innovation Award is not only a great validation of our work, but has also led to companies in the FMCG space taking us very seriously. We have received numerous requests for collaboration and partnerships over the past three months.

We plan to use the R1.3m that we were awarded in grant funding to optimise our tech navigation app and online store so that we can expand into more areas. We will also create five additional jobs.

How many people have gained employment through this app?

We currently employ 18 people – 11 females and seven males. All of our team members are from rural areas and the average age group at Kuloola is 32 years old.

As someone from a rural area, what efforts are you making to ensure that the local youth are aware of technology and the many career possibilities in this field?

Rural youth are relatively tech-savvy and we already see a 90% smartphone penetration rate amongst those between the ages of 18-35 years. As data costs continue to decrease, our efforts are directed at creating ‘enablers’. For example, a mobile application that can enable access to products and services for rural youth.

What qualities do you believe entrepreneurs must possess in order to succeed?

I believe that anyone who fully commits to entrepreneurship can be an entrepreneur. Many aspects of entrepreneurship can be learned and anyone who is willing and flexible enough can adapt. Many qualities like focus, understanding numbers and persistence can be learned along the way.

What advice would you give to someone aspiring to be an entrepreneur?

Be persistent. Entrepreneurship can be a difficult and lonely journey. Rejection and disappointment are something you will often experience. Stay the course and remain focused. Never give up!

How do you envision Kuloola five years from now?

We want to see Kuloola as Southern Africa’s most preferred last-mile delivery solution for rural and township communities in both FMCG and e-commerce.

Wrapping up

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How Small SA Businesses Can Compete Against Amazon

Amazon plans to launch online retail operations in South Africa in 2023, according to leaks shared by US publication Business Insider. For local small businesses, this will impact margins and market share when it comes to making online sales – particularly for those who are new to the e-commerce game.

To compete with Amazon, entrepreneurs need to focus on what they can offer that global companies can’t.

“The best way for small businesses to differentiate themselves from the convenient-but-impersonal experience of Amazon is to offer a personalised service – and build personal connections. Use your website, social media and delivery notes to tell the story of your business. This is the best way to really connect with consumers and make them feel good about buying from you,” says internet entrepreneur and head of local web hosting company, Thomas Vollrath.

Leveraging local appeal

One of the main drawcards for shopping via Amazon for South Africans will be generally low prices and massive discounts, made possible by the sheer size of the company and its inventory. To counter this, local businesses, who aren’t able to compete when it comes to pricing, can leverage the country’s strong preference for homegrown products that are proudly South African.

“This strategy should extend to all of your choices – from the payment platform you use for checkouts, to the domain extension on your website. A domain, for example, tells customers that you are based in South Africa and that you in turn support local yourself. While these may seem like small elements, they have a cumulative effect when it comes to your brand story,” says Vollrath.

If you can’t beat them, join them

Another tactic for local sellers is to integrate Amazon into their e-commerce strategy. Amazon will be rolling out its Sellers Marketplace as part of the local launch, which gives South African businesses an opportunity to get their products onto the biggest sales search engine in the world.

“The saying goes that if you can’t beat them, join them. Depending on fees and registration processes, this might be a good approach for certain businesses. The key to success here is to highlight the quality and unique nature of your product, compared to others on the Amazon platform. It’s also important to maintain a web presence so that potential customers can learn more about your product, read up on FAQs, and even contact you directly,” says Vollrath.

Given that the announcement was leaked prematurely, there are still a lot of questions about how the Amazon rollout will affect the South African e-commerce landscape. However, one thing is certain – business owners need to start planning for the retail giant’s impact on the local market if they want to succeed in standing out.

Wrapping up

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4 Powerful Reasons Your Business Needs More Video

There’s a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining and when produced effectively with sound strategy in mind, they can leave a lasting impression. Research shows that 84% of consumers make a purchase based on watching a brand or business video. What’s more, your customers are consuming a lot of videos–the average consumer watches video content for about 100 minutes every day.

4 powerful reasons your business needs more video

It should not be surprising that video marketing is on the rise, and why marketing professionals shouldn’t underestimate the positive impact it can have for your business or brand.

“Video marketing is a powerful way to connect with your existing and potential customers and has a direct correlation to increased sales,” said Desireé Gullan, executive creative director and co-founder of G&G Digital. “It all starts with creating video content that resonates with your audience.”

Gullan suggests the first place to start is to look at your data from social media, email, and website, to better understand what content is getting views and engagement, and then to do more of that. Use polls and calls for comments to understand your customers’ wants, needs, and aversions. “Let your existing customers or followers guide your content strategy and narrative style and be sure to apply your insights in fresh and creative ways. It’s also important to front-load your key messages so that your investment is not lost on consumers’ limited time and attention,” Gullan added.

Here are four ways to make video work for your brand:

1. Add video to landing pages

This enhances your search rankings and can increase conversions by 80%. Make sure your video content tells the right story and conveys the right emotion. You can include strong calls to action.

2. Use video in email marketing campaigns

Research proves that including the word ‘video’ in a subject line substantially increases open rates, and video can be more effective than text, especially for complicated subjects or where striking images are required.

3. Include influencers and customer reviews

Videos that include referrals and recommendations build trust and increase conversions.

4. Create shareable content

Produce compelling video content, and your customers will share them. This opens your business to a greater audience who trust the referrals of their community.

The benefits of video marketing should not be ignored, even if you operate in highly regulated industries. “No matter your industry, be sure to comply with the regulations by including disclaimers, getting approvals, and keeping a record of your approved scripts on record,” concluded Gullan. “The extra effort that goes into producing strategic video marketing will get you a return.”

Wrapping up

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7 tips for launching a new business in Africa

Africa is an attractive destination for entrepreneurship.

The continent is home to 54 countries consisting of over 1 billion people from diverse cultures. Starting a business here is definitely guaranteed to be a profitable move.

This article focuses on the must-know tips before launching a business in Africa. These tips are from reliable sources such as Investopedia, Brookings, Research Gate, etc.

According to Brookings, Africa has untapped business potentials, but poor infrastructure impedes investments and growth. Identifying barriers hindering growth is imperative before launching your business in Africa. Consider researching the barriers by country before choosing a business location.

The continent has a strict regulatory framework, insecurity, corruption, government policies, and limited funding issues that can hinder business growth. But with a strategic approach and an excellent understanding of the market dynamics, you can lay a successful foundation for your business.

According to Africa Feeds, many wealthy sub-Saharan African countries are top producers of copper, oil, and diamond, but the people live in deprived states. Corruption, scarcity, inflation, inequality in education, health, and income are poverty causes in many African countries. Understanding the needs of the people and your target market improves your business success chances in Africa.

So consider investing or starting a business that improves people’s well-being with adequate research on your target market. Consider researching the markets with substantial profits and growth potential. Ghana has easy port access contributing to the country’s remarkable economic growth and progress. Morocco is a major player in the renewable energy market, and Nigeria has the highest GDP in Africa.

Another essential tip before launching a business in Africa is complying with the legal requirements. According to the Companies and Intellectual Property Commission (CIPC), every new Africa-based startup must register with the commission whether a citizen of Nigeria, South Africa, Kenya, Ghana, Zambia, Egypt, Cameroon, or Mauritius. Complying with all legal requirements is essential.

The commission requires every business startup to comply with official protocols and address all legalities. Consider understanding and complying with business laws and employment regulations to avoid legal issues from African government agencies.

According to Investopedia, lack of adequate publicity and marketing or poorly executed campaigns are significant problems for every business. Most businesses fail in Africa because customers don’t hear about them or see their adverts. If you want to launch a successful business in Africa, promotion and advertisements are crucial elements, and social media is your tool.

You can create a buzz about your product, brand, or service by leveraging social media, whether on a tight budget or deep pocket. Twitter, Facebook, Instagram, TikTok, and Snapchat are social platforms to share your message with millions of African users.

According to Research Gate, a strategic alliance is a joint venture improving business strategies with a competitive advantage in a marketplace. Developing public relations and strategic partnerships are old-age strategies relevant in today’s business world. With extensive research, startup owners may not know every grey area, especially in rapidly developing African countries.

But effective relationships can help you build a successful business foundation. Alliances help you understand the dos and don’ts of launching your business geographically. Besides, you can even promote your services and brand to attract potential customers with strategic alliances and good public relations.

According to Business2Community, leveraging innovative technologies is essential for business growth worldwide. Innovative technologies improve your business’s customer management effectiveness and quality while enhancing sales. With the advent of globalization and its importance for emerging economies, innovative technologies have grown remarkably in Africa.

Leverage innovative technologies in your business to save your customers time, energy, and money. You can integrate artificial intelligence and email marketing and go digital with your products and services. For example, introduce online shopping and allow customers to buy your goods from various locations without physically visiting your store.

According to Smart Business Box, documenting your business paper works and expenses is crucial and a valuable tip for startup owners. Record keeping is an essential business practice that helps company owners manage the company accounts. You can manage the company expenses, interests, taxes, and working costs with documentation.

Consider documenting everything from your business plan draft to workflow design, especially when launching in Africa. You also get a real competitive advantage over rivals with proper documentation of your records. Besides, it helps your business secure quick finance from investors as you can provide proof of performance and how the company has evolved.

Wrapping up

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5 fastest-growing businesses in Africa in 2022

Investing in Africa is a sustainable business strategy as companies earn bountiful profits. Despite the rising inflation and insecurity, businesses are fast growing in Africa. Beyond rich resources, the continent is one of the most accessible places to do business.

Companies with excellent financial structures benefit from Africa’s fast-growing population and rich resources. This article focuses on the fastest-growing businesses in Africa. These businesses are selected based on their growth rate and revenue generation potentials.

Note that we consulted several reliable sources while compiling this list. These sources include the World Bank, Market Watch, Nairametrics, Tech Crunch, Africa Business Communities, etc.

1. Financial Technology Business

Financial technology businesses continue to outshine many startups in the African continent with problem-solving innovations. According to Tech Crunch, Africa is the world’s second-fastest-growing and profitable payments and banking market after Latin America. The continent is home to over 500 financial technology firms, most in Nigeria, South Africa and Kenya.

According to The World Bank, about 66% of Sub-Saharan Africa’s population is unbanked. The unbanked population is another reason financial technology businesses thrive in the continent. They leverage technology to modify, automate and enhance financial services for consumers and businesses.

According to Business Elites Africa, 75% of Nigerian financial technology startups earn an average of $5 million annually. Given the continuous funding for financial technology companies in Africa, the sector will continue to grow with internet penetration and smartphone usage.

2. Food Business

With many investors benefiting from Africa’s resources, the food business is one of the businesses in the continent with a fast growth percentage. According to Business Standard, Africa’s food industry recorded a growth of 3.6% in 2020-21 and 3.9% in 2021-22. Food is a basic need for everyone, making it profitable for businesses for entrepreneurs in the sector.

The growth is driven by soaring demands for packaged and processed foods and the high consumption of frozen and dairy products. The food and beverage industry expansion and innovation are other growth contributing factors. According to Nairametrics, a more significant food Crisis is looming in Africa.

The Russia-Ukraine war, low purchasing power, political instability and conflicts are soaring food prices to unprecedented levels in the continent. Meanwhile, Agro entrepreneurs are benefiting from feeding over one billion people. Entrepreneurs earn huge rewards locally by storing and packaging food products with an excellent transportation network.

3. Real Estate Business

With Africa’s large population, there is a high demand for commercial and residential properties, making the real estate business thrive. According to Nairametrics, The Nigeria real estate market grew by 1.77% in 2021 and 10.84% in the first quarter of 2022. The Egyptian real estate market generated $10 billion, representing a growth of 8% in 2021.

According to Nairametrics, Egypt’s real estate market has a growth projection of 6.5% in 2022. Kenya’s real estate market rose by 5.2% in Q3 2021 and is projected to grow by 5.9% in 2022. The real estate business is one of the most valued in Africa, with entrepreneurs earning from leasing, buying and renting commercial and residential properties.

The real estate business is highly profitable but requires knowledge and experience. To get started in Africa’s real estate business, consider seeking advice from experienced realtors and learn from previous mistakes. Learn the industry’s strengths, weaknesses and how it works.

4. E-Commerce Business

Electronic commerce is a fast-growing African business due to technological advancement and innovation. Firms in this sector allow individuals and companies to trade goods and services through the internet. According to Vanguard Newspaper, Africa’s real estate market value has a projection to reach $180 billion by 2025. The report further disclosed that Africa’s eCommerce ventures secured funding of more than $256 million in 2021, representing a 40% growth from 2020.

According to Africa Business Communities, the e-commerce industry is expected to generate annual revenue of $46.1 billion by 2025. The lucrative industry business involves facilitating the sales of goods and services between companies and their customers. E-commerce ventures also facilitate the sales of goods and services through third parties. Jumia, eBay, Konga, and Kilimall are a few examples of African e-commerce platforms.

5. Logistics Business

Logistic business is a lucrative and fast-growing business in many African countries. Whether in Mauritius, South Africa, Ethiopia, Ghana, Kenya, or Nigeria, entrepreneurs earn considerable rewards in the industry. According to Market Watch, Africa’s logistics market rose from millions to Multi-million dollars from 2017 to 2022. Reports from Sawya show that Egypt’s Suez Canal recorded a revenue of $704 million in July 2022, representing an increase from the $531.8 million reported in July 2021.

According to Research and Markets, Nigeria’s Logistics and Freight Market is expected to grow with a compound annual growth rate (CAGR) of over 3% from 2022 to 2027. The business is profitable in various African countries with the rise of delivery agencies working hand-in-hand with traditional and online retailers. Delivery agencies streamline the transfer of goods to customers’ destinations. Consider researching the business’s strengths and weaknesses before investing and focusing on building an online presence for promotions.

Wrapping up

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10 Trends For Digital Marketing In 2022

Where is digital marketing headed in 2022? Here are ten trends from a panel of digital marketing experts:

1. Trend: Email Most Important Channel.

Melissa Sargeant, CMO of Litmus, believes three trends have contributed to the prioritization of email: personalization, automation, and privacy. She anticipates tactics like dynamic and interactive email content, AMP for email, and new personalization strategies to rise in importance in 2022. “Litmus recently released a State of Email report showcasing that email has become marketing’s most important channel: 91% of survey respondents maintained email marketing is critical to the overall success of their company,” says Sargeant. “This is up 20 percentage points since 2019, and more than 40% of companies intend to increase their investment in 2022.”

2. Trend: Loyalty A Thing Of The Past. 

“Loyalty programs will become a thing of the past and evolve into membership programs,” says Jay Myers of Bold Commerce. “People crave membership and community; it’s human nature. What’s not human nature is to crave being in a loyalty program. Marketers have caught onto this and though loyalty points can offer consumers value, they’re not compelling differentiators on their own. In 2022 brands will transform loyalty programs into true membership. And unlike loyalty programs that customers are hesitant to join, these membership programs will be so compelling that customers will pay to join. Brands will embrace the membership model and add value through benefits, like exclusive access to products, free shipping and offline events.”

3. Trend: Foresight The New Priority.

Hindsight might be 20/20, but businesses will prioritize foresight in 2022,” says Rob Holland of Feedback Loop. “With increasingly direct access to consumers, brands will no longer wait until after the fact to get feedback on campaigns, products and brand names they’ve already launched to know what people think. And they’ll avoid a little controversy—and major financial setbacks—in the process. This is not to say that marketers won’t have bad ideas in 2022. That’s inevitable. But we’ll at least see more of them skip the part where they turn those bad ideas into catastrophic decisions for their brands.”

4. Trend: Discounts Losing Favor Fast. 

“Brands have been eager to move away from a reliance on using steep discounts to acquire new customers and instead identify opportunities to offer value through their products and the role they play in customers’ lives,” says Sherene Hilal of Bluecore. “Digital has expanded how and which types of value brands can offer to customers. In 2022 brands will begin replacing blanket discounts that don’t keep shoppers around for long with unique offerings based directly on what they know about shoppers (i.e., they’ll buy based on free shipping), as well as on their own unique selling points (i.e., free personalization, in-store experiences).”

5. Trend: War On Data. 

“The war on data will escalate and marketers will lose access to more data they have come to rely on,” says global marketing consultant Tim Parkin. “First-party data will become the foundation of all marketing initiatives. Many organizations, who have not prepared, will scramble to collect this data to stay competitive.”

6. Trend: Video To Be Cornerstone. 

“Video will replace static assets and become the cornerstone of all marketing campaigns,” adds Parkin. “Social media and streaming TV platforms will introduce new advertising products that emphasize video. Even the retail experience will see new innovations in using video to engage customers and drive revenue.”

7. Trend: Great Escape From Digital White Noise.

 “Instead of getting lost in the digital inbox, savvy businesses are being discovered in the mailbox,” says Jordan Stevens, a digital marketing consultant from Canada. “Initially, direct mail may be dismissed due to misconceptions about the channel. However, integrated campaigns give businesses the opportunity to reach millions of individuals on a more personal level than digital communications can provide alone. Overall, direct mail performance and engagement continue to climb. According to Canada Post, 92% of people surveyed read direct mail and 71% share it. While your audience is bombarded with digital messaging all day, direct mail breaks through in an authentic, unexpected, nostalgic and tangible way.”

8. Trend: Advertising Postcards Reach People Where They Live. 

“Direct mail is a way of communicating with your consumers directly to their homes. It allows you to target your audience according to location and demographic profile,” adds Stevens. “During the last five years, we’ve seen an increase in advertisers using postcards to reach their audience, and we expect that trend to grow. Postcards are lightweight, visually appealing and stand out in the mailbox. As digital advertising expenses increase, whether you’re a real estate agent or kitchen renovator, postcards are a simple format that maximizes ROI.”

9. Trend: Digital Storytelling Separates Amateurs From Pros. 

“There has been a large focus over the past year on digital storytelling,” says author and founder of 3 Dog Write, Lisa Apolinski. “But many companies are still struggling to get that right. Many companies are still making their stories about themselves versus how clients can find success with the help of the company’s products and services. Companies who can leverage persuasive storytelling will have their digital content create value and relatability and not just be content for content’s sake.”

10. Trend: Judgement Day For Facebook/Meta.

“We have all had times where we thought Facebook was destined for downfall,” adds Apolinski. “I would not count out Mark Zuckerberg for this new re-imagining of his brand. However, I think the overall success of Meta will be determined by whether Zuckerberg is willing to step out of running the company to allow new energy into the organization. If Zuckerberg continues to stay at the helm, the success of Meta will be diminished and not hit the same levels of success as Facebook. 2022 will be a pivot point for the company and many organizations are being more conservative with spending with Facebook as they wait to see how this new brand is received and what opportunities it brings.”

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more. With a successful track record of over 20,000 clients, we are sure to deliveryour orders requirements. Let’s get in touch to build, sustain, and grow yourbusinesses.

If you would like to know more details about us, please contact with us:

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