How To Sell on Instagram: The Essential Guide To Success (2023)

Instagram Shopping is now the preferred way for consumers to learn about new brands and products on the platform, as well as purchase them in just a few simple steps. If merchants don’t want to be left behind they need to board the train of selling on Instagram.

Ninety percent of Instagram users follow a business account, making Instagram Shopping an effective way for merchants to tag products in their posts, open an online storefront, and simplify the entire buyer journey, from discovery to checkout.

1. Set up Instagram Shopping with your online store

Selling on Instagram with an ecommerce platform like Shopify or some else is simple. When you connect your online store to the Facebook sales channel, your online store products automatically sync to Instagram so you can create ads and Shoppable Posts easily.

Before you start selling on Instagram, you’ll need to make sure you’ve set up a Facebook business page and have products in your Facebook catalog.

2. Set up Instagram Shopping natively

First things first. To be able to sell your products on Instagram, make sure:

  • Your personal account is converted to an Instagram business account
  • Your business sells physical goods that comply with Instagram’s commerce policies
  • Your Instagram business profile is associated with a Facebook catalog in Business Manager (See Instagram’s step-by-step guide on creating your Facebook catalog with your Instagram business profile.)

Once you’ve taken care of the step-by-step details above, you’re ready to start selling your physical products on Instagram.

Open up your Instagram app and head to your profile. Tap to open the menu in the upper right corner and tap Settings. Select Business, then tap the Set Up Instagram Shopping link. 

setting up IG shop through instagram app

You can also create your shop through Meta Business Manager. 

3. Set up a product catalog

To sell products through Instagram, you’ll need to connect your Instagram account to a catalog. Start by logging in to your Meta Commerce Manager. Commerce Manager is a feature within Facebook Business Manager that lets you set up a Facebook Shop. 

Once in Commerce Manager, click + Add catalog.

add catalog

Then choose the catalog type you’ll create. If you’re an online retailer, you’ll want to create an ecommerce catalog. 

ECommerce catalog

Then you’ll need to upload your inventory. If you’re selling a small amount of products, you can manually upload product information to your catalog. Or, you can connect a Partner Platform like Shopify to automatically import your items. 

If you choose to upload products manually, here’s the product info you’ll need to include:

  • 500 x 500 pixel image(s)
  • Product description 
  • A link to your product landing page
  • Price
  • A SKU number

9 tips for selling your products on Instagram

Before we dive into specific examples of how top brands use Instagram Shopping, let’s quickly outline the main tools you can use together to drive organic sales from Instagram:

Shoppable Posts. In a nutshell, Shoppable Posts lets you add product tags to your content so people can buy directly from them. Product tags on Instagram are similar to tagging other users in your posts, except you’re tagging your products. This allows shoppers to click on your tags and quickly shop your catalog of products.

Product stickers in Instagram Stories. With product stickers, ecommerce brands can tag specific products in Stories, just like you can with standard product tags in posts.

The Shop tab on your profile. The Shop tab is where your profile visitors can find all the products you’ve tagged in your Instagram posts, including the content that features them.

Collections. Product collections allow you to customize your shop with an editorial point of view by curating products into themes to help tell your brand story.

Instagram checkout. When you enable Instagram checkout, people can buy directly from Live Shopping, product launches, and Shopping for Creators. If you’re a Shopify merchant, you can use the Facebook channel integration to set up checkout on Instagram and Facebook. Shop Pay will automatically show for the customer, providing a faster and easier way for them to check out. 

1. Use product tags

The path from discovery to purchase is not linear on Instagram. As your customers are discovering your products via Instagram, product tags give your customers the ability to make a purchase directly within the app or learn more about the product via your website at the moment of discovery.

product tags on IG

Shopping tags let businesses tag their products across Instagram so people can easily shop wherever they find joy in the app. You can tag feed posts, Stories, and Reels. If you’re a business with checkout-enabled shopping, you can also tag Live feeds. 

If your goal is to get your product in front of more customers, tagged products have the opportunity to be highlighted on Instagram’s Explore and Shop tab.

When someone tags a product in their post, business owners will receive a notification. You can view all tagged content on your profile and control who tags products by managing product tag preferences in your settings. 

instagram tagging by users

Instagram says 1.6 million people tag at least one brand each week on the social media platform. Using product tags can help expand product awareness and drive potential customers to your products. 

2. Run Instagram ads

Instagram is now a place where people go to shop. Instagram’s research shows that 84% of people want to discover new products on the platform. With mobile sales projected to reach $552.28 billion by the end of 2024 in the US, Instagram launched shoppable ads to capitalize on mobile commerce. 

IG mobile ads

Shoppable Instagram ads are your standard Instagram ad but with product tags. When someone is interested in your promoted product, they can go directly to a product detail page to learn more. If you’re a US business, you can run ads with Instagram checkout too, so people can purchase directly in-app. 

These ads run in feed or Explore using single image, carousel, or video formats from your product catalog. They work just like regular Instagram ads: you build them in Ads Manager and can show to a custom audience or lookalike audience to find new potential customers.

3. Partner with influencers

It’s safe to say that influencer marketing can help you sell on Instagram. Instagram influencers are people who’ve built a reputation—and a $16.4 billion industry—around a certain niche on the platform. They work as brand ambassadors for your small business, sharing your products with their target audience in exchange for money, free products, or exposure. 


Influencers can impact buying habits because of their authority in a particular industry. In the example above, @lizarch, a yoga influencer with 57,000 followers, promotes a giveaway for Savhera. The essential oil brand partnered with Liz because her audience trusts her suggestions and what she promotes.

The school of thought is that influencers are wildly expensive, as though every brand is paying Kim Kardashian $1 million to promote their products. But that couldn’t be further from the truth. 

Nano-influencers and micro-influencers tend to get higher engagement rates. My best influencers have been people that are genuinely interested in the product and eager to share it with their followers. Rhiannon Taylor, Founder of RT1home

With the rise of nano-influencers (accounts with less than 5,000 followers) and micro-influencers (between 5,000 and 20,000 followers), smaller brands can now work with influencers at a reasonable price and make more sales on Instagram. 

Instagram is also making it easier for people to shop inspiring looks from influencers and creators that they love without needing to leave Instagram.Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram

4. Use live shopping streaming

When you have an Instagram Shop and product catalog set up, you can start an Instagram Live Shopping stream. Live Shopping lets brands and creators sell products over a live broadcast. Think of it like a TV shopping network, but with more interaction and on your phone. Live Shopping lets you showcase products, interact with fans, and partner with other brands and creators.

As the seller, you can tag a product from your catalog to appear at the bottom on the screen during a live broadcast. Buyers just need to click the Add to Bag button, then check out. 

Instagram Live

The only caveat? To use Instagram Live Shopping, you must be a US business with access to Instagram checkout. 

5. Publish Reels

Reels let your business create and publish videos up to 60 seconds long. It’s easy to get creative with easy-to-use text, AR filters, and audio to tell your brand’s story. Reels can also appear on the Explore page where anyone on Instagram can see them.

The coolest part? You can tag products in your Reels, so that when someone views your Reels they can easily access the products or collections mentioned in it. 

selling products through Instagram Reels

6. Curate user-generated content

If people are buying and enjoying your product, chances are they’re posting about it on social media. User-generated content is a great way to fill your Instagram feed with quality content while still taking advantage of the various Instagram Shopping features.

One of my favorite examples of user-generated content done right is from Inkbox Tattoos. With more than one and a half million Instagram followers, it’s the poster child for how effective UGC can be for brands. This is even more so with the introduction of Instagram’s Shop tab on the home screen.

inbox tattoos

Now, with the addition of the Shop tab to Explore, Instagram’s algorithm selects items it believes users will be interested in. Here’s what it looks like:

shop tab

DTC brand Vuori also began testing Instagram Shopping in 2020. Nikki Sakelliou, the company’s VP of brand, reported being hesitant at first about tagging posts in their feed. The brand publishes a lot of user-generated content to showcase its products on real people and keep its feed authentic. Roughly half of Vuori’s posts are now shoppable and highlight one product at a time. 

Many brands have come to see social media marketing as the gateway that lets them connect authentically with audience members one on one. With user-generated content, brands give users the opportunity to tell real and oftentimes relatable stories—something that is hard to achieve with traditional brand-generated content.

7. Use the right hashtags

Instagram hashtags are a way to build brand awareness and connect your content to a specific topic or conversation. Hashtags make your shoppable content discoverable on Instagram and help it reach more people. When you publish a shoppable post with a hashtag, it shows up in the feed with a shopping bag icon. This tells browsers that an item in your post is available to buy.


If you already have a good idea of hashtags that work well for your brand, consider using them on your Shoppable Posts. You can go broad with a hashtag like #style or #fashion, or be a little more specific (i.e., #earringsaddict) and connect with a more targeted audience.

8. Use video to showcase your product

Did you know that after watching a video, 64% of social media users are more likely to purchase a product online? Needless to say, video should be an integral part of your Instagram marketing strategy.

Letterfolk, for example, does a great job of using video in its Stories. From product demonstrations to live Q&A, the Letterfolk team knows exactly how to take advantage of this compelling format.

letterfolk ig videos

The best video content tells stories that connect on a deep level with the viewer. The better you tell stories about your brand or product, the more likely your viewers are going to understand what your company is offering and what it can do for them. And, in turn, the more likely they’ll be to buy.

Best of all, you can add product stickers to your video Stories to drive sales and can even feature them permanently in your Highlights to surface them to new profile visitors.

Best practices for video content include:

  • Short duration. If you’re creating a video ad, make it between six and 10 seconds.
  • Design for Sound Off, in case someone is listening without sound.
  • Frame your story. Use vertical (4:5, 2:3, and 9:16) and square videos to format for mobile.

9. Automate customer support through DMs

With over one billion users and counting, it’s no surprise that Instagram can help you reach new customers. Instagram Shopping features give creators and retailers the ability to manage an entire sales funnel right inside the app.

The rise of sales interactions through the platform means more customer support requests coming through your DMs. The influx of messages can be overwhelming for any account owner or support team. Fortunately, there are automation tools like ManyChat that can help you provide quick responses to customers and sell more online. 

manychat for instagram

For example, you can automate responses to common questions using features like Keywords or Quick Replies in ManyChat’s flow builder. This helps:

  • Solve customer issues quickly 
  • Assign messages to different support team members
  • See past conversations with customers and take corrective action
  • Automate replies 
  • Convert more shoppers from Instagram Shops

How are you using Instagram to sell products?

Instagram Shopping is just the beginning for entrepreneurs looking to boost sales on the Instagram app. There are many more platforms and strategies for you to sell products on social media. As more consumers get used to this exciting new shopping frontier, it’s up to your brand to deliver your products where new customers are spending a majority of their time: social media.

Wrapping Up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:


10 Best Business Podcasts To Listen to in 2023

Ask anyone at the top of their field how they found success in business, and chances are you’ll find overlapping patterns of hard work, long hours, and—perhaps most important—continual self-education.

Experience, books, blog posts, and videos usually make up the curriculum of the self-taught entrepreneur, but podcasts offer their own distinct value: they let you listen, learn, and grow while you’re getting ready in the morning, going for a jog, driving around, or even working on your business.

But, with more than three million podcasts available, how do you choose where to start?

To help you out, we’ve rounded up 20 of the best business podcasts for aspiring and established entrepreneurs. Whether you’re looking for practical marketing advice or a motivational push, these top business podcasts (all available on Apple Podcasts and other top podcast platforms) are worth a listen.

10 best business podcasts for 2023

1. Duct Tape Marketing

The Duct Tape Marketing podcast logo. Blue background with white text and an image of a microphone.
The Duct Tape Marketing podcast is for small business owners.

Hosted by: John Jantsch

Made for: Small business owners looking to learn more about online marketing on a budget.

John Jantsch has been running this weekly podcast for more than a decade, interviewing experts, authors, successful entrepreneurs, and thought leaders about business hacks, the ins and outs of online marketing, and more.

There’s valuable content here on subjects in all areas of digital marketing. The podcast dives into the technical, like getting more results from Google Ads, as well as the more abstract, like building a memorable personal brand, or the role of authenticity in marketing.

You’ll not only get business advice about how to differentiate yourself from the competition and make your venture truly unique, but also content covering everything from new trends in marketing (like voice search) to increasing productivity.

2. HBR IdeaCast

The logo for the Ideacast podcast. Bright red background with white text and a circle made up of white dots.
Ideacast is a podcast from Harvard Business Review.

Hosted by: Sarah Green Carmichael

Made for: Entrepreneurs who are scaling and running into growing pains, especially when it comes to building a team.

IdeaCast is the brainchild of the Harvard Business Review and features weekly discussions about business management, often through interviews with industry experts and business leaders.

It has actionable advice on everything from networking to business management. In particular, this is one of the best business podcasts for those managing a team of employees and contractors.

If you’re planning on growing your team to scale your business (or if you’ve already done so), these episodes are a must-listen. Host Sarah Green Carmichael frames advice around real-life case studies of small business owners everyone can earn from.

3. The $100 MBA Show

The logo for the $100 MBA Show podcast. Red background with black and white text and a photo of host, Omar Zenhom.
The $100 MBA Show is all about running a business.

Hosted by: Omar Zenhom

Made for: Entrepreneurs interested in the process of running their own business, not just growing one.

The $100 MBA Show attracts 50,000 listeners daily by offering advice on how to run a business using predictable patterns to your advantage. Host Omar Zenhom is always upbeat and energetic, and his passion for efficient processes translates into valuable information successful entrepreneurs can use to build a better marketing flywheel or improve business operations.

In addition to growth, this podcast also offers advice tailored specifically to those who want to avoid or resolve common problems that are likely to pop up along their business journey. If owners are feeling stumped, they can also submit questions for possible inclusion in an upcoming podcast.

4. The Copywriter Club

The logo for The Copywriter Club podcast. Blue background with white text and a big white letter C in the middle.
The Copywriter Club discusses high-converting copy.

Hosted by: Kira Hug and Rob Marsh

Made for: Business owners who write their own copy or who want to learn about the craft of high-converting writing.

Every week, catch an in-depth interview with experts on how to write compelling copy that feeds a content marketing strategy and converts for top brands.

Great copywriting bolsters nearly every marketing activity: from your product descriptions, site copy, email marketing, PPC campaigns, and more. Marketing still lives and dies on the words you use to communicate.

This podcast can help you create copy, hone your online marketing skills, and build a content marketing machine that converts, including product descriptions and marketing campaigns.

5. Mixergy

The logo for the Mixergy podcast. Yellow background with bold, white font and a picture of host Andrew Warner holding his fist out.
Mixergy focuses on sharing startup stories.

Hosted by: Andrew Warner

Made for: Entrepreneurs and business owners keen to hear how other startups were born and how they grew.

Airing several times a week, Mixergy features interviews with startup founders, serial entrepreneurs, and people at the top of their fields.

With episodes on reinvented classic experiences like wedding dress shopping or parking tech for autonomous vehicles, Mixergy is one of the best business podcasts for entrepreneurs looking for business inspiration in unlikely places.

Mixergy also covers case studies on successful businesses, and provides valuable information on different ways to run a business.

6. The Jason and Scot Show

The logo for the Jason and Scot Show. Purple background with yellow text and cartoon images of the hosts, Jason Goldberg and Scot Wingo.
The Jason and Scot Show keeps merchants up to date on the latest trends.

Hosted by: Jason Goldberg and Scot Wingo

Made for: Entrepreneurs interested in and selling in the ever-changing world of commerce and retail.

Jason (also known as the Retail Geek) and Scot share some of the high-level debates and conversations they have about the future of retail and commerce.

The interview-style episodes include insights from industry veterans, but it’s Jason and Scot’s deep dives that are worth listening to for the latest business news and trends in retail. Whether it’s Amazon’s latest experiment, or the move toward VR/AR, listening to these two friends talk is always a good time.

7. eCommerce MasterPlan Podcast

The logo for the eCommerce MasterPlan podcast. White background with colorful text enclosed in a blue circle with a pink image of a microphone.
eCommerce MasterPlan focuses on customer relationships.

Hosted by: Chloe Thomas

Made for: All ecommerce business owners, especially those who want to develop plans for customer retention or relationship building.

For 30 minutes a week, the eCommerce MasterPlan Podcast gives you actionable insights on how to get more customers and make more meaningful relationships with them.

The show’s strength is its deep dives into everything customer-centric: acquisition, retention, and loyalty building. Beyond its customer-centric point of view, it also features information on the latest online business tech and offers tips on maximizing profit and saving money.

8. Social Media Marketing Talk Show

The logo for the Social Media Marketing Talk Show. Blue background with illustrated leaves and a woman speaking into a megaphone. The text is in red, blue, and yellow.
Social Media Marketing Talk Show is presented by the Social Media Examiner.

Hosted by: Eric Fisher

Made for: Small businesses doing their own social media marketing.

Ever feel like you get whiplash from social media channels’ new features? The Social Media Marketing Talk Show keeps you up to date while explaining what changes will mean for you.

Eric Fisher, a member of the Social Media Examiner team, hosts the podcast and regularly features experts like Andrea Vahl and Madalyn Sklar. Their conversation makes the changes happening in social media feel more accessible, so you’ll know exactly how to respond with your social accounts.

9. eCommerce Fuel

The logo for the eCommerce Fuel podcast. Dark brown background with orange and white text and an illustration of a shopping cart that looks like a rocket.
The eCommerce Fuel podcast is aimed at high-earning entrepreneurs.

Hosted by: Andrew Youderian

Made for: Six- and seven-figure ecommerce store owners looking to scale.

Andrew Youderian has built several million-dollar ecommerce ventures, so he’s an excellent go-to guy to talk to about everything happening in ecommerce.

This podcast features discussions about managing online businesses, with an emphasis on how to get to six or seven figures—and then grow some more. If you want to think big and take home a good chunk of change too, this should be at the top of your listening list.

10. Goal Digger Podcast

The logo for the Goal Digger podcast. Orange and yellow background with big white text and an image of host Jenna Kutcher laughing.
Goal Digger is a popular podcast by entrepreneur Jenna Kutcher.

Hosted by: Jenna Kutcher

Made for: Female entrepreneurs who rock their businesses and their personal lives.

Instead of a traditional talk-and-interview format, this several-times-a-week podcast takes on the feel of a live workshop. Jenna Kutcher knows her stuff. The podcast provides specific strategies entrepreneurs can use to market their businesses.

In addition to giving marketing advice in areas of expertise like SEO and Instagram marketing, Kutcher goes deep on subjects other podcasts might stay away from, like work-life balance as a CEO and a mom, and how to make your brand more inclusive.

Wrapping Up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:


5 Essential Characteristics of Entrepreneurship

Do you have dreams of walking away from your 9-to-5 and finally turning your great idea into a thriving business? Perhaps you’ve got a bit of the entrepreneurial spirit. Anyone with this ambition takes on the risks—and rewards—of their efforts. 

Business leaders are unique, but they typically share certain personality traits that increase their chances of success. Here are some exemplary characteristics of entrepreneurship that you can explore.

What is entrepreneurship?

Entrepreneurship is the process of developing and running a new business to generate profit, while balancing financial risk. A great entrepreneur finds new ways to solve problems and deliver value to customers, often by introducing new products and services or creating new markets. 

Ecommerce business owners are one type of entrepreneur. They leverage the internet to sell their products and services, using tools like social media and search engine optimization (SEO) to maximize their reach.

Five essential characteristics of entrepreneurship

You might have some or all of the entrepreneurial skills it takes to start a business. If you don’t, you can develop them over time. Traits of an entrepreneurial mindset include:

  1. Risk-taking
  2. Vision
  3. Discipline
  4. Adaptability
  5. Leadership

1. Risk-taking

You’ve likely heard the adage, “No risk, no reward.” That can be true when launching any business venture. The primary reward of starting a successful business is profit, while the inherent risk is failure—and the personal and financial setbacks this might entail. 

About 75% of venture-backed startups fail for various reasons—cash flow problems, supply chain issues, high employee turnover, and even unforeseen events like a global pandemic—so successful entrepreneurs need some level of risk tolerance. Still, many entrepreneurs take steps to actively manage their risks and protect their business. For example, business founder Edwin Broni-Mensah launched his social impact company GiveMeTap, which aims to make safe water more accessible globally, as a side hustle before jumping in full-time.

2. Vision

Every venture starts  with a vision: the desired direction of the business and its overarching pursuits, even if they seem difficult to achieve. Stakeholders, like your employees and investors, look to you—and your vision—for guidance, motivation, and decisive leadership, especially when the going gets tough. While your mission statement defines your organization’s business objectives and how it intends to reach them, you can also create a vision statement to declare your aspirational goals. 

Consider Passionfruit’s vision statement: “To create inclusive clothing and accessories that enable you to show your pride all year round while giving back to our community.” This statement focuses on allowing people to express themselves through clothing and apparel. It reminds customers the brand is aligned with LGBTQ+ values and promises to support the community by giving back.

3. Discipline

When running a new venture, you sometimes get tired or run low on self-motivation. Entrepreneurs need the discipline to move forward and do the work—even when they don’t feel like it. Being disciplined can be especially helpful if you’re developing an entirely new business concept, like Sarah Paiji Yoo did when she created a company that makes tablet-form household products. 

If you need to develop discipline, focus on establishing healthy routines like writing down your goals, creating a schedule, or exercising regularly. When challenges arise, be persistent until you reach your goal. Part of what makes a leader successful is their ability to use failures as opportunities to learn and grow.

4. Adaptability

While being prepared for every scenario is nearly impossible, adaptable business leaders adjust to change with a positive attitude. Adaptability is an essential personality trait in a world of evolving business practices and changing demands. Versatile leaders are comfortable with failure (or success) and have the resilience to overcome challenges quickly.

When entrepreneur Mike Salguero realized one of his businesses wasn’t taking off after several years, he noticed a different opportunity in the marketplace—shipping high-quality meat products under a subscription model—and started ButcherBox, which took off.

5. Leadership

Leadership is the ability to influence and guide others, whether a small team or a large company. Good leaders share their vision, develop well-rounded teams that complement their abilities, and have confidence in themselves and what they sell—skills that apply to every type of business.

Wrapping Up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:


SEO for Small Business: 5 quick tips to getting optimised for success

Pinpointing the beginnings of Search Engine Optimisation, known as SEO is tricky. Some say it dates back to the term’s first usage in 1997, while others argue that full-fledged SEO began only during the Google boom in the 2000s. Either way, SEO has become a buzzword in today’s digital landscape, especially for businesses. Experts even say that 2022 will be the year that Google My Business becomes the most critical driver of search rankings from TechRound. For smaller startups, this makes SEO a powerful set of practices that can help you thrive in the digital age.

The importance of SEO

Nowadays, SEO is everywhere. Honestly, you’d be hard-pressed to find any online content that doesn’t make use of it. After all, search engine algorithms favour pages or websites that have amassed large amounts of “link equity”. In layman’s terms, this means having a rich web of digital content and links. For businesses, this means that practicing SEO online can help you reach more people organically for less money than traditional digital marketing. If done well, SEO can help increase engagement, traffic, brand recall, and even conversions.

But SEO is more than just about linking. This is especially the case today that search engines like Goole are becoming stricter with backlink quality. Essentially, if your backlinks are too obvious or lack legitimacy, don’t expect to score rank highly on an online search.

Good linking should be relevant to the overall topic, appear naturally within the text, and use long-tail keywords that lead to relevant pages. For instance, in content about “X Best E-Commerce Tips”, you could add a link to a timely statistic that is hyperlinked under “average online shoppers”. Bonus points, if your links are compatible with alt-readers since this lets those with visual impairments enjoy your links, too. Moreover, you can use SEO to highlight direct payment or checkout links leading to payment apps like ours here at Yoco. This way, you can seamlessly provide a better customer funnel even for first-time visitors, and encourage sales.

A less than ideal link is one that is clearly shoehorned in and adds no value to the copy. Think random contact us links or ambiguous anchor texts that say “article here”. Those aren’t doing you or your readers any service since it doesn’t flesh out your text nor encourage readers to click them. While this may be acceptable a few times, if your site mainly uses this type of linking, then you’re not really taking advantage of SEO.

5 SEO tips for small businesses

Refining your SEO can be quite intimidating, especially if you aren’t confident in your technical expertise and if you lack the budget. But if you have a website with some organic traffic, can run Google Analytics, Search Console, Bing Webmaster Tools, and others. If these sound totally foreign to you, don’t worry. They’re basically all just tools that you can use online that help you track and monitor your website’s performance whilst also updating you on any trending topics or keywords. If that’s not something you’re comfortable using yet, though, don’t worry. If you’ve claimed or created your Google My Business listing, you’ve already got the basics covered.

1. Improve your website

Prioritize your site’s structure, loading speed, security, as well as user experience. If you’re running your site with WordPress, there are already pre existing SEO plugins that you can use. This allows you to apply SEO even without formal training. If you want to go the extra mile, though, you can also go through free website-making courses.

2. Set your location

For many small-medium-sized enterprises (SMEs) in South Africa, the pandemic caused a clear drop in business location visits, especially with the spread of the new variants. By letting Google know your location, you can appear on more local search results. This lets you take advantage of statistics that show 76% of people looking for a business nearby will visit that business within a day. Of those searchers, about 28% will result in someone making a purchase.

3. Write good content

It goes without saying that SEO relies heavily on the content that you put out on your website. Consider your niche and your target market as well, as you’ll have the best chance of making good business with people who are actually interested in your product or service. If you’re looking for a more targeted approach to content, SEO industry leader Ayima highlights how a boutique approach that marries tech with talent can help your content drive serious growth. To do this, many businesses like British Airways use data to finetune their content’s tone and angle. If, however, you want to keep your content in-house, you can always write it yourself. Do review other sites and keep updated on the latest analytics, though, to keep content relevant.

4. Connect to social media

Online magazine Forbes explains that with the rise of the online era, the least you can do is to make sure you’re utilising your social media platforms to boost your website and get people to visit. It’s great for brand awareness and for social ‘proof’, like ratings and reviews. If you’re new to social media, something you should keep in mind is engagement and transparency. People flock to businesses they can connect with online because it fosters a sense of community. At the same time, social media is a cheap and effective way to get a better understanding of grassroots trends. Just remember that your business’s social media, isn’t your personal one. Customers are following you online for your brand, not necessarily for your hot takes.

5. Stay up to date

Lastly, keep your information updated and make sure everything is running smoothly, and check your analytics from time to time. 

Once you invest in optimising your SEO, you just might surprise yourself with the results.

Wrapping up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:

This article partly refers to:

What Is an Entrepreneur? 6 Reasons To Become One Today (2023)

Imposter syndrome. Self doubt. The urge to give up. You’ve likely experienced these feelings at some point. If you’re lucky, you’re surrounded by people who affirm your talents at work. But what if you’re a company of one? 

Natalie Gill started her fresh flower business from her apartment, relying on savings to bridge the gap after quitting her full-time job. She survived on little sleep and, at times, an $11 per week food budget. But she persevered through the toughest points of her journey to build Native Poppy, a successful multi-location retail business. 

There’s no question that Natalie is an entrepreneur today, but maybe she’s always merited that title. Entrepreneurial mindset is achievable even before you launch your own business. And it’s the first step on the way to success.

What makes a person an entrepreneur? Ahead, explore the meaning of entrepreneurship, what it takes to be a successful entrepreneur, and how you can leverage your unique strengths to establish your own path to being a boss.

What is an entrepreneur?

An entrepreneur is, by conventional definition, someone who starts and runs a business, maybe taking on financial or personal risk in the process. But this description of an entrepreneur ignores the more nuanced aspects—the passion, the grit, the desire to bring ideas to life, the drive to solve a problem.

Over time, the creator economy and the gig economy have helped to broaden the scope of what it means to be an entrepreneur. Maybe you’re assembling furniture, designing merch for a local band in your studio apartment, or monetizing your massive TikTok audience. Whatever the approach, you’re working for yourself and taking your future into your own hands. 

The future of entrepreneurship

Small businesses struggled in the early stages of the COVID-19 pandemic, with 3.3 million entrepreneurs in the US shutting their doors between February and April 2020. Yet entrepreneurship also offered a path for those looking to supplement loss of work, combat isolation or boredom, or react to opportunities created by changing consumer trends.

While business as a whole shrunk during this time, entrepreneurial spirit surged. And our definition of “entrepreneur” changed forever. 

6 reasons to become an entrepreneur

Entrepreneurship is viewed by many as a preferable option to working for another company. While it often requires hard work, a certain amount of risk, and forgoing a steady paycheck, many find success in pursuing a passion or a world-changing idea.

1. Develop your skills

Entrepreneurs often start solo, meaning they manage every aspect of their business. Starting a business is a crash course in marketing, product development, customer service, web design, and more. The experiences in the first few months and years of running a business are priceless—and portable.

2. Build a business around a desired lifestyle

Business coach Nora Rahimian reminds her clients to build entrepreneurship around the life they want, rather than the other way around. One of the main benefits to starting a business is the flexibility it offers around working hours. “I can work at four in the morning. I take my dog to the park in the middle of the day. I can be responsive to what my brain needs from me,” she says.

Love to travel? Start a seasonal business that lets you take months off at a time. Have a family? Set your work hours around your kids’ baseball games and spring break.

3. Generate a sustainable income

The early stages of running a business may result in mixed success, but pushing through is a great way to build sustainable and a self-reliant income source long term. This is especially true for those slowly building a business on the side as they transition out of full-time work. Diversifying income is a central pillar of the FIRE movement, a popular saving and investing strategy for financial independence. 

4. Be your own boss

Getting a seat at the table can be tough in a corporate environment, but as your own boss, you call the shots. Those with leadership skills and strong opinions thrive as heads of their own companies. Entrepreneurship gives you the freedom to build the company, products, and team culture you want. 

5. Positively impact your community 

Entrepreneurship drives job creation and economic growth in communities, and the success of one business can have a ripple effect to others in the area. Studies show that for every $100 spent at small retail businesses, $63 is circulated back into the local economy (versus $14 for multinational chains). Promoting economic development through running a successful business helps others achieve the same.

6. Promote social change

As consumer trends skew more and more toward support for sustainable business practices, small businesses are in a better position to get on the right side of history. Startups are nimble enough to make ethical and sustainable choices from the get-go. History shows that entrepreneurs create change because they are seen as leaders in their communities.

What are the personality traits of an entrepreneur?

While there are certain traits that are common to many successful entrepreneurs, no two are created equal. Every personality type demonstrates strength in specific areas, each with a unique superpower that defines how they run and think about their businesses.

Entrepreneur mindset is a combination of beliefs, knowledge, and a way of thinking that allows you to approach challenges, act on ideas, and balance risk. It can be achieved regardless of your innate strengths. Personal growth exercises and trial and error will help build your entrepreneur muscle. 

🏆 Top entrepreneur traits include:

  • Risk tolerance
  • Passion
  • Vision
  • Discipline
  • Self reliance

Other helpful traits for entrepreneurs include perseverance, versatility, ambition, critical thinking, and attention to detail. Chances are you possess some of these qualities. Lean into the ones that make you unique. 

Maybe you’re risk averse but have excellent discipline and attention to detail—your strength will lie in building a steady business with a solid safety net. Or maybe you’re not overly disciplined or focused on detail but you’re bursting with passion and vision—you’d make a great leader, bringing on skilled partners attracted to your ideas and enthusiasm.

How do you become an entrepreneur?

Simple: just start. There’s no test to become an entrepreneur. No required degree or years of work experience. Many entrepreneurs forgo formal education, learning managerial skills and other essentials by trial and error. Focus on your best entrepreneur trait and take your business idea to the streets.

First steps to starting a business 

  1. Find—and validate—an idea
  2. Narrow in on your target audience
  3. Build a memorable brand
  4. Launch your business
  5. Drive traffic and sales through marketing

Best case scenario? You build a life on your terms. If you fail, you’ll dust yourself off and, armed with experience and thicker skin, try again.

Entrepreneurship ideas for aspiring founders

Many entrepreneurs get their start by transforming a hobby or interest into their own business. Others stumble upon new ideas. And some are just born with it—an entrepreneurial mindset that drives them to solve the particular challenges of business ownership.

Would-be entrepreneurs can approach small business ownership in a number of ways. Ahead are a few ideas to get started. 

Jump at the opportunity to invent something new

Opportunities are everywhere. Many new businesses are born from an idea sprung from the chance to do something completely new or put a creative spin on a classic. Look for opportunities in your daily life. How can you solve a common problem? Can you develop a product to simplify a task? Is there an underserved audience in a particular market? 

Monetize your craft or passion

One of the most common inroads for aspiring entrepreneurs is focusing on what you do best, and building it slowly. You already understand the craft and the community that surrounds it—now turn it into a successful business venture. Consider how you might improve processes and scale handmade production. Think about the needs of your community and the problems you can solve.

Build an audience first, then become an entrepreneur

If you thrive in the company of people, start there. Use your natural people skills to build a following around your personal brand, grow an audience, and then monetize it. The growing creator economy has opportunities for charismatic young entrepreneurs to find niche audiences for content creation. Start a YouTube channel for craft tutorials, launch a comedy account on TikTok, or do beauty unboxings and reviews on Instagram. Monetize by selling merch or paid content to your loyal fans.

Build a business around a cause

If anything is going to tip you into the entrepreneurial pool, it’s your passion. Are there social or environmental causes that inspire you? There may be government programs or grants for a new business owner pursuing social entrepreneurship or launching sustainability initiatives. 

Ready to start your own business?

What is an entrepreneur? It’s someone who makes the leap, takes a chance on a dream, and connects an innovative idea with a hungry audience. Could that someone be you? Successful entrepreneurs everywhere have started small businesses from a room in an apartment or with no startup money. Start small, think big. This is the first step in your entrepreneurial journey.

Wrapping up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:

This article partly refers to:

What Is an Entrepreneurial Mindset & How Do You Develop One?

Look at any high-performing business and you’re likely to notice some patterns. More often than not, a successful business has a good product, provides great service and even has an incredible team.

But while there are many factors that influence the success of a business, success often comes down to a particular mindset and approach to business and life.

Having an entrepreneurial mindset can often be the difference between long-term success and struggling to turn your idea into reality.

In this guide, we’ll show you the keys to developing an entrepreneurial mindset, and more importantly, an entrepreneurial spirit, to increase your chances of success by learning from some of the best entrepreneurs.

What is the entrepreneurial mindset?

An entrepreneurial mindset is an attitude that allows you to think long term and to push through all the obstacles and challenges that come with starting a business. It means being open-minded, critical and resilient when times get tough. It means looking for solutions rather than problems. Best of all, you don’t need to go to Harvard Business School to develop it.

Starting a business is incredibly hard. Many businesses fail. Entrepreneurs need to be comfortable with failure and be able to overcome self-doubt. Not all the bold plans we make will turn out to be million-dollar ideas.

Why do people become entrepreneurs?

What type of entrepreneur are you? Every entrepreneur has a different starting story. But there are three common reasons why people leave a salaried job to start their own business.

Freedom and flexibility

What type of entrepreneur are you? Every entrepreneur has a different starting story. But there are three common reasons why people leave a salaried job to start their own business.

Many aspiring entrepreneurs see creating a business as freedom: their gateway to working their own hours, saying no to an annoying boss, and having the flexibility to work on projects they enjoy. You don’t always get that in a full-time job.

Goals and ambitions

Look at successful entrepreneurs and you’ll see they have a fire in their belly. Each person has goals and ambitions they want to achieve—anything from earning six figures a year to changing the world. Their business is often the vehicle that helps them get there. 

It’s this personal satisfaction (or lack thereof) that nudges people into entrepreneurship. Ash Read, founder of Living Cozy, says he became an entrepreneur “to prove to myself I could build something from zero. After working for established brands, I needed to show I could do it on my own.” Self education matters.

Welljourn’s founder Becky Brown says, “For years, I was completely fine working full-time and earning a steady paycheck, but eventually, I realized that I had to strive for more in order to achieve personal happiness and inner satisfaction. 


Not all entrepreneurs respond with “I want to own a business!” when asked what they’d like to do in the future. In fact, some people think of themselves as the complete opposite—yet still end up creating successful businesses (or appearing on Shark Tank).

Take Kirby Kendall, the founder of SafetyChew, who kept an inventor’s notebook filled with crazy things as a child: “My goal was to invent something and have a company license it, and I just sit back and cash the checks.”

Nature vs. nurture: are we born entrepreneurs?

Not all business owners consider themselves to be entrepreneurs. Maybe they fell into it, creating something they wanted the world to see and a business was the only way to do that.

But some small business owners believe they’re born with entrepreneurial thinking, like Jodie Kieliszewski, founder of Bee Lovely Botanicals. Her family has a history of entrepreneurship, with both Jodie’s parents, grandparents, and sister starting businesses: “I believe that the entrepreneurial mindset is more the type of thing that someone is born with, but obviously it is a skill that can be sharpened or dulled with use.

“We were raised to spot opportunities and resources to make things better. For me, I feel like it’s just something in my DNA, but in order to be successful, I need to practice and sharpen it as a skill.”

Anyone can learn the art and skill of sales, marketing, and promotion—all of which are crucial to a business. Not everyone can succeed as an entrepreneur. People either have or do not have that innate desire to succeed and the mindset to sacrifice, be uncomfortable, and make tough decisions on a daily basis. The likelihood of success depends on the character and makeup of an individual versus someone who simply has skills but lacks intrinsic fire in their belly.Magda Khalifa, founder of Triangle Fragrance

Whether you’re on either side of the nature versus nurture debate, not everyone has an equal start in the entrepreneurship race. Many of us are given the upper hand by the circumstances we’re born into. People find it easier to become an entrepreneur if they have the background, upbringing, formal education, opportunities, and financial freedom to do so. 

The Global Entrepreneurship Monitor also found certain elements “directly [influence] the existence of entrepreneurial opportunities.” The biggest driver? Cultural and social norms, indicating those who’ve grown up in a circle of other entrepreneurs are likely to become one themselves.

All of this isn’t to say you can’t develop an entrepreneurial mindset if you’re not coming from a background of privilege. It definitely is possible—it just takes a little more work.

I think you definitely have to have a certain type of personality to be a good entrepreneur. You have to be highly self-motivated, driven, persistent, and a bit of an overachiever. However, there are several skills that you can develop that will help you, including learning the ins and outs of how to build a business, understanding opportunity costs, developing relationships, and keeping up with industry trends.Ashley Cummings, freelance writer

How to develop an entrepreneurial mindset?

Not everyone is born with the natural drive to run a business, but anyone can become a business owner with the right mindset.

Here’s how to develop the most important entrepreneurial skills.

Build resilience.

Not all business ideas will end up succeeding. Business failure is part of any entrepreneur’s life. There are tons of elements in both marketing and business plans that determine whether an idea becomes a successful venture. 

That’s why keeping the will and determination to make your new business venture a success is crucial. Resilience—the ability to recover from less-than-ideal situations—is the difference between people who have an entrepreneurial mindset and those who don’t. 

“Entrepreneurs see losing as not only a part of the process, but essential to it,” says Yuvi Alpert, founder and creative director at Noémie. “For them, the only way to streamline a business to make it as productive as possible is by understanding where the problems are, which requires experiencing loss.

“By having this mindset, a successful entrepreneur can get past the fear that holds many aspiring business people back, and opens their minds up to all possibilities.”

An entrepreneurial mindset is having the ability to make the most out of opportunities that come your way. You know how to overcome and learn from setbacks, as well as how to excel in a variety of settings.Jean Gregoire, CEO of Lovebox

Building resilience and adaptability as an entrepreneur is something you can only do with practice. Roll your sleeves up and follow your business plan. Produce the best version of a product. Do everything you can to spread the word. But know that plans aren’t foolproof; even the most watertight business plans can go wrong. That’s where your problem-solving skills are sharpened. 

Where others see problems and challenges and then complain, entrepreneurs see opportunities and think of solutions.Aaron Powell, founder and CEO of Bunch Bikes

​​Question everything.

People with an entrepreneurial mindset are curious. They don’t take things at face value; they question why things happen so they can set themselves up for entrepreneurial success.

“The entrepreneurial mindset is all about questioning the world around you and working creatively to improve that world,” says Ethan Goldstein, CEO of Curist. “Constantly asking questions about why things are done the way they are and then positing and executing on new ways to accomplish a goal.”

Ethan recommends developing this mindset by questioning the world around you:

  • Weigh the pros versus the cons. Say you’re looking for help to manufacture your new curling iron. Instead of getting quotes from one manufacturer, weigh the pros and cons of local versus international vendors. US manufacturers might be able to ship your product quicker than a European manufacturer, for example—but you’ll pay for that with higher production costs.
  • Know when to be aggressive versus restrained. This is especially true with marketing and advertising. The world is your oyster; social media platforms are ready to take your money in exchange for lending their audience. “Does our audience use this platform?” and “Could we get this advertising slot cheaper elsewhere?” are just two of the questions running through the brain of someone with an entrepreneurial mindset.
  • Learn when to go with your gut versus examining data. Business executives are more likely to rely on their intuition than the general public. Entrepreneurs who had a gut feeling that TikTok would become popular, for example, are winning today because they started using the platform early.

“I think some of the important internal skills include how to emotionally and mentally run a startup,” Ethan says. Most importantly, that includes “how to manage and plan for the constant uncertainty of running a startup and the potential for anxiety therein, balancing ongoing failure and success.”

Get out of your comfort zone.

Great things rarely happen in your comfort zone. When starting a new venture, it’s this drive to try new things that helps people to turn shower thoughts into successful brands. They have the confidence to try things others haven’t.

Take Rick Elmore, founder and CEO of Simply Noted, who started his career as a football player: “Throughout my sports and entrepreneurial career, I have always pushed myself outside of my comfort zone in order to become better at what I do. This includes learning about and building from scratch the technology that is the basis of my business.

“It can be an uncomfortable process,” Rick says, “but in the end, this strategy results in finding new perspectives, discovering new solutions, and meeting new people who can bring new opportunities.” 

No matter how uncomfortable it may feel, develop an entrepreneurial mindset by trying new things. A new social media platform on the market? Spend a few hours each week to see how things pan out. A hunch that your product could be made cheaper by using different materials? Have a small production run and see if quality suffers. 

The beauty of a comfort zone is that the more you push it, the wider it gets. Entrepreneurs often look back at big decisions that felt scary at the time, only to recognize they’re now doing things they could only dream of. Their comfort zone expanded as their business did.

Entrepreneurs are creators, problem solvers, and innovators. They see possibilities where others see limitations. To be an entrepreneur, you must be willing to take risks and do what it takes to make your vision a reality.Darren Litt, co-founder of Hiya Health

Take responsibility for mistakes.

Unfortunately, not all of the business decisions you make will pay off. That won’t always be your fault. Vendors can fall through on their promises, shipping carriers lose parcels in transit, you name it. 

Alongside resilience and the drive to solve problems, taking responsibility for those mistakes is what sets entrepreneurs apart. 

“To me, the factor that truly defines an entrepreneurial mindset is the refusal to make or accept excuses,” says Mitchell H. Stern, founder of Side Hustle Tips. “Taking ultimate responsibility for everything that happens under the roof of a business is what separates real entrepreneurs from the amateurs, because it’s not an easy thing to do. It’s much easier to blame and castigate others when things go wrong, but it’s also a recipe for disaster.”

Mitchell says, “When I came to the realization that everything was my fault, I developed a new sense of empowerment that enabled me to apply a more proactive approach to all of my business operations. The results were immediate and lasting, and it’s a lesson I continue to preach to this day.”

Individuals with an entrepreneurial mindset are able to adjust quickly and adapt when circumstances change, are highly intuitive, and rarely shy away from following their gut instincts. They are also decisive, and hold themselves accountable for the outcomes of their actions.Patrick Crane, CEO of Love Sew

Strive for constant improvement.

Gymshark, Harper Wilde, Allbirds—they’re three huge businesses that got their success within the past decade. They have one thing in common: the desire to create the best quality products in their industry.

Take Gymshark, for example. Part of its success comes from its commitment to always produce the best quality apparel. One of its core values is progression: “To remain at the forefront of both, we need to be fearlessly progressive and consistently future-conscious.”


“Having an entrepreneurial mindset means that you have a natural [affinity] to learn and make your trade better,” says Marie Jones, the founder of Organic Aromas. 

“You can have many skills and lack the all-consuming passion to break the barriers. Today, the company makes seven figures worldwide, and I believe it’s because of the relentless mindset that always seeks to do more and to do better.”

Surround yourself with other entrepreneurs.

Earlier, we mentioned that research shows people are more likely to become entrepreneurs if they’re surrounded by them. It’s easier to spot business opportunities when you’ve been raised by other people who do. 

Put this into practice by surrounding yourself with other people with the entrepreneurial mindset. This doesn’t have to be your circle of friends. You can make friends with other business owners through:

  • Local business events. The US Chamber of Commerce hosts regular networking events for small business owners. You’ll also find independent events on sites like Meetup and Eventbrite.
  • Conferences. Scan the Conference Index to find events and tradeshows happening in your industry. Make an effort to network with people while you’re there.
  • Online forums. Connect with global entrepreneurs through Slack communities, Facebook groups, and Reddit’s /r/entrepreneur forum.

Not found your million-dollar idea yet but want to get first-hand experience? Find an entrepreneur you admire and ask to shadow them. Having them as your mentor will help you understand their mindset and thought processes. When inspiration does strike, you’ll have the new skills to turn it into a successful business.

“It’s not what you know, it’s who you know” is a motto many entrepreneurs credit their success to. Not only will the entrepreneurial mindset of others rub off onto you, but you’ll have a network of friends willing to help you out when things get tough.

Aligning with like-minded peers allows you to share tricks, tips, and even leads. If that’s not enough, leveraging the influence of other reputable businesses will boost your clout and can help position you as an expert.Sigute Zitikyte, Personal Branding Coach, and former Senior Partnerships Manager at Shopify

The first step to developing the right mindset is deciding to become an entrepreneur.

Some people find the foray into entrepreneurship easier than others. Privilege, your upbringing, and being surrounded by entrepreneurs from a young age all influence your likelihood of business success.

Don’t use that as an excuse to wipe “Become an entrepreneur” off your bucket list. You can develop the same entrepreneurial mindset some people say they’re born with by second-guessing everything, getting out of your comfort zone, and always striving for improvement. 

“The entrepreneurial mindset is first and foremost about self-belief and confidence,” ViscoSoft’s CEO Gabriel Dungan summarizes. “No matter what industry your business falls under, having confidence in both yourself and your company is integral to success and overall longevity.”

Don’t let your excuses and fears stop you from giving entrepreneurship a try.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:

This article partly refers to:

4 Ways SMEs Can Deal With the Energy Crisis While They Await Relief

South Africa’s escalating energy crisis shows no signs of abating with the implementation of Stage 6 load shedding plummeting many parts of the country into darkness last week.


As the backbone of the country’s economy, small and medium enterprises (SMEs) have been worst affected by load shedding. Many are just recovering from the pandemic and are now being faced with the devastating effects of having no power for between eight and twelve hours a day.

The government has just announced it is stepping in to take the pressure off SMEs and has instructed the Small Enterprise Development Agency (Seda) and the Small Enterprise Finance Agency (Sefa) to collaborate with various stakeholders and find a solution via an energy relief package. While these talks are ongoing, Eskom announced the devastating news that South Africa will be placed on permanent Stage 2 or 3 load shedding for the next two years.

In response to Eskom’s latest announcement, small businesses have appealed to the government to consider implementing subsidies on diesel, diesel-powered generators or other alternative energy solutions to help them cope with load-shedding, as many will not be able to survive another two years of constant power cuts.

“The details of the Seda and Sefa-driven packages and how SMEs can claim are not yet available, but relief efforts like this are vital if our SMEs are going to survive the indefinite energy crisis,” says Miguel Da Silva, managing director at Retail Capital.

“We applaud the government for stepping in and hope that the relief package will go some way towards creating alternative sources of energy, recovering some losses, and subsidising existing energy solutions. In the meantime, we encourage SMEs to act now and invest in alternatives if they have the finances available,” he adds.

There are a number of things that small business owners can do to help mitigate the effects of these power outages – the key is to act fast.

Da Silva suggests four ways every SME can and should be dealing with the energy crisis today:

1. Find affordable alternatives

Not all alternative energy solutions are expensive, so do your research and find out which solutions will best suit your business. A small generator or an uninterruptible power supply (UPS) for example can cost as little as R900 and can be purchased from high street hardware stores or online.

“They’re not a 24-hour solution but, at the very least, these will provide you with an interim source of power until the lights come back on,” says Da Silva.

Uninterruptible power supply (UPS)

Battery packs and power banks are also cost-effective options that will help keep your electrical items, Wi-Fi and Pos devices running. “Using battery and power banks can be a juggling act though and you need to remember to keep these charged when the power is back on,” says Da Silva.

Investigating gas cooking solutions is another effective way of maintaining business as usual – or as close to it – for restaurants and other hospitality businesses. “Gas alternatives do require professional installation so make sure you factor in the cost of having it installed by a gas safety engineer who can provide you with the right safety certificates,” advises Da Silva.

2. Get funding to go off-grid

For most SMEs and individuals, ordinary savings won’t even cover the costs of getting off the Eskom grid. If your business premises are mortgaged with certain banks, then you may be able to take further financing from the bank to pay for these alternative energy solutions.

Several banks have partnered with renewable/backup energy providers to provide discounts to their customers. Some may also offer improvement loans for business premises, and this could go some way towards financing an alternative source of energy, like solar.

3. Change the way you work

If an off-grid solution is not financially viable for your SME, then consider investing in a hot desk at a shared office space that’s equipped with a generator.

“The costs can be quite high depending on your location and amount of people working for you, but this could be a worthwhile cost to bear if it means your business won’t be interrupted by outages and ensuring you are still profitable. Smaller teams are also more flexible so consider working schedules that can adapt around load shedding hours,” says Da Silva.f

4. Manage any price fluctuations

“If you are considering the expensive off-grid option, you may need to make realistic price hikes on your goods and services so that you keep yourself in business. However, it is wise to manage any price fluctuations carefully and to be completely transparent with your clients from the get-go. Building in added value for your clients can go a long way towards offsetting any resistance to this,” he advises.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:

This article partly refers to:

5 tips to create New Year’s resolutions for businesses in 2023

We’re sure that you’ve made decisions regarding your personal New Year’s resolutions, but have you taken the time to contemplate what resolutions are best suited for your business in 2023?

5 tips to create New Year's resolutions for businesses in 2023

The new year is settling in and with a new year comes new goals. We’re sure that you’ve made decisions regarding your personal New Year’s resolutions, but have you taken the time to contemplate what resolutions are best suited for your business in 2023? The last few years have been a whirlwind, especially for businesses that felt the pressure to turn to digital due to the pandemic. Those that set business resolutions for the last few years are likely to have shifted their views and altered their goals along the way to meet the demands of the 2022 online consumer. In 2023, it’s time for businesses to intensify this online strategy by setting themselves up for success with carefully constructed New Year’s resolutions. Not sure where to start? Lucky for you, we’ve got a few pointers that will help you out.

1. Set realistic goals

As a general foundation for your New Year’s resolutions, your business needs to set realistic goals. There is no harm in setting a few ambitious goals because this is a great way to motivate employees; however, sometimes it’s effective to be a bit more realistic. Instead of setting ridiculously over-the-top goals, try to find a middle ground – something that pushes your team to perform but is still manageable and achievable. If you are struggling to think of goals, ask yourself what you can and hope to accomplish in the year that follows, and develop goals around that. These reasonable achievements can also be spread out over each quarter to ensure continuous progress while also making goal tracking easier. The purpose of these goals is to give your business direction and, to ensure that you are on track, it is essential to monitor them. This brings us to point number 2 …

2. Improve organisational processes

We’re not just talking about general improvements, we’re talking about the appropriate use of automation to enhance your internal processes. Taking the recent global digital changes into account; in 2023, it’s important for business owners to consider cyber solutions when mulling over their resolutions. Reduce the risks of manual errors with digital solutions by removing the need for paper-based procedures. Technology simplifies business operations by providing an automated means of managing inventory, monitoring targets, and even conducting secure onboarding. Implementing software such as Identity Verification Services (IVS) and Bank Account Verification Services (AVS) will provide businesses with a secure and efficient approach to client relations. These two digital solutions offer a quick way for businesses to authenticate client identities and banking details, ensuring that the business remains KYC compliant while also reducing its risk of fraud exposure.

3. Boost your fraud defences

The growth of your business in the next year relies on the achievement of the goals that you set for yourself now. When you create this room for growth, you also expose your business to a higher risk of fraud. This means that you need to set an additional New Year’s resolution to strengthen your fraud defences. As we indicated above, introducing digital solutions like IVS and AVS into your business is a fantastic preventative measure against acts of fraud. Not only does this software provide an instant and effective way to verify the personal details of your customers, but it also reduces the opportunity for fraudsters to slip through the cracks and make their way into your business system. Using this software, you can confidently onboard the right customers.

4. Onboard the right customers

Onboarding customers and onboarding the right customers are two very different actions. It’s easy to allow a customer to sign a contract or purchase an item on credit, but it’s not as easy to ensure that your customer is reliable – unless you have safeguarded your business with effective security measures. If onboarding the right customers is your goal, then seeking out services such as credit checks and bank statement services is a must. These digital solutions give businesses the opportunity to look into their clients’ payment patterns to identify whether or not they are likely to make payments each month. Implementing digital bank statement services will allow your business to receive statements directly from the bank in an instant. This direct service reduces the risk of document fraud and improves the customer vetting process while allowing businesses to remain POPI compliant. Credit Score services can also be used to vet customers and ensure that they maintain good accounts with your business. Using bureau data, these services give businesses the resources to effectively manage their fraud risks by assessing customer credentials and deterring fraudsters.

5. Stop doing what’s not working, and move on!

Finally, we want you to have a look at all of your past resolutions and general business activities, specifically paying attention to everything that didn’t work. Maybe it was your manual processes, or maybe your digital processes weren’t as sophisticated as they could have been. Either way, you need to take a look at those downfalls and think of a way to improve on them. As an example, if you have successfully onboarded customers, but are struggling with successful debit order collections, it’s time to move on from your regular debit order process and implement Strike Date Optimisation (SDO). This unique service provides businesses with the three dates that clients are most likely to have funds in their accounts. This minimises the risk of failed collections and improves regular debiting processes in just a few simple steps.

While some may not see the value of a New Year’s resolution, choosing the right one can make all the difference. Slowly execute your resolutions over the course of this year to refine your business operations by improving customer experiences and enhancing your security.

Are digital solutions a part of your New Year’s resolution?

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:

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Business Learning: 14 Must Watch TED Talks for Business Owners

TED is a series of conferences that present “Ideas Worth Spreading” that has garnered recognition around the world. 

A large number of Nobel Prize winners have presented at TED, including Elon Musk, Jane Goodall, and Larry Page. Many of the presentations, known as TED Talks, present ideas that are particularly valuable to entrepreneurs. 

Need a bit of inspiration? Discover 14 TED Talks for becoming a successful entrepreneur. 

14 Most Inspiring TED Talks for Entrepreneurs

1. Simon Sinek: How great leaders inspire action

People don’t buy what you do, they buy why you do it. Simon Sinek is an author, motivational speaker, and strategic communications professor at Columbia University. Sinek has a simple but powerful model for inspirational leadership that starts with his famous “golden circle of motivation” and the question “Why?” 

If you like Simon Sinek’s TED Talk, you should also check out his popular blog, Re:Focus, which is regularly updated with fascinating articles that will help entrepreneurs build businesses. Also check out his book Start With Why: How Great Leaders Inspire Everyone to Take Action.

2. Elizabeth Gilbert: Success, failure and the drive to keep creating

Elizabeth Gilbert is the author of Eat, Pray, Love. In her TED Talk, she explains that both great success and failure are seen as the same in our minds and vault us into an area of discomfort. However, she then tells us the solution is to find your home.

“Your home is that thing to which you can dedicate your energies to such singular devotion that the ultimate results become inconsequential.”

Meaning, success, and failure will all throw you for a loop. But if you focus on what you love, you won’t lose your way. What that means for small business owners and business leaders is that you can weather the storms of success and failure by getting back to the thing you love—the reason you started your business in the first place—and find your home.

3. Seth Godin: How to get your ideas to spread

Be remarkable. Safe is risky. Being very good is one of the worst things you can do. Everyone has heard the expression “The best thing since sliced bread,” but did you know that for 15 years after sliced bread was invented, it wasn’t popular? The success of sliced bread, like the success of anything, was less about the product and more about whether or not you could get your idea to spread.

Marketing expert and author Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin has published almost a dozen bestselling books, some of the most popular being: 

  • Purple Cow: Transform Your Business by Being Remarkable
  • All Marketers Are Liars
  • Linchpin: Are You Indispensable?
  • Poke the Box

4. Brené Brown: The power of vulnerability

Dr. Brené Brown is a professor, lecturer, author, researcher, and podcast host. In her TEDx Talk, she explains that in her years of research, she has found the courage to be vulnerable and knowing that you are enough are the keys to happiness and being successful.

Vulnerability is seen as a weakness in the business world, but Brown explains that vulnerability is the “birthplace of joy, of creativity, of belonging, of love.” If you want to check out more of what Dr. Brown has to say about how vulnerability can make you successful, you can read her book, Daring Greatly.

5. Bill Gross: The single biggest reason why start-ups succeed

Bill Gross is the founder of Idealab, a well-known incubator of new inventions, ideas, and businesses. According to Gross, the single factor that has the most effect on whether a startup succeeds is timing. It accounted for a 42% difference between success and failure in the startups Idealab helped get off the ground. 

Gross cites a great example of this when he mentions a video streaming company Idealab supported, called It was a great idea, and had excellent funding and a great business model, but in 1999, the time the company launched, it was still too hard to watch videos online. went out of business in 2003. In 2005, after Adobe Flash allowed the world to watch videos online more easily, YouTube appeared. 

6. Amy Cuddy: Your body language may shape who you are

Fake it until you become it. That’s the lesson social psychologist Amy Cuddy imparts to the audience of her TED Talk. Through lab experiments and her own life experience, Cuddy explains how power posing can physiologically change your mind, your behavior, and your life. 

Cuddy says that body language doesn’t just change the way that others see you—it also changes how you see yourself. Her research shows that if you use a power pose for two minutes before a stressful job interview or presentation, it can change the testosterone and cortisol levels in your brain and make you perform better. 

If you’d like to learn more about how your body language can change your life, you can read her book, Presence: Bringing Your Boldest Self to Your Biggest Challenges.

7. Bel Pesce: 5 ways to kill your dreams 


Bel Pesce is a Brazilian entrepreneur, author, and lecturer. After graduating from MIT and a successful run in Silicon Valley, Pesce returned to Brazil so she could help people become better entrepreneurs. In her TED Talk, she goes over the five things that successful people do not think or do. 

She explains things like the idea of overnight success—“Your overnight success story is always a result of everything you’ve done in your life through that moment.”—and that the journey to your dream is as important as the dream itself: “Achieving a dream is a momentary sensation, and your life is not. The only way to really achieve all of your dreams is to fully enjoy every step of your journey.” 

8. David S. Rose: How to pitch to a VC

David S. Rose is a serial entrepreneur and investor, so he’s been on both sides of the table during pitch meetings. His TED Talk is about how you can create effective VC pitch packages to venture capitalists so you can get funding for your own businesses. 

Rose gets straight to the point and goes through practical and logistical details that should be included in every VC pitch package. He covers:

  • How many seconds you have to catch an investor’s attention
  • The 10 characteristics you need to showcase in your pitch
  • How long your pitch should be
  • How you should structure your pitch
  • The tools you should get for your presentation (i.e., what software should you use, remotes, etc.)

If you’d like to learn more about how you can be a more effective presenter in investment meetings, you can pick up his book, Angel Investing.

9. Regina Hartley: Why the best hire might not have the perfect resume 

The perfect résumé doesn’t mean that a candidate is perfect for the job. Regina Hartley expresses this point by presenting the résumé of a candidate who was given up for adoption, had dyslexia, never finished college, job hopped for a while, and then went to live in India for a year. Who was the candidate? Steve Jobs. 

Hartley is a human resources expert and presents her ideas of the silver spoon candidate and the scrapper in her TED Talk. Through her research and experience, she highlights the idea of post-traumatic growth and how it makes scrappers put forth better work. And that in the end, whatever is on their résumé, if you give them the opportunity, people with passion and grit will amaze you.

10. Shawn Achor: The happy secret to better work

In this TED Talk, Shawn Achor humorously explains that you can train your brain to be more positive. He shares the importance of positive thinking to your success and happiness. Citing various research, he shows your brain, when positive, is 31% more productive than when it is not. 

Achor is a psychologist and CEO of Good Think Inc. If you want to learn more about the power of positive thinking and how you can train your brain, check out his books Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being,and The Happiness Advantage.

11. Julissa Prado: 3 rules to help you build a successful business

Julisa Prado quit her corporate job and founded Rizos Curls—one of the first Latina-owned hair care brands aimed at celebrating natural hair. In this TED Talk, she goes over her three rules for building a successful business.

Her strategies center around using your small business stature as a strength, knowing who you are, and trusting yourself. Prado uses a great anecdote about how Rizos Curls entered a major retailer for the first time. 

As a self-owned, self-funded small business, she decided to break some rules when marketing the launch. Instead of using traditional business wisdom and investing a huge amount of marketing dollars, she hired a mariachi band, rode to the store on a horse, and put the whole thing on TikTok for less than $1,000.

12. Tracy Young: How vulnerability makes you a better leader

In this TED Talk, Tracy Young shares how her inability to be her full self stunted her own personal growth, as well as the growth of her company. She openly shares her experiences as a woman CEO and how she felt pressure to hide her womanhood. Young even recounts how she had a miscarriage at the office and simply went back to work right after, pretending that nothing happened, because she didn’t want to be seen as weak or vulnerable.

Then, Young explains how when she dared to be her full self and asked her team for help, it changed everything. The entire team pulled together and they were able to increase their revenue growth and get them from a startup to a medium-sized business. And it also changed the culture of the company for the better. 

13. Leticia Gasca: Don’t fail fast—fail mindfully

“In premodern Italy, failed business owners with outstanding debts were taken totally naked to the public square, where they had to bang their butts against a special stone while a crowd jeered at them.” This is the visual Leticia Gasca gives at the beginning of her TED Talk. She uses it to explain that excessive punishment for failures stifles innovation and business creation. 

Gasca is the co-founder of the movement Fuckup Nights and the Executive Director of Failure Institute. Her premise is that the business mantra should change from “fail fast” to “fail mindfully.” 

She explains that:

  • You shouldn’t be ashamed of your failures. Failure is essential to growth. 
  • You should be aware of the impact and consequences of the failure of your business. Remember you have employees that are now out of a job, and suppliers and investors who may have been depending on you.
  • You should learn from your failures. 
  • You should know that you are responsible for sharing these lessons with the world. 

14. Sangu Delle: There’s no shame in taking care of your mental health

Sangu Delle is an entrepreneur and clean water activist from Ghana. The message of his TED Talk is simple: take care of your mental health. Delle talks through his journey of dealing with his own bias that men shouldn’t worry about their mental health. He discusses how he learned to deal with anxiety in a world that doesn’t value emotions. 

What is TED Talks FAQ

What is the purpose of TED talks?

The purpose of TED talks is to spread ideas. TED stands for Technology, Entertainment, and Design, and the talks seek to promote and share knowledge and inspire action on a wide variety of topics. TED talks are usually informative, thought-provoking, and inspiring.

What are TED talks mainly about?

TED talks mainly focus on ideas worth spreading in the areas of technology, entertainment, and design (TED). They cover a wide range of topics, from science to business to global issues. TED talks are meant to inform, inspire, and motivate audiences with powerful stories and innovative thinking.

What does TED stand for?

TED stands for Technology, Entertainment, and Design.

What is a TED and how does it work?

TED is an acronym for Technology, Entertainment, and Design. It is a nonprofit organization that has become famous for its conference series, TED Talks. TED Talks are short, powerful talks of 18 minutes or less, which are given by leading experts in the fields of technology, entertainment, and design. The talks are shared online and are available to anyone, free of charge. TED Talks are designed to inspire and inform, and have become a popular source of knowledge and motivation for people around the world.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:

This article partly refers to:

    Greater Online Retail Expectations and A Changing Basket at Checkout

    The last few years have seen a sustained growth in the adoption of e-commerce. This has brought about a lot of changes in the industry – and there are many more to come.

    Frederik Zietsman, chief executive officer, of Source: Supplied

    Frederik Zietsman, chief executive officer, of

    Heightened consumer expectations – on all fronts

    People don’t distinguish between different digital experiences, which means they expect the same experience no matter where they are spending their hard-earned rands. As more players enter the digital economy, e-commerce providers must step up to meet expectations that have undergone seismic changes. Across all touchpoints and digital channels, customers expect proactive service, personalised interactions, and seamless, seamless experiences.

    This will extend to shipping too. With the maturation of e-commerce, customers will expect better, cheaper, faster and more transparent delivery, something we already see playing out. They seek a rapid response, especially considering that next-day delivery has now been expedited to next-hour delivery in some cases – think grocery delivery providers. This greater demand is positive for industry players who can meet expectations as it will drive innovation and ultimately, higher adoption.

    People also expect to discover products more easily, and this is where hyper-personalisation innovation comes into play.

    Shoppers want to feel special, personally catered to, seen and heard, and recognised and rewarded. Personalisation has elevated the shopping experience – and the customer expectation.

    While the South African market is still finding its niche in creating custom and targeted experiences through the use of data, analytics, artificial intelligence (AI), and automation, heightened customer experience is a pivotal trend going forward and simply cannot be ignored.

    Broader product categories

    When e-commerce first entered the country, the market predominantly sold consumer electronics and books. But over time, as businesses have matured, consumers are looking for a far broader range of categories including appliances, consumable categories, lifestyle products, and clothing, among others.

    It is estimated that 86% of shoppers say product selection/variety is important to them when deciding which brand or retailer to buy from. Since the market is so crowded with other retailers, it is crucial that those who want to stay ahead of the curve carry an assortment of products that broaden categories so that they’re optimised to compete with other businesses.

    As for the popularity of certain product categories, it is also important to monitor what buying trends are emerging as a result of lifestyle influences. Take for example load shedding. As uncertainty around capacity and stages increase, so are more people shopping for items to combat that uncertainty. Consumers are flocking to purchase backup batteries, inverters, UPS devices and generators, with one retailer reporting a 27% jump in sales over the 2022 period.

    Retailers must increasingly broaden their categories to cater to the demands of a market looking for on-point variety in 2023.

    Recession proof?

    As macroeconomic pressure continues into next year, together with low consumer confidence and less discretionary income, people will be looking for value across categories. For retailers, this will see a trend of customers buying down into second or third-tier brands in an attempt to stretch their spend without having to make large lifestyle changes. If they can get the same product from a different brand at a lower price, they will.

    Globally, e-commerce has been viewed as a recession-proof channel, as the majority of growth comes from consumers switching channels. And while I think this is true to an extent, we will continue to see the effects of more frugal spending. This means affordability will be one of the most important factors that consumers consider when deciding which products to buy, and which brands to stay loyal to.

    Buy now pay later arrangements as well as other alternative payment mechanisms will also likely become more prominent in response to consumer needs.

    Rather than see this as a threat to business, e-commerce should see this trend as an invitation to remain relevant. We should be asking ourselves: how do we continue to add value to our customers and retain their business?

    Enabling smaller businesses

    Something that is fundamental to the continued existence of e-commerce is that we continue to play our part as enablers of small businesses. This is a strong global trend and reflects one of the greatest strengths of e-commerce: democratising access to markets. This enablement will only grow over time and become something society expects from the market as consumers become more conscious of the impact of their purchasing decisions.

    In a South African context, this trend is not one to simply watch.

    Enabling small business enables our economy, which directly impacts our country’s growth potential.

    Responsible retailers must jump firmly onto this bandwagon to continue to strengthen our economy in 2023.

    Growth of ecosystem

    South African e-commerce and its support structures are still in their infancy and remain underdeveloped. I believe this is set to change with the accelerated development of these ecosystems. By that, I’m referring to practical things such as delivery capability, with more platforms emerging that aggregate this service to expedite delivery.

    We’ll also see more ‘super-apps’ starting to emerge. This will see banking apps take on more retail functions and vice versa as the division between verticals blur and fragment. Whether these app functions will be able to scale and allow for a good customer experience remains to be seen.

    Social commerce, and live shopping, is also set to grow in prominence, in line with international trends. This is set to become an exponential growth channel as more people tune into live streams to learn more about products and take advantage of specials.

    Growing a customer-centric ecosystem that is innovative, consistent, blended, and offers compelling experiences across multiple channels and touchpoints is no easy task given the extraordinary complexity of the retail space. But with that said, it is a must-do for 2023. Customers demand nothing less, and will happily move on to those who lead it.

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

    Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:

    This article partly refers to: