What Is an Entrepreneurial Mindset & How Do You Develop One?

Look at any high-performing business and you’re likely to notice some patterns. More often than not, a successful business has a good product, provides great service and even has an incredible team.

But while there are many factors that influence the success of a business, success often comes down to a particular mindset and approach to business and life.

Having an entrepreneurial mindset can often be the difference between long-term success and struggling to turn your idea into reality.

In this guide, we’ll show you the keys to developing an entrepreneurial mindset, and more importantly, an entrepreneurial spirit, to increase your chances of success by learning from some of the best entrepreneurs.

What is the entrepreneurial mindset?

An entrepreneurial mindset is an attitude that allows you to think long term and to push through all the obstacles and challenges that come with starting a business. It means being open-minded, critical and resilient when times get tough. It means looking for solutions rather than problems. Best of all, you don’t need to go to Harvard Business School to develop it.

Starting a business is incredibly hard. Many businesses fail. Entrepreneurs need to be comfortable with failure and be able to overcome self-doubt. Not all the bold plans we make will turn out to be million-dollar ideas.

Why do people become entrepreneurs?

What type of entrepreneur are you? Every entrepreneur has a different starting story. But there are three common reasons why people leave a salaried job to start their own business.

Freedom and flexibility

What type of entrepreneur are you? Every entrepreneur has a different starting story. But there are three common reasons why people leave a salaried job to start their own business.

Many aspiring entrepreneurs see creating a business as freedom: their gateway to working their own hours, saying no to an annoying boss, and having the flexibility to work on projects they enjoy. You don’t always get that in a full-time job.

Goals and ambitions

Look at successful entrepreneurs and you’ll see they have a fire in their belly. Each person has goals and ambitions they want to achieve—anything from earning six figures a year to changing the world. Their business is often the vehicle that helps them get there. 

It’s this personal satisfaction (or lack thereof) that nudges people into entrepreneurship. Ash Read, founder of Living Cozy, says he became an entrepreneur “to prove to myself I could build something from zero. After working for established brands, I needed to show I could do it on my own.” Self education matters.

Welljourn’s founder Becky Brown says, “For years, I was completely fine working full-time and earning a steady paycheck, but eventually, I realized that I had to strive for more in order to achieve personal happiness and inner satisfaction. 


Not all entrepreneurs respond with “I want to own a business!” when asked what they’d like to do in the future. In fact, some people think of themselves as the complete opposite—yet still end up creating successful businesses (or appearing on Shark Tank).

Take Kirby Kendall, the founder of SafetyChew, who kept an inventor’s notebook filled with crazy things as a child: “My goal was to invent something and have a company license it, and I just sit back and cash the checks.”

Nature vs. nurture: are we born entrepreneurs?

Not all business owners consider themselves to be entrepreneurs. Maybe they fell into it, creating something they wanted the world to see and a business was the only way to do that.

But some small business owners believe they’re born with entrepreneurial thinking, like Jodie Kieliszewski, founder of Bee Lovely Botanicals. Her family has a history of entrepreneurship, with both Jodie’s parents, grandparents, and sister starting businesses: “I believe that the entrepreneurial mindset is more the type of thing that someone is born with, but obviously it is a skill that can be sharpened or dulled with use.

“We were raised to spot opportunities and resources to make things better. For me, I feel like it’s just something in my DNA, but in order to be successful, I need to practice and sharpen it as a skill.”

Anyone can learn the art and skill of sales, marketing, and promotion—all of which are crucial to a business. Not everyone can succeed as an entrepreneur. People either have or do not have that innate desire to succeed and the mindset to sacrifice, be uncomfortable, and make tough decisions on a daily basis. The likelihood of success depends on the character and makeup of an individual versus someone who simply has skills but lacks intrinsic fire in their belly.Magda Khalifa, founder of Triangle Fragrance

Whether you’re on either side of the nature versus nurture debate, not everyone has an equal start in the entrepreneurship race. Many of us are given the upper hand by the circumstances we’re born into. People find it easier to become an entrepreneur if they have the background, upbringing, formal education, opportunities, and financial freedom to do so. 

The Global Entrepreneurship Monitor also found certain elements “directly [influence] the existence of entrepreneurial opportunities.” The biggest driver? Cultural and social norms, indicating those who’ve grown up in a circle of other entrepreneurs are likely to become one themselves.

All of this isn’t to say you can’t develop an entrepreneurial mindset if you’re not coming from a background of privilege. It definitely is possible—it just takes a little more work.

I think you definitely have to have a certain type of personality to be a good entrepreneur. You have to be highly self-motivated, driven, persistent, and a bit of an overachiever. However, there are several skills that you can develop that will help you, including learning the ins and outs of how to build a business, understanding opportunity costs, developing relationships, and keeping up with industry trends.Ashley Cummings, freelance writer

How to develop an entrepreneurial mindset?

Not everyone is born with the natural drive to run a business, but anyone can become a business owner with the right mindset.

Here’s how to develop the most important entrepreneurial skills.

Build resilience.

Not all business ideas will end up succeeding. Business failure is part of any entrepreneur’s life. There are tons of elements in both marketing and business plans that determine whether an idea becomes a successful venture. 

That’s why keeping the will and determination to make your new business venture a success is crucial. Resilience—the ability to recover from less-than-ideal situations—is the difference between people who have an entrepreneurial mindset and those who don’t. 

“Entrepreneurs see losing as not only a part of the process, but essential to it,” says Yuvi Alpert, founder and creative director at Noémie. “For them, the only way to streamline a business to make it as productive as possible is by understanding where the problems are, which requires experiencing loss.

“By having this mindset, a successful entrepreneur can get past the fear that holds many aspiring business people back, and opens their minds up to all possibilities.”

An entrepreneurial mindset is having the ability to make the most out of opportunities that come your way. You know how to overcome and learn from setbacks, as well as how to excel in a variety of settings.Jean Gregoire, CEO of Lovebox

Building resilience and adaptability as an entrepreneur is something you can only do with practice. Roll your sleeves up and follow your business plan. Produce the best version of a product. Do everything you can to spread the word. But know that plans aren’t foolproof; even the most watertight business plans can go wrong. That’s where your problem-solving skills are sharpened. 

Where others see problems and challenges and then complain, entrepreneurs see opportunities and think of solutions.Aaron Powell, founder and CEO of Bunch Bikes

​​Question everything.

People with an entrepreneurial mindset are curious. They don’t take things at face value; they question why things happen so they can set themselves up for entrepreneurial success.

“The entrepreneurial mindset is all about questioning the world around you and working creatively to improve that world,” says Ethan Goldstein, CEO of Curist. “Constantly asking questions about why things are done the way they are and then positing and executing on new ways to accomplish a goal.”

Ethan recommends developing this mindset by questioning the world around you:

  • Weigh the pros versus the cons. Say you’re looking for help to manufacture your new curling iron. Instead of getting quotes from one manufacturer, weigh the pros and cons of local versus international vendors. US manufacturers might be able to ship your product quicker than a European manufacturer, for example—but you’ll pay for that with higher production costs.
  • Know when to be aggressive versus restrained. This is especially true with marketing and advertising. The world is your oyster; social media platforms are ready to take your money in exchange for lending their audience. “Does our audience use this platform?” and “Could we get this advertising slot cheaper elsewhere?” are just two of the questions running through the brain of someone with an entrepreneurial mindset.
  • Learn when to go with your gut versus examining data. Business executives are more likely to rely on their intuition than the general public. Entrepreneurs who had a gut feeling that TikTok would become popular, for example, are winning today because they started using the platform early.

“I think some of the important internal skills include how to emotionally and mentally run a startup,” Ethan says. Most importantly, that includes “how to manage and plan for the constant uncertainty of running a startup and the potential for anxiety therein, balancing ongoing failure and success.”

Get out of your comfort zone.

Great things rarely happen in your comfort zone. When starting a new venture, it’s this drive to try new things that helps people to turn shower thoughts into successful brands. They have the confidence to try things others haven’t.

Take Rick Elmore, founder and CEO of Simply Noted, who started his career as a football player: “Throughout my sports and entrepreneurial career, I have always pushed myself outside of my comfort zone in order to become better at what I do. This includes learning about and building from scratch the technology that is the basis of my business.

“It can be an uncomfortable process,” Rick says, “but in the end, this strategy results in finding new perspectives, discovering new solutions, and meeting new people who can bring new opportunities.” 

No matter how uncomfortable it may feel, develop an entrepreneurial mindset by trying new things. A new social media platform on the market? Spend a few hours each week to see how things pan out. A hunch that your product could be made cheaper by using different materials? Have a small production run and see if quality suffers. 

The beauty of a comfort zone is that the more you push it, the wider it gets. Entrepreneurs often look back at big decisions that felt scary at the time, only to recognize they’re now doing things they could only dream of. Their comfort zone expanded as their business did.

Entrepreneurs are creators, problem solvers, and innovators. They see possibilities where others see limitations. To be an entrepreneur, you must be willing to take risks and do what it takes to make your vision a reality.Darren Litt, co-founder of Hiya Health

Take responsibility for mistakes.

Unfortunately, not all of the business decisions you make will pay off. That won’t always be your fault. Vendors can fall through on their promises, shipping carriers lose parcels in transit, you name it. 

Alongside resilience and the drive to solve problems, taking responsibility for those mistakes is what sets entrepreneurs apart. 

“To me, the factor that truly defines an entrepreneurial mindset is the refusal to make or accept excuses,” says Mitchell H. Stern, founder of Side Hustle Tips. “Taking ultimate responsibility for everything that happens under the roof of a business is what separates real entrepreneurs from the amateurs, because it’s not an easy thing to do. It’s much easier to blame and castigate others when things go wrong, but it’s also a recipe for disaster.”

Mitchell says, “When I came to the realization that everything was my fault, I developed a new sense of empowerment that enabled me to apply a more proactive approach to all of my business operations. The results were immediate and lasting, and it’s a lesson I continue to preach to this day.”

Individuals with an entrepreneurial mindset are able to adjust quickly and adapt when circumstances change, are highly intuitive, and rarely shy away from following their gut instincts. They are also decisive, and hold themselves accountable for the outcomes of their actions.Patrick Crane, CEO of Love Sew

Strive for constant improvement.

Gymshark, Harper Wilde, Allbirds—they’re three huge businesses that got their success within the past decade. They have one thing in common: the desire to create the best quality products in their industry.

Take Gymshark, for example. Part of its success comes from its commitment to always produce the best quality apparel. One of its core values is progression: “To remain at the forefront of both, we need to be fearlessly progressive and consistently future-conscious.”


“Having an entrepreneurial mindset means that you have a natural [affinity] to learn and make your trade better,” says Marie Jones, the founder of Organic Aromas. 

“You can have many skills and lack the all-consuming passion to break the barriers. Today, the company makes seven figures worldwide, and I believe it’s because of the relentless mindset that always seeks to do more and to do better.”

Surround yourself with other entrepreneurs.

Earlier, we mentioned that research shows people are more likely to become entrepreneurs if they’re surrounded by them. It’s easier to spot business opportunities when you’ve been raised by other people who do. 

Put this into practice by surrounding yourself with other people with the entrepreneurial mindset. This doesn’t have to be your circle of friends. You can make friends with other business owners through:

  • Local business events. The US Chamber of Commerce hosts regular networking events for small business owners. You’ll also find independent events on sites like Meetup and Eventbrite.
  • Conferences. Scan the Conference Index to find events and tradeshows happening in your industry. Make an effort to network with people while you’re there.
  • Online forums. Connect with global entrepreneurs through Slack communities, Facebook groups, and Reddit’s /r/entrepreneur forum.

Not found your million-dollar idea yet but want to get first-hand experience? Find an entrepreneur you admire and ask to shadow them. Having them as your mentor will help you understand their mindset and thought processes. When inspiration does strike, you’ll have the new skills to turn it into a successful business.

“It’s not what you know, it’s who you know” is a motto many entrepreneurs credit their success to. Not only will the entrepreneurial mindset of others rub off onto you, but you’ll have a network of friends willing to help you out when things get tough.

Aligning with like-minded peers allows you to share tricks, tips, and even leads. If that’s not enough, leveraging the influence of other reputable businesses will boost your clout and can help position you as an expert.Sigute Zitikyte, Personal Branding Coach, and former Senior Partnerships Manager at Shopify

The first step to developing the right mindset is deciding to become an entrepreneur.

Some people find the foray into entrepreneurship easier than others. Privilege, your upbringing, and being surrounded by entrepreneurs from a young age all influence your likelihood of business success.

Don’t use that as an excuse to wipe “Become an entrepreneur” off your bucket list. You can develop the same entrepreneurial mindset some people say they’re born with by second-guessing everything, getting out of your comfort zone, and always striving for improvement. 

“The entrepreneurial mindset is first and foremost about self-belief and confidence,” ViscoSoft’s CEO Gabriel Dungan summarizes. “No matter what industry your business falls under, having confidence in both yourself and your company is integral to success and overall longevity.”

Don’t let your excuses and fears stop you from giving entrepreneurship a try.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://bit.ly/3Cfdu4w

This article partly refers to:  https://www.shopify.com/uk/blog/entrepreneurial-mindset

4 Ways SMEs Can Deal With the Energy Crisis While They Await Relief

South Africa’s escalating energy crisis shows no signs of abating with the implementation of Stage 6 load shedding plummeting many parts of the country into darkness last week.


As the backbone of the country’s economy, small and medium enterprises (SMEs) have been worst affected by load shedding. Many are just recovering from the pandemic and are now being faced with the devastating effects of having no power for between eight and twelve hours a day.

The government has just announced it is stepping in to take the pressure off SMEs and has instructed the Small Enterprise Development Agency (Seda) and the Small Enterprise Finance Agency (Sefa) to collaborate with various stakeholders and find a solution via an energy relief package. While these talks are ongoing, Eskom announced the devastating news that South Africa will be placed on permanent Stage 2 or 3 load shedding for the next two years.

In response to Eskom’s latest announcement, small businesses have appealed to the government to consider implementing subsidies on diesel, diesel-powered generators or other alternative energy solutions to help them cope with load-shedding, as many will not be able to survive another two years of constant power cuts.

“The details of the Seda and Sefa-driven packages and how SMEs can claim are not yet available, but relief efforts like this are vital if our SMEs are going to survive the indefinite energy crisis,” says Miguel Da Silva, managing director at Retail Capital.

“We applaud the government for stepping in and hope that the relief package will go some way towards creating alternative sources of energy, recovering some losses, and subsidising existing energy solutions. In the meantime, we encourage SMEs to act now and invest in alternatives if they have the finances available,” he adds.

There are a number of things that small business owners can do to help mitigate the effects of these power outages – the key is to act fast.

Da Silva suggests four ways every SME can and should be dealing with the energy crisis today:

1. Find affordable alternatives

Not all alternative energy solutions are expensive, so do your research and find out which solutions will best suit your business. A small generator or an uninterruptible power supply (UPS) for example can cost as little as R900 and can be purchased from high street hardware stores or online.

“They’re not a 24-hour solution but, at the very least, these will provide you with an interim source of power until the lights come back on,” says Da Silva.

Uninterruptible power supply (UPS)

Battery packs and power banks are also cost-effective options that will help keep your electrical items, Wi-Fi and Pos devices running. “Using battery and power banks can be a juggling act though and you need to remember to keep these charged when the power is back on,” says Da Silva.

Investigating gas cooking solutions is another effective way of maintaining business as usual – or as close to it – for restaurants and other hospitality businesses. “Gas alternatives do require professional installation so make sure you factor in the cost of having it installed by a gas safety engineer who can provide you with the right safety certificates,” advises Da Silva.

2. Get funding to go off-grid

For most SMEs and individuals, ordinary savings won’t even cover the costs of getting off the Eskom grid. If your business premises are mortgaged with certain banks, then you may be able to take further financing from the bank to pay for these alternative energy solutions.

Several banks have partnered with renewable/backup energy providers to provide discounts to their customers. Some may also offer improvement loans for business premises, and this could go some way towards financing an alternative source of energy, like solar.

3. Change the way you work

If an off-grid solution is not financially viable for your SME, then consider investing in a hot desk at a shared office space that’s equipped with a generator.

“The costs can be quite high depending on your location and amount of people working for you, but this could be a worthwhile cost to bear if it means your business won’t be interrupted by outages and ensuring you are still profitable. Smaller teams are also more flexible so consider working schedules that can adapt around load shedding hours,” says Da Silva.f

4. Manage any price fluctuations

“If you are considering the expensive off-grid option, you may need to make realistic price hikes on your goods and services so that you keep yourself in business. However, it is wise to manage any price fluctuations carefully and to be completely transparent with your clients from the get-go. Building in added value for your clients can go a long way towards offsetting any resistance to this,” he advises.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://bit.ly/3Cfdu4w

This article partly refers to: https://www.bizcommunity.com/Article/196/838/235292.html

5 tips to create New Year’s resolutions for businesses in 2023

We’re sure that you’ve made decisions regarding your personal New Year’s resolutions, but have you taken the time to contemplate what resolutions are best suited for your business in 2023?

5 tips to create New Year's resolutions for businesses in 2023

The new year is settling in and with a new year comes new goals. We’re sure that you’ve made decisions regarding your personal New Year’s resolutions, but have you taken the time to contemplate what resolutions are best suited for your business in 2023? The last few years have been a whirlwind, especially for businesses that felt the pressure to turn to digital due to the pandemic. Those that set business resolutions for the last few years are likely to have shifted their views and altered their goals along the way to meet the demands of the 2022 online consumer. In 2023, it’s time for businesses to intensify this online strategy by setting themselves up for success with carefully constructed New Year’s resolutions. Not sure where to start? Lucky for you, we’ve got a few pointers that will help you out.

1. Set realistic goals

As a general foundation for your New Year’s resolutions, your business needs to set realistic goals. There is no harm in setting a few ambitious goals because this is a great way to motivate employees; however, sometimes it’s effective to be a bit more realistic. Instead of setting ridiculously over-the-top goals, try to find a middle ground – something that pushes your team to perform but is still manageable and achievable. If you are struggling to think of goals, ask yourself what you can and hope to accomplish in the year that follows, and develop goals around that. These reasonable achievements can also be spread out over each quarter to ensure continuous progress while also making goal tracking easier. The purpose of these goals is to give your business direction and, to ensure that you are on track, it is essential to monitor them. This brings us to point number 2 …

2. Improve organisational processes

We’re not just talking about general improvements, we’re talking about the appropriate use of automation to enhance your internal processes. Taking the recent global digital changes into account; in 2023, it’s important for business owners to consider cyber solutions when mulling over their resolutions. Reduce the risks of manual errors with digital solutions by removing the need for paper-based procedures. Technology simplifies business operations by providing an automated means of managing inventory, monitoring targets, and even conducting secure onboarding. Implementing software such as Identity Verification Services (IVS) and Bank Account Verification Services (AVS) will provide businesses with a secure and efficient approach to client relations. These two digital solutions offer a quick way for businesses to authenticate client identities and banking details, ensuring that the business remains KYC compliant while also reducing its risk of fraud exposure.

3. Boost your fraud defences

The growth of your business in the next year relies on the achievement of the goals that you set for yourself now. When you create this room for growth, you also expose your business to a higher risk of fraud. This means that you need to set an additional New Year’s resolution to strengthen your fraud defences. As we indicated above, introducing digital solutions like IVS and AVS into your business is a fantastic preventative measure against acts of fraud. Not only does this software provide an instant and effective way to verify the personal details of your customers, but it also reduces the opportunity for fraudsters to slip through the cracks and make their way into your business system. Using this software, you can confidently onboard the right customers.

4. Onboard the right customers

Onboarding customers and onboarding the right customers are two very different actions. It’s easy to allow a customer to sign a contract or purchase an item on credit, but it’s not as easy to ensure that your customer is reliable – unless you have safeguarded your business with effective security measures. If onboarding the right customers is your goal, then seeking out services such as credit checks and bank statement services is a must. These digital solutions give businesses the opportunity to look into their clients’ payment patterns to identify whether or not they are likely to make payments each month. Implementing digital bank statement services will allow your business to receive statements directly from the bank in an instant. This direct service reduces the risk of document fraud and improves the customer vetting process while allowing businesses to remain POPI compliant. Credit Score services can also be used to vet customers and ensure that they maintain good accounts with your business. Using bureau data, these services give businesses the resources to effectively manage their fraud risks by assessing customer credentials and deterring fraudsters.

5. Stop doing what’s not working, and move on!

Finally, we want you to have a look at all of your past resolutions and general business activities, specifically paying attention to everything that didn’t work. Maybe it was your manual processes, or maybe your digital processes weren’t as sophisticated as they could have been. Either way, you need to take a look at those downfalls and think of a way to improve on them. As an example, if you have successfully onboarded customers, but are struggling with successful debit order collections, it’s time to move on from your regular debit order process and implement Strike Date Optimisation (SDO). This unique service provides businesses with the three dates that clients are most likely to have funds in their accounts. This minimises the risk of failed collections and improves regular debiting processes in just a few simple steps.

While some may not see the value of a New Year’s resolution, choosing the right one can make all the difference. Slowly execute your resolutions over the course of this year to refine your business operations by improving customer experiences and enhancing your security.

Are digital solutions a part of your New Year’s resolution?

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://bit.ly/3Cfdu4w

This article partly refers to: https://www.bizcommunity.com/Article/196/836/234955.html

Business Learning: 14 Must Watch TED Talks for Business Owners

TED is a series of conferences that present “Ideas Worth Spreading” that has garnered recognition around the world. 

A large number of Nobel Prize winners have presented at TED, including Elon Musk, Jane Goodall, and Larry Page. Many of the presentations, known as TED Talks, present ideas that are particularly valuable to entrepreneurs. 

Need a bit of inspiration? Discover 14 TED Talks for becoming a successful entrepreneur. 

14 Most Inspiring TED Talks for Entrepreneurs

1. Simon Sinek: How great leaders inspire action

People don’t buy what you do, they buy why you do it. Simon Sinek is an author, motivational speaker, and strategic communications professor at Columbia University. Sinek has a simple but powerful model for inspirational leadership that starts with his famous “golden circle of motivation” and the question “Why?” 

If you like Simon Sinek’s TED Talk, you should also check out his popular blog, Re:Focus, which is regularly updated with fascinating articles that will help entrepreneurs build businesses. Also check out his book Start With Why: How Great Leaders Inspire Everyone to Take Action.

2. Elizabeth Gilbert: Success, failure and the drive to keep creating

Elizabeth Gilbert is the author of Eat, Pray, Love. In her TED Talk, she explains that both great success and failure are seen as the same in our minds and vault us into an area of discomfort. However, she then tells us the solution is to find your home.

“Your home is that thing to which you can dedicate your energies to such singular devotion that the ultimate results become inconsequential.”

Meaning, success, and failure will all throw you for a loop. But if you focus on what you love, you won’t lose your way. What that means for small business owners and business leaders is that you can weather the storms of success and failure by getting back to the thing you love—the reason you started your business in the first place—and find your home.

3. Seth Godin: How to get your ideas to spread

Be remarkable. Safe is risky. Being very good is one of the worst things you can do. Everyone has heard the expression “The best thing since sliced bread,” but did you know that for 15 years after sliced bread was invented, it wasn’t popular? The success of sliced bread, like the success of anything, was less about the product and more about whether or not you could get your idea to spread.

Marketing expert and author Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin has published almost a dozen bestselling books, some of the most popular being: 

  • Purple Cow: Transform Your Business by Being Remarkable
  • All Marketers Are Liars
  • Linchpin: Are You Indispensable?
  • Poke the Box

4. Brené Brown: The power of vulnerability

Dr. Brené Brown is a professor, lecturer, author, researcher, and podcast host. In her TEDx Talk, she explains that in her years of research, she has found the courage to be vulnerable and knowing that you are enough are the keys to happiness and being successful.

Vulnerability is seen as a weakness in the business world, but Brown explains that vulnerability is the “birthplace of joy, of creativity, of belonging, of love.” If you want to check out more of what Dr. Brown has to say about how vulnerability can make you successful, you can read her book, Daring Greatly.

5. Bill Gross: The single biggest reason why start-ups succeed

Bill Gross is the founder of Idealab, a well-known incubator of new inventions, ideas, and businesses. According to Gross, the single factor that has the most effect on whether a startup succeeds is timing. It accounted for a 42% difference between success and failure in the startups Idealab helped get off the ground. 

Gross cites a great example of this when he mentions a video streaming company Idealab supported, called Z.com. It was a great idea, and had excellent funding and a great business model, but in 1999, the time the company launched, it was still too hard to watch videos online. Z.com went out of business in 2003. In 2005, after Adobe Flash allowed the world to watch videos online more easily, YouTube appeared. 

6. Amy Cuddy: Your body language may shape who you are

Fake it until you become it. That’s the lesson social psychologist Amy Cuddy imparts to the audience of her TED Talk. Through lab experiments and her own life experience, Cuddy explains how power posing can physiologically change your mind, your behavior, and your life. 

Cuddy says that body language doesn’t just change the way that others see you—it also changes how you see yourself. Her research shows that if you use a power pose for two minutes before a stressful job interview or presentation, it can change the testosterone and cortisol levels in your brain and make you perform better. 

If you’d like to learn more about how your body language can change your life, you can read her book, Presence: Bringing Your Boldest Self to Your Biggest Challenges.

7. Bel Pesce: 5 ways to kill your dreams 

Link: https://embed.ted.com/talks/lang/en/bel_pesce_5_ways_to_kill_your_dreams

Bel Pesce is a Brazilian entrepreneur, author, and lecturer. After graduating from MIT and a successful run in Silicon Valley, Pesce returned to Brazil so she could help people become better entrepreneurs. In her TED Talk, she goes over the five things that successful people do not think or do. 

She explains things like the idea of overnight success—“Your overnight success story is always a result of everything you’ve done in your life through that moment.”—and that the journey to your dream is as important as the dream itself: “Achieving a dream is a momentary sensation, and your life is not. The only way to really achieve all of your dreams is to fully enjoy every step of your journey.” 

8. David S. Rose: How to pitch to a VC

David S. Rose is a serial entrepreneur and investor, so he’s been on both sides of the table during pitch meetings. His TED Talk is about how you can create effective VC pitch packages to venture capitalists so you can get funding for your own businesses. 

Rose gets straight to the point and goes through practical and logistical details that should be included in every VC pitch package. He covers:

  • How many seconds you have to catch an investor’s attention
  • The 10 characteristics you need to showcase in your pitch
  • How long your pitch should be
  • How you should structure your pitch
  • The tools you should get for your presentation (i.e., what software should you use, remotes, etc.)

If you’d like to learn more about how you can be a more effective presenter in investment meetings, you can pick up his book, Angel Investing.

9. Regina Hartley: Why the best hire might not have the perfect resume 

The perfect résumé doesn’t mean that a candidate is perfect for the job. Regina Hartley expresses this point by presenting the résumé of a candidate who was given up for adoption, had dyslexia, never finished college, job hopped for a while, and then went to live in India for a year. Who was the candidate? Steve Jobs. 

Hartley is a human resources expert and presents her ideas of the silver spoon candidate and the scrapper in her TED Talk. Through her research and experience, she highlights the idea of post-traumatic growth and how it makes scrappers put forth better work. And that in the end, whatever is on their résumé, if you give them the opportunity, people with passion and grit will amaze you.

10. Shawn Achor: The happy secret to better work

In this TED Talk, Shawn Achor humorously explains that you can train your brain to be more positive. He shares the importance of positive thinking to your success and happiness. Citing various research, he shows your brain, when positive, is 31% more productive than when it is not. 

Achor is a psychologist and CEO of Good Think Inc. If you want to learn more about the power of positive thinking and how you can train your brain, check out his books Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being,and The Happiness Advantage.

11. Julissa Prado: 3 rules to help you build a successful business

Julisa Prado quit her corporate job and founded Rizos Curls—one of the first Latina-owned hair care brands aimed at celebrating natural hair. In this TED Talk, she goes over her three rules for building a successful business.

Her strategies center around using your small business stature as a strength, knowing who you are, and trusting yourself. Prado uses a great anecdote about how Rizos Curls entered a major retailer for the first time. 

As a self-owned, self-funded small business, she decided to break some rules when marketing the launch. Instead of using traditional business wisdom and investing a huge amount of marketing dollars, she hired a mariachi band, rode to the store on a horse, and put the whole thing on TikTok for less than $1,000.

12. Tracy Young: How vulnerability makes you a better leader

In this TED Talk, Tracy Young shares how her inability to be her full self stunted her own personal growth, as well as the growth of her company. She openly shares her experiences as a woman CEO and how she felt pressure to hide her womanhood. Young even recounts how she had a miscarriage at the office and simply went back to work right after, pretending that nothing happened, because she didn’t want to be seen as weak or vulnerable.

Then, Young explains how when she dared to be her full self and asked her team for help, it changed everything. The entire team pulled together and they were able to increase their revenue growth and get them from a startup to a medium-sized business. And it also changed the culture of the company for the better. 

13. Leticia Gasca: Don’t fail fast—fail mindfully

“In premodern Italy, failed business owners with outstanding debts were taken totally naked to the public square, where they had to bang their butts against a special stone while a crowd jeered at them.” This is the visual Leticia Gasca gives at the beginning of her TED Talk. She uses it to explain that excessive punishment for failures stifles innovation and business creation. 

Gasca is the co-founder of the movement Fuckup Nights and the Executive Director of Failure Institute. Her premise is that the business mantra should change from “fail fast” to “fail mindfully.” 

She explains that:

  • You shouldn’t be ashamed of your failures. Failure is essential to growth. 
  • You should be aware of the impact and consequences of the failure of your business. Remember you have employees that are now out of a job, and suppliers and investors who may have been depending on you.
  • You should learn from your failures. 
  • You should know that you are responsible for sharing these lessons with the world. 

14. Sangu Delle: There’s no shame in taking care of your mental health

Sangu Delle is an entrepreneur and clean water activist from Ghana. The message of his TED Talk is simple: take care of your mental health. Delle talks through his journey of dealing with his own bias that men shouldn’t worry about their mental health. He discusses how he learned to deal with anxiety in a world that doesn’t value emotions. 

What is TED Talks FAQ

What is the purpose of TED talks?

The purpose of TED talks is to spread ideas. TED stands for Technology, Entertainment, and Design, and the talks seek to promote and share knowledge and inspire action on a wide variety of topics. TED talks are usually informative, thought-provoking, and inspiring.

What are TED talks mainly about?

TED talks mainly focus on ideas worth spreading in the areas of technology, entertainment, and design (TED). They cover a wide range of topics, from science to business to global issues. TED talks are meant to inform, inspire, and motivate audiences with powerful stories and innovative thinking.

What does TED stand for?

TED stands for Technology, Entertainment, and Design.

What is a TED and how does it work?

TED is an acronym for Technology, Entertainment, and Design. It is a nonprofit organization that has become famous for its conference series, TED Talks. TED Talks are short, powerful talks of 18 minutes or less, which are given by leading experts in the fields of technology, entertainment, and design. The talks are shared online and are available to anyone, free of charge. TED Talks are designed to inspire and inform, and have become a popular source of knowledge and motivation for people around the world.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://bit.ly/3Cfdu4w

This article partly refers to: https://www.shopify.com/blog/6553665-12-must-watch-ted-talks-for-entrepreneurs

    Greater Online Retail Expectations and A Changing Basket at Checkout

    The last few years have seen a sustained growth in the adoption of e-commerce. This has brought about a lot of changes in the industry – and there are many more to come.

    Frederik Zietsman, chief executive officer, of Takealot.com. Source: Supplied

    Frederik Zietsman, chief executive officer, of Takealot.com.

    Heightened consumer expectations – on all fronts

    People don’t distinguish between different digital experiences, which means they expect the same experience no matter where they are spending their hard-earned rands. As more players enter the digital economy, e-commerce providers must step up to meet expectations that have undergone seismic changes. Across all touchpoints and digital channels, customers expect proactive service, personalised interactions, and seamless, seamless experiences.

    This will extend to shipping too. With the maturation of e-commerce, customers will expect better, cheaper, faster and more transparent delivery, something we already see playing out. They seek a rapid response, especially considering that next-day delivery has now been expedited to next-hour delivery in some cases – think grocery delivery providers. This greater demand is positive for industry players who can meet expectations as it will drive innovation and ultimately, higher adoption.

    People also expect to discover products more easily, and this is where hyper-personalisation innovation comes into play.

    Shoppers want to feel special, personally catered to, seen and heard, and recognised and rewarded. Personalisation has elevated the shopping experience – and the customer expectation.

    While the South African market is still finding its niche in creating custom and targeted experiences through the use of data, analytics, artificial intelligence (AI), and automation, heightened customer experience is a pivotal trend going forward and simply cannot be ignored.

    Broader product categories

    When e-commerce first entered the country, the market predominantly sold consumer electronics and books. But over time, as businesses have matured, consumers are looking for a far broader range of categories including appliances, consumable categories, lifestyle products, and clothing, among others.

    It is estimated that 86% of shoppers say product selection/variety is important to them when deciding which brand or retailer to buy from. Since the market is so crowded with other retailers, it is crucial that those who want to stay ahead of the curve carry an assortment of products that broaden categories so that they’re optimised to compete with other businesses.

    As for the popularity of certain product categories, it is also important to monitor what buying trends are emerging as a result of lifestyle influences. Take for example load shedding. As uncertainty around capacity and stages increase, so are more people shopping for items to combat that uncertainty. Consumers are flocking to purchase backup batteries, inverters, UPS devices and generators, with one retailer reporting a 27% jump in sales over the 2022 period.

    Retailers must increasingly broaden their categories to cater to the demands of a market looking for on-point variety in 2023.

    Recession proof?

    As macroeconomic pressure continues into next year, together with low consumer confidence and less discretionary income, people will be looking for value across categories. For retailers, this will see a trend of customers buying down into second or third-tier brands in an attempt to stretch their spend without having to make large lifestyle changes. If they can get the same product from a different brand at a lower price, they will.

    Globally, e-commerce has been viewed as a recession-proof channel, as the majority of growth comes from consumers switching channels. And while I think this is true to an extent, we will continue to see the effects of more frugal spending. This means affordability will be one of the most important factors that consumers consider when deciding which products to buy, and which brands to stay loyal to.

    Buy now pay later arrangements as well as other alternative payment mechanisms will also likely become more prominent in response to consumer needs.

    Rather than see this as a threat to business, e-commerce should see this trend as an invitation to remain relevant. We should be asking ourselves: how do we continue to add value to our customers and retain their business?

    Enabling smaller businesses

    Something that is fundamental to the continued existence of e-commerce is that we continue to play our part as enablers of small businesses. This is a strong global trend and reflects one of the greatest strengths of e-commerce: democratising access to markets. This enablement will only grow over time and become something society expects from the market as consumers become more conscious of the impact of their purchasing decisions.

    In a South African context, this trend is not one to simply watch.

    Enabling small business enables our economy, which directly impacts our country’s growth potential.

    Responsible retailers must jump firmly onto this bandwagon to continue to strengthen our economy in 2023.

    Growth of ecosystem

    South African e-commerce and its support structures are still in their infancy and remain underdeveloped. I believe this is set to change with the accelerated development of these ecosystems. By that, I’m referring to practical things such as delivery capability, with more platforms emerging that aggregate this service to expedite delivery.

    We’ll also see more ‘super-apps’ starting to emerge. This will see banking apps take on more retail functions and vice versa as the division between verticals blur and fragment. Whether these app functions will be able to scale and allow for a good customer experience remains to be seen.

    Social commerce, and live shopping, is also set to grow in prominence, in line with international trends. This is set to become an exponential growth channel as more people tune into live streams to learn more about products and take advantage of specials.

    Growing a customer-centric ecosystem that is innovative, consistent, blended, and offers compelling experiences across multiple channels and touchpoints is no easy task given the extraordinary complexity of the retail space. But with that said, it is a must-do for 2023. Customers demand nothing less, and will happily move on to those who lead it.

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

    Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://bit.ly/3Cfdu4w

    This article partly refers to: https://www.bizcommunity.com/Article/196/731/234774.html

    3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

    As an entrepreneur, you know that time is money. That’s why saving 20 hours per week is essential if you want to grow your business faster and easier. Discover three digital marketing automation strategies that will free up valuable time so you can focus on other aspects of your business.

    Opinions expressed by Entrepreneur contributors are their own.

    Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts.

    Don’t worry, though! There are ways to automate your digital marketing so that it doesn’t take up all your time.

    As a digital entrepreneur and marketing coach, over the past ten years growing online businesses, I’ve learned precisely how to save 20 hours a week with automatic digital marketing processes, which I’m here to teach you. By implementing the three following automation strategies, you can free up valuable time to focus on other aspects of your business. Let’s get started!

    1. Social media marketing automation

    Automating your social media marketing is one of the fastest and easiest ways to save time in digital marketing. There are many tools available that allow you to schedule posts, monitor engagement, and more.

    At the beginning of each month, create a calendar by planning 30 days worth of social media content ideas. For example, each day of the week, you should vary your content by type (i.e., educational, entertaining, inspiring, tips and tricks, behind-the-scenes, etc.). This will help keep your social media audiences engaged and interested in your posts while making it easier for you and your team to create the content.

    Similar to how manufacturing facilities streamline production processes by batching work, the same technique should be applied to your marketing efforts. Instead of creating marketing content from scratch and posting to social networks daily, batch your workload by producing content in one sitting and then schedule your posts for the rest of the week. This will make it easier for you and save you a lot of time so that you can move on to other areas of your business.

    When filming videos or shooting photos for social media, aim to capture a variety of content that can be reused and repurposed for various posts. This will cut down on the content creation time, as you’re utilizing one shoot for multiple pieces of content.

    You can also share UGC (user-generated content) featuring your company’s products or services (either by hired content creators or real customers), which shows social proof while giving you easy-to-post original content that doesn’t require extra work or effort on your part.

    In addition to these social media marketing tips to save time and energy, you can also reshare posts from several months ago. For example, if you had a popular post on Instagram from at least 3-months ago that got a lot of engagement, repost that with a slightly different caption now. This drastically cuts down on your content creation time, helping to attract a wider audience of potential new followers interested in your business.

    2. Automating email marketing

    Automating your email marketing is a great way to save time and increase efficiency while staying in touch with your customers and prospects. You can use an email automation platform like Flodesk, Mailchimp or Constant Contact to create automated campaigns that send personalized emails to your subscribers based on their preferences and interests.

    For example, creating an email sequence workflow that automatically is scheduled to send to people who opt-in to your email list is the absolute best way to streamline your email marketing process. It’s also important to segment your audience lists so that you optimize your email workflows — this way, you know where each person is in the customer journey experience.

    For example, if someone opts into your email list by signing up for a lead magnet (such as a free ebook), then you’ll want to add them to a cold lead list (since they’re just learning about your business). That way, you start to warm them up through emails before selling them on your products or services.

    By comparison, if you set up an audience list of past customers, you can remarket to them by offering reward-based promotions (such as exclusive Thank You coupon codes) to encourage them to purchase again.

    As you can see, setting up audience lists makes it easier to create different types of automated emails that drive brand awareness, boost sales conversions and incentivize repeat purchases.

    3. Implementing content curation tools

    Content curation is another excellent way for entrepreneurs and small business owners to save time on digital marketing. Using a content curation tool, such as Buzzsumo or Curata, you can quickly find and share relevant content in your industry without spending hours researching articles and sources. Content curation tools allow you to easily search for the best content related to your target audience, save it for later use, and share it on social media.

    In addition to sharing industry-focused content, you can also share inspirational quotes that relate to your target audience’s mindset. For example, suppose you’re selling beauty products geared toward women. In that case, you might consider quickly creating a beauty image (even a stock photo will suffice) with a caption by an empowering female icon (such as Coco Chanel or Marilyn Monroe). Women are inspired by motivational messages from these figures and will often engage with this type of content on social media (by liking, commenting, and sharing it). This is an easy, effective way to create content that gets results quickly.

    These are just a few simple ways that automation will help you save time in digital marketing. Implementing these strategies will allow you to focus more energy on other important business areas while growing brand awareness for your company and acquiring new sales leads.

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

    Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://bit.ly/3Cfdu4w

    This article partly refers to: https://www.entrepreneur.com/growing-a-business/3-digital-marketing-strategies-that-will-save-you-20-hours/441524

    Back-to-School Marketing Ideas for a Successful 2023 Seasonal Campaign

    All over the South Africa, retailers have been bulking up their inventory for back-to-school sales.

    After the New Year holiday, the new school term begins!

    Your back-to-school marketing campaigns start here, with insightful methods and strategies to increase sales for your online store.

    Like clockwork, parents, teachers, and students look for seasonal sales for deals, discounts, and personalized back-to-school goodies. As an eCommerce marketer, this is your opportunity to generate healthy revenue from January.

    Class is in session.

    Back-to-School Campaign – a MUST for Your Online Store

    The global school and college supplies market is valued at $108.1 billion and is expected to increase by almost $15.12 billion by 2024, with a 3% compound annual growth rate over the forecast period.

    2023 is still an uncertain year – the threats of inflation and a general recession are nudging households to look for more affordable options. Remote living has popularized eCommerce as an attractive, budget-friendly shopping alternative. Back-to-school marketing is expected to reach more online shoppers than ever this year.

    While uncertain, the market is still growing with a post-pandemic intensity. Last year, the average household spent a record-breaking $849 on school-aged children and $1200 on college students. Currently, the average household is planning to spend most of its budget on back-to-school devices ($295.65) and clothing apparel ($253.46).

    Before we list our back-to-school marketing ideas, use this year’s emerging trends to develop the foundation of your seasonal strategy – when you should promote your products, how you should price them, and how large of an audience you can expect to reach:

    • $100-500 is the most common budget for back-to-school supplies
    • 24% of customers shop from a store’s website (30% use third-party apps or marketplaces)

    By the start of January, your campaign should be in full swing to catch as broad an audience as possible, promoting budget-aware sales and curating back-to-school marketing across multiple channels.

    Insightful Back-to-School Marketing Ideas and Tips

    If you want to keep up with the back-to-school rush, attractive discounts and timely content is a must. This section will detail fourteen unique strategies to help you develop a successful seasonal campaign.

    Launch Seasonal Products and Marketing Efforts on Time

    Prepare quickly, and research when the back-to-school season starts in your market region. Even in the US, the first day of school differs from state to state.

    Some essential products to sell during the back-to-school season are backpacks, notebooks, lunch boxes, and footwear. You can find inspiration and possible options in the SHOPSHIPSHAKE catalogs:

    • Custom unisex backpack
    • Ruled-line spiral notebook
    • Bento lunch box with utensils
    • Women’s high-topped sneakers
    • Men’s high-topped sneakers

    Find your customers’ favorite on Shopshipshake: https://bit.ly/3QpCj2Y

    After electronics, clothing is the second most purchased product during the back-to-school season, with footwear and essential supplies in 3rd and 4th place, respectively.

    Personalized clothing and accessories should be a mainstay in your store. Still, school-specific products give your catalog more legitimacy with the flexibility to create back-to-school bundles and promos.

    Create Back-to-School Bundles

    Offer your customers an option to buy personalized back-to-school-themed bundles. You can tackle your audience directly with online surveys or by contacting local schools. Alternatively, research the top websites that offer lists of back-to-school essentials.

    To better customize your back-to-school bundles, choose a specific customer base. Parents, teachers, and college students will respond to different marketing efforts. Design your content marketing strategy based on your existing customer demographics, their preferred media channels, and use of vocabulary.

    Market your back-to-school bundles as a more affordable alternative to buying things separately. Take the opportunity to theme your products with matching designs and product imagery.

    Update Your Storefront to Match the Seasonal Aesthetic

    It’s ideal to give your customers a seasonal feel with a uniquely themed UX design. Match the back-to-school aesthetic by redesigning your storefront. Update your homepage with seasonal messages, and change visuals for your banner image, background, and theme.

    Use this opportunity to change and update your catalog listings for the new traffic. Place promos, discounts, and appropriate products on the top of your catalog for accessibility and higher visibility.

    Here are a few standard back-to-school themes you can use for inspiration:

    • Classroom designs – add images of blackboards, lecture podiums, and notebooks with chalk or cursive letter fonts and formats.
    • Grading systems – use thematic accessories like grades, corrections, and images of diplomas, exams, and countdowns for deadlines.
    • Seasonal images – fill your background with fall colors, landscapes, transitions in nature, and pictures of schools or a college campus.
    • Character profiles – use images of children with backpacks, campus students, and teachers from stock photos or product models.
    • Supplies and stationary – add collages of calculators, rulers, protractors, globes, chemistry sets, textbooks, etc.

    By redesigning your interface, your store gains authenticity and builds loyalty for new visitors. An active and updated store page can encourage your customers to participate in user-generated content.

    Organize a Sales Event Contest or Challenge

    Back-to-school sales are an excellent opportunity to promote creativity and ideas. Take advantage of the seasonal shopping rush by creating an accessible medium for user-generated content.

    Offer parents or students a unique way to highlight their customer journey. Create raffles and options to share posts, tag people, or jump on a catchy hashtag. Social media is an essential platform for this kind of engagement. People can freely participate and follow timely developments.

    Set up a tangible reward that your customers can look forward to, like a special deal, a chance to customize their own product or a highlight on your store page or profile. Use these insights to generate more content and valuable resources for other users.

    Create Valuable Resources

    Creating seasonal content has the potential to increase your search engine rankings, which is a necessary part of managing good website SEO. Master your keyword research through valuable guides, lists, and how-to’s to increase the quality of your brand without having to make significant expenses.

    Some valuable ideas for back-to-school marketing content include:

    • Shopping lists – provide a list of back-to-school picks for parents or students 
    • Survival guides – determine the essential supplies every student needs 
    • E-books and articles – delve into deeper topics surrounding education and back-to-school sales
    • Fashion lookbooks – discover the latest fashion trends for the new fall semester
    • Educational resources – list the do’s and don’ts of buying back-to-school supplies online

    Your trove of original resources will encourage more traffic and sales and give you the authority to team up with educational institutions and organizations.

    Team Up With an Organization That Supports Education

    Provide support for education through fundraising initiatives and goal-oriented partnerships. 

    You can help local organizations or donate a part of the profits to a good cause – help foster education and make it more accessible for local communities.

    When done with good intentions, corporate social responsibility can humanize your campaign and give your store an edge over competitors. Think about initiatives for diversity, academic freedom, better conditions for teachers, or workshops that involve and motivate students to learn.

    As an award for participation, provide deals and discounts for the back-to-school shopping season or donate your proceeds to charity to increase your overall growth and customer loyalty.

    Offer Special Deals

    Back-to-School Marketing Ideas - Special Deals

    A special discount is the lifeblood of good back-to-school marketing. Seasonal deals encourage users to do their own research and spend time exploring possible shopping avenues that wouldn’t otherwise be on their radar.

    Finding a good deal is a rewarding experience – it encourages return purchases and fosters word-of-mouth advertising. We will briefly describe the types of offers that you can add to your catalog of back-to-school products:

    • Percentage-based or cash-off discounts – the most common offer you can provide is a percentage or cash discount for a limited time or season. You can discount specific products or offer bundle deals for a better price.
    • Free shipping and deliveries – high shipping costs are a common reason for abandoned shopping carts. Free shipping will give the customer a more transparent price estimate.
    • Promo codes – promo codes are great for affiliate marketing campaigns and limited offers. Add them to your newsletters, partnered organizations, or social media posts.
    • Student discounts – personalize your discounts for specific demographics. Student discounts are a tried-and-true tag that users openly search for.
    • Teacher discounts – show appreciation for the hardest workers of the back-to-school season. You can market teacher discounts as great gifts that parents and returning students can give to their favorite professors.
    • Dorm or roommate gift deals – college roommates will be ecstatic to find appropriate gifts for their own, often neglected demographic. 
    • Returning customer discounts – offer loyalty discounts for return purchases for customers that subscribed to your newsletter or follow your media channels. Once customers develop a purchase pattern, next time they will likely go directly to your store.

    Including an extra deal that feels unique to each customer is necessary to encourage smart shopping. A rewarding experience from a perceived gift can counteract the otherwise stressful season for many parents, teachers, and students, especially near the end of August.

    Include a Gift With Each Purchase

    Adding a small but free school-related gift with each order can be a nice touch. You may also consider customizing your packaging for a more personalized look and providing extra discounts with the product receipt.

    Your gift doesn’t have to be too grandiose – extra stationery or a thoughtful booklet can significantly increase your brand’s quality without breaking the bank. When thinking about potential gifts, consider purchasing in bulk to keep your expenses lower.

    Of course, free labor is hard to come by and even more challenging to sustain. Not everything in your marketing campaign needs to be done by you. Next up, we have influencer marketing.

    Get in On Influencer Marketing

    You might not know what younger school kids are into these days, what parents have to deal with, and the struggles of your average teacher. It’s untenable to perfectly capture the ins and outs of every demographic.

    Move out of old-school advertising into marketing campaigns with a more authentic method of engagement. Save time and partner up with social media influencers, or sign a contract with an agency that offers to promote your products through a profile that your niche would naturally enjoy or be familiar with.

    Influencers are incredibly relatable among younger audiences. The current k-12 aged generation is part of different pop-culture niches. YouTube creators, Twitch streamers, Instagram gurus, Twitter gimmick accounts, and even social media activists are all potential outlets for back-to-school marketing. 

    Influencers can frame your back-to-school marketing campaign in various ways:

    • Products with specialized features or manufacturing techniques
    • Latest clothing and accessory fashion trends
    • Affordable supplies for families with a tight budget
    • Ease-of-access online shopping opportunities
    • Home-learning vs in-person essentials
    • Customizable products and gifts for teachers

    Influencer marketing is a specific term used for figures that have formed their business for dynamic marketing. Influencers create curated profiles that mix content and marketing based on trends, audience analytics, and overall growth.

    Organize a Giveaway

    Giveaways are one of the most straightforward marketing methods that provide high engagement without costing more than the prize for the lucky winner. The prize, however, must be substantial enough to entice potential participants.

    Select a series of requirements to enter the giveaway. You can ask potential participants for:

    • Follows, shares, replies, and retweets
    • Testimonials for a product or service
    • Subscriptions to your newsletter
    • Specific hashtags in related posts
    • Challenges and user-generated content

    Media sites like Instagram, Twitter, and Facebook, where your follower count can influence your brand standing, are a great medium to practice a variety of giveaway offers. Your giveaways can operate under one entry per person, or you can encourage more active users by offering multiple entry requirements for a higher chance of winning.

    Offer Coupon Codes for Future Purchases

    Your work doesn’t end with a successful sales campaign. Grow your business by encouraging return purchases with coupon codes. Back-to-school season shoppers make their purchases sporadically, returning for extra essentials and forgotten supplies for a new class or course.

    Coupons, like discounts or promos, can offer a cash-off deal or free shipping for a limited time. Your coupons don’t necessarily need to be back-to-school themed, they can be a great way to keep new visitors around after the end of the seasonal period.

    Create Fun, Interactive Quizzes With Shareable Results

    If you’re likely to sell to internet-focused generations, we encourage more entertaining methods of back-to-school engagement. Formulate a results quiz for students to identify their clique, niche interests, or personality type related to some form of belonging, e.g., “what kind of back-to-school shopper are you?”

    Quiz results should be easily shareable on social media and contain a call-to-action statement to inform the user of your products or special deals for the season.

    Create a Back-to-School Campaign Newsletter

    At this point, you’ve most likely noticed that all these back-to-school marketing ideas work well with one another, providing a diverse assortment of content that users can expect to receive throughout the season.

    By design, your marketing should be curated across multiple channels, filling your advertising portfolio with timely and streamlined content. As part of your email marketing, newsletters are a great way to combine back-to-school campaigns into a single, digestible feed of content that users can check without effort.

    In turn, weekly, bi-weekly, or monthly newsletters are an excellent tool to maintain all year round, advertising seasonal sales and new content releases, while informing users in a personalized and entertaining manner.

    Additional Things to Keep in Mind

    Surveyed back-to-school shoppers showed a growing comfort in purchasing online this year, with 40% planning to buy curated supply kits and 50% looking to purchase apparel and fundamental school supplies.

    Online shopping trends are varied and often hard to predict. Knowing where and how to present your back-to-school marketing for maximum visibility is just as important as creating original content in the first place.

    The remaining points below will briefly discuss practical marketing methods to keep your back-to-school marketing successful.

    Omnichannel Marketing

    With omnichannel marketing, you create a seamless experience for your customers by using multiple marketing channels in a unified way.

    Unlike multichannel marketing, where each platform is managed separately, omnichannel marketing is simply the process of distributing the same or similar content over multiple points of customer contact.

    By using over three channels in a campaign, marketers earned a 494% higher order rate than single-channel counterparts.

    Social Media

    Back-to-School Marketing Ideas - Social Media

    You should upload most of your back-to-school marketing efforts on social media channels. Social media usage is increasing, even among users aged 65 and up. Adults spend an average of 95 minutes per day on one of the leading social media apps.

    Over 90% of businesses use social media in their marketing, and its process has shown results from surveyed customers. Pick your preferred media channels, be it social networks like Twitter, media sharing sites like Pinterest, or other community-oriented sites.

    Benefit Even if You’re Not Selling School Supplies

    You don’t need to plan a streamlined campaign or sell school supplies to take advantage of the back-to-school season. Get in on the fun simply by offering seasonally-themed products or student discounts.

    Celebrate the new semester with fall-themed store designs, community posts, and gestures of support to keep your business actionable and authentic throughout the year.

    Ready to start your store’s school year with an increased budget and growth? Start your back-to-school marketing campaign using marketing content, discounts, gifts, and events made for parents of school children, college students, and teachers.

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

    Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://bit.ly/3Cfdu4w

    This article partly refers to: https://printify.com/blog/back-to-school-marketing/

    Top 5 Commonly Used Incoterms You Should Know 2023

    Incoterms Guide to use in 2023

    It is important to know which Incoterms are applicable in 2023 as they determine the responsibilities of buyers and sellers. Additionally, incorrect Incoterms can result in costly errors or delays in international trade.

    Incoterms were first published in 1936 and are continually updated over time to reflect the changing global business environment to be continually used in 2022 and beyond.

    The International Chamber of Commerce ICC published the latest version of Incoterms 2020.  These changes came into effect on the 1st of January 2020 and will be used in 2023 and beyond, until the next changes are published sometime in future.  The ICC originally published Incoterms in 1936 and have continually made updates to reflect the changes to the global trade environment.  It’s important that all parties involved in trade clearly understand the changes and how they apply to global supply chains.

    Incoterms play such a vital role in the world of global trade. In 2023, it’s imperative that buyers and sellers clearly understand Incoterms 2010 or Incoterms 2020 and clearly understand each party’s obligations along the supply chain.

    Note: The content of this article and chart is only for general information purposes and shall not in any circumstances be considered bespoke legal advice or professional advice.

    This article explains the top 5 most commonly used Incoterms that international buyers should know. 

    What are Incoterms? 

    Put simply, Incoterms are the selling terms that the buyer and seller of goods both agree to during international transactions.  These rules are accepted by governments and legal authorities around the world. Understanding Incoterms is a vital part of International Trade because they clearly state which tasks, costs and risks are associated with the buyer and the seller.

    The Incoterm states when the seller’s costs and risks are transferred onto the buyer.  It’s also important to understand that not all rules apply in all cases.  Some encompass any mode or modes of transport.  Transport by all modes of transport (road, rail, air and sea) covers FCA, CPT, CIP, DAP, DPU (replaces DAT) and DDP.  Sea/Inland waterway transport (Sea) covers FAS, FOB, CFR and CIF.

    Why are Incoterms vital in International Trade?

    Incoterms are referred to as International Commercial Terms.  They are a set of rules published by the International Chamber of Commerce (ICC), which relate to International Commercial Law.  According to the ICC, Incoterms rules provide internationally accepted definitions and rules of interpretation for most common commercial terms used in contracts for the sale of goods’.

    All International purchases will be processed on an agreed Incoterm to define which party legally incurs costs and risks.  Incoterms will be clearly stated on relevant shipping documents.

    5 commonly used incoterms

    CIF – Cost, Insurance and Freight

    Cost Insurance Freight (CIF) is a prevalent option in global trade. That’s mainly because it is beneficial to both the exporter and the buyer. It’s primarily used to transport non-containerized goods like vehicles, machinery, and commodities.

    Under CIF rules, the seller is responsible for transporting the goods to a named place or destination country. But unlike some other trade terms, the seller doesn’t carry the risk of loss or damage to the goods. Instead, that risk passes to the buyer from the point of origin. 

    Conversely, the buyer doesn’t have to arrange or pay for transportation costs. But to offset some buyer risk during the voyage, CIF requires the seller to insure the goods for a minimum amount. Therefore, CIF balances risk and responsibility almost equally between the parties. 

    DDP – Delivered Duty Paid

    Any buyer that has bought goods from an online marketplace like Alibaba.com is likely acquainted with this Incoterm. 

    Delivered Duty Paid (DDP) has become very common due to the rise of e-commerce. The term requires the seller to handle everything including shipping, customs, import duties, taxes, etc. Delivery is only complete when the goods reach the buyer’s door, and risk only passes at that point. As a result, this makes it a very convenient option for buyers. 

    However, most sellers will include the costs of delivery in the price of their goods. Therefore, buyers will probably bear the ultimate costs of receiving the goods. 

    FOB – Free On Board

    Free on Board (FOB) requires the seller to transport the products from their warehouse or factory to the ship. Additionally, they’re obligated to load the cargo onto the ship, and risk only passes to the buyer at that point. 

    FOB is not meant for containerized cargo, though; it mostly applies to ocean freight or transport by inland waterways. The Incoterm typically applies to shipments of easily movable goods like grain, iron ore, etc. 

    FCA – Free Carrier

    Free Carrier (FCA) is another term that could be highly favorable for sellers. 

    Just like Ex Works (EXW), FCA puts the responsibility and risk of shipment on the buyer. All the seller has to do is deliver the goods to the “place of delivery.” This could be a seaport, airport, train station, or even the seller’s warehouse. 

    However, EXW is slightly different in that the seller may still have to handle export reporting and clearance. Meanwhile, with FCA, all of the seller’s obligations end at the place of delivery.

    FCA is common among sellers who don’t want additional responsibilities or risks and buyers who don’t mind the extra effort. 

    FAS – Free Alongside Ship

    Free Alongside Ship (FAS) applies mainly to so-called out of gauge (OOG) cargo. These are goods that don’t fit into a container, such as large machinery. FAS is the most common shipping option for goods of this nature. 

    Under these terms, the seller is only obligated to deliver the goods alongside the vessel. Risk also passes at that point, and everything that happens afterward is the buyer’s responsibility. 

    What Incoterms are best for you? 

    Many factors determine what Incoterms to pick. Here are some factors to remember as you negotiate the sales contract: 

    • The type of shipping. Some Incoterms are suited to sea shipping alone, while others fit sea and non-sea shipping. For instance, CIF, FOB, and FAS are meant for sea shipping, while DDP and FCA are excellent for all shipping types. 
    • The extent of obligations. Does the buyer have the resources and connections to process customs clearance or pay duties and taxes? For example, DDP is extremely convenient since it takes all of the responsibility for shipping and customs off buyers. Comparably, FCA and EXW will require much more buyer involvement. 
    • Shipping destination. Shipments to a far destination can be expensive, so buyers need to consider if they’re willing to take on that cost. Additionally, certain Incoterms, like EXW, are not suited for international shipping because they present many cross-border difficulties. 
    • The nature of the goods. Hard-to-ship goods like heavy machinery can be problematic. If the seller has special expertise in shipping these goods, it might be best to leave most of the process to them. Likewise, FAS works best for OOG cargo, so that’s something to consider when negotiating with the seller. 

    Incoterms can save buyers money and prevent disputes when properly understood and applied. Hopefully, this article can help buyers build a better knowledge of these trade terms and their uses.

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

    Let’s get in touch to build, sustain, and grow your businesses!

    If you would like to know more details about us, please contact us:  blog.shopshipshake.com

    If you are interested in cooperating with us. Please register on: https://bit.ly/3Cfdu4w

    Article reference: https://baba-blog.com/commonly-used-incoterms/#H2 ; https://incodocs.com/blog/incoterms-2020-explained-the-complete-guide/

    4 Best Pet Tech Products to stock in 2023

    Currently, 70 percent of U.S. households own a pet, up from 67 percent in 2019. With more and more people willing to own a pet, a wave of high-tech pet products is revolutionizing the market. Every entrepreneur and wholesaler in this domain should pick the pace and stock up the smart pet products to capitalize as much as possible.

    The lucrative pet products industry

    Every owner shares a unique bond with their furry friend. Besides this, the growing animal healthcare awareness has increased the demand for animal supplies. The recent introduction of smart pet products has taken pet care to a new level. They provide added safety, convenience, and peace of mind to pet owners.

    According to Global Market Insights, the pet tech market size surpassed USD 5 billion in 2021. It is now set to grow at a CAGR of about 20 percent from 2022 to 2028. Also, the global industry shipments will exceed 130 million units by 2028. The markets are stocked with several smart pet tech products such as collars, feeders, harnesses, and cameras. This article highlights the most profitable smart pet products that pet companies should stock.

    Four pets products that attract most pet owners

    Automatic feeder and food dispenser

    A busy person with a bored dog by his side

    All pets live busy lives. From chasing their tails to going for cat naps, there is one thing they never forget – asking for food!

    Likewise, some pet owners have a hyperactive social and work life that disables them from catering to their pets well. This is where an automatic pet feeder and food dispenser come in handy. They serve consistent food portions at regular intervals and give pet parents the liberty to go away for a night or a weekend without worrying about their fur friend starving alone at home.

    An attached mic and speaker in some food dispensers enable pet owners to interact with their fur kids and comfort them remotely. In addition to keeping the pets well-fed, some feeders offer options like a laser dot chasing game and food bowls to keep the dog and cat stuff.

    A product that lets pet owners get rid of the guilt and gives them the liberty to stay outdoors stress-free is an ideal pet product to invest in. Always prefer the ones with enhanced features and easy functionality.

    Smart cat litter box

    A stinky cat litter box

    Scooping litter has always been a gruesome task for pet owners. To their ease, a variety of smart cat litter boxes are now available in the market.  

    An ideal pet product in this domain will dispose of the litter and work with a self-cleaning mechanism. The efficiency of scooping relies on the quality of the smart litter box. Keeping a range of options is a good business decision as people might be looking for various price options.

    A clean litter box lets little felines feel safe and comfortable. Perhaps this is why the best pet product brands have focused on cleanliness more than anything. Some pets and owners are finicky regarding pet products like dirty litter boxes or even pet leashes. Products with an odor-controlling feature are an excellent option for users who wish to minimize their trips to the trash cans. Some litter boxes are designed to be used with washable granules that rarely need replacement. Also, a few cat waste boxes have an odor-neutralizing and simple clean-up system that can go as long as a month without changing.

    Stainless steel pet water dispenser

    A cat drinking from water fountain

    A well-hydrated pet tends to stay happy and healthy. The water dispensers are an incredible option for all pet owners who wish to keep an eye on their little munchkin’s water intake. A stainless steel water dispenser often contains features that improve water quality and clean up the ions. Some dispensers will automatically turn the power-off protection when the water is short in the tank. Also, most of these fountains contain a filter to provide clean water to the felines.

    Many customers prefer food-grade quality when searching for such pet products, but not everyone has the luxury of visiting the Nashville Pet Products Center frequently. Offering these pet products online will be a sound move by wholesalers and pet product retailers. Ideally, these water dispensers should be easy to clean and assemble. Ensure that the dispensers enable users to control the speed and volume of water.

    Intelligent LED pointer toy

    A cute cat playing indoors

    Cats need mental stimulation to thrive. Without it, they will likely become bored, anxious, and lazy. Eventually, these emotional imbalances compel cats to find other ways to occupy themselves. This translates into destructive behaviors like inappropriate digging, chewing, or urination.

    An indoor LED pointer toy could be a sound purchase for cat owners. An exciting light beam moves randomly on the floor, targeting the cats’ natural hunting instinct. This provides cats with a wonderful activity indoors and keeps them proactive. Some toys have a silent motor for changing the light direction. This prevents discomfort for the fur babies and keeps them occupied in the game.

    At the same time, some pet products let the pets exercise at a fast pace. For instance, there is a faster light movement that the pets try to catch. This lets them blow off some steam and reignite their strength. On the contrary, snoozer pet products provide a cozy sitting for the pets to rest and restore their energies after an intense game. Many pet owners prefer buying toys and snoozer products simultaneously to ensure their fur kids have all it takes for good growth and simulation.

    What is next in pet tech products?

    The smart pet products industry is steadily moving towards maturity. This means that entrepreneurs and wholesalers should keep an eye on what is coming in the future. Some highly anticipated trends are:

    • Facial recognition controls for electronic feeders and pet doors
    • Audio-based devices
    • Advanced solution for dog and cat litter
    • Smart wearables to monitor pets’ health
    • Personalized diets and foods
    • Ancestral database of pets

    Considering the pace at which smart pet products are growing, there will be many innovations to make lives easier for pet owners. It is integral for suppliers to stock the recent products to ensure their sustainable presence in the market. Staying in the learning loop is necessary to ensure a viable market reputation and fulfill prospects’ needs.

    Pet owners are always looking for ways to enhance the comfort of their little buddies. When they find smart pet products to secure their munchkins, they cannot resist the temptation to buy. Pet product suppliers need to maintain an updated product list. When buyers and sellers are on the right page, it is a win-win for all. Over time, they can also conduct surveys and market evaluations to understand what helps them maintain their market relevance.

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences.

    We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

    Let’s get in touch to build, sustain, and grow your businesses!

    If you would like to know more details about us, please contact us:  blog.shopshipshake.com

    If you are interested in cooperating with us. Please register on: https://bit.ly/3Cfdu4w

    Article reference: https://baba-blog.com/4-best-pet-tech-products-2022/#H2

    12 Hobbies That Make Money

    We’ve all got our hobbies—pastimes we dedicate some of our spare time to because we find them fun or fulfilling.

    While we don’t typically get into hobbies to make money online, some of them can become a side hustle or thriving business that generates a stream of income. Depending on how you direct your talents and interests, you can get anything from free stuff, to extra spending money, to a full income from your online business—all by doing something you might’ve done anyway.Click here to start selling online now with Shopify

    We’ve compiled a list of 12 common lucrative hobbies that make money, whether it’s freelancing, becoming an affiliate, building an audience, or starting a business.

    12 profitable hobbies that make money

    1. Writing

    Writing and publishing online has the potential to offer you a lot of practical value outside of being a mere hobby. You can use it to further your career and establish yourself as an expert on a topic. You can build a platform for sharing your ideas. Or you can rent out your skills.

    One of the most obvious ways to make money writing is to sell it as a service—freelance writing on sites like Upwork or Fiverr or reaching out directly to blogs for paid gigs. Great bloggers with niche expertise are usually in demand, and even a few clients can turn your writing hobby into a full-time business.

    Even better, if you have the discipline and know how to write a good blog post, you can create your own business as a blogger by picking a niche and building an audience over time.

    Whether you care about tech or travel or cooking, our guide to starting a blog that you can turn into a business will walk you through what you need to know.

    For more inspiration, check out how:

    • Best Self Co. used blogging to sell its productivity tools.
    • Wait But Why built a business around Tim Urban’s humorous and insightful content.

    2. Illustration and design

    Like writing, illustration and graphic design are creative money-making hobbies you can do at home on a freelance contract basis. Fiverr, in particular, features many newer artists with a variety of illustration styles. Clients post projects for which they need to hire these skills, whether it’s marketing projects or custom portraits or anything in between.

    If you want more control, you can put your art on products—from t-shirts to posters to canvases—and sell those instead. It’s important to understand that to turn your art or graphic design into a product, you’ll need to cater to a specific market or build a unique brand. The former is usually easier.

    Hatecopy is an excellent example of a business that was started by an artist putting their work onto things people can buy.

    And you don’t need to front the money for inventory either. Print-on-demand services offer a low-risk way to take advantage of your graphic design hobby. You’ll just need to create mockups of your products to list online.

    Once you make sales and know what designs have the most demand, you can consider investing in your own inventory.

    3. Music

    Next up for profitable hobbies that make money? Sell music. You can turn this hobby into a business in a few different ways.

    For starters, there’s the traditional approach to making and selling music—recording your own songs or albums and selling them on your own website or hosting them on a platform like SoundCloud.

    You can also create different types of sounds that aren’t full-fledged songs or albums, things like beats or samples. Beats are short hooks composed from different sounds and meant to be a background for a musician, while samples are a portion of a sound recording to reuse elsewhere.

    You can list beats on third-party sites that work similarly to stock photo sites. Essentially, people purchase your music to use in their own content. These are typically shorter in length and rely more on instrumentals and less on lyrics. There are a variety of sites where you can list your beats, like Airbit and BeatStars. Airbit paid out $32 million in 2019 to its artists, while BeatStars sellers made an estimated $40 million—double what they earned in 2018.

    Samples by Vanity is an online business that sells samples for artists to remix and splice together to create their own music.

    samples by vanity

    You can make your audio exclusive or non-exclusive. There’s more money to be made when you sell exclusive rights, but you need to produce high-quality work, like SoundOracle. His excellent work has earned him quite the reputation—and his sounds have been featured in more than 20 Grammy Award–winning songs. He sells his beats with both exclusive and non-exclusive rights.

    4. Cooking

    Food has become an art form worthy of taking elaborate pictures and spending the time to perfect the craft. It’s not only amateur chefs who are involved, but people with adventurous palettes looking to explore new tastes.

    Cooking is one of the money-making hobbies that you can share with the world in a variety of ways, from starting a blog, YouTube channel, or Instagram account , to diving head first into a business with your own food or cooking products. Some even take their favorite hobby on the road with a food truck business.

    According to Google, 59% of 25-to-34-year-olds take their mobile devices into the kitchen, using resources on the internet to find and practice new recipes. If you’re willing to teach online, there’s definitely a market of DIY chefs looking for content (as well as products) you can create to serve them.

    5. Gardening

    Gardening has seen a spike in popularity as people spend more time at home. It’s a hobby that can make you happier, healthier, and perhaps even richer. Millennials spent $13 billion on plants in 2020 alone.

    As with many of the other hobbies that make money on this list, there are multiple ways to make your gardening hobby profitable. If you’re an avid indoor gardener, you can earn money selling mature indoor plants from your own home. Leaf & Clay sells succulents, either for a one-time purchase or on a subscription basis.

    leaf clay

    Alternatively, you can also sell products and accessories to help your customers connect with their own gardening hobbies. Technology seller ēdn introduced an indoor garden to their product line, enabling customers to grow herbs and other plants in a compact space with artificial light.


    Finally, you can make good money as a gardening influencer or teacher by setting up your own channel on social media, with tips and resources for the tens of thousands of users searching for good gardening content.

    6. Photography

    If you own a high-quality camera and know how to use it, you’ve got a few ways to turn photography into one of your hobbies that make money on the side.

    While you can certainly turn your fun hobby into a career or side job as a freelance photographer, this can restrict you to shooting local events and gigs.

    For a more scalable side hustle, sell your shots as stock photos or prints. You can also use your photography skills to grow a massive Instagram following and monetize it. You need to pick a niche to serve or a “lifestyle” you want to capture in your photos.

    Fun fact: Professional photography accounts are the second-most lucrative on Instagram in terms of how much brands are willing to pay for a sponsored post. And you don’t need hundreds of thousands of followers either.

    7. DIY crafts

    Crafting is another on our list of profitable hobbies that make money. If you enjoy working with your hands, there are plenty of things to make and sellcandlesbath bombsjewelrysoap, and more. This is a $40-billion industry waiting for your next idea.

    “Handmade” communicates a certain quality, care, and uniqueness that department store alternatives often don’t offer. You can test the market for your products by selling them on a smaller scale to friends and family, at flea markets, or on Etsy, and think about scaling into a full-fledged business as you rack up customers.

    If the idea of crafting the goods yourself isn’t striking a chord, you can also make money selling kits that allow customers to flex their own maker muscles at home. Create DIY kits for fun projects, like FlowerMoxie‘s DIY bridal bouquets. Or, tap into the home improvement industry—between 2018 and 2019, home improvement spending increased 17%.


    8. Comedy

    Are you good at making people laugh? Do you know what the hottest memes are right now? Why not take that sense of humor and use it to build an audience on the internet? Comedy is one of the more creative ways to make money on this list.

    You can probably think of several Instagram, Facebook, YouTube, or Twitter accounts that amassed large audiences simply by curating memes and viral videos or tapping into a niche of humor that no one else was serving. Who knew all those hours of scrolling and social media management would be one of the hobbies that make money?

    Once you have an audience, you can partner with brands to do sponsored posts or turn your best running jokes into t-shirts and other products.

    9. Coffee

    Selling coffee online is a great way to turn a common hobby into a business idea that generates extra money.

    Globally, people drink more than 400 billion cups of coffee every year, fueling an industry worth $60 billion annually. And as coffee drinkers have become accustomed to brewing their caffeine fix at home, it’s a prime time to capitalize on this opportunity. If coffee is one of your own passions, it could be next on your list of lucrative hobbies.

    Whether you enjoy the hunt for the perfect bean, creating a perfectly frothed cappuccino, or just sitting down to your morning cup with a book, coffee drinkers can take this business idea in a number of directions.

    Globe-trotting creatives Jeff Campagna and Tania LaCaria found that coffee mixed well with one of their other passions: motorcycle travel. They opened up their own bike garage, Steeltown Garage Co., complete with coffee shop and merch for sale, and they’re cultivating a whole community through their hobby-based business.

    10. Pets

    Many of us love taking care of our pets, watching funny videos of animals online, and giving back by fostering or donating to animal-related charitable causes. But your love of pets can also be a profitable hobby that enables you to earn money in your spare time.

    Transforming your pet hobby into a pet business can take a variety of forms. With Supakit, for instance, owners Leili Farzaneh and Kevin White turned a personal pet story into their own shop selling cat accessories.

    Supakit, a pet hobby turned pet business

    If you have a unique pet story or extensive experience taking care of animals, you can turn your expertise into extra cash by starting a YouTube channel or social media presence devoted to pet-related content, including an online course or funny videos.

    Alternatively, you can concentrate your money-making hobby closer to home by starting a pet-sitting or dog-walking business. Depending on where you live, even a local pet-sitting business can generate a surprising amount of extra money.

    The possibilities are quite literally endless here—you just need a hobby and some imagination to get the ideas rolling for your own membership-based business.

    11. Brewing beer

    Homebrewing, or making your own beer at home, is next on our list of hobbies that make money. More than a million Americans have brewed beer at home, and it’s trending upward. In 2018 alone, the global homebrew market was worth an estimated $12 million.

    While brewing beer at home is legal across all fifty states, homebrewers can’t sell beer directly to consumers without registering as a business entity and obtaining the proper licenses and approvals from federal, state, and local authorities. However, if you love sampling or making craft brews, there are a variety of ways you can turn your love of beer into a money making hobby. 

    Brooklyn Brew Shop, for instance, sells homebrew kits and accessories so its customers can enjoy the hobby themselves.

    Brooklyn Brew Shop

    If you have experience making unique or award-winning beers, you can set up your own online store selling supplies and recipes to adventurous homebrewers, create an online course, or create your own YouTube channel discussing the finer points of the craft.

    Finally, homebrewing is a technical hobby with lots of equipment requiring careful setup and maintenance. You can make extra money from your hobby by building and selling brewing and kegging setups, or tutoring budding brewers directly (in person or virtually).

    12. Gaming

    You might be skeptical about the notion of gaming being one of the hobbies you can make money with from home. But if there’s a pattern in this list, it’s that if you can get people to pay attention to you, you can potentially turn it into a profit.

    In this case, it’s the rise of the “Let’s Play” video format that has enabled us to make money online playing video games, in particular live-streaming on Twitch. Just like learning how to make money on YouTube, you can monetize gaming by sharing ad revenue.

    Additionally, there’s also the potential to get one-time and subscription donations from a large community of viewers. This means the amount you earn through live streaming will vary greatly, but that it’s relatively easy to start at least making extra income.

    While the amount of commitment you need to make a significant income might turn gaming into work for you, you can still have fun with it if you choose to stream a game you love, are good at it, and bring your personality to the table.

    Gaming is a fast-growing industry with a lot of passion behind it. If you’re an avid gamer who understands the needs of the market, you already have an advantage as an entrepreneur in this space.

    You can consider building a business of your own to cater to the needs and interests of gamers, like how:

    • PC Gaming Race speaks to the superiority of PC gamers.
    • Corey Ferreira sold gaming glasses inspired by his own gaming needs.

    How to make money from a hobby

    To start a business based off your hobby, you’ll need to take the following steps:

    1. Validate your business idea: Do some market research to make sure there’s demand for your offering.
    2. Find a business name: Give your business a unique identity.
    3. Make a plan: A business plan will keep you on track to meet your goals.
    4. Understand business finances: Set up business accounts, funding sources, and other money matters.
    5. Develop your product or service: This is where you turn your hobby-inspired offering into something customers are willing to pay for, whether it’s a physical or digital product, a consulting service, an online course, or a membership.
    6. Pick a business structure: Legitimize your business and protect your personal assets.
    7. Research licenses and regulations: Ensure you’re conducting business lawfully.
    8. Select your software systems: Build your website, set up accounting software, and get the rest of your tech stack up and running.
    9. Find a business location: Determine where you can operate your business, whether it be from home or somewhere else.
    10. Plan workload and team size: Bootstrap or hire help, depending on your plans.
    11. Launch your business: Let the world know!

    When will I make money from a hobby?

    Turning your favorite hobby into a side hustle or full time job has its perks: you’ll be your own boss, on your own schedule, and set your own prices, all while doing work that you love. Nevertheless, it’s important to have realistic expectations about the time and work that will entail—most of which is less fun than the hobby itself.

    To start, you’ll need to build a marketing strategy to let the world know about your side hustle turned online business. That strategy may begin on social media, a freelance marketplace, or a full-fledged Shopify store.

    When you start making sales, you’ll need to keep track of the cash coming in and the money going out. This makes tax time easier, simplifies the process in case of an audit, and protects your personal assets. Additionally, tracking your revenue and expenses helps you ensure your money-making hobby turns profitable. It’s a good idea to get set up with an accounting software to manage your books.

    Even with all of these preparations and more, achieving financial independence or a full-time income from your favorite hobby will likely take months or even years.

    Make money from your hobbies today

    I enjoy writing, so I started a side hustle as a freelance writer to earn extra cash in school. I also like to dabble in dance, so I started an online store dropshipping LED shoes for dancers.

    In many cases, when it comes to discovering a profitable hobby, it’s the things we do for free and for fun that hint at the kinds of businesses we can pursue using our own passion and interest as fuel.

    So if you have the urge to start something but don’t know where to start, ask yourself what you’re good at or already know about.

    What do you already do in your spare time that could turn into something more?

    Wrapping up

    We at ShopShipShake have been working with businesses like yours with fulfilling experiences.

    We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 South African clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses!

    If you would like to know more details about us, please contact with us:  blog.shopshipshake.com

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    Article reference: https://www.shopify.com/blog/make-money-from-your-hobbies