5 Essential Characteristics of Entrepreneurship

Do you have dreams of walking away from your 9-to-5 and finally turning your great idea into a thriving business? Perhaps you’ve got a bit of the entrepreneurial spirit. Anyone with this ambition takes on the risks—and rewards—of their efforts. 

Business leaders are unique, but they typically share certain personality traits that increase their chances of success. Here are some exemplary characteristics of entrepreneurship that you can explore.

What is entrepreneurship?

Entrepreneurship is the process of developing and running a new business to generate profit, while balancing financial risk. A great entrepreneur finds new ways to solve problems and deliver value to customers, often by introducing new products and services or creating new markets. 

Ecommerce business owners are one type of entrepreneur. They leverage the internet to sell their products and services, using tools like social media and search engine optimization (SEO) to maximize their reach.

Five essential characteristics of entrepreneurship

You might have some or all of the entrepreneurial skills it takes to start a business. If you don’t, you can develop them over time. Traits of an entrepreneurial mindset include:

  1. Risk-taking
  2. Vision
  3. Discipline
  4. Adaptability
  5. Leadership

1. Risk-taking

You’ve likely heard the adage, “No risk, no reward.” That can be true when launching any business venture. The primary reward of starting a successful business is profit, while the inherent risk is failure—and the personal and financial setbacks this might entail. 

About 75% of venture-backed startups fail for various reasons—cash flow problems, supply chain issues, high employee turnover, and even unforeseen events like a global pandemic—so successful entrepreneurs need some level of risk tolerance. Still, many entrepreneurs take steps to actively manage their risks and protect their business. For example, business founder Edwin Broni-Mensah launched his social impact company GiveMeTap, which aims to make safe water more accessible globally, as a side hustle before jumping in full-time.

2. Vision

Every venture starts  with a vision: the desired direction of the business and its overarching pursuits, even if they seem difficult to achieve. Stakeholders, like your employees and investors, look to you—and your vision—for guidance, motivation, and decisive leadership, especially when the going gets tough. While your mission statement defines your organization’s business objectives and how it intends to reach them, you can also create a vision statement to declare your aspirational goals. 

Consider Passionfruit’s vision statement: “To create inclusive clothing and accessories that enable you to show your pride all year round while giving back to our community.” This statement focuses on allowing people to express themselves through clothing and apparel. It reminds customers the brand is aligned with LGBTQ+ values and promises to support the community by giving back.

3. Discipline

When running a new venture, you sometimes get tired or run low on self-motivation. Entrepreneurs need the discipline to move forward and do the work—even when they don’t feel like it. Being disciplined can be especially helpful if you’re developing an entirely new business concept, like Sarah Paiji Yoo did when she created a company that makes tablet-form household products. 

If you need to develop discipline, focus on establishing healthy routines like writing down your goals, creating a schedule, or exercising regularly. When challenges arise, be persistent until you reach your goal. Part of what makes a leader successful is their ability to use failures as opportunities to learn and grow.

4. Adaptability

While being prepared for every scenario is nearly impossible, adaptable business leaders adjust to change with a positive attitude. Adaptability is an essential personality trait in a world of evolving business practices and changing demands. Versatile leaders are comfortable with failure (or success) and have the resilience to overcome challenges quickly.

When entrepreneur Mike Salguero realized one of his businesses wasn’t taking off after several years, he noticed a different opportunity in the marketplace—shipping high-quality meat products under a subscription model—and started ButcherBox, which took off.

5. Leadership

Leadership is the ability to influence and guide others, whether a small team or a large company. Good leaders share their vision, develop well-rounded teams that complement their abilities, and have confidence in themselves and what they sell—skills that apply to every type of business.

Wrapping Up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

Source: https://www.shopify.com/blog/characteristics-of-entrepreneurship

SEO for Small Business: 5 quick tips to getting optimised for success

Pinpointing the beginnings of Search Engine Optimisation, known as SEO is tricky. Some say it dates back to the term’s first usage in 1997, while others argue that full-fledged SEO began only during the Google boom in the 2000s. Either way, SEO has become a buzzword in today’s digital landscape, especially for businesses. Experts even say that 2022 will be the year that Google My Business becomes the most critical driver of search rankings from TechRound. For smaller startups, this makes SEO a powerful set of practices that can help you thrive in the digital age.

The importance of SEO

Nowadays, SEO is everywhere. Honestly, you’d be hard-pressed to find any online content that doesn’t make use of it. After all, search engine algorithms favour pages or websites that have amassed large amounts of “link equity”. In layman’s terms, this means having a rich web of digital content and links. For businesses, this means that practicing SEO online can help you reach more people organically for less money than traditional digital marketing. If done well, SEO can help increase engagement, traffic, brand recall, and even conversions.

But SEO is more than just about linking. This is especially the case today that search engines like Goole are becoming stricter with backlink quality. Essentially, if your backlinks are too obvious or lack legitimacy, don’t expect to score rank highly on an online search.

Good linking should be relevant to the overall topic, appear naturally within the text, and use long-tail keywords that lead to relevant pages. For instance, in content about “X Best E-Commerce Tips”, you could add a link to a timely statistic that is hyperlinked under “average online shoppers”. Bonus points, if your links are compatible with alt-readers since this lets those with visual impairments enjoy your links, too. Moreover, you can use SEO to highlight direct payment or checkout links leading to payment apps like ours here at Yoco. This way, you can seamlessly provide a better customer funnel even for first-time visitors, and encourage sales.

A less than ideal link is one that is clearly shoehorned in and adds no value to the copy. Think random contact us links or ambiguous anchor texts that say “article here”. Those aren’t doing you or your readers any service since it doesn’t flesh out your text nor encourage readers to click them. While this may be acceptable a few times, if your site mainly uses this type of linking, then you’re not really taking advantage of SEO.

5 SEO tips for small businesses

Refining your SEO can be quite intimidating, especially if you aren’t confident in your technical expertise and if you lack the budget. But if you have a website with some organic traffic, can run Google Analytics, Search Console, Bing Webmaster Tools, and others. If these sound totally foreign to you, don’t worry. They’re basically all just tools that you can use online that help you track and monitor your website’s performance whilst also updating you on any trending topics or keywords. If that’s not something you’re comfortable using yet, though, don’t worry. If you’ve claimed or created your Google My Business listing, you’ve already got the basics covered.

1. Improve your website

Prioritize your site’s structure, loading speed, security, as well as user experience. If you’re running your site with WordPress, there are already pre existing SEO plugins that you can use. This allows you to apply SEO even without formal training. If you want to go the extra mile, though, you can also go through free website-making courses.

2. Set your location

For many small-medium-sized enterprises (SMEs) in South Africa, the pandemic caused a clear drop in business location visits, especially with the spread of the new variants. By letting Google know your location, you can appear on more local search results. This lets you take advantage of statistics that show 76% of people looking for a business nearby will visit that business within a day. Of those searchers, about 28% will result in someone making a purchase.

3. Write good content

It goes without saying that SEO relies heavily on the content that you put out on your website. Consider your niche and your target market as well, as you’ll have the best chance of making good business with people who are actually interested in your product or service. If you’re looking for a more targeted approach to content, SEO industry leader Ayima highlights how a boutique approach that marries tech with talent can help your content drive serious growth. To do this, many businesses like British Airways use data to finetune their content’s tone and angle. If, however, you want to keep your content in-house, you can always write it yourself. Do review other sites and keep updated on the latest analytics, though, to keep content relevant.

4. Connect to social media

Online magazine Forbes explains that with the rise of the online era, the least you can do is to make sure you’re utilising your social media platforms to boost your website and get people to visit. It’s great for brand awareness and for social ‘proof’, like ratings and reviews. If you’re new to social media, something you should keep in mind is engagement and transparency. People flock to businesses they can connect with online because it fosters a sense of community. At the same time, social media is a cheap and effective way to get a better understanding of grassroots trends. Just remember that your business’s social media, isn’t your personal one. Customers are following you online for your brand, not necessarily for your hot takes.

5. Stay up to date

Lastly, keep your information updated and make sure everything is running smoothly, and check your analytics from time to time. 

Once you invest in optimising your SEO, you just might surprise yourself with the results.

Wrapping up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

This article partly refers to: https://www.yoco.com/za/blog/article/seo-for-small-business/

What Is an Entrepreneur? 6 Reasons To Become One Today (2023)

Imposter syndrome. Self doubt. The urge to give up. You’ve likely experienced these feelings at some point. If you’re lucky, you’re surrounded by people who affirm your talents at work. But what if you’re a company of one? 

Natalie Gill started her fresh flower business from her apartment, relying on savings to bridge the gap after quitting her full-time job. She survived on little sleep and, at times, an $11 per week food budget. But she persevered through the toughest points of her journey to build Native Poppy, a successful multi-location retail business. 

There’s no question that Natalie is an entrepreneur today, but maybe she’s always merited that title. Entrepreneurial mindset is achievable even before you launch your own business. And it’s the first step on the way to success.

What makes a person an entrepreneur? Ahead, explore the meaning of entrepreneurship, what it takes to be a successful entrepreneur, and how you can leverage your unique strengths to establish your own path to being a boss.

What is an entrepreneur?

An entrepreneur is, by conventional definition, someone who starts and runs a business, maybe taking on financial or personal risk in the process. But this description of an entrepreneur ignores the more nuanced aspects—the passion, the grit, the desire to bring ideas to life, the drive to solve a problem.

Over time, the creator economy and the gig economy have helped to broaden the scope of what it means to be an entrepreneur. Maybe you’re assembling furniture, designing merch for a local band in your studio apartment, or monetizing your massive TikTok audience. Whatever the approach, you’re working for yourself and taking your future into your own hands. 

The future of entrepreneurship

Small businesses struggled in the early stages of the COVID-19 pandemic, with 3.3 million entrepreneurs in the US shutting their doors between February and April 2020. Yet entrepreneurship also offered a path for those looking to supplement loss of work, combat isolation or boredom, or react to opportunities created by changing consumer trends.

While business as a whole shrunk during this time, entrepreneurial spirit surged. And our definition of “entrepreneur” changed forever. 

6 reasons to become an entrepreneur

Entrepreneurship is viewed by many as a preferable option to working for another company. While it often requires hard work, a certain amount of risk, and forgoing a steady paycheck, many find success in pursuing a passion or a world-changing idea.

1. Develop your skills

Entrepreneurs often start solo, meaning they manage every aspect of their business. Starting a business is a crash course in marketing, product development, customer service, web design, and more. The experiences in the first few months and years of running a business are priceless—and portable.

2. Build a business around a desired lifestyle

Business coach Nora Rahimian reminds her clients to build entrepreneurship around the life they want, rather than the other way around. One of the main benefits to starting a business is the flexibility it offers around working hours. “I can work at four in the morning. I take my dog to the park in the middle of the day. I can be responsive to what my brain needs from me,” she says.

Love to travel? Start a seasonal business that lets you take months off at a time. Have a family? Set your work hours around your kids’ baseball games and spring break.

3. Generate a sustainable income

The early stages of running a business may result in mixed success, but pushing through is a great way to build sustainable and a self-reliant income source long term. This is especially true for those slowly building a business on the side as they transition out of full-time work. Diversifying income is a central pillar of the FIRE movement, a popular saving and investing strategy for financial independence. 

4. Be your own boss

Getting a seat at the table can be tough in a corporate environment, but as your own boss, you call the shots. Those with leadership skills and strong opinions thrive as heads of their own companies. Entrepreneurship gives you the freedom to build the company, products, and team culture you want. 

5. Positively impact your community 

Entrepreneurship drives job creation and economic growth in communities, and the success of one business can have a ripple effect to others in the area. Studies show that for every $100 spent at small retail businesses, $63 is circulated back into the local economy (versus $14 for multinational chains). Promoting economic development through running a successful business helps others achieve the same.

6. Promote social change

As consumer trends skew more and more toward support for sustainable business practices, small businesses are in a better position to get on the right side of history. Startups are nimble enough to make ethical and sustainable choices from the get-go. History shows that entrepreneurs create change because they are seen as leaders in their communities.

What are the personality traits of an entrepreneur?

While there are certain traits that are common to many successful entrepreneurs, no two are created equal. Every personality type demonstrates strength in specific areas, each with a unique superpower that defines how they run and think about their businesses.

Entrepreneur mindset is a combination of beliefs, knowledge, and a way of thinking that allows you to approach challenges, act on ideas, and balance risk. It can be achieved regardless of your innate strengths. Personal growth exercises and trial and error will help build your entrepreneur muscle. 

🏆 Top entrepreneur traits include:

  • Risk tolerance
  • Passion
  • Vision
  • Discipline
  • Self reliance

Other helpful traits for entrepreneurs include perseverance, versatility, ambition, critical thinking, and attention to detail. Chances are you possess some of these qualities. Lean into the ones that make you unique. 

Maybe you’re risk averse but have excellent discipline and attention to detail—your strength will lie in building a steady business with a solid safety net. Or maybe you’re not overly disciplined or focused on detail but you’re bursting with passion and vision—you’d make a great leader, bringing on skilled partners attracted to your ideas and enthusiasm.

How do you become an entrepreneur?

Simple: just start. There’s no test to become an entrepreneur. No required degree or years of work experience. Many entrepreneurs forgo formal education, learning managerial skills and other essentials by trial and error. Focus on your best entrepreneur trait and take your business idea to the streets.

First steps to starting a business 

  1. Find—and validate—an idea
  2. Narrow in on your target audience
  3. Build a memorable brand
  4. Launch your business
  5. Drive traffic and sales through marketing

Best case scenario? You build a life on your terms. If you fail, you’ll dust yourself off and, armed with experience and thicker skin, try again.

Entrepreneurship ideas for aspiring founders

Many entrepreneurs get their start by transforming a hobby or interest into their own business. Others stumble upon new ideas. And some are just born with it—an entrepreneurial mindset that drives them to solve the particular challenges of business ownership.

Would-be entrepreneurs can approach small business ownership in a number of ways. Ahead are a few ideas to get started. 

Jump at the opportunity to invent something new

Opportunities are everywhere. Many new businesses are born from an idea sprung from the chance to do something completely new or put a creative spin on a classic. Look for opportunities in your daily life. How can you solve a common problem? Can you develop a product to simplify a task? Is there an underserved audience in a particular market? 

Monetize your craft or passion

One of the most common inroads for aspiring entrepreneurs is focusing on what you do best, and building it slowly. You already understand the craft and the community that surrounds it—now turn it into a successful business venture. Consider how you might improve processes and scale handmade production. Think about the needs of your community and the problems you can solve.

Build an audience first, then become an entrepreneur

If you thrive in the company of people, start there. Use your natural people skills to build a following around your personal brand, grow an audience, and then monetize it. The growing creator economy has opportunities for charismatic young entrepreneurs to find niche audiences for content creation. Start a YouTube channel for craft tutorials, launch a comedy account on TikTok, or do beauty unboxings and reviews on Instagram. Monetize by selling merch or paid content to your loyal fans.

Build a business around a cause

If anything is going to tip you into the entrepreneurial pool, it’s your passion. Are there social or environmental causes that inspire you? There may be government programs or grants for a new business owner pursuing social entrepreneurship or launching sustainability initiatives. 

Ready to start your own business?

What is an entrepreneur? It’s someone who makes the leap, takes a chance on a dream, and connects an innovative idea with a hungry audience. Could that someone be you? Successful entrepreneurs everywhere have started small businesses from a room in an apartment or with no startup money. Start small, think big. This is the first step in your entrepreneurial journey.

Wrapping up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

This article partly refers to: https://quickbooks.intuit.com/za/resources/funding/south-african-female-entrepreneurs/

What Is an Entrepreneurial Mindset & How Do You Develop One?

Look at any high-performing business and you’re likely to notice some patterns. More often than not, a successful business has a good product, provides great service and even has an incredible team.

But while there are many factors that influence the success of a business, success often comes down to a particular mindset and approach to business and life.

Having an entrepreneurial mindset can often be the difference between long-term success and struggling to turn your idea into reality.

In this guide, we’ll show you the keys to developing an entrepreneurial mindset, and more importantly, an entrepreneurial spirit, to increase your chances of success by learning from some of the best entrepreneurs.

What is the entrepreneurial mindset?

An entrepreneurial mindset is an attitude that allows you to think long term and to push through all the obstacles and challenges that come with starting a business. It means being open-minded, critical and resilient when times get tough. It means looking for solutions rather than problems. Best of all, you don’t need to go to Harvard Business School to develop it.

Starting a business is incredibly hard. Many businesses fail. Entrepreneurs need to be comfortable with failure and be able to overcome self-doubt. Not all the bold plans we make will turn out to be million-dollar ideas.

Why do people become entrepreneurs?

What type of entrepreneur are you? Every entrepreneur has a different starting story. But there are three common reasons why people leave a salaried job to start their own business.

Freedom and flexibility

What type of entrepreneur are you? Every entrepreneur has a different starting story. But there are three common reasons why people leave a salaried job to start their own business.

Many aspiring entrepreneurs see creating a business as freedom: their gateway to working their own hours, saying no to an annoying boss, and having the flexibility to work on projects they enjoy. You don’t always get that in a full-time job.

Goals and ambitions

Look at successful entrepreneurs and you’ll see they have a fire in their belly. Each person has goals and ambitions they want to achieve—anything from earning six figures a year to changing the world. Their business is often the vehicle that helps them get there. 

It’s this personal satisfaction (or lack thereof) that nudges people into entrepreneurship. Ash Read, founder of Living Cozy, says he became an entrepreneur “to prove to myself I could build something from zero. After working for established brands, I needed to show I could do it on my own.” Self education matters.

Welljourn’s founder Becky Brown says, “For years, I was completely fine working full-time and earning a steady paycheck, but eventually, I realized that I had to strive for more in order to achieve personal happiness and inner satisfaction. 

Inventions

Not all entrepreneurs respond with “I want to own a business!” when asked what they’d like to do in the future. In fact, some people think of themselves as the complete opposite—yet still end up creating successful businesses (or appearing on Shark Tank).

Take Kirby Kendall, the founder of SafetyChew, who kept an inventor’s notebook filled with crazy things as a child: “My goal was to invent something and have a company license it, and I just sit back and cash the checks.”

Nature vs. nurture: are we born entrepreneurs?

Not all business owners consider themselves to be entrepreneurs. Maybe they fell into it, creating something they wanted the world to see and a business was the only way to do that.

But some small business owners believe they’re born with entrepreneurial thinking, like Jodie Kieliszewski, founder of Bee Lovely Botanicals. Her family has a history of entrepreneurship, with both Jodie’s parents, grandparents, and sister starting businesses: “I believe that the entrepreneurial mindset is more the type of thing that someone is born with, but obviously it is a skill that can be sharpened or dulled with use.

“We were raised to spot opportunities and resources to make things better. For me, I feel like it’s just something in my DNA, but in order to be successful, I need to practice and sharpen it as a skill.”

Anyone can learn the art and skill of sales, marketing, and promotion—all of which are crucial to a business. Not everyone can succeed as an entrepreneur. People either have or do not have that innate desire to succeed and the mindset to sacrifice, be uncomfortable, and make tough decisions on a daily basis. The likelihood of success depends on the character and makeup of an individual versus someone who simply has skills but lacks intrinsic fire in their belly.Magda Khalifa, founder of Triangle Fragrance

Whether you’re on either side of the nature versus nurture debate, not everyone has an equal start in the entrepreneurship race. Many of us are given the upper hand by the circumstances we’re born into. People find it easier to become an entrepreneur if they have the background, upbringing, formal education, opportunities, and financial freedom to do so. 

The Global Entrepreneurship Monitor also found certain elements “directly [influence] the existence of entrepreneurial opportunities.” The biggest driver? Cultural and social norms, indicating those who’ve grown up in a circle of other entrepreneurs are likely to become one themselves.

All of this isn’t to say you can’t develop an entrepreneurial mindset if you’re not coming from a background of privilege. It definitely is possible—it just takes a little more work.

I think you definitely have to have a certain type of personality to be a good entrepreneur. You have to be highly self-motivated, driven, persistent, and a bit of an overachiever. However, there are several skills that you can develop that will help you, including learning the ins and outs of how to build a business, understanding opportunity costs, developing relationships, and keeping up with industry trends.Ashley Cummings, freelance writer

How to develop an entrepreneurial mindset?

Not everyone is born with the natural drive to run a business, but anyone can become a business owner with the right mindset.

Here’s how to develop the most important entrepreneurial skills.

Build resilience.

Not all business ideas will end up succeeding. Business failure is part of any entrepreneur’s life. There are tons of elements in both marketing and business plans that determine whether an idea becomes a successful venture. 

That’s why keeping the will and determination to make your new business venture a success is crucial. Resilience—the ability to recover from less-than-ideal situations—is the difference between people who have an entrepreneurial mindset and those who don’t. 

“Entrepreneurs see losing as not only a part of the process, but essential to it,” says Yuvi Alpert, founder and creative director at Noémie. “For them, the only way to streamline a business to make it as productive as possible is by understanding where the problems are, which requires experiencing loss.

“By having this mindset, a successful entrepreneur can get past the fear that holds many aspiring business people back, and opens their minds up to all possibilities.”

An entrepreneurial mindset is having the ability to make the most out of opportunities that come your way. You know how to overcome and learn from setbacks, as well as how to excel in a variety of settings.Jean Gregoire, CEO of Lovebox

Building resilience and adaptability as an entrepreneur is something you can only do with practice. Roll your sleeves up and follow your business plan. Produce the best version of a product. Do everything you can to spread the word. But know that plans aren’t foolproof; even the most watertight business plans can go wrong. That’s where your problem-solving skills are sharpened. 

Where others see problems and challenges and then complain, entrepreneurs see opportunities and think of solutions.Aaron Powell, founder and CEO of Bunch Bikes

​​Question everything.

People with an entrepreneurial mindset are curious. They don’t take things at face value; they question why things happen so they can set themselves up for entrepreneurial success.

“The entrepreneurial mindset is all about questioning the world around you and working creatively to improve that world,” says Ethan Goldstein, CEO of Curist. “Constantly asking questions about why things are done the way they are and then positing and executing on new ways to accomplish a goal.”

Ethan recommends developing this mindset by questioning the world around you:

  • Weigh the pros versus the cons. Say you’re looking for help to manufacture your new curling iron. Instead of getting quotes from one manufacturer, weigh the pros and cons of local versus international vendors. US manufacturers might be able to ship your product quicker than a European manufacturer, for example—but you’ll pay for that with higher production costs.
  • Know when to be aggressive versus restrained. This is especially true with marketing and advertising. The world is your oyster; social media platforms are ready to take your money in exchange for lending their audience. “Does our audience use this platform?” and “Could we get this advertising slot cheaper elsewhere?” are just two of the questions running through the brain of someone with an entrepreneurial mindset.
  • Learn when to go with your gut versus examining data. Business executives are more likely to rely on their intuition than the general public. Entrepreneurs who had a gut feeling that TikTok would become popular, for example, are winning today because they started using the platform early.

“I think some of the important internal skills include how to emotionally and mentally run a startup,” Ethan says. Most importantly, that includes “how to manage and plan for the constant uncertainty of running a startup and the potential for anxiety therein, balancing ongoing failure and success.”

Get out of your comfort zone.

Great things rarely happen in your comfort zone. When starting a new venture, it’s this drive to try new things that helps people to turn shower thoughts into successful brands. They have the confidence to try things others haven’t.

Take Rick Elmore, founder and CEO of Simply Noted, who started his career as a football player: “Throughout my sports and entrepreneurial career, I have always pushed myself outside of my comfort zone in order to become better at what I do. This includes learning about and building from scratch the technology that is the basis of my business.

“It can be an uncomfortable process,” Rick says, “but in the end, this strategy results in finding new perspectives, discovering new solutions, and meeting new people who can bring new opportunities.” 

No matter how uncomfortable it may feel, develop an entrepreneurial mindset by trying new things. A new social media platform on the market? Spend a few hours each week to see how things pan out. A hunch that your product could be made cheaper by using different materials? Have a small production run and see if quality suffers. 

The beauty of a comfort zone is that the more you push it, the wider it gets. Entrepreneurs often look back at big decisions that felt scary at the time, only to recognize they’re now doing things they could only dream of. Their comfort zone expanded as their business did.

Entrepreneurs are creators, problem solvers, and innovators. They see possibilities where others see limitations. To be an entrepreneur, you must be willing to take risks and do what it takes to make your vision a reality.Darren Litt, co-founder of Hiya Health

Take responsibility for mistakes.

Unfortunately, not all of the business decisions you make will pay off. That won’t always be your fault. Vendors can fall through on their promises, shipping carriers lose parcels in transit, you name it. 

Alongside resilience and the drive to solve problems, taking responsibility for those mistakes is what sets entrepreneurs apart. 

“To me, the factor that truly defines an entrepreneurial mindset is the refusal to make or accept excuses,” says Mitchell H. Stern, founder of Side Hustle Tips. “Taking ultimate responsibility for everything that happens under the roof of a business is what separates real entrepreneurs from the amateurs, because it’s not an easy thing to do. It’s much easier to blame and castigate others when things go wrong, but it’s also a recipe for disaster.”

Mitchell says, “When I came to the realization that everything was my fault, I developed a new sense of empowerment that enabled me to apply a more proactive approach to all of my business operations. The results were immediate and lasting, and it’s a lesson I continue to preach to this day.”

Individuals with an entrepreneurial mindset are able to adjust quickly and adapt when circumstances change, are highly intuitive, and rarely shy away from following their gut instincts. They are also decisive, and hold themselves accountable for the outcomes of their actions.Patrick Crane, CEO of Love Sew

Strive for constant improvement.

Gymshark, Harper Wilde, Allbirds—they’re three huge businesses that got their success within the past decade. They have one thing in common: the desire to create the best quality products in their industry.

Take Gymshark, for example. Part of its success comes from its commitment to always produce the best quality apparel. One of its core values is progression: “To remain at the forefront of both, we need to be fearlessly progressive and consistently future-conscious.”

gymshark-website-screenshot-showing-core-brand-values

“Having an entrepreneurial mindset means that you have a natural [affinity] to learn and make your trade better,” says Marie Jones, the founder of Organic Aromas. 

“You can have many skills and lack the all-consuming passion to break the barriers. Today, the company makes seven figures worldwide, and I believe it’s because of the relentless mindset that always seeks to do more and to do better.”

Surround yourself with other entrepreneurs.

Earlier, we mentioned that research shows people are more likely to become entrepreneurs if they’re surrounded by them. It’s easier to spot business opportunities when you’ve been raised by other people who do. 

Put this into practice by surrounding yourself with other people with the entrepreneurial mindset. This doesn’t have to be your circle of friends. You can make friends with other business owners through:

  • Local business events. The US Chamber of Commerce hosts regular networking events for small business owners. You’ll also find independent events on sites like Meetup and Eventbrite.
  • Conferences. Scan the Conference Index to find events and tradeshows happening in your industry. Make an effort to network with people while you’re there.
  • Online forums. Connect with global entrepreneurs through Slack communities, Facebook groups, and Reddit’s /r/entrepreneur forum.

Not found your million-dollar idea yet but want to get first-hand experience? Find an entrepreneur you admire and ask to shadow them. Having them as your mentor will help you understand their mindset and thought processes. When inspiration does strike, you’ll have the new skills to turn it into a successful business.

“It’s not what you know, it’s who you know” is a motto many entrepreneurs credit their success to. Not only will the entrepreneurial mindset of others rub off onto you, but you’ll have a network of friends willing to help you out when things get tough.

Aligning with like-minded peers allows you to share tricks, tips, and even leads. If that’s not enough, leveraging the influence of other reputable businesses will boost your clout and can help position you as an expert.Sigute Zitikyte, Personal Branding Coach, and former Senior Partnerships Manager at Shopify

The first step to developing the right mindset is deciding to become an entrepreneur.

Some people find the foray into entrepreneurship easier than others. Privilege, your upbringing, and being surrounded by entrepreneurs from a young age all influence your likelihood of business success.

Don’t use that as an excuse to wipe “Become an entrepreneur” off your bucket list. You can develop the same entrepreneurial mindset some people say they’re born with by second-guessing everything, getting out of your comfort zone, and always striving for improvement. 

“The entrepreneurial mindset is first and foremost about self-belief and confidence,” ViscoSoft’s CEO Gabriel Dungan summarizes. “No matter what industry your business falls under, having confidence in both yourself and your company is integral to success and overall longevity.”

Don’t let your excuses and fears stop you from giving entrepreneurship a try.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

This article partly refers to:  https://www.shopify.com/uk/blog/entrepreneurial-mindset

4 Ways SMEs Can Deal With the Energy Crisis While They Await Relief

South Africa’s escalating energy crisis shows no signs of abating with the implementation of Stage 6 load shedding plummeting many parts of the country into darkness last week.

Source:

As the backbone of the country’s economy, small and medium enterprises (SMEs) have been worst affected by load shedding. Many are just recovering from the pandemic and are now being faced with the devastating effects of having no power for between eight and twelve hours a day.

The government has just announced it is stepping in to take the pressure off SMEs and has instructed the Small Enterprise Development Agency (Seda) and the Small Enterprise Finance Agency (Sefa) to collaborate with various stakeholders and find a solution via an energy relief package. While these talks are ongoing, Eskom announced the devastating news that South Africa will be placed on permanent Stage 2 or 3 load shedding for the next two years.

In response to Eskom’s latest announcement, small businesses have appealed to the government to consider implementing subsidies on diesel, diesel-powered generators or other alternative energy solutions to help them cope with load-shedding, as many will not be able to survive another two years of constant power cuts.

“The details of the Seda and Sefa-driven packages and how SMEs can claim are not yet available, but relief efforts like this are vital if our SMEs are going to survive the indefinite energy crisis,” says Miguel Da Silva, managing director at Retail Capital.

“We applaud the government for stepping in and hope that the relief package will go some way towards creating alternative sources of energy, recovering some losses, and subsidising existing energy solutions. In the meantime, we encourage SMEs to act now and invest in alternatives if they have the finances available,” he adds.

There are a number of things that small business owners can do to help mitigate the effects of these power outages – the key is to act fast.

Da Silva suggests four ways every SME can and should be dealing with the energy crisis today:

1. Find affordable alternatives

Not all alternative energy solutions are expensive, so do your research and find out which solutions will best suit your business. A small generator or an uninterruptible power supply (UPS) for example can cost as little as R900 and can be purchased from high street hardware stores or online.

“They’re not a 24-hour solution but, at the very least, these will provide you with an interim source of power until the lights come back on,” says Da Silva.

Uninterruptible power supply (UPS)

Battery packs and power banks are also cost-effective options that will help keep your electrical items, Wi-Fi and Pos devices running. “Using battery and power banks can be a juggling act though and you need to remember to keep these charged when the power is back on,” says Da Silva.

Investigating gas cooking solutions is another effective way of maintaining business as usual – or as close to it – for restaurants and other hospitality businesses. “Gas alternatives do require professional installation so make sure you factor in the cost of having it installed by a gas safety engineer who can provide you with the right safety certificates,” advises Da Silva.

2. Get funding to go off-grid

For most SMEs and individuals, ordinary savings won’t even cover the costs of getting off the Eskom grid. If your business premises are mortgaged with certain banks, then you may be able to take further financing from the bank to pay for these alternative energy solutions.

Several banks have partnered with renewable/backup energy providers to provide discounts to their customers. Some may also offer improvement loans for business premises, and this could go some way towards financing an alternative source of energy, like solar.

3. Change the way you work

If an off-grid solution is not financially viable for your SME, then consider investing in a hot desk at a shared office space that’s equipped with a generator.

“The costs can be quite high depending on your location and amount of people working for you, but this could be a worthwhile cost to bear if it means your business won’t be interrupted by outages and ensuring you are still profitable. Smaller teams are also more flexible so consider working schedules that can adapt around load shedding hours,” says Da Silva.f

4. Manage any price fluctuations

“If you are considering the expensive off-grid option, you may need to make realistic price hikes on your goods and services so that you keep yourself in business. However, it is wise to manage any price fluctuations carefully and to be completely transparent with your clients from the get-go. Building in added value for your clients can go a long way towards offsetting any resistance to this,” he advises.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

This article partly refers to: https://www.bizcommunity.com/Article/196/838/235292.html

5 tips to create New Year’s resolutions for businesses in 2023

We’re sure that you’ve made decisions regarding your personal New Year’s resolutions, but have you taken the time to contemplate what resolutions are best suited for your business in 2023?

5 tips to create New Year's resolutions for businesses in 2023

The new year is settling in and with a new year comes new goals. We’re sure that you’ve made decisions regarding your personal New Year’s resolutions, but have you taken the time to contemplate what resolutions are best suited for your business in 2023? The last few years have been a whirlwind, especially for businesses that felt the pressure to turn to digital due to the pandemic. Those that set business resolutions for the last few years are likely to have shifted their views and altered their goals along the way to meet the demands of the 2022 online consumer. In 2023, it’s time for businesses to intensify this online strategy by setting themselves up for success with carefully constructed New Year’s resolutions. Not sure where to start? Lucky for you, we’ve got a few pointers that will help you out.

1. Set realistic goals

As a general foundation for your New Year’s resolutions, your business needs to set realistic goals. There is no harm in setting a few ambitious goals because this is a great way to motivate employees; however, sometimes it’s effective to be a bit more realistic. Instead of setting ridiculously over-the-top goals, try to find a middle ground – something that pushes your team to perform but is still manageable and achievable. If you are struggling to think of goals, ask yourself what you can and hope to accomplish in the year that follows, and develop goals around that. These reasonable achievements can also be spread out over each quarter to ensure continuous progress while also making goal tracking easier. The purpose of these goals is to give your business direction and, to ensure that you are on track, it is essential to monitor them. This brings us to point number 2 …

2. Improve organisational processes

We’re not just talking about general improvements, we’re talking about the appropriate use of automation to enhance your internal processes. Taking the recent global digital changes into account; in 2023, it’s important for business owners to consider cyber solutions when mulling over their resolutions. Reduce the risks of manual errors with digital solutions by removing the need for paper-based procedures. Technology simplifies business operations by providing an automated means of managing inventory, monitoring targets, and even conducting secure onboarding. Implementing software such as Identity Verification Services (IVS) and Bank Account Verification Services (AVS) will provide businesses with a secure and efficient approach to client relations. These two digital solutions offer a quick way for businesses to authenticate client identities and banking details, ensuring that the business remains KYC compliant while also reducing its risk of fraud exposure.

3. Boost your fraud defences

The growth of your business in the next year relies on the achievement of the goals that you set for yourself now. When you create this room for growth, you also expose your business to a higher risk of fraud. This means that you need to set an additional New Year’s resolution to strengthen your fraud defences. As we indicated above, introducing digital solutions like IVS and AVS into your business is a fantastic preventative measure against acts of fraud. Not only does this software provide an instant and effective way to verify the personal details of your customers, but it also reduces the opportunity for fraudsters to slip through the cracks and make their way into your business system. Using this software, you can confidently onboard the right customers.

4. Onboard the right customers

Onboarding customers and onboarding the right customers are two very different actions. It’s easy to allow a customer to sign a contract or purchase an item on credit, but it’s not as easy to ensure that your customer is reliable – unless you have safeguarded your business with effective security measures. If onboarding the right customers is your goal, then seeking out services such as credit checks and bank statement services is a must. These digital solutions give businesses the opportunity to look into their clients’ payment patterns to identify whether or not they are likely to make payments each month. Implementing digital bank statement services will allow your business to receive statements directly from the bank in an instant. This direct service reduces the risk of document fraud and improves the customer vetting process while allowing businesses to remain POPI compliant. Credit Score services can also be used to vet customers and ensure that they maintain good accounts with your business. Using bureau data, these services give businesses the resources to effectively manage their fraud risks by assessing customer credentials and deterring fraudsters.

5. Stop doing what’s not working, and move on!

Finally, we want you to have a look at all of your past resolutions and general business activities, specifically paying attention to everything that didn’t work. Maybe it was your manual processes, or maybe your digital processes weren’t as sophisticated as they could have been. Either way, you need to take a look at those downfalls and think of a way to improve on them. As an example, if you have successfully onboarded customers, but are struggling with successful debit order collections, it’s time to move on from your regular debit order process and implement Strike Date Optimisation (SDO). This unique service provides businesses with the three dates that clients are most likely to have funds in their accounts. This minimises the risk of failed collections and improves regular debiting processes in just a few simple steps.

While some may not see the value of a New Year’s resolution, choosing the right one can make all the difference. Slowly execute your resolutions over the course of this year to refine your business operations by improving customer experiences and enhancing your security.

Are digital solutions a part of your New Year’s resolution?

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

This article partly refers to: https://www.bizcommunity.com/Article/196/836/234955.html

Business Learning: 14 Must Watch TED Talks for Business Owners

TED is a series of conferences that present “Ideas Worth Spreading” that has garnered recognition around the world. 

A large number of Nobel Prize winners have presented at TED, including Elon Musk, Jane Goodall, and Larry Page. Many of the presentations, known as TED Talks, present ideas that are particularly valuable to entrepreneurs. 

Need a bit of inspiration? Discover 14 TED Talks for becoming a successful entrepreneur. 

14 Most Inspiring TED Talks for Entrepreneurs

1. Simon Sinek: How great leaders inspire action

People don’t buy what you do, they buy why you do it. Simon Sinek is an author, motivational speaker, and strategic communications professor at Columbia University. Sinek has a simple but powerful model for inspirational leadership that starts with his famous “golden circle of motivation” and the question “Why?” 

If you like Simon Sinek’s TED Talk, you should also check out his popular blog, Re:Focus, which is regularly updated with fascinating articles that will help entrepreneurs build businesses. Also check out his book Start With Why: How Great Leaders Inspire Everyone to Take Action.

2. Elizabeth Gilbert: Success, failure and the drive to keep creating

Elizabeth Gilbert is the author of Eat, Pray, Love. In her TED Talk, she explains that both great success and failure are seen as the same in our minds and vault us into an area of discomfort. However, she then tells us the solution is to find your home.

“Your home is that thing to which you can dedicate your energies to such singular devotion that the ultimate results become inconsequential.”

Meaning, success, and failure will all throw you for a loop. But if you focus on what you love, you won’t lose your way. What that means for small business owners and business leaders is that you can weather the storms of success and failure by getting back to the thing you love—the reason you started your business in the first place—and find your home.

3. Seth Godin: How to get your ideas to spread

Be remarkable. Safe is risky. Being very good is one of the worst things you can do. Everyone has heard the expression “The best thing since sliced bread,” but did you know that for 15 years after sliced bread was invented, it wasn’t popular? The success of sliced bread, like the success of anything, was less about the product and more about whether or not you could get your idea to spread.

Marketing expert and author Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. Godin has published almost a dozen bestselling books, some of the most popular being: 

  • Purple Cow: Transform Your Business by Being Remarkable
  • All Marketers Are Liars
  • Linchpin: Are You Indispensable?
  • Poke the Box

4. Brené Brown: The power of vulnerability

Dr. Brené Brown is a professor, lecturer, author, researcher, and podcast host. In her TEDx Talk, she explains that in her years of research, she has found the courage to be vulnerable and knowing that you are enough are the keys to happiness and being successful.

Vulnerability is seen as a weakness in the business world, but Brown explains that vulnerability is the “birthplace of joy, of creativity, of belonging, of love.” If you want to check out more of what Dr. Brown has to say about how vulnerability can make you successful, you can read her book, Daring Greatly.

5. Bill Gross: The single biggest reason why start-ups succeed

Bill Gross is the founder of Idealab, a well-known incubator of new inventions, ideas, and businesses. According to Gross, the single factor that has the most effect on whether a startup succeeds is timing. It accounted for a 42% difference between success and failure in the startups Idealab helped get off the ground. 

Gross cites a great example of this when he mentions a video streaming company Idealab supported, called Z.com. It was a great idea, and had excellent funding and a great business model, but in 1999, the time the company launched, it was still too hard to watch videos online. Z.com went out of business in 2003. In 2005, after Adobe Flash allowed the world to watch videos online more easily, YouTube appeared. 

6. Amy Cuddy: Your body language may shape who you are

Fake it until you become it. That’s the lesson social psychologist Amy Cuddy imparts to the audience of her TED Talk. Through lab experiments and her own life experience, Cuddy explains how power posing can physiologically change your mind, your behavior, and your life. 

Cuddy says that body language doesn’t just change the way that others see you—it also changes how you see yourself. Her research shows that if you use a power pose for two minutes before a stressful job interview or presentation, it can change the testosterone and cortisol levels in your brain and make you perform better. 

If you’d like to learn more about how your body language can change your life, you can read her book, Presence: Bringing Your Boldest Self to Your Biggest Challenges.

7. Bel Pesce: 5 ways to kill your dreams 

Link: https://embed.ted.com/talks/lang/en/bel_pesce_5_ways_to_kill_your_dreams

Bel Pesce is a Brazilian entrepreneur, author, and lecturer. After graduating from MIT and a successful run in Silicon Valley, Pesce returned to Brazil so she could help people become better entrepreneurs. In her TED Talk, she goes over the five things that successful people do not think or do. 

She explains things like the idea of overnight success—“Your overnight success story is always a result of everything you’ve done in your life through that moment.”—and that the journey to your dream is as important as the dream itself: “Achieving a dream is a momentary sensation, and your life is not. The only way to really achieve all of your dreams is to fully enjoy every step of your journey.” 

8. David S. Rose: How to pitch to a VC

David S. Rose is a serial entrepreneur and investor, so he’s been on both sides of the table during pitch meetings. His TED Talk is about how you can create effective VC pitch packages to venture capitalists so you can get funding for your own businesses. 

Rose gets straight to the point and goes through practical and logistical details that should be included in every VC pitch package. He covers:

  • How many seconds you have to catch an investor’s attention
  • The 10 characteristics you need to showcase in your pitch
  • How long your pitch should be
  • How you should structure your pitch
  • The tools you should get for your presentation (i.e., what software should you use, remotes, etc.)

If you’d like to learn more about how you can be a more effective presenter in investment meetings, you can pick up his book, Angel Investing.

9. Regina Hartley: Why the best hire might not have the perfect resume 

The perfect résumé doesn’t mean that a candidate is perfect for the job. Regina Hartley expresses this point by presenting the résumé of a candidate who was given up for adoption, had dyslexia, never finished college, job hopped for a while, and then went to live in India for a year. Who was the candidate? Steve Jobs. 

Hartley is a human resources expert and presents her ideas of the silver spoon candidate and the scrapper in her TED Talk. Through her research and experience, she highlights the idea of post-traumatic growth and how it makes scrappers put forth better work. And that in the end, whatever is on their résumé, if you give them the opportunity, people with passion and grit will amaze you.

10. Shawn Achor: The happy secret to better work

In this TED Talk, Shawn Achor humorously explains that you can train your brain to be more positive. He shares the importance of positive thinking to your success and happiness. Citing various research, he shows your brain, when positive, is 31% more productive than when it is not. 

Achor is a psychologist and CEO of Good Think Inc. If you want to learn more about the power of positive thinking and how you can train your brain, check out his books Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being,and The Happiness Advantage.

11. Julissa Prado: 3 rules to help you build a successful business

Julisa Prado quit her corporate job and founded Rizos Curls—one of the first Latina-owned hair care brands aimed at celebrating natural hair. In this TED Talk, she goes over her three rules for building a successful business.

Her strategies center around using your small business stature as a strength, knowing who you are, and trusting yourself. Prado uses a great anecdote about how Rizos Curls entered a major retailer for the first time. 

As a self-owned, self-funded small business, she decided to break some rules when marketing the launch. Instead of using traditional business wisdom and investing a huge amount of marketing dollars, she hired a mariachi band, rode to the store on a horse, and put the whole thing on TikTok for less than $1,000.

12. Tracy Young: How vulnerability makes you a better leader

In this TED Talk, Tracy Young shares how her inability to be her full self stunted her own personal growth, as well as the growth of her company. She openly shares her experiences as a woman CEO and how she felt pressure to hide her womanhood. Young even recounts how she had a miscarriage at the office and simply went back to work right after, pretending that nothing happened, because she didn’t want to be seen as weak or vulnerable.

Then, Young explains how when she dared to be her full self and asked her team for help, it changed everything. The entire team pulled together and they were able to increase their revenue growth and get them from a startup to a medium-sized business. And it also changed the culture of the company for the better. 

13. Leticia Gasca: Don’t fail fast—fail mindfully

“In premodern Italy, failed business owners with outstanding debts were taken totally naked to the public square, where they had to bang their butts against a special stone while a crowd jeered at them.” This is the visual Leticia Gasca gives at the beginning of her TED Talk. She uses it to explain that excessive punishment for failures stifles innovation and business creation. 

Gasca is the co-founder of the movement Fuckup Nights and the Executive Director of Failure Institute. Her premise is that the business mantra should change from “fail fast” to “fail mindfully.” 

She explains that:

  • You shouldn’t be ashamed of your failures. Failure is essential to growth. 
  • You should be aware of the impact and consequences of the failure of your business. Remember you have employees that are now out of a job, and suppliers and investors who may have been depending on you.
  • You should learn from your failures. 
  • You should know that you are responsible for sharing these lessons with the world. 

14. Sangu Delle: There’s no shame in taking care of your mental health

Sangu Delle is an entrepreneur and clean water activist from Ghana. The message of his TED Talk is simple: take care of your mental health. Delle talks through his journey of dealing with his own bias that men shouldn’t worry about their mental health. He discusses how he learned to deal with anxiety in a world that doesn’t value emotions. 

What is TED Talks FAQ

What is the purpose of TED talks?

The purpose of TED talks is to spread ideas. TED stands for Technology, Entertainment, and Design, and the talks seek to promote and share knowledge and inspire action on a wide variety of topics. TED talks are usually informative, thought-provoking, and inspiring.

What are TED talks mainly about?

TED talks mainly focus on ideas worth spreading in the areas of technology, entertainment, and design (TED). They cover a wide range of topics, from science to business to global issues. TED talks are meant to inform, inspire, and motivate audiences with powerful stories and innovative thinking.

What does TED stand for?

TED stands for Technology, Entertainment, and Design.

What is a TED and how does it work?

TED is an acronym for Technology, Entertainment, and Design. It is a nonprofit organization that has become famous for its conference series, TED Talks. TED Talks are short, powerful talks of 18 minutes or less, which are given by leading experts in the fields of technology, entertainment, and design. The talks are shared online and are available to anyone, free of charge. TED Talks are designed to inspire and inform, and have become a popular source of knowledge and motivation for people around the world.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

This article partly refers to: https://www.shopify.com/blog/6553665-12-must-watch-ted-talks-for-entrepreneurs

Greater Online Retail Expectations and A Changing Basket at Checkout

The last few years have seen a sustained growth in the adoption of e-commerce. This has brought about a lot of changes in the industry – and there are many more to come.

Frederik Zietsman, chief executive officer, of Takealot.com. Source: Supplied

Frederik Zietsman, chief executive officer, of Takealot.com.

Heightened consumer expectations – on all fronts

People don’t distinguish between different digital experiences, which means they expect the same experience no matter where they are spending their hard-earned rands. As more players enter the digital economy, e-commerce providers must step up to meet expectations that have undergone seismic changes. Across all touchpoints and digital channels, customers expect proactive service, personalised interactions, and seamless, seamless experiences.

This will extend to shipping too. With the maturation of e-commerce, customers will expect better, cheaper, faster and more transparent delivery, something we already see playing out. They seek a rapid response, especially considering that next-day delivery has now been expedited to next-hour delivery in some cases – think grocery delivery providers. This greater demand is positive for industry players who can meet expectations as it will drive innovation and ultimately, higher adoption.

People also expect to discover products more easily, and this is where hyper-personalisation innovation comes into play.

Shoppers want to feel special, personally catered to, seen and heard, and recognised and rewarded. Personalisation has elevated the shopping experience – and the customer expectation.

While the South African market is still finding its niche in creating custom and targeted experiences through the use of data, analytics, artificial intelligence (AI), and automation, heightened customer experience is a pivotal trend going forward and simply cannot be ignored.

Broader product categories

When e-commerce first entered the country, the market predominantly sold consumer electronics and books. But over time, as businesses have matured, consumers are looking for a far broader range of categories including appliances, consumable categories, lifestyle products, and clothing, among others.

It is estimated that 86% of shoppers say product selection/variety is important to them when deciding which brand or retailer to buy from. Since the market is so crowded with other retailers, it is crucial that those who want to stay ahead of the curve carry an assortment of products that broaden categories so that they’re optimised to compete with other businesses.

As for the popularity of certain product categories, it is also important to monitor what buying trends are emerging as a result of lifestyle influences. Take for example load shedding. As uncertainty around capacity and stages increase, so are more people shopping for items to combat that uncertainty. Consumers are flocking to purchase backup batteries, inverters, UPS devices and generators, with one retailer reporting a 27% jump in sales over the 2022 period.

Retailers must increasingly broaden their categories to cater to the demands of a market looking for on-point variety in 2023.

Recession proof?

As macroeconomic pressure continues into next year, together with low consumer confidence and less discretionary income, people will be looking for value across categories. For retailers, this will see a trend of customers buying down into second or third-tier brands in an attempt to stretch their spend without having to make large lifestyle changes. If they can get the same product from a different brand at a lower price, they will.

Globally, e-commerce has been viewed as a recession-proof channel, as the majority of growth comes from consumers switching channels. And while I think this is true to an extent, we will continue to see the effects of more frugal spending. This means affordability will be one of the most important factors that consumers consider when deciding which products to buy, and which brands to stay loyal to.

Buy now pay later arrangements as well as other alternative payment mechanisms will also likely become more prominent in response to consumer needs.

Rather than see this as a threat to business, e-commerce should see this trend as an invitation to remain relevant. We should be asking ourselves: how do we continue to add value to our customers and retain their business?

Enabling smaller businesses

Something that is fundamental to the continued existence of e-commerce is that we continue to play our part as enablers of small businesses. This is a strong global trend and reflects one of the greatest strengths of e-commerce: democratising access to markets. This enablement will only grow over time and become something society expects from the market as consumers become more conscious of the impact of their purchasing decisions.

In a South African context, this trend is not one to simply watch.

Enabling small business enables our economy, which directly impacts our country’s growth potential.

Responsible retailers must jump firmly onto this bandwagon to continue to strengthen our economy in 2023.

Growth of ecosystem

South African e-commerce and its support structures are still in their infancy and remain underdeveloped. I believe this is set to change with the accelerated development of these ecosystems. By that, I’m referring to practical things such as delivery capability, with more platforms emerging that aggregate this service to expedite delivery.

We’ll also see more ‘super-apps’ starting to emerge. This will see banking apps take on more retail functions and vice versa as the division between verticals blur and fragment. Whether these app functions will be able to scale and allow for a good customer experience remains to be seen.

Social commerce, and live shopping, is also set to grow in prominence, in line with international trends. This is set to become an exponential growth channel as more people tune into live streams to learn more about products and take advantage of specials.

Growing a customer-centric ecosystem that is innovative, consistent, blended, and offers compelling experiences across multiple channels and touchpoints is no easy task given the extraordinary complexity of the retail space. But with that said, it is a must-do for 2023. Customers demand nothing less, and will happily move on to those who lead it.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

This article partly refers to: https://www.bizcommunity.com/Article/196/731/234774.html

3 Digital Marketing Strategies That Will Save You 20 Hours Every Week

As an entrepreneur, you know that time is money. That’s why saving 20 hours per week is essential if you want to grow your business faster and easier. Discover three digital marketing automation strategies that will free up valuable time so you can focus on other aspects of your business.

Opinions expressed by Entrepreneur contributors are their own.

Are you struggling to keep up with the demands of digital marketing? You’re not alone. Small businesses and entrepreneurs are often so busy that they don’t have time to focus on their marketing efforts.

Don’t worry, though! There are ways to automate your digital marketing so that it doesn’t take up all your time.

As a digital entrepreneur and marketing coach, over the past ten years growing online businesses, I’ve learned precisely how to save 20 hours a week with automatic digital marketing processes, which I’m here to teach you. By implementing the three following automation strategies, you can free up valuable time to focus on other aspects of your business. Let’s get started!

1. Social media marketing automation

Automating your social media marketing is one of the fastest and easiest ways to save time in digital marketing. There are many tools available that allow you to schedule posts, monitor engagement, and more.

At the beginning of each month, create a calendar by planning 30 days worth of social media content ideas. For example, each day of the week, you should vary your content by type (i.e., educational, entertaining, inspiring, tips and tricks, behind-the-scenes, etc.). This will help keep your social media audiences engaged and interested in your posts while making it easier for you and your team to create the content.

Similar to how manufacturing facilities streamline production processes by batching work, the same technique should be applied to your marketing efforts. Instead of creating marketing content from scratch and posting to social networks daily, batch your workload by producing content in one sitting and then schedule your posts for the rest of the week. This will make it easier for you and save you a lot of time so that you can move on to other areas of your business.

When filming videos or shooting photos for social media, aim to capture a variety of content that can be reused and repurposed for various posts. This will cut down on the content creation time, as you’re utilizing one shoot for multiple pieces of content.

You can also share UGC (user-generated content) featuring your company’s products or services (either by hired content creators or real customers), which shows social proof while giving you easy-to-post original content that doesn’t require extra work or effort on your part.

In addition to these social media marketing tips to save time and energy, you can also reshare posts from several months ago. For example, if you had a popular post on Instagram from at least 3-months ago that got a lot of engagement, repost that with a slightly different caption now. This drastically cuts down on your content creation time, helping to attract a wider audience of potential new followers interested in your business.

2. Automating email marketing

Automating your email marketing is a great way to save time and increase efficiency while staying in touch with your customers and prospects. You can use an email automation platform like Flodesk, Mailchimp or Constant Contact to create automated campaigns that send personalized emails to your subscribers based on their preferences and interests.

For example, creating an email sequence workflow that automatically is scheduled to send to people who opt-in to your email list is the absolute best way to streamline your email marketing process. It’s also important to segment your audience lists so that you optimize your email workflows — this way, you know where each person is in the customer journey experience.

For example, if someone opts into your email list by signing up for a lead magnet (such as a free ebook), then you’ll want to add them to a cold lead list (since they’re just learning about your business). That way, you start to warm them up through emails before selling them on your products or services.

By comparison, if you set up an audience list of past customers, you can remarket to them by offering reward-based promotions (such as exclusive Thank You coupon codes) to encourage them to purchase again.

As you can see, setting up audience lists makes it easier to create different types of automated emails that drive brand awareness, boost sales conversions and incentivize repeat purchases.

3. Implementing content curation tools

Content curation is another excellent way for entrepreneurs and small business owners to save time on digital marketing. Using a content curation tool, such as Buzzsumo or Curata, you can quickly find and share relevant content in your industry without spending hours researching articles and sources. Content curation tools allow you to easily search for the best content related to your target audience, save it for later use, and share it on social media.

In addition to sharing industry-focused content, you can also share inspirational quotes that relate to your target audience’s mindset. For example, suppose you’re selling beauty products geared toward women. In that case, you might consider quickly creating a beauty image (even a stock photo will suffice) with a caption by an empowering female icon (such as Coco Chanel or Marilyn Monroe). Women are inspired by motivational messages from these figures and will often engage with this type of content on social media (by liking, commenting, and sharing it). This is an easy, effective way to create content that gets results quickly.

These are just a few simple ways that automation will help you save time in digital marketing. Implementing these strategies will allow you to focus more energy on other important business areas while growing brand awareness for your company and acquiring new sales leads.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

This article partly refers to: https://www.entrepreneur.com/growing-a-business/3-digital-marketing-strategies-that-will-save-you-20-hours/441524

Back-to-School Marketing Ideas for a Successful 2023 Seasonal Campaign

All over the South Africa, retailers have been bulking up their inventory for back-to-school sales.

After the New Year holiday, the new school term begins!

Your back-to-school marketing campaigns start here, with insightful methods and strategies to increase sales for your online store.

Like clockwork, parents, teachers, and students look for seasonal sales for deals, discounts, and personalized back-to-school goodies. As an eCommerce marketer, this is your opportunity to generate healthy revenue from January.

Class is in session.

Back-to-School Campaign – a MUST for Your Online Store

The global school and college supplies market is valued at $108.1 billion and is expected to increase by almost $15.12 billion by 2024, with a 3% compound annual growth rate over the forecast period.

2023 is still an uncertain year – the threats of inflation and a general recession are nudging households to look for more affordable options. Remote living has popularized eCommerce as an attractive, budget-friendly shopping alternative. Back-to-school marketing is expected to reach more online shoppers than ever this year.

While uncertain, the market is still growing with a post-pandemic intensity. Last year, the average household spent a record-breaking $849 on school-aged children and $1200 on college students. Currently, the average household is planning to spend most of its budget on back-to-school devices ($295.65) and clothing apparel ($253.46).

Before we list our back-to-school marketing ideas, use this year’s emerging trends to develop the foundation of your seasonal strategy – when you should promote your products, how you should price them, and how large of an audience you can expect to reach:

  • $100-500 is the most common budget for back-to-school supplies
  • 24% of customers shop from a store’s website (30% use third-party apps or marketplaces)

By the start of January, your campaign should be in full swing to catch as broad an audience as possible, promoting budget-aware sales and curating back-to-school marketing across multiple channels.

Insightful Back-to-School Marketing Ideas and Tips

If you want to keep up with the back-to-school rush, attractive discounts and timely content is a must. This section will detail fourteen unique strategies to help you develop a successful seasonal campaign.

Launch Seasonal Products and Marketing Efforts on Time

Prepare quickly, and research when the back-to-school season starts in your market region. Even in the US, the first day of school differs from state to state.

Some essential products to sell during the back-to-school season are backpacks, notebooks, lunch boxes, and footwear. You can find inspiration and possible options in the SHOPSHIPSHAKE catalogs:

  • Custom unisex backpack
  • Ruled-line spiral notebook
  • Bento lunch box with utensils
  • Women’s high-topped sneakers
  • Men’s high-topped sneakers

Find your customers’ favorite on Shopshipshake: https://bit.ly/3QpCj2Y

After electronics, clothing is the second most purchased product during the back-to-school season, with footwear and essential supplies in 3rd and 4th place, respectively.

Personalized clothing and accessories should be a mainstay in your store. Still, school-specific products give your catalog more legitimacy with the flexibility to create back-to-school bundles and promos.

Create Back-to-School Bundles

Offer your customers an option to buy personalized back-to-school-themed bundles. You can tackle your audience directly with online surveys or by contacting local schools. Alternatively, research the top websites that offer lists of back-to-school essentials.

To better customize your back-to-school bundles, choose a specific customer base. Parents, teachers, and college students will respond to different marketing efforts. Design your content marketing strategy based on your existing customer demographics, their preferred media channels, and use of vocabulary.

Market your back-to-school bundles as a more affordable alternative to buying things separately. Take the opportunity to theme your products with matching designs and product imagery.

Update Your Storefront to Match the Seasonal Aesthetic

It’s ideal to give your customers a seasonal feel with a uniquely themed UX design. Match the back-to-school aesthetic by redesigning your storefront. Update your homepage with seasonal messages, and change visuals for your banner image, background, and theme.

Use this opportunity to change and update your catalog listings for the new traffic. Place promos, discounts, and appropriate products on the top of your catalog for accessibility and higher visibility.

Here are a few standard back-to-school themes you can use for inspiration:

  • Classroom designs – add images of blackboards, lecture podiums, and notebooks with chalk or cursive letter fonts and formats.
  • Grading systems – use thematic accessories like grades, corrections, and images of diplomas, exams, and countdowns for deadlines.
  • Seasonal images – fill your background with fall colors, landscapes, transitions in nature, and pictures of schools or a college campus.
  • Character profiles – use images of children with backpacks, campus students, and teachers from stock photos or product models.
  • Supplies and stationary – add collages of calculators, rulers, protractors, globes, chemistry sets, textbooks, etc.

By redesigning your interface, your store gains authenticity and builds loyalty for new visitors. An active and updated store page can encourage your customers to participate in user-generated content.

Organize a Sales Event Contest or Challenge

Back-to-school sales are an excellent opportunity to promote creativity and ideas. Take advantage of the seasonal shopping rush by creating an accessible medium for user-generated content.

Offer parents or students a unique way to highlight their customer journey. Create raffles and options to share posts, tag people, or jump on a catchy hashtag. Social media is an essential platform for this kind of engagement. People can freely participate and follow timely developments.

Set up a tangible reward that your customers can look forward to, like a special deal, a chance to customize their own product or a highlight on your store page or profile. Use these insights to generate more content and valuable resources for other users.

Create Valuable Resources

Creating seasonal content has the potential to increase your search engine rankings, which is a necessary part of managing good website SEO. Master your keyword research through valuable guides, lists, and how-to’s to increase the quality of your brand without having to make significant expenses.

Some valuable ideas for back-to-school marketing content include:

  • Shopping lists – provide a list of back-to-school picks for parents or students 
  • Survival guides – determine the essential supplies every student needs 
  • E-books and articles – delve into deeper topics surrounding education and back-to-school sales
  • Fashion lookbooks – discover the latest fashion trends for the new fall semester
  • Educational resources – list the do’s and don’ts of buying back-to-school supplies online

Your trove of original resources will encourage more traffic and sales and give you the authority to team up with educational institutions and organizations.

Team Up With an Organization That Supports Education

Provide support for education through fundraising initiatives and goal-oriented partnerships. 

You can help local organizations or donate a part of the profits to a good cause – help foster education and make it more accessible for local communities.

When done with good intentions, corporate social responsibility can humanize your campaign and give your store an edge over competitors. Think about initiatives for diversity, academic freedom, better conditions for teachers, or workshops that involve and motivate students to learn.

As an award for participation, provide deals and discounts for the back-to-school shopping season or donate your proceeds to charity to increase your overall growth and customer loyalty.

Offer Special Deals

Back-to-School Marketing Ideas - Special Deals

A special discount is the lifeblood of good back-to-school marketing. Seasonal deals encourage users to do their own research and spend time exploring possible shopping avenues that wouldn’t otherwise be on their radar.

Finding a good deal is a rewarding experience – it encourages return purchases and fosters word-of-mouth advertising. We will briefly describe the types of offers that you can add to your catalog of back-to-school products:

  • Percentage-based or cash-off discounts – the most common offer you can provide is a percentage or cash discount for a limited time or season. You can discount specific products or offer bundle deals for a better price.
  • Free shipping and deliveries – high shipping costs are a common reason for abandoned shopping carts. Free shipping will give the customer a more transparent price estimate.
  • Promo codes – promo codes are great for affiliate marketing campaigns and limited offers. Add them to your newsletters, partnered organizations, or social media posts.
  • Student discounts – personalize your discounts for specific demographics. Student discounts are a tried-and-true tag that users openly search for.
  • Teacher discounts – show appreciation for the hardest workers of the back-to-school season. You can market teacher discounts as great gifts that parents and returning students can give to their favorite professors.
  • Dorm or roommate gift deals – college roommates will be ecstatic to find appropriate gifts for their own, often neglected demographic. 
  • Returning customer discounts – offer loyalty discounts for return purchases for customers that subscribed to your newsletter or follow your media channels. Once customers develop a purchase pattern, next time they will likely go directly to your store.

Including an extra deal that feels unique to each customer is necessary to encourage smart shopping. A rewarding experience from a perceived gift can counteract the otherwise stressful season for many parents, teachers, and students, especially near the end of August.

Include a Gift With Each Purchase

Adding a small but free school-related gift with each order can be a nice touch. You may also consider customizing your packaging for a more personalized look and providing extra discounts with the product receipt.

Your gift doesn’t have to be too grandiose – extra stationery or a thoughtful booklet can significantly increase your brand’s quality without breaking the bank. When thinking about potential gifts, consider purchasing in bulk to keep your expenses lower.

Of course, free labor is hard to come by and even more challenging to sustain. Not everything in your marketing campaign needs to be done by you. Next up, we have influencer marketing.

Get in On Influencer Marketing

You might not know what younger school kids are into these days, what parents have to deal with, and the struggles of your average teacher. It’s untenable to perfectly capture the ins and outs of every demographic.

Move out of old-school advertising into marketing campaigns with a more authentic method of engagement. Save time and partner up with social media influencers, or sign a contract with an agency that offers to promote your products through a profile that your niche would naturally enjoy or be familiar with.

Influencers are incredibly relatable among younger audiences. The current k-12 aged generation is part of different pop-culture niches. YouTube creators, Twitch streamers, Instagram gurus, Twitter gimmick accounts, and even social media activists are all potential outlets for back-to-school marketing. 

Influencers can frame your back-to-school marketing campaign in various ways:

  • Products with specialized features or manufacturing techniques
  • Latest clothing and accessory fashion trends
  • Affordable supplies for families with a tight budget
  • Ease-of-access online shopping opportunities
  • Home-learning vs in-person essentials
  • Customizable products and gifts for teachers

Influencer marketing is a specific term used for figures that have formed their business for dynamic marketing. Influencers create curated profiles that mix content and marketing based on trends, audience analytics, and overall growth.

Organize a Giveaway

Giveaways are one of the most straightforward marketing methods that provide high engagement without costing more than the prize for the lucky winner. The prize, however, must be substantial enough to entice potential participants.

Select a series of requirements to enter the giveaway. You can ask potential participants for:

  • Follows, shares, replies, and retweets
  • Testimonials for a product or service
  • Subscriptions to your newsletter
  • Specific hashtags in related posts
  • Challenges and user-generated content

Media sites like Instagram, Twitter, and Facebook, where your follower count can influence your brand standing, are a great medium to practice a variety of giveaway offers. Your giveaways can operate under one entry per person, or you can encourage more active users by offering multiple entry requirements for a higher chance of winning.

Offer Coupon Codes for Future Purchases

Your work doesn’t end with a successful sales campaign. Grow your business by encouraging return purchases with coupon codes. Back-to-school season shoppers make their purchases sporadically, returning for extra essentials and forgotten supplies for a new class or course.

Coupons, like discounts or promos, can offer a cash-off deal or free shipping for a limited time. Your coupons don’t necessarily need to be back-to-school themed, they can be a great way to keep new visitors around after the end of the seasonal period.

Create Fun, Interactive Quizzes With Shareable Results

If you’re likely to sell to internet-focused generations, we encourage more entertaining methods of back-to-school engagement. Formulate a results quiz for students to identify their clique, niche interests, or personality type related to some form of belonging, e.g., “what kind of back-to-school shopper are you?”

Quiz results should be easily shareable on social media and contain a call-to-action statement to inform the user of your products or special deals for the season.

Create a Back-to-School Campaign Newsletter

At this point, you’ve most likely noticed that all these back-to-school marketing ideas work well with one another, providing a diverse assortment of content that users can expect to receive throughout the season.

By design, your marketing should be curated across multiple channels, filling your advertising portfolio with timely and streamlined content. As part of your email marketing, newsletters are a great way to combine back-to-school campaigns into a single, digestible feed of content that users can check without effort.

In turn, weekly, bi-weekly, or monthly newsletters are an excellent tool to maintain all year round, advertising seasonal sales and new content releases, while informing users in a personalized and entertaining manner.

Additional Things to Keep in Mind

Surveyed back-to-school shoppers showed a growing comfort in purchasing online this year, with 40% planning to buy curated supply kits and 50% looking to purchase apparel and fundamental school supplies.

Online shopping trends are varied and often hard to predict. Knowing where and how to present your back-to-school marketing for maximum visibility is just as important as creating original content in the first place.

The remaining points below will briefly discuss practical marketing methods to keep your back-to-school marketing successful.

Omnichannel Marketing

With omnichannel marketing, you create a seamless experience for your customers by using multiple marketing channels in a unified way.

Unlike multichannel marketing, where each platform is managed separately, omnichannel marketing is simply the process of distributing the same or similar content over multiple points of customer contact.

By using over three channels in a campaign, marketers earned a 494% higher order rate than single-channel counterparts.

Social Media

Back-to-School Marketing Ideas - Social Media

You should upload most of your back-to-school marketing efforts on social media channels. Social media usage is increasing, even among users aged 65 and up. Adults spend an average of 95 minutes per day on one of the leading social media apps.

Over 90% of businesses use social media in their marketing, and its process has shown results from surveyed customers. Pick your preferred media channels, be it social networks like Twitter, media sharing sites like Pinterest, or other community-oriented sites.

Benefit Even if You’re Not Selling School Supplies

You don’t need to plan a streamlined campaign or sell school supplies to take advantage of the back-to-school season. Get in on the fun simply by offering seasonally-themed products or student discounts.

Celebrate the new semester with fall-themed store designs, community posts, and gestures of support to keep your business actionable and authentic throughout the year.

Ready to start your store’s school year with an increased budget and growth? Start your back-to-school marketing campaign using marketing content, discounts, gifts, and events made for parents of school children, college students, and teachers.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

This article partly refers to: https://printify.com/blog/back-to-school-marketing/