Domain SEO Explained: Choosing an SEO Friendly Domain Name

What’s in a domain name? When it comes to SEO, it might be much more than you think.

Your domain name identifies who you are, what services you provide, and how you appear in the marketplace. Depending on what you choose to register, your online presence could appear more or less friendly to curious human visitors. 

Today, global competition for ranking a good domain is increasingly competitive: worldwide expenditures for SEO jumped to $80 billion in 2021. Ranking highly for SEO matters more than ever, especially when it comes to your domain name.Click here to start selling online now with Shopify

Domain SEO impacts almost everything published on your websites—your content, your landing pages, and even your products. Understanding exactly how your domain name affects page rankings and web traffic is critical to the success of your brand. 

Let’s explore the basics of domain SEO, starting with its actual definition.

Table of Contents

What is domain SEO?

Domain SEO is the practice of optimizing owned domains to make them more accessible to human visitors and search engines. It involves picking a simple phrase, an optional subdomain, and a top level domain (TLD) to create the perfect web identity.

Contrary to popular belief, domain SEO is different from webpage or URL SEO:

  • Webpage SEO involves optimizing your digital web content, including copy, images, and associated buttons.
  • URL SEO focuses on optimizing title tags, link anchor text, and elements of the actual web address.
  • Domain SEO only strives to optimize the name of your registered domain.

It’s best to use domain name SEO as a complementary strategy with other optimization efforts, including on-page, off-page, and technical approaches. The more time you spend creating a streamlined, polished domain name, the easier it will be to advance other SEO strategies.

Does domain name matter for SEO?

A domain name’s length, keywords, and extension are critical components of an SEO strategy. A trustworthy, focused, and simple domain name will get more traffic and interest from people and search engines.

You might be tempted to assume that domain names are less important than other elements of SEO. However, take, for example, or Neither of these domains inspires much confidence.

In fact, you might be more likely to view these addresses as scams simply because of their names. Customers are extremely aware of this, and so are search engines.  

Steps for picking an SEO-friendly domain name

The best way to choose your next SEO domain name is to be mindful of keywords, to consider shorter lengths, and to focus on simple or abbreviated terms. While you might not find yourself on the front page of Google overnight, you will be grounding your domain in best practices right from the get-go—and reaping plentiful rewards as a result.

Below are four actionable tips for choosing a domain name that is optimized for search engines. 

Choose the right keywords

The importance of using keywords in a domain has varied over the years. It was once a mainstay of search indexing on sites like Google and used by hundreds of thousands of ecommerce brands throughout the early 2000s. Today, keywords continue to play a part in domain SEO—albeit in an abbreviated context.

These days, domains don’t need keywords spelled out in their names to see search engine boosts. However, it’s not always a bad idea to throw in a concept or two to provide clarity around your brand.

Luxury fashion brand Giulio Fashion leverages a keyword in its domain name,, without appearing spammy or awkward. The company Giulio is complemented well by the addition of “Fashion,” setting expectations and helping searchers find what they’re looking for. Sabo Skirt ( is another example of a brand adding keywords to help boost relevance.

Keep in mind that a great domain name doesn’t need to be wholly focused on keywords. Try to choose a domain name with just one or two keywords, or encapsulate the idea of your brand with a short acronym.

Opt for a short domain name

The actual length of your domain name does not affect its standing on search engines, particularly Google. However, it can and will have a significant impact on customer memorability.

Research indicates that the average domain length is just 13 characters long. For the world’s 500 most popular websites, this average drops to just seven characters. 

short domain names are better

In either case, consider creating a domain name that holds its own without overwhelming your audience. Remember: the shorter a domain name is, the more valuable it will be.

Strive for domain name simplicity

Wharton’s Dean of Entrepreneurship, Karl Ulrich, performed an intensive research study that measured the empirical evidence of online domains, including their performance in the marketplace. The research found that simple and straightforward naming schemes were the most efficient:

  • There is a 2% reduction in traffic for every domain name character past the seventh.
  • Less complicated addresses without hyphens avoid traffic penalties.
  • The repetition of vowel sounds and consonant sounds correspond to a worse rank.

The takeaway for entrepreneurs? The simpler your domain name is, the better it will perform.

Pick a trustworthy domain extension

most trusted domain extensions

There’s no question that the .com TLD is perhaps the most coveted extension of all. It’s currently the most trusted domain extension in the world, and 33% more memorable than any other TLD. While the use of .com itself won’t provide any search engine boosts, it will prove your trustworthiness to customers—bringing your rankings up organically.

Not all is lost if you don’t have access to a .com domain. Extensions such as .co continue to gather audience trust, as does .us and .net. According to this study by Growth Badger, you may want to avoid any generic top-level domain (gTLD) that was released after 2015, including .frogans, .moda, .olayan, and other less recognizable terms in the marketplace.

Performing a competitor domain name SEO analysis

domain competitive analysis tool: Moz

Before you purchase an SEO-friendly domain name, you may want to check on the domains used by your largest competitors. A competitor domain name analysis allows you to better understand your rival domains’ position, ranking, and perception in the marketplace. The analysis can be used to help inform your decisions before making a domain name purchase.

Unlike site audits or content evaluations, all you need to perform a competitor domain name SEO analysis is a set of simple questions. Asking these questions will allow you to work through competitor decisions for domain naming and understand how it has potentially impacted their online rankings. You can use these insights to choose domain keywords, phrases, gTLDs, and lengths that are even better than those used by competitors.

Ask yourself:

  1. How simple and brandable is the domain name? Is it less than 14 characters max?
  2. Consider the uniqueness of the domain. Does the company own all domains with similar gTLDs to protect against imposters (e.g.,,,
  3. Is the domain authoritative? How does it line up with their branding?

The more information you glean from your competitors’ domain SEO, the better decisions you can make about the domain name you choose to purchase.

If you don’t want to go through the hassle of checking competitor metrics on your own, platforms like can provide a comprehensive analysis that ranks domains based on keywords, spam, and more. This is a good place to start if you have a large number of competitors to sift through.

How to improve your domain name SEO

Understanding the elements that improve your domain’s SEO status will help you build a winning strategy. Once you have purchased a domain name, you’ll want to continuously improve your factors for search engine optimization. 

The best way to improve your purchased domain name’s SEO is by focusing on creating value, building backlinks, and creating positive experiences with good branding.

Create valuable content

Content is one of the most valuable things you can publish on a domain. Highly researched and informative content is an excellent method of increasing your authority in the marketplace, and will help increase your web traffic.

Start by creating SEO friendly web pages, landing pages, and blog pages. Be sure to add value in every piece of writing you produce, and never rely on plagiarism or black-hat techniques to speed up your content production.

Other examples of content you could publish on your domains include:

  • Listicles
  • How-tos
  • Videos
  • Case studies
  • White papers
  • Infographics
  • Yearly reports
  • Statistic round-ups

Not only will this content provide evergreen SEO value to your domain, but it also has the potential to generate organic backlinks as well.

Source domain backlinks

Backlinks are third-party hyperlinks that connect to your domain via secondary websites. These are important for two reasons: they drive traffic from one site to another (yours), and they help to prove your brand’s relevance and authority among other competitors. According to a recent study, 91% of online pages without domain backlinks receive zero organic search traffic.

The best way to source backlinks for your domain is to become an authority in your niche. Creating actionable content and well-written copy is one of the most efficient ways to do this. You can also reach out to other brands or websites who may be interested in partnering with you or creating roundups or affiliate content to garner interest.

Note that bulk backlinks from a single website are frowned upon by Google’s search algorithm. It’s best to rely on organic links as much as possible—and not black-hat or paid strategies.

Elevate domain name branding

domain branding example: 

Your domain name isn’t just text on a screen—it gives visitors an inside look at who you are and what you do. Domain SEO is largely based around user signals, meaning that the more positively your domain presents to visitors, the better it will do online.

Use your domain name to give users a taste of your brand, including its voice and tone. Domains that are more focused on branding than keywords are usually referred to as “branding domains,” though all registered domains should try to incorporate both elements sufficiently.

There are a number of great examples of this:

  • says everything you need to know about the company in just two syllables: a playful yet high fidelity store for all things male hygiene.
  • is a luxury brand whose naming conventions say it all. An elegant play on words sets the tone—and voice—of the brand.
  •—a domain owned by women’s yoga apparel brand Alo— is fun, fast, and mindfully modern. It reflects the brand image and personality of Alo.

SEO-friendly domain name examples

seo-friendly domain example: 

Learning by example is a great way to approach domain name SEO. Whether you already have some inspiration or are looking for domain name suggestions, these popular ecommerce domain examples are perfect examples of strategy, length, and branding.

  • Just two syllables long and extremely brandable, Gymshark is a word that just rolls off the tongue. This very short domain name is separated into multiple subdomains to help with global traffic. This is a great SEO tactic for brands with a multinational presence.
  • This domain is memorable, specific, and easy to remember. No hyphens, numbers, or other strange spellings are included, which helps visitors return to the site without much trouble.
  • The .com extension and exact brand name means visitors can find Bee Inspired Clothing in the blink of an eye. According to Ahrefs, the domain also commands more than 15,000 backlinks, which is a boon for SEO.

Do I need to change my domain name for SEO?

Domain names do impact your SEO, but they aren’t necessarily a make-or-break portion of your strategy. In fact, a changing domain name could confuse search engines and other bots trying to crawl through your web pages—making a short-lived but still negative impact on your SEO. Updated domain names might make it more difficult for returning visitors to find your site again, tanking your overall web traffic.

You should only consider changing your domain name for SEO if:

  • You’ve already considered rebranding your site or company
  • You’re planning on using 301 redirects to sustain previous SEO
  • Your current domain is confusing or hard to access

Remember that your domain name doesn’t necessarily factor into search engine rankings. However, changing it or rebranding it without following best practices could confuse visitors and search engines alike.

Domain SEO tools for creating a winning strategy

Best domain naming tool: Shopify domain generator 

The best domain names certainly didn’t appear overnight, and picking a domain that follows all best SEO practices could take even more time. These tools could help to evaluate your options before registering a domain online.

Domain naming

  • Shopify provides domain registration, domain search, and hosting opportunities for your next digital identity. There’s also a way to find key information, like who owns the domain, when it was registered, and when it expires. 
  • BlueHost searches for available domains based on entered keywords. This works if you’re looking to buy a domain name immediately, but doesn’t offer any information lookup function.

Domain authority tools

  • Ahrefs offers a helpful authority checker that measures the strength of any currently registered domain name. Use it to keep up with any linking websites or backlinks.
  • is a free online tool that allows users to measure the authority of multiple URLs under the same domain. Again, this is best for domains with a large number of pages to manage.
  • allows you to check the history of a domain name before you register it—and ensures you don’t pay for something with a poor background or lingering SEO penalties.

Domain monitoring tools

  • provides a domain monitoring service that tracks owned and unowned domains. Keep a watchful eye on expiration dates, status changes, and other factors that may impact domain SEO.
  • Domain Rank Tracker lets users check for the top 50 keywords that are sending visitors to a certain domain, allowing them to monitor changes over time.
  • Brand Monitor protects your domain name from bad actors and lookalike domains that could hurt your rankings and SEO results.

Putting domain SEO into practice

Domain names are online digital identities that speak volumes about who you are, what you do, and what visitors should expect from you. While the name you choose will not necessarily affect search engine rankings, it’s a good idea to pick short, memorable, and highly relevant phrases that put you in the running with today’s major brands.

With some dedicated effort and a little planning, you can choose an SEO friendly domain name that continues to reap the benefits long after registration.

Wrapping Up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:

This article originates from:

10 Examples of Satisfying FAQ Pages and How To Create Your Own

A cartoon 3D speech bubble on a bright blue background

Frequently asked questions (FAQ) pages are a pillar of good customer experience. The best FAQ pages anticipate the needs of an audience, helping them find answers quickly and without assistance.

As customers search for more information online, FAQ pages have evolved from simple lists of questions to essential hubs in a website’s knowledge base. Research suggests most consumers prefer to find information without contacting a customer service team, and as many as 90% of people prefer using a website knowledge base to find the answers they need.

That makes an FAQ a nonnegotiable part of your content strategy.

So what does an effective FAQ page look like, and how can you create one? Here are 10 examples of well-written FAQs, plus a guide to FAQ creation.

Table of Contents

What is an FAQ page?

An FAQ (frequently asked questions) page answers the most common questions customers and other website visitors have. It provides information related to products and policies, allowing people to source answers independently, without support.

FAQ pages differ from About Us pages, which contains the story behind your brand. But both often act as a first point of contact for shoppers and help build trust with your customers.

Shopify’s FAQ page answers questions from those considering using the platform and people who want to learn more about Shopify tools.

The Shopify FAQ page with info on how to get started on the platform

Alongside first-time visitors, FAQ pages can benefit customers across the purchasing journey—whether they’re in the consideration phase looking to understand how you source your product or an existing customer troubleshooting a problem.

In ecommerce, the goal of an FAQ page is often to reduce the anxiety of purchasing online, convincing on-the-fence customers to push the Buy button.

Why do you need an FAQ page?

There are many reasons to build a knowledge hub for your website. Here are a few:

To capture new customers

Many customers find your website through search engines. An FAQ page is a powerful way to capture organic search traffic.

Well-written FAQ answers can appear as featured snippets on Google Search results pages. Once a user has entered your website through the FAQ, you can direct them to other pages.

To build brand trust and consumer confidence

You may also need to focus on your FAQ if your products or services are complex or require additional contextual information. Removing knowledge barriers and addressing possible pain points and product concerns can increase conversions and help build your brand’s authority.

To address common concerns

Certain questions will crop up repeatedly as new customers enter your ecosystem and move through the buying process.

You can link to the relevant section of your FAQ whenever those questions occur. This keeps information organized and consistent.

For example, cereal brand Magic Spoon makes it easy for shoppers to find information about shipping, orders, product, or subscription on its FAQ page.

Magic Spoon’s FAQ page with subcategories addressing shipping, orders, product, and subscriptions.

To give customers always-on support

Most customers prefer to use self-service channels when possible. The always-on format of an FAQ allows customers to seek answers when it’s convenient for them, instead of waiting for a reply from a live agent.

While you might not be able to staff your business 24-hours per day, a detailed and accessible knowledge base means some form of support is always available.

10 FAQ page examples

1. Skinnydip London

Skinnydip London’s FAQ page with questions grouped into categories and a search bar

Women’s clothing and accessory brand Skinnydip London has a great branded FAQ page example on its site, categorized by payment, delivery, orders, refunds, product and stock, and account. Users can click through to more specific questions, and it’s easy for them to navigate and find extra help if needed.

2. United By Blue

United by Blue’s FAQ page with contact details and information on tax, order changes, and payment

Sustainable goods retailer United By Blue also categorizes its FAQ page. The difference here is everything is on a single page. Answers are thorough and often include links, so users can easily take the next step. If you don’t see your question, there’s contact information you can use to reach out to customer service.

3. National Portrait Gallery

The National Portrait Gallery’s FAQ page has a long list of questions, which are also categorized. (Notice a theme here?) Each category gets a separate section, so users can easily see where to find their answers. Scrollability is aided by the page design, with questions housed in clickable blocks.

4. Colorado Crafted

Colorado Crafted’s simply FAQ page with shipping information written in a conversational tone.

Colorado Crafted keeps things simpler than the National Portrait Gallery. Its list of questions is on the shorter side, so as not to overwhelm users with too much information. The brand also adds a bit of fun: “Hey, where’s all the chocolate?” one question asks. It’s a legitimate question but written in a conversational and playful tone.

5. Roody

Roody’s FAQ page with a product image and product information written in a casual brand voice.

Roody has a unique product: custom ugly sweaters. As such, Roody has room to get creative with its brand voice, which you can see demonstrated across the website. Roody also uses this voice on its FAQ page, and keeps questions specifically related to its product and audience. You can tell it has carefully considered which questions to put here—being a unique product, it has not-so-conventional Q&As.

6. Comprehensive Cranium Care

Comprehensive Cranium Care’s FAQ page featuring humorous questions on its haircare products.”>
<p><a href=Comprehensive Cranium Care also uses a fun brand voice to sell its men’s hair care products, which, ironically, are made for men with no hair. The humor is alive and well in this FAQ page example, but it always makes sure to address concerns and product promises.

7. Shwood

Shwood’s FAQ page with icons representing each FAQ category, including orders and shipping.

Sunglass and accessory brand Shwood has a beautiful FAQ page. On-brand visuals and well-designed graphics for each category elevate the aesthetic. Answers include links that lead users to where they need to go, which gets them through the site.

8. Factory 43

Factory 43’s FAQ page with questions and answers of shipping times and locations.

Factory 43’s FAQ page curates the most important and common questions in a succinct list that’s communicated through its casual brand voice. For example, rather than listing “What are your shipping policies?” it opts for a more conversational “When will my order ship?” which can help it relate to customers and reinforce its brand identity.

9. Press

Press’s FAQ page with questions and answers on shipping and delivery options.

Juice Company Press has an aesthetically pleasing brand, and its FAQ page is no different. Clean design, simple color palette, and easy-to-read but on-brand font round out the look and feel. Answers to questions are brief but clear and complete, often including links for that seamless user experience.

10. YouTube

ouTube FAQ page with dropdown help menu, search bar, and illustrations of people creating videos.

YouTube uses a single FAQ hub to answer questions from viewers and creators. Nested menus help users navigate the vast knowledge library and narrow in on their issue. A community forum is also on-hand to support users with unique questions not covered in the FAQ.

How to create an effective FAQ page

1. Identify the most common customer questions

To decide what to include in your FAQ, check your inbox and support tickets. Companies using help desk software may be able to leverage user data to discover customers’ most common questions.

Another useful discovery method for FAQ questions is to consider the customer journey and note down questions first-time users might encounter. 

Look outside your company’s data environment to see competitors and related services communicate with customers. Focus on relevancy, utility, and opportunities to turn questions into engagement or conversion pathways.

If you end up with a long list of questions, group them into categories like “Shipping” or “Sizing & Fit” to make navigating easier for users.

For example, clothing company Pepper lists each of its FAQ categories, so users can find the answers they need. Shoppers can also type their questions into a search bar and receive an answer rather than scrolling through the page.Pepper’s FAQ page with questions sorted into shipping, returns, sizing, and other categories.

If you don’t have emails or customer support tickets to reference, check out competitors’ FAQs, product reviews for your items or items in your niche, and forums like Reddit or Quora to see what questions people are asking.

2. Write clear, persuasive answers

A comprehensive FAQ will include more complex aspects of your product or business, as well as potential shortcomings. Answering these questions requires clear writing and selective use of information. The goal is to provide complete answers while always portraying your brand positively.

When answering FAQs, write from your customer’s perspective (“How do I check my order status?”) as well as your own (“We provide a shipping tracker with your email confirmation”) to create the feel of a conversation.

Here, Tattly does a great job of using its customer voice to phrase questions while still maintaining clarity:Tattly FAQ page with accordion question and answer section and mix of serious and funny questions.

First, focus on clear communication. Then consider the goal you’re trying to achieve with each question of your FAQ: 

  • Are you addressing a concern about purchasing from you? 
  • Are you educating your audience about a part of your business model? 
  • Are you troubleshooting a common problem with your product? 

Focus on delivering an answer that satisfies the question while forwarding your business goals.

Use images and videos to supplement your answer, and offer multiple solutions to more in-depth queries. If it builds your brand, you can even sprinkle in some personality to delight your customers with witty or weird questions and answers.

An often-missed opportunity with many FAQ pages is ending your answer with a call to action that links to other pages, pushing visitors back into your funnel. Again, you want your FAQ page to be the go-to place for potential customers who require more convincing. As you build out your knowledge base, the FAQ page grows in value.

Consider the next steps for someone interested in a specific question and try to incorporate a link to relevant content that moves them forward on their journey as a customer.

3. Create your FAQ page

Design your FAQ pages and sections to be as user-friendly as possible. Link the most popular questions to the top of the page to prevent scrolling, and break content into subcategories to aid navigation. 

Consider including a search bar for larger knowledge hubs so users can drill down into content, and make any live support options always accessible on screen.

If you’re a Shopify store owner, you can browse the App Store for different ways to present your FAQ section. Here are some popular FAQ apps:

POWR ⭐ 4.5 (225+ reviews)

The POWR FAQ app displayed on a laptop, tablet, and phone.

POWR: FAQ page sets up your FAQ page with an accordion layout that users can click to expand or collapse. It supports customizable icons for questions, interactive hover effects, and colors of your choice.

FAQ pages built with this app are mobile-responsive and can include links, text, images, and video. POWR has interactive FAQ features like user-submitted answers and up-voting submitted questions.

Price: Free to $89.99 per month, depending upon number of FAQs and other features included.

HelpCenter ⭐ 4.5 (1,300+ reviews)

The HelpCenter app displayed on a desktop web browser.

Also customizable, the HelpCenter app offers different layouts, so you can find a style that matches your site’s look and feel. Create FAQ categories and implement a search functionality across your entire knowledge hub.

Like POWR, HelpCenter is a zero-coding app and is simple to set up.

Price: Free.

EnormApps FAQ & Accordions ⭐ 4.2 (50+ reviews)

An FAQ section in an online store created using the EnormApps FAQ app.

EnormApps FAQ & Accordions is another app with common searchability, mobile responsiveness, and customizability. The accordion-style pages can be integrated elsewhere on your site—great for creating rich product pages.

Price: Free to $9.99 per month, depending upon number of FAQs and other features included.

4. Make your FAQ page visible

The right place for an FAQ within your website depends on the products or services you offer.

If customer service is central to your business, you should create a full support center or help desk that includes your FAQ.

Customer support apps such as Reamaze or Zendesk support integrated FAQs that become part of the customer service flow. For example, customers may check an FAQ before reaching out to a chatbot or live agent.

For stores that sell unusual or intricate products, a link to an FAQ page in the website navigation can be a good way to reduce purchasing anxiety.

You can also integrate FAQs directly into product pages. For products with customization options, including an FAQ amongst product descriptions and customer reviews can help users select the right product type.

Santa Cruz Bicycles does this with its products, using FAQs specific to the featured product.FAQ section on the V10 Tech Support product page for Santa Cruz Bicycles

5. Optimize your FAQ page for SEO

FAQ sections lend themselves well to search engine optimization (SEO). They’re well organized and full of authoritative answers to common queries—exactly what search engine algorithms seek.

The extent to which you optimize your FAQ depends upon its size, level of detail, and the competitiveness of related keywords.

If your FAQ is a complete knowledge base, you might create dedicated pages for each answer to help them rank. By hyperlinking each question to a separate page, you’ll give your FAQ the best chance of covering a broad range of search terms.

Even if your audience isn’t searching for topics related to your brand, they might be searching for answers to questions related to your industry via Google, which can help you connect with them. Potential customers can enter your website through the FAQ while seeking answers to more general questions.

Here’s an example from watch brand MVMT of an FAQ page that directs to a separate landing page for top questions with more substantial answers, like its store locator page and its return policy. There are also tabbed sections dedicated to domestic and international shipping and how to contact the brand. MVMT’s FAQ page with accordion question and answer section and product features banner.

As your FAQ pages begin to generate search traffic, optimize them further by editing features like the title tag and meta description. Compete to be featured in Google’s Featured Snippet and People Also Ask sections by targeting the most-asked questions related to your keyword. 

FAQ page design template

Like About Us pages, there is no universal FAQ template. But there are common questions for each industry. Here are some of the big ones for ecommerce that you may want to include in your FAQ:

  • What is the return policy?
  • What are the shipping options?
  • What are the international taxes, duties, etc., that I have to pay?
  • When will I receive my order?
  • What do I do if I never received my order?
  • What do I do if I receive a defective order?
  • How do I make changes to an order I’ve already placed?
  • Where are you located?
  • How is the product made? Where do the materials come from?
  • How do I make sure I order the correct size?
  • How do I contact your company if my question isn’t answered here?

After you have the basics down, dig deeper into your specific business. This is where those insights from email and customer support tickets come into play.

Safety and security

You’ll want to reassure customers their information is kept private and secure. It’s also essential to address any common questions about the safety of using the product itself. Bootea, for example, addresses concerns about its detox products when it comes to pregnancy.Bootea FAQ question: “can I take bootea products if I’m conceiving, pregnant or breastfeeding?

Account management

Offer assistance for new and existing customers alike. Help them understand how to set up an account and access it at a later date. Also, address basic account management tasks, such as password resetting and updating payment details.

Product features and brand promises

What’s your brand’s or product’s differentiator, and what questions do customers have about this? You want to use your FAQ page to reiterate your messaging. Many cosmetics brands, for example, use their FAQ pages to talk about cruelty-free products and customers’ queries around that.

Using the product

You want to use FAQs to persuade prospective customers and help customers who’ve made a purchase. Answer questions centered around getting started with the product and addressing any issues customers might have when first using it.

Build your FAQ page

If you want to get the most out of your FAQ pages, you need to make it discoverable where it matters most in the customer journey. Make FAQs accessible when potential customers are considering a purchase, and when existing customers are about to reach out to you.

You might see most FAQ pages buried at the bottom of a website’s footer, but they’re better off incorporated into your site as part of your Support or Contact Us page, or your navigation menu, to ensure it gets found. Updating your FAQ page as new customer concerns or opportunities arise is important.

The FAQ page is often an afterthought for many websites. But used strategically, it can add value in different ways, from reducing the burden on customer support to alleviating purchasing anxieties. So, are you making the most of yours?

Wrapping Up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:

This article originates from: