Want to Grow Your Business? Grow Your Chrismas.

Why do entrepreneurs need charisma
Anyone can come up with an innovative idea for a business. To succeed, entrepreneurs also need to convince people to get excited about the vision.

Think about the most successful people in your industry. Successful entrepreneurs don’t do the work solo; they build teams that work hard because they believe in what they’re doing.

As one corporate coach explains, “As an entrepreneur and leader, one needs manpower. And these people take care of your business when it comes to keeping your customers satisfied and happy with products and services.”

In other words, charismatic people can assemble groups. But it’s not just about building an amazing team. Landing investors, establishing a customer base, and building trust with the public all require buy-in, which doesn’t just happen because you have a convincing story and a fancy slide deck.

Charisma, or the ability to combine your confidence with warmth, is what draws people into your great idea and keeps them there. Magnetism isn’t just about charm, but sparking authentic connections with people, as my charismatic seatmate did on the early morning flight.

It might feel counterintuitive to focus more on people than numbers, but if you’re looking for long-term growth and success, building authentic relationships is the best way to build a business.

The good news is, researchers, believe charisma is 50% inherent and 50% learned. So if this doesn’t come naturally to you, you can learn it. Here are some of the most effective ways to grow in charisma so you can grow your business along the way.

1. Nurture your relationships
Step one to growing in charisma: Care about people.

People can see through hollow charm, and they can feel when they’re being used. So instead of empty lip service, focus on building real relationships with people you know and people you meet.

Chances are, you already care about the people in your life. You might just need an extra push to show them.

The simplest way to do that? Really listen. Ask questions, and pay attention to what’s beneath the surface. Remember the small details, like your co-worker’s birthday or your client’s favorite coffee order.

What was so striking about my airplane chat was that my seatmate was actually paying attention. She noticed I was a bit anxious about my presentation, so she empathized with and encouraged me.

Nurturing relationships is also about helping people grow. We all want to be around people who challenge us, encourage us, and help us become the best versions of ourselves.

When you notice what makes other people tick because you genuinely care, you can draw them into an activity connected to their passions — where they’ll be most effective and contribute most authentically.

2. Project confidence
Early on in my career, an old college classmate reached out to share a business idea with me with the hope I’d work with him. We emailed back and forth, and as much as I admired his excitement, I wasn’t sold.

“So are you planning to bootstrap or get investments?” I asked, curious about his plan for getting started.

“I’m not sure yet,” he replied. “But there’s a market for my idea, so I know it’ll work out.”

It didn’t work out, and needless to say, I didn’t quit my job to help him.

To promote buy-in, you need to project confidence. People follow passionate leaders who know where they’re going.

A 2017 article in The Guardian captures it well:

“The charismatic can infect others with their own enthusiasm. They convince us, not only of their own self-belief but make us feel more confident in ourselves too. As an entrepreneur, charisma is a winning formula for your personal brand. If you exude self-belief, angel investors, prospective clients, and the press will see your potential and be more included to invest in your story.”

Keep in mind that confidence doesn’t mean perfection. You don’t have to have it all together. The key isn’t to protect the lie that you won’t make mistakes, but that you’ll figure out how to navigate those mistakes because you’re invested in your vision and the people who contribute to it.

3. Find the sweet spot
Just as too little charisma can impact your growth as an entrepreneur, so can too much of it. A recent study from Ghent University found that there’s a sweet spot when it comes to charisma in leaders.

Researchers found that when charisma increased in a leader, so did employees’ perception of their effectiveness. But leaders with both low and high charisma scores were viewed as less effective than those with “moderate” levels of charisma.

Why? People view their leaders as most effective when they can adapt to challenges. If your charisma is too low, you may not be as strategic and aggressive. On the flip side, if you’re too charming and people-focused, people might perceive you as lacking in actual job-related skills.

So while investing time and energy in your confidence and people skills can help your business, it shouldn’t be at the expense of your actual work. For all the time you spend networking and nurturing relationships, invest as much time with your head down, figuring out solutions and developing your product or service.

Like many areas of life, success in entrepreneurship is all about balance. None of us can do it perfectly, and your focus will naturally ebb and flow as your business grows. Start by giving your full attention to what’s — or who’s — in front of you.

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more.
With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us: 


If you are interested in cooperating with us. Please register on:


Ways to Grow Your New Business Online in 2021

If you’re not growing your business online in the current climate, you will likely leave a lot of money on the table. As 2021 begins, we’re witnessing a fast-changing landscape.

To ensure your business continues to take advantage of the changing tide, here are some ways to help accelerate the growth of your new business in the year ahead:

Become a prolific content creator

More than ever, people are watching videos, consuming stories, reading posts and scrolling newsfeeds. How can your brand be a source of information, education, entertainment or inspiration?

Too often, brands focus on just showcasing products or services, but the best way to attract your target market is to focus on the benefits your product or service brings. What problems do you solve, how do you improve your customer’s life, how do you meet your audience’s needs?

Look beyond what you sell and tap into your brand’s higher purpose. Dove, for example, sells soap but consistently posts content about positive body image.

How might you create a prolific content strategy which resonates with your audience at a higher level?

Build a content website or add a blog

If your current website is simply a static online brochure listing your products and services, it’s time to increase your organic traffic by creating a content-rich experience.

Your website is where you showcase not only your offerings, but also your expertise. How does your site add value to a potential visitor? So much so that they want to stay, read, scroll, and potentially buy?

We’re in the age of dynamic content and inbound marketing. People hate to be sold to, but they love to buy, so be sure to add some insanely valuable content that encourages your audience to return time and again.

Build your email list

One thing Netflix, Amazon and Facebook have in common are large databases. Big data is a hugely valuable asset these days, and not just to your company’s overall valuation.

By building an email list of targeted and interested prospects, you have a direct line to their inbox to announce new content, promote new product lines, encourage feedback and boost engagement across all of your other online channels.

Start by offering something of value for free to your potential audience in exchange for an email address, such as a discount coupon for your products, a free e-book, workbook, or even a free trial period for your service.

The goal is to encourage interested visitors to leave their email address, so you can begin to nurture a long-lasting and profitable relationship with them.

Create and grow a Facebook group

A Facebook group is a modern day forum built around a group of people with a similar interest. The beauty of a Facebook group is the camaraderie, conversation, communication and instant feedback.

Increase organic traffic using Pinterest

I’ve always been a Facebook girl myself, but I recently discovered the power of Pinterest!

Most social media platforms are incredibly transient, with content disappearing as fast as it gets posted. However, Pinterest is a search engine in its own right, meaning your pins are immortal. Much like an article on Google, if your pin matches a user’s search intent, it could show up months, even years, after you posted it!

The best way to get started is to connect your website with your Pinterest business account and optimize for rich pins. I use a plugin called Grow, which does all that for you. Then create multiple “pinnable” images for each of your posts, and pin away!

Host a quiz

Much like contests and giveaways, quizzes are fun, viral in nature, and a great way to increase your brand profile while doing necessary market research!

There are many user-friendly online quiz apps, but my favorite is Interact.

Easy to set up, interactive, and multi-media friendly, you can create a quiz that asks the questions you’d love to know the answers to about your prospects and customers.

The quiz includes a dozen creative questions, giving the company a mass of information about the styles of branding their quiz takers like and where their roadblocks are to creating the perfect website.

Encourage user-generated content

As with my prior RedBull example, the best content is content created and published by users of your products or services. Word-of-mouth remains the best way to market your business, and there is no better recommendation than a customer who’s so impressed or engaged with your brand that they’re prepared to voice it!

User-generated content can come in the form of reviews, videos, images, or even just comments and shares. All are welcome; however, the more you can encourage users to publish content related to your brand, the more engaged they’ll be.

Live a Great Story is a great example of a brand with user-generated content embedded into its brand. The whole point of buying one of their products is so you can take a picture of yourself wearing the T-shirt, holding the flag or displaying the sticker and telling your version of how you’re “living a great story.”

As a result, the company’s social media accounts are full of user-generated stories.

Network online

I’ve talked about partnering with brands, connecting with influencers and leveraging others’ audiences, all of which help in building a network of collaborators and peers. However, just general networking will go a long way to attract both peers and potential customers.

While we used to head to a local networking event and chat with strangers over wine and cheese, nowadays it all happens online in groups, direct messages and comment threads.

This new networking is done remotely, but can be equally as effective if you’re willing to put in the work.

Diversify your income streams

I’m a huge proponent of starting with one, particularly if you’re a solopreneur. It’s unlikely you have a bottomless budget to spend on all the resources needed to grow your business, so it’s crucial to prioritize and focus on the most important strategies that will significantly impact your business.

If you start with too many products, too many services, and too many strategies, you can quickly become overwhelmed and end up going nowhere fast.

That’s why I recommend starting small and building as you grow. As your audience increases, so will your sales. As your sales increase, you can afford more team members to work on more strategies to grow your audience, and so on.

However, as soon as you’re ready, I recommend diversifying your income streams to accommodate more of your customers’ wants and needs. The beauty of the online world is the ability to add different business models as you grow.

If you currently sell physical products, explore adding digital products to the mix. If you’re selling information, perhaps there’s the opportunity to add physical products to your offerings.

Think creatively and always listen to your customers. They’ll soon tell you what they want from you and what they don’t want!

Wrapping up

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, and more.
With a successful track record of over 20,000 clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses.

If you would like to know more details about us, please contact with us: 


If you are interested in cooperating with us. Please register on: