Google ads appear all across the internet—in search results, on websites, at the beginning of YouTube videos, and more. Learn how to use them. Google Ads is the largest digital advertising platform in the world. In the last quarter of 2023, advertisers spent more than $65 billion on the platform—not a small amount. When most marketers think… Read more: How To Set Up a Google Ads Campaign for Your Brand

Explore the pros and cons of ecommerce and dropshipping to determine the best approach for your online store. If you’re looking to start selling online, you’re likely searching for products, considering marketing, and wondering how to handle shipping and fulfillment. Should you start an ecommerce store and manage overhead, inventory, and shipping yourself? Or get your… Read more: Ecommerce vs. Dropshipping: Breaking Down How They Compare

Learn how search engine results pages rank content, and discover tips for optimizing your site’s search performance. The internet is a well of content, and search engines help ensure the best content rises to the top. Few people go past the first page of search engine results, and most search traffic goes to sites that… Read more: What Is a SERP? How Search Engine Results Pages Work

We’re sharing insights from an independent consulting firm to help you choose the perfect ecommerce platform for your business. Learn the pros and cons on five of the leading ecommerce platforms in North America: Shopify, Salesforce Commerce Cloud, Adobe Commerce (Magento), WooCommerce, and BigCommerce. Learn about their Total Cost of Ownership (TCO), so you can… Read more: Ecommerce Platform Comparison: Which Platform Delivers the Best Value?

Facebook ads are typically cheaper than Google ads but have a smaller reach, while Google ads often cost more but can target a larger pool of potential customers. Organic growth and word of mouth can turn an idea into a small business. However, paid advertising can be key for scaling up. Ecommerce companies have no shortage of… Read more: Google Ads vs. Facebook Ads: Which Should Your Business Use?

Inexpensive AI apps can help you with everything from video generation to budgeting. Learn how to find the most practical AI apps. The artificial intelligence (AI) market is now expected to surpass $700 billion by 2030. AI has the capacity to simulate and potentially exceed a human’s ability for creative thinking and problem-solving, and continues to… Read more: AI Apps: Best Artificial Intelligence Apps for a Range of Uses

Learn about CPM marketing, its benefits to advertisers, and how to calculate CPM rates. In the frenzied world of digital advertising, brands compete for consumer attention across social media, search engines, and websites. An effective messaging strategy—not to mention the right advertising pricing model—can help you break through the noise. One of the most popular tools… Read more: What is CPM Marketing? Your New Tool for Brand Awareness

More than half of South Africa’s 60 million people now use e-commerce channels for purchases. And, if one considers research that shows 47% of offline shoppers will move online within a year, it becomes clear that this number will swell exponentially in the short to medium-term. It comes as no surprise that online marketplaces are… Read more: Marketplaces are thriving in South Africa

Liah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry. Often, cultivating a loyal community online is one of the best ways to build a brand. But how do you make content that’s relatable and rallies the support of strangers? Liah… Read more: Cultivate a Community Online in 3 Simple Steps

The growth of e-commerce has been unprecedented, reshaping consumer habits and driving increased demand within the transportation sector. To bolster e-commerce expansion in South Africa, small and medium-sized enterprises (SMEs) must embrace new technologies, adapt to changing consumer preferences, and employ innovative operational strategies. By staying abreast of e-commerce trends and developments, transporters can effectively… Read more: E-commerce surge spells opportunity for SA’s SME transporters