How Google Trends Can Help You Make Business Decisions

a bar graph against a green background: trends google

As the world’s most popular search engine, Google has access to decades of information on what users are looking for online—and that information is accessible via the Google Trends tool. Researchers have used Google Trends search data for everything from predicting the stock market to monitoring the spread of disease. Read on to learn how you can put this powerful free tool to work for your business.

What is Google Trends?

Google Trends is a website that shares anonymous, aggregated data about what people search for on the web. Using a random sample of billions of daily searches, Google Trends measures the relative volume of search queries over time, stretching back to 2004. Click here to start selling online now with Shopify

Take note: Google Trends only provides relative search volume, not absolute search volume—or the total number of Google searches a term received. Google Trends data is indexed to 100, meaning that the maximum search volume for a particular query over a set timeframe is 100. If you look at trends over time, 100 is the day with the highest search traffic for your keyword. If you explore Google Trends by region, the location with the most search interest within a set timeframe has a value of 100.

How to use Google Trends for your business

  1. Plan ahead for seasonal marketing
  2. Find the best day of the week to run ads and publish content
  3. Use regional insights to create valuable content
  4. Identify additional keywords
  5. Discover breakout queries
  6. Find the right phrasing
  7. Optimize marketing by channel
  8. Understand your competitors

As a business owner, you can use Google Trends for more than just staying on top of the zeitgeist. Here’s how it can help you with keyword research, competitive analysis, and more. 

1. Plan ahead for seasonal marketing

If you use Google Ads, you know that Google provides you with the monthly average search volume for search terms on the platform. The difference between Google Ads and Google Trends is that Trends provides real-time data rather than a monthly average, so you can use it to pinpoint searches around particular events or to see how searches change over time. These insights allow you to plan ahead for seasonal marketing campaigns that promote products during the time when searches for related keywords spike. 

“Hiking sandals” is an example of a seasonal keyword. Every year from 2004 to 2022, search interest for the term “hiking sandals” in the US peaked in June and dipped in November. To capitalize on this pattern, you can increase your ad spend in late spring and early summer, when most people search for hiking sandals.

2. Find the best day of the week to run ads and publish content

You can use Google Trends to see if your search term performs better on certain days of the week. For example, both “hiking sandals” and “walking sandals” receive the most traffic on the weekend, so consider running more ads and leaning into content marketing campaigns that land on Fridays, Saturdays, and Sundays.

3. Use regional insights to create valuable content 

You can get more specific with search volume data by selecting a location and narrowing your parameters from, for example, worldwide to the US—or even further to just California. If you select California, you’ll see search volume sorted by metro area. For example, in 2022 the term “hiking sandals” had the highest concentration of searches in the San Diego metro region. You can use this information to localize advertising and to improve the targeting of your content marketing efforts. For instance, you might consider publishing a blog post on the top hiking trails near San Diego to promote your walking sandals.

4. Identify additional keywords

Use Google Trends to conduct keyword research for SEO by viewing related search topics. When you use Google Trends to explore a term, you can scroll down past the “interest over time” and “interest by region” data to a section of related search topics. Toggle between “rising” (highest increase in search frequency over a given period of time) and “top” (highest overall search frequency) for a clearer picture of each term’s performance. 

In 2022, rising related topics for “hiking sandals” in California included “ankle” and “backpack,” while some of the top related topics were “sandal” and “hiking boot.” If you sell hiking sandals, looking at topics can help you brainstorm what other products your customer may be looking for—such as hiking boots and backpacks. You can click on those topics to assess if they are worth pursuing. Exploring trends by topic can give you additional information about search interest that you may not have discovered otherwise.

5. Discover breakout queries 

Rising related queries usually have a percentage next to them, indicating how Google search volume has grown. However, some queries and topics won’t show a percentage increase in search volume. Instead, you’ll see the word “breakout,” which is Google’s way of indicating that search volume for this term grew by over 5,000%. For a search term to experience that much short-term growth, it likely initially had very low search volume. These newly popular keywords can be an important part of your SEO strategy. 

6. Find the right phrasing

Google Trends’ “compare” feature can help you choose the perfect phrasing for your search term. For example, in the US in 2022, “walking sandals” got slightly more interest than “hiking sandals”—except in Montana, Idaho, Nevada, Utah, Colorado, New Mexico, and Arizona, where “hiking sandals” was the preferred term. This feature can help you decide which keywords to prioritize in your marketing efforts. A brand selling sandals might use the term “hiking sandals” in the Southwest and “walking sandals” elsewhere.

7. Optimize marketing by channel 

Google Trends gives ecommerce store owners the option to refine search volume data by type of search. Web search is the default, but you can also see trends in image search, news search, shopping search, and YouTube search. Benefits include seeing how the trends for shopping search and image search differ from web search. For example, popular web searches for “walking sandals” include the word “best,” while image and shopping searches are more likely to contain the words “for women.” If you want to rank for web search, consider compiling a list of the best walking shoes. If you want to make sure your product page ends up on image and shopping pages, know that searchers are looking for products that work for their body and gender identity.

8. Understand your competitors 

One handy feature of Google Trends is the ability to compare up to four different search terms at once. Once you’ve decided on a region and time period for your first search query, click “+ compare” in the light blue box to the right of your original search term to see how these two terms compare. You can add up to two more terms, which can be helpful when conducting competitor analysis. Compare your brand name to your three biggest competitors to better understand your niche and improve your marketing efforts. 

Google Trends FAQ

Is Google Trends a free tool?

Yes, Google launched Trends in 2006 as a free tool for the general public.

How accurate is the data on Google Trends?

Google trends data is accurate, but it doesn’t provide absolute search volume. Since Google performs billions of searches daily, including every single search in its data set would take a long time. So, Google Trends uses a sample of searches. Google notes that its Trends data “is not scientific and might not be a perfect mirror of search activity.” Some searches will report with a search volume of zero, but that may mean that the search volume was too low for Google to consider it significant; the actual volume may be higher than zero—but still low.

Can I use Google Trends for international data?

Google Trends data shows global search queries, so it’s a solid option for international data. Depending on the region, you can search for data by country, state, or metro area.

How does Google Trends determine search popularity?

Google Trends determines search popularity by taking a random sample of daily searches for a particular query and then translating that sample into a number out of 100. The term with the highest search volume at a particular moment in time is the benchmark for 100, and every other query’s popularity is shown relative to the most popular search.

What is 100 in Google Trends?

If you see the number “100” next to a search term, that doesn’t mean it has an absolute Google search volume of 100. Since Google uses normalized values, a score of 100 means the term in question has the highest relative search volume.

Wrapping Up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:

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How To Take Perfect Product Photos With Your Smartphone (2023)

So you’ve decided to start an online store and you’ve got at least one product you’re excited to start selling. Your product might look great sitting in your bedroom or home office, but how can you make sure it really stands out in the era of Instagram filters? 

Don’t sweat it. You don’t have to become a professional photographer to take attention-grabbing photos of your products.

In this article, you’ll learn, step-by-step, how to take beautiful product photography using only YOUR PHONE+SOME NATURAL LIGHT+ A GOOD PRODUCT PHOTO APP.

How to take professional photos at home with your smartphone?

Most ecommerce store owners know the basics of taking product photos with a smartphone: find a white background and some natural light, choose the highest quality setting and resolution possible on your phone—and click! You have a product photo. This is a great start. 

But there are a few extra tools and accessories that can greatly enhance your photos and demonstrate the value of your product to let shoppers envision it in their lives. 

If you want to become a professional photographer with your smartphone and take amazing product shots, here’s how to build your set up. 

1. Use a room with good lighting

First, find a room in your home with a well-lit window. The bigger the window, the more natural light you’ll have for bringing your product to life.

Product photoshoot by window
Image source: Pixc

Taking product photos closer to the window creates a softer light with darker shadows. Being farther away from the light source will give you lighter, shaper shadows. 

2. Choose your smartphone

Most smartphone cameras these days make great DSLR alternatives for product photography. The higher the megapixel count, the better your product photos will come out.

You can use any smartphone with a good camera, but aim to get your hands on a newer model with a 12 megapixel camera or more, such as:

  • Apple iPhone 8 or newer
  • Samsung Galaxy S8 or newer
  • Huawei P20 Pro or newer
  • Google Pixel 2 or newer

3. Get a mini tripod 

Mini tripods can range from inexpensive to pricey, but the good news is, no matter your budget, they’re a good investment with high payoff. A mini tripod will reduce camera shake and help standardize photo angles and style for your product line.

If you want a simple mini tripod, consider the Manfrotto PIXI mini tripod kit.

Manfrotto PIXI mini tripod kit

The Manfrotto PIXI is great for beginners. You can manage smartphones up to 3.3 inches wide, securely held in place by the tripod’s gripping clamp. And it can be placed right on your sweep to easily grab nice, high-quality photos of your products. The Manfrotto PIXI mini tripod kit is available on Amazon for a little over $20.

4. Set up your backdrop 

Place your white backdrop behind your product to give your photographs a clean and consistent look and to eliminate distractions.

You could use a white paper sweep, or buy poster board from your local drug store or art shop for cheap. You’ll also need a table to place your backdrop on. 

You can use Scotch tape to hold your backdrop down or stick your product to the backdrop. Sticky tack is also a great workaround if you don’t have Scotch tape.

Always keep your backdrop white. A white backdrop reflects natural light onto the product and gives you an evenly lit photo. It also makes the editing process easier if you need to remove the background. A cream or off-white color will make editing and lighting difficult. Also, try to position your backdrop not only behind your product but underneath it as well. 

White backdrop for product photoshoot with smartphone

5. Use white bounce boards

Controlling the lighting is key when learning how to take product photos with an iPhone or Android. Bounce boards help minimize strong shadows and create a more balanced lighting environment to bring out the finest details of your product. You can buy a white bounce board made of foam on Amazon.

6. Set up a diffuser sheet if the sun is too bright

When the lighting is too harsh, these sheets will soften the light. You can find diffuser sheets on Amazon or DIY one at home with parchment paper, a frosted shower curtain, or printer paper.

Now that you’ve got your setup ready, let’s talk about how to use natural light when taking product photos with an iPhone or other smartphone. 

Best camera angles for product photography

When it comes to taking product photos for your ecommerce website, there are some angles that work better than others. Offering different perspectives of your product to a shopper can also help answer any questions they have that your product descriptions don’t explain. 

Give as many different viewpoints as possible to highlight key features of your product. An all-around view is more engaging and can help shoppers envision themselves wearing or using your product, which can lead to more sales in your store. 

It’s also important to include close-up shots of your products as well. Close-ups let you capture features that showcase the quality of your product, including print detail, fabric, texture, or product usage, and highlight specific elements of your product that shoppers would want to inspect in a retail store. 

Whether you’re shooting clothing photography or footwear, there are the five camera angles you should test in your photo shoot:

  1. Eye level. This view shows the product as you’d see it looking straight on. 
  2. High angle.This view shows the product as if you’re looking down at it from an angle.
  3. Low angle. This view shows the product as if you’re looking up at it from the floor.
  4. Bird’s eye. This view shows the product as if you’re standing over it.
  5. Slanted. This view shows the product from one side.
Different camera angles for product images

If you’re new to product photography, it’s recommended you keep your smartphone and tripod in the same spot during the shoot and rotate your product to change the angle you want for your image. When you rotate the product versus the camera, your final shots will all be framed the same, plus, you’ll ensure consistency and reduce image editing after the shoot. 

How to shoot photography with a mobile phone

Now that you have all your gear set up and understand the different camera angles and lighting, it’s time to shoot some photos. 

Before you start, use the following checklist to make sure your Android or iPhone camera is ready to shoot. 

  1. Prepare your phone. Make sure your phone is charged and you have backup storage for your images.
  2. Set up your white balance. To set the white balance according to the light temperature in your setup, touch the WB button, then touch the white background.
  3. Check your exposure. Tap the circular Exposure button, then touch your product so that the camera knows to expose it.
  4. Keep everything in focus. Touch the circular Focus button, then touch your product so that the camera knows to properly focus on the product.
  5. Make sure you lock your camera settings. After you’re done adjusting these settings, tap each one again to lock the settings in place. This will stop the camera from automatically adjusting the settings while you are taking shots.

Once you lock your settings, you’re ready to start shooting!

After your first shot, take a look at your image and see if you think it needs to be brightened or darkened in order to achieve a proper exposure. If you think the exposure needs tweaking, touch the +/- button below the circular Focus button and pull the slider up or down to change the exposure. 

Remember to avoid the following three things in order to get the best product shots:

  1. Zoom feature, as this will reduce image quality
  2. Selfie camera, which isn’t as good as the back camera
  3. Flash, as this will overexpose the photo and mess up the colors 

After you have your shots, it’s time to get to photo editing on your phone!

5 best apps for product photography

Choosing the right editing apps is an important part of mastering product photography with a smartphone. Many come with an in-app editor, but there are plenty of third-party apps that give you everything you need to make your product stand out. 

Some of the top-rated product photo app options are: 

1. Lightroom

Available for: iOS and Android

Price: Free


Some would say Adobe Lightroom is the best app for product photography on the market. It features easy-to-use tools like sliders and presets to create photos that look exactly how you want them. Lightroom is also a good option if you plan to edit photos on your computer. You can start on mobile, web, or desktop, and when you make edits, they will be automatically applied across devices.

If you want to get the most out of Lightroom, you can sign up for the Adobe Creative Cloud Photography plan, which includes the photo editing app for desktop, mobile, and web, plus the latest version of Photoshop for $9.99 per month. 

2. Adobe Photoshop Express

Available for: iOS, Android, and Windows 

Price: Free

Photoshop express

You’ve probably heard of Adobe Photoshop and what it can do. With Photoshop Express, you get all of its great photo editing features right on your smartphone. You can take product photos from your phone or take them inside the app. Then easily adjust the hue, brightness, exposure, and contrast to create amazing photos for your store. 

3. Snapseed

Available for: iOS and Android

Price: Free


Snapseed is a free photography editing software owned by Google. The app brings the power of a professional computer editor to your phone, with many features to edit images in ways you’ll usually only find in expensive software. Beginner photographers also have more utility with Snapseed using Stacks, which lets you revert your edits to an earlier version and makes it easy to save settings and apply them. 


Available for: iOS and Android

Price: Free


VSCO has all the basic editing tools such as exposure, contract, color balance, and more, letting you create incredible photos on the go. It’s a great product photo app to enhance images rather than overdo them and doubles as an effective Instagram tool with its huge library of filters and endless options to customize your photos. 

If you want to share your product photos on social media, you can use VSCO Grid. VSCO Grid is a publishing platform integrated into the app that lets you share your images on social media and email.

5. Camera+

Available for: iOS

Price: $2.99


Camera+ is a great option for both experienced and beginner smartphone photographers. You can use Camera+ not only as an editor but also as a camera for your product shoots. The product photography app lets you set exposure and focus and includes a stabilizer, timer, and more so it feels like you’re shooting with a high-quality DSLR camera lens. 

If you’re someone who prefers to edit photos on your computer, you can use Camera+ to capture product photos in RAW. This makes sure no information or data gets compressed and you can produce higher quality product images. 

Wrapping Up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: If you are interested in cooperating with us. Please register on:

The article reference:

10 Ways to Write Product Descriptions That Persuade

Most product descriptions are terrible. 

Who really reads the copy on your product pages, anyway? There are so many other things to do on a website in terms of conversion rate optimization that a product description can’t really make an impact on sales, right? 

Wrong. In fact, evidence from an ecommerce study conducted by Nielsen Norman Group shows that 20% of unsuccessful purchases are due to lack of relevant information in product descriptions.Click here to start selling online now with Shopify

Ecommerce business owners and marketers alike are susceptible to a common copywriting mistake (even professional copywriters make it sometimes): writing product descriptions that simply describe your products. 

Why is it wrong? Because great product descriptions need to augment your product pages by selling your products to real people, not just acting as back-of-the-box dispensers of information for search engines (though SEO can’t be an afterthought, of course).

Let’s have a look at how to write a product description to persuade visitors on your online store to buy.

Write perfect product descriptions ✍️

  • What is a product description?
  • How to write product descriptions that sell
  • Create your product description template
  • A compelling product description will always pay you back
  • Product description FAQ

What is a product description? 

A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and key benefits of the product so they’re compelled to buy.

A well-crafted product description moves buyers through your conversion funnel. If you add a bit of creativity, your product pages instantly become more compelling, leading to more conversions from casual shoppers. 

To succeed in product description writing, you need to answer questions customers have about your products:

  • What problems does your product solve?
  • What do customers gain from your product?
  • What makes it better than the competition? 

A product description should answer these questions in a fun and engaging way. 

product description example

How to write product descriptions that sell

Online stores often make the mistake of listing product features when writing product descriptions. This likely results in lower conversions because people don’t understand how the product helps them. 

Let’s look at how you can create perfect product descriptions that sell for you:

1. Focus on your ideal buyer

Understanding how to write product descriptions requires putting yourself in the shoes of your audience. When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.

The best product descriptions address your target audience directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word “you.”

This is how retailer The Oodie starts the product description for its I Love Plants Oodie in the first of our product description examples.

The Oodie example

🎯 Can’t stop buying plants? Unbeleafable. Don’t worry—us too! Cover yourself in your favourite obsession in our NEW I Love Plants Oodie! For every I Love Plants Oodie sold, one tree is planted across Australia.

When it comes time to write product descriptions for your own ecommerce business, start by imagining your ideal buyer. What kind of humor do they appreciate (if any)? What words do they use? Are there certain words that they hate? Are they OK with words like “sucky” and “crappy”? What questions do they ask that you should answer?

Consider how you would speak to your ideal buyer if you were selling your product in-store, face to face. Now try and incorporate that language into your ecommerce site so you can have a similar conversation online that resonates more deeply.

2. Entice with benefits

When we sell our own products, we get excited about individual product features and specifications. We live and breathe our company, our website, and our products.

The problem is our potential buyers are not as interested in mundane features and specs. They want to know what’s in it for them—how it will address their biggest pain points. Successfully executing how to write a product description requires you to highlight those benefits of each feature and overcome cognitive bias.

A great product description example comes from Dr. Squatch. 


🎯 Made with real pine extract, this all-star bar is as tough as a freshly cut bat. A true MVP of the shower, this heavy-hitter knocks out grime with its gritty composition and ultra-manly, woodsy scent. Toss in the exfoliating oatmeal and the super-soothing shea butter, and you’ve got a bullpen of natural ingredients that will strike out any stink.

Dr. Squatch suggests that the benefit of its soap is not just that it’ll clean you up in the shower, but that the soap is actually tough enough to knock out any stench. No matter how heavy your day was. It also sneaks in some product benefits including “natural ingredients” and “exfoliating oatmeal” to appeal to its ideal buyer persona.

Consider the benefit of each of your features. How does your product make your customers feel happier, healthier, or more productive? What problems, glitches, and hassle does your product help solve?

Don’t sell just a product, sell an experience.

3. Avoid “yeah, yeah” phrases

When we’re stuck for words and don’t know what else to add to our product description, we often add something bland like “excellent product quality.”

That’s a “yeah, yeah” phrase. As soon as a potential buyer reads “excellent product quality” he thinks, “Yeah, yeah, of course. That’s what everyone says.”Ever heard someone describe their product quality as average, not so good, or even bad?

You become less persuasive when potential buyers read your product description and start saying, “Yeah, yeah” to themselves. To avoid this reaction, be as specific as possible. 

One shopper in a recent study could not find the information he needed in the product description, so he left the site to search Google for more product information. In the course of his search, he found another site with the same product, a more complete description, and a lower price.NN/g

Beardbrand, for instance, doesn’t describe the quality of its styling balm as excellent. Instead they describe each detail plus its benefit.


🎯Whatever your style is, Beardbrand Styling Balm is versatile enough to handle it. Designed to work with all hair types, it provides enough hold to keep thick, curly hair under control, keep thinner hair from falling flat, and keep the most unruly beards inline—all while keeping your hair flexible and touchable (no hard, stiff, crunchy hair here). This product pulls its weight when it comes to keeping your look locked in throughout the day. Whatever your style is, wear it with confidence with Beardbrand Styling Balm.

Product details add credibility. Product details sell your product. You can never include too many technical details in your product descriptions. Be specific.

4. Justify using superlatives

Superlatives sound insincere in a product description unless you clearly prove why your product is the best, the easiest, or the most advanced.

Amazon explains why the Kindle Paperwhite is the world’s thinnest and lightest e-reader.


The word signature gives the reader the impression that this is something special. Amazon goes on to quote the pixel density (300 ppi) and how the reader has glare-free display and twice the amount of storage as previous generations.

If your product is really the best in its category, provide specific proof why this is the case. Otherwise, tone your product copy down or quote a customer who says your product is the most wonderful they’ve ever used.

5. Appeal to your readers’ imagination

Scientific research has proven that if people hold a product in their hands, their desire to own it increases.

You’re selling things online, so your web visitors can’t hold your products. Large, crystal-clear pictures or videos can help, but there’s also a copywriting trick to increase desire: let your reader imagine what it would be like to own your product.

Here’s how Firebox stirs your imagination with a description of its Fizzics DraftPour. It shows how the product solves the problems common with going to the pub for a pint. 


🎯Nothing beats a freshly pulled pint in your favourite pub—except maybe a freshly pulled pint in your very own home.

Never battle with crowds, struggle for a seat, or have to hang about outside on the pavement just to enjoy your favourite beer again! The Fizzics DraftPour gives you nitro-style draft beer from ANY can or bottle. Even the cheapest economy lager can be instantly transformed into a luxurious draft pint with just one pull of the lever. 

The DraftPour may be a sleek piece of kit, but it’s deceptively high tech under the hood, applying sound waves to convert your beer’s natural carbonation into a smooth micro-foam. These diddy little bubbles create the optimal density for enhanced aroma, flavour, and a silky smooth mouth-feel. 

Get a fruit machine and a few boxes of pork scratchings in and you’ve basically completely replicated your local pub. Sticky bar-top and ancient, dubiously-stained carpet not included.

To practice this copywriting technique, start a sentence with the word “imagine,” and finish your sentence (or paragraph) by explaining how your reader will feel when owning and using your product.

6. Cut through rational barriers with mini-stories

Including mini-stories in your product descriptions lowers rational barriers against persuasion techniques. In other words, we forget we’re being sold to.

Wine sellers like UK-based Laithwaites often include short stories about wine makers.

🎯 The Dauré family own one of the Roussillon’s top properties, the Château de Jau. Around the dinner table one Christmas they agreed it was time to spread their wings and look to new wine horizons. The womenfolk (Las Niñas) fancied Chile and won out in the end, achieving their dream when they established an estate in the Apalta Valley of Colchagua. The terroir is excellent and close neighbours of the Chilean star Montes winery.

When it comes to using your product description to tell a story about your products, ask yourself:

  • Who is making the product?
  • What inspired creating the product?
  • What obstacles did you need to overcome to develop the product?
  • How was the product tested?

7. Seduce with sensory words

Restaurants have known it for a long time: sensory words increase sales because they engage more brain processing power. Here’s a great product description example from chocolate maker Green & Blacks.

green and blacks

Green & Black’s sensory adjectives don’t just refer to taste, but also to sound and touch: “crunchy” and “soft.”

Adjectives are tricky words. Often they don’t add meaning to your sentences, and you’re better off deleting them. However, sensory adjectives are power words because they make your reader experience your product copy while reading.

Dazzle your readers with vivid product descriptions. Think about words like “velvety,” “smooth,” “crisp,” and “bright” if you’re selling food products. 

8. Tempt with social proof

When your web visitors are unsure about which product to purchase, they look for suggestions about what to buy. They’re often swayed to buy a product with the highest number of positive reviews and testimonials. 

One gym apparel seller, Gymshark, includes customer reviews on each product page. It also displays a rating system so shoppers can get product information quickly and easily. 


Try to include an image of the customer to add credibility to a quote. It also makes your online business more approachable and relatable. You can even integrate a social media feed filled with user-generated content that shows real people sharing success stories about using your products. 

The above quote carries extra impact because it describes the product as popular. The popularity claim is further supported with a cutting from the press and the phrase “press favorite.”

Most buyers are attracted to buying something that’s popular. When it comes to your ecommerce website, highlight the products that are customer favorites.

9. Make your description scannable

Is your web design encouraging web visitors to read your product descriptions?

Here’s a great example of product description from Kettle & Fire. The brand uses bullet points to communicate quick, scannable product benefits. It also replaces the standard “benefits” headline with “Why You’ll Love It,” personalizing the experience for shoppers on the product page.

product description example

Packaging your product descriptions with a clear, scannable design makes them easier to read and more appealing to potential customers.

Leaving shoppers’ questions unanswered can derail a sale or even worse, make shoppers abandon not just the purchase, but the site as well.NN/g

Here are some areas to focus on when designing yours:

  • Entice your web visitor with headlines.
  • Use easy-to-scan bullet points.
  • Include plenty of white space.
  • Increase your font size to promote readability.
  • Use high-quality product images.

10. Set goals and KPIs

The goal of a product description is to move a shopper toward purchase. But how do you know if your descriptions are working or not? 

You’ll want to decide on a set of metrics to track on your product pages. Defining these metrics will help you understand what product descriptions are working best and improve on underperforming ones. 

Common KPIs to monitor include:

  • Conversion rate
  • Cart abandonment
  • Return rate
  • Support inquiries
  • Organic search rankings

You can then run different A/B tests using a tool like Neat A/B Testing, resulting in higher conversions and more sales for your ecommerce website.

Create your product description template

Unfortunately, there is no one template that can write product descriptions for you. Every product and audience is different and has different buying triggers. And that’s OK, because you want your product descriptions to be uniquely your brand. 

If you’re stuck on writing a product description, here are a few prompts that can help you build a product description template that works for your products and business. 

First, answer the following questions:

  • Who’s the ideal customer? Knowing who your product is for is foundational to writing a good description.
  • What are your products’ basic features? Write out any dimensions, materials, functions, care instructions, and details about the fit (if you’re selling clothing).
  • When is the product best used? Is your cozy blanket perfect for cold winter nights with a cup of hot cocoa by the fireplace? Or is it more for a brisk autumn evening as the sun goes down? Highlight the ideal scenarios for when a customer should use your product.
  • What makes your product special? Think about the unique benefits of your product and why it’s better than that of your competitors. 

Once you have this information in a document, use the following template to write out your product description.

  • Write a specific headline that grabs your target customers’ attention. Keep your ideas simple while showcasing an instant product benefit. For example, if you’re selling a yoga t-shirt with a pattern, call it Fleck Studio Shirt.
  • Craft a short paragraph based on the basic features and best-used information above. Look to the examples above to get inspiration for writing an entertaining description.
  • Include a bullet list of product features and benefits. Add any technical details needed.
  • Add social proof. You can use a customer reviews app to capture product reviews on your website and integrate others from third-party sites like search engines or Facebook. 

Now you’re all set to add a product (or adjust an existing one) in your online store! 

A compelling product description will always pay you back

As you prepare to write persuasive product descriptions for your online store, remember:

  • Share your knowledge about your product.
  • Tell stories and explain even the tiniest details.
  • Make an effort not to be boring and instead delight your web visitors with seductive descriptions.
  • Most of all, write with enthusiasm, because your passion for your products is contagious.

Product description FAQ

How do you write an effective product description?

  1. Focus on your ideal buyer.
  2. Entice with benefits.
  3. Justify using superlatives.
  4. Appeal to your readers’ imagination.
  5. Cut through rational barriers with mini-stories.
  6. Seduce with sensory words.
  7. Tempt with social proof.
  8. Make your description scannable.

What is the purpose of a product description?

The purpose of a product description is to provide shoppers with important information that helps them make a purchase decision. Think of a product description like a salesperson who works 24/7 on your product pages to sell your stuff.

What is a good product description format?

  • Specific product title 
  • Short, descriptive paragraph
  • Bulleted list of features and technical details
  • Social proof
  • Call to action

Wrapping up

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We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 South African clients, we are sure to deliver your orders requirements. Let’s get in touch to build, sustain, and grow your businesses!

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