The Online Baby Product Sales industry has undergone a rapid growth spurt over the five years to 2020, resulting from technological change and innovation within online shopping platforms and the increasing acceptance of online transactions among consumers. In addition, industry operators benefit from offering products that are less discretionary than many other retailers, such as women’s and men’s online clothing stores. Infants quickly outgrow their apparel and need replacements much more frequently than adults.
1. Online/Retail Toy Store
Toys and babies go hand in hand. Toys will always be in demand even though the market is potentially saturated. You could tap into the demand and come up with your own online/offline store. There are literally millions of toys you could choose from in order to open your store. Here is a tip- divide the toys age-wise and it will be easier for you to organize and arrive at a decision. Whether you want to concentrate exclusively on newborn products or you want to open a general toys store, the options are endless.
2. Baby Care Products
This is one of the most lucrative businesses aimed at babies. Parents want the best for their babies and children and are not afraid to try out products. This business can be started with low capital. You can open an e-store and start selling. Offer samples to get your products recognized and sales soaring.
3. Baby Food and Formula
Not all mothers can or choose to breastfeed. Sometimes, mothers find it difficult–either breastfeeding is complicated due to certain conditions, or they make their own choice for not breastfeeding. Hence, there is always a demand for baby formula and food, and you won’t run short of customers and the market. When you start this business, you can expect a lot of repeat sales as the baby formula is an essential commodity.
4. Baby Proofing
Position yourself as a baby proofing expert and you have got a winner. This is one area that could be considered a niche in our country since this area is in the nascent stages. Babies are attracted to anything and everything—including sharp objects and everything in between. A baby’s tiny fingers can get lodged in between doors, power sockets—the dangers are endless. Babies are likely to hurt themselves. This is where you come in with your childproofing services. Considering how active kids are, this can make for a viable baby products business plan.
5. Baby/Children’s Party Planner
Just like any other events planner, but more fun! Do you like to plan parties and surprises? Do you have a list of vendors whom you can contact for raw materials, catering, decoration, and the like? Do you have a good rapport with all of them? If your answer is yes, then this could be a business opportunity for you. What’s more, you could set up this business with zero/minimal investment.
6. Baby Furniture Renting
Furniture renting is a budding business in India. Many parents don’t want to go through the hassle of baby furniture, only to toss them away when the baby grows older. Baby furniture costs a lot as well. Hence, many don’t want to invest in baby furniture. You could offer them furniture on rent and make good money in the process if you get everything right. This is also a great baby business idea for stay-at-home moms, as it can be run on a part-time basis.
7. Creche/Daycare Center
This business is booming at the moment due to the growing number of earning couples combined with being in a nuclear family. Parents want to leave their kids in good hands while they work. You would need space, furniture, décor, certified teachers and nannies in order to run a daycare. This business requires substantial investment and is a good option, as the demand for daycare, especially in metro cities, will only increase. But beware, this is an extremely responsible business as trusting parents leave their most precious thing in the world—their babies—in your hands. Go for it only if you feel you are cut out for it.
8. Baby Clothes Retailing Business
You can consider retailing of baby clothes and allied baby products like shoes, slippers, accessories, diapers, napkins, etc. Who can say no to teeny-tiny cute clothes and booties? But before venturing into this, be sure to conduct a market survey to study the feasibility of this idea, given that it is a saturated market. Conducting market research through top management consulting firms would also give you an idea about the demand, customer demographics and possible location for this business. You could also consider hiring market research firms in India.
9. Babysitting Services
This is a lucrative option with zero investment if you offer your own babysitting services. On the other hand, if you open your own firm offering babysitters or nannies for a fee, you would need substantial work and time into doing thorough background checks, constructing a beautiful website, and marketing your services. This is another profitable venture.
10. Products Aimed at Angels with Special Needs
There are children and there are angels. There are lots of products available to children with special needs. You could consider retaining them. Software, books, games, toys and other paraphernalia designed to help kids with special needs are a real godsend to parents seeking aid. You can discover a niche in selling toys and games according to special needs conditions such as Down syndrome or Autism.
Look around you. Find inspiration. Be motivated. Those aspiring to venture into baby-focused businesses must adhere to sanitary standards and be able to commit to the overall safety of the child. With respect to businesses aimed at babies and kids, one is required to be sensitive and aware of all the policies pertaining to baby products. There is no excuse.
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