Another day, another mountain of marketing tasks to tackle—such is the work-life of a small business owner. But advances in artificial intelligence (AI) are starting to shift this story, as machine learning capabilities and large language model “writing assistants” like ChatGPT are allowing professionals of all sorts to outsource and scale marketing activities like never before. Here’s an overview of AI marketing strategy and some AI-powered marketing tools that may turbocharge your own marketing efforts.
What is AI marketing?
AI marketing is an approach in which some marketing tasks once assigned to humans are performed by artificial intelligence. An AI marketing tool uses technology including, but not limited to:Click here to start selling online now with Shopify
- Natural language processing (NLP): A computer’s ability to understand human speech.
- Machine learning (ML): Machine learning uses statistical techniques, including algorithms, to enable computers to learn from data and make predictions or decisions without being explicitly programmed. Deep learning, which involves layering algorithms to understand data better, is closely related.
- Large language models (LLMs): Software-based neural networks that can generate human-sounding text. This is a subtype of machine learning.
AI marketing software harnesses these technologies to perform tasks ranging from customer segmentation to generating marketing copy.
Benefits of AI marketing solutions
AI marketing solutions can offload manual tasks from team members so they can focus on bigger things. The benefits of AI marketing include:
They save your team time
AI-enabled marketing tools can help you automate manual tasks and increase productivity. Or, you might use AI to quickly come up with variations on ad copy for different audience groups—a task that might otherwise take you hours to complete.
They increase your team’s capacity
When AI handles low-level tasks, you and your human employees are freed up for higher-level work, such as creative ideation and strategy.
AI marketing platforms use information to produce outputs that are grounded in data—data that would take humans a long time to process. For example, you can use machine learning tools to analyze customer behavior to create audience segments for email campaigns or to generate personalized product recommendations.
They can improve over time
AI tools that are powered by machine learning have the potential to get smarter over time. Some AI marketing platforms also employ machine learning to power predictive analytics. For instance, your AI tool can process past marketing campaign data and help you design future campaigns based on what worked in the past.
7 types of AI marketing tools
AI tools help you scale your operations and magnify the output of your human team. Today’s AI marketing software can power:
Today’s conversational chatbots combine multiple AI technologies—including machine learning (ML), natural language processing (NLP), and large language models (LLMs)—to generate human-like dialogue. They’re a well-known resource in customer service, but they can also be incorporated into your marketing website and checkout flow to answer questions about product details.
2. Generative tools
Generative AI marketing tools use Deep Learning to produce human-like prose or realistic imagery. Businesses use generative AI tools to create blog posts, images, website copy, emails, and internal documentation, like meeting notes and team memos. Generative tools need both good inputs from humans and careful review of the output by humans, as current tools are known to produce content with errors, inaccuracies, and biases.
3. Virtual assistants
Most virtual assistants are humans who help business owners with tasks including note taking, follow-up, communications, and scheduling. Today’s AI technology is advancing to cover many of these same duties. One example is Fireflies, an AI virtual assistant that supports meetings, performing tasks such as scheduling and transcribing conversations. These tools can increase the efficiency of marketing teams.
4. Recommender systems
An AI recommender system, or recommendation system, uses machine learning, content filtering, and context filtering of your data in order to surface personalized product recommendations to users (which it might base on data like demographic information and search history).
5. Predictive analytics and forecasting
Through machine learning, AI systems can analyze sales data to predict market demand, allowing you to strategically schedule campaigns. They can also help you set up a dynamic pricing system based on real-time user behavior, global supply and demand, and competitors.
6. Customer segmentation
AI marketing platforms can use algorithms to segment your customers based on geography, demographics, and purchase histories. You can target these segments in your digital marketing efforts, with specific messages for specific groups of people. For instance, you might send an email about bathing suits to customers in Hawaii and a different email about snow pants to customers in Wisconsin.
7. Sentiment analysis and social listening software
AI software can use natural language processing to monitor comment threads and social media posts. Its capacity to understand human syntax continues to grow, so it can more effectively summarize user feedback now than before.
Best AI marketing tools
Entrepreneurs in search of AI marketing tools can start with these popular platforms:
This free AI tool can generate copy based on your inputs—you instruct it on what to write about and what voice and tone to use.
This AI writing tool, which is powered by ChatGPT, can help with SEO marketing because it conducts keyword research and scans your competitors’ sites and search engine results. Pricing starts at $29 per month.
An AI social media assistant that allows you to search hashtags to monitor trending topics and track your brand. It can also provide content suggestions for your posts. Pricing starts at around $14 per month following a seven-day free trial (prices are listed in pounds, this price in USD may change).
An AI chatbot that can answer frequently asked questions and assists with lead qualification. Pricing starts at $14.99 per month.
An AI-powered email marketing tool that helps you create custom messages and delivers them when readers would be most likely to engage. Pricing starts at $64 per month.
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