Category: AI

Posted on in AI, Business

AI Apps: Best Artificial Intelligence Apps for a Range of Uses

Inexpensive AI apps can help you with everything from video generation to budgeting. Learn how to find the most practical AI apps.

The artificial intelligence (AI) market is now expected to surpass $700 billion by 2030. AI has the capacity to simulate and potentially exceed a human’s ability for creative thinking and problem-solving, and continues to expand into new territories every day.

Businesses can use AI applications to save time, enhance content and campaigns, and improve the customer experience. Here are the various types of AI apps that can help you run your ecommerce business.

Top AI apps to consider

Ecommerce merchants use various AI models to increase business efficiency. Here are some of the main categories for AI apps and examples of useful apps with AI-powered features:

Chatbots

Chatbots are computer programs that interact with users through text prompts. AI chatbots take this technology to a new level by using natural language processing (NLP) to generate text that understands and responds to a wide range of human languages and colloquialisms, allowing for more nuanced and contextually relevant conversations.

For example, a conversational AI chatbot could address questions from an ecommerce customer about product availability or shipping costs even if the customer misspells the product name or phrases a question awkwardly.

By generating text that adapts to a user’s language, AI chatbot apps give ecommerce merchants the ability to provide users with personalized experiences based on the user’s preferences and past interactions. Here are some of the most popular new AI chatbot apps:

  • Tidio. An AI app that features a user-friendly interface and monitoring tools, Tidio integrates with Shopify and offers plans that start at $29 a month or $290 for a year.
  • Gobot. Designed to assist with customer support and free for the first 5,000 engagements, Gobot tailors text prompts based on the user’s language to create a personalized shopping experience.
  • Ochatbot. Designed to learn your store’s inventory within minutes and keep your data private, Ochatbot offers a paid plan starting at $29 a month and pro plans that include advanced features like prompts for users who’ve abandoned their shopping carts.

Image and video

Generative AI tools give you the power to create personalized content for your brand. For example, you can use an AI app to enhance your product images or create branded videos for YouTube. Here are a few apps that use generative AI to enhance content creation:

  • CreatorKit. This image and video creation tool—with free and pro plans that start at $29 monthly and $144 yearly—uses generative AI to produce videos with attractive templates and easy background replacement features.
  • Minta Video. Minta Video uses AI to generate brand-tailored video content for free (up to five videos per month) or for $35 monthly (up to 70 videos a month).
  • DALL-E 2. For 2¢ per high-resolution image (1024×1024 pixels), DALL-E 2 interprets simple text prompts to create photo-realistic or abstract images in a range of styles. 

Virtual assistants

Use an AI assistant to schedule meetings, organize email accounts, manage bookkeeping tasks, and other tedious tasks of everyday life. With automatic speech recognition (ASR) systems, voice assistants let you verbally dictate administrative tasks.

Virtual assistants enhance efficiency and reduce human error in detail-oriented tasks like data entry and project management, saving valuable time. Many ecommerce platforms now incorporate AI systems functioning as virtual assistants. For instance, Shopify employs various AI tools, including the newly introduced AI assistant Sidekick, to help you manage your store. A couple of other AI virtual assistant options include:

  • Reclaim AI. This AI-driven app—with a free basic service plan and a business plan, which includes analytics and integrations for $12 a month—automates administrative tasks like calendar management and task prioritization.
  • Bardeen AI. This app includes features that help you automate tasks like organizing emails, qualifying leads, and generating reports for a limited free plan or a $10 per month pro plan.

Product recommendations

Use AI-powered apps to offer product recommendations to customers. These apps use conversational AI tools like natural language processing (NLP) to generate text prompts with recommendations for users based on historical data like customers’ search histories or previous purchases. An AI app that creates targeted recommendations can engage potential customers based on their interests and help them learn about your company at their own pace.

Here are a couple of examples of AI-powered product recommendation apps:

  • Wiser. For $9 to $49 a month, this app generates informed product recommendations, suggests product bundles at various times throughout the customer journey, and creates targeted messages that can increase conversions.
  • LimeSpot Personalizer. With services starting at $18 per month, LimeSpot Personalizer can integrate product recommendations on any page of your site and A/B test personalized content blocks on your site.

Finance

Finance apps leveraging machine learning can streamline invoicing, employee payments, and budgeting, boosting productivity in daily financial management, payment tracking, and real-time feedback. Here are two to try:

  • Fyle. This finance app includes standard plans that start at $7 per month and uses AI to track expenses and provide real-time analytics about budgets.
  • WallyGPT. This free app gives users AI-generated financial advice based on budgets and expenses.

Transcription

Some AI apps give you the power to automatically transcribespoken language into written text or instantly translate spoken input. These tools enhance on-the-go efficiency. You could use them to simplify the transcription of an interview for a blog post, or to help you organize your notes from a meeting.

Here are a couple of examples of AI-powered apps that assist with transcription:

  • Transcy. With a free version available to Shopify merchants, this app uses AI to translate your ecommerce store into multiple languages depending on where you’re selling online.
  • Otter.ai. This AI app offers a free basic plan that includes 300 hours of meeting transcriptions every month.

Marketing

AI apps can enhance your marketing efforts by processing real-time traffic data and insights about customer behavior. For example, AI apps could consolidate a wide range of customer profiles into generalized AI avatars that help you make decisions about how to focus your marketing campaigns toward your target audience.

Two cutting-edge apps in this space include:

  • Glowtify: AI Marketing. At $50 a month, this AI-powered app is designed to improve your marketing efforts by generating complete campaigns along with specific and actionable goals.
  • InCharge. With pricing plans starting at $29 per month, InCharge tracks and consolidates advertising data from across platforms and features creative analytics in a user-friendly interface that makes it easy to adjust and improve your marketing efforts.

Wrapping Up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

The article originates from: https://www.shopify.com/za/blog/ai-apps

Posted on in AI

AI Marketing Tools & Strategies: What to Know

a computer keyboard: ai marketing

Another day, another mountain of marketing tasks to tackle—such is the work-life of a small business owner. But advances in artificial intelligence (AI) are starting to shift this story, as machine learning capabilities and large language model “writing assistants” like ChatGPT are allowing professionals of all sorts to outsource and scale marketing activities like never before. Here’s an overview of AI marketing strategy and some AI-powered marketing tools that may turbocharge your own marketing efforts.

What is AI marketing?

AI marketing is an approach in which some marketing tasks once assigned to humans are performed by artificial intelligence. An AI marketing tool uses technology including, but not limited to:Click here to start selling online now with Shopify

  • Natural language processing (NLP): A computer’s ability to understand human speech.
  • Machine learning (ML): Machine learning uses statistical techniques, including algorithms, to enable computers to learn from data and make predictions or decisions without being explicitly programmed. Deep learning, which involves layering algorithms to understand data better, is closely related. 
  • Large language models (LLMs): Software-based neural networks that can generate human-sounding text. This is a subtype of machine learning. 

AI marketing software harnesses these technologies to perform tasks ranging from customer segmentation to generating marketing copy.

Benefits of AI marketing solutions

AI marketing solutions can offload manual tasks from team members so they can focus on bigger things. The benefits of AI marketing include:

They save your team time 

AI-enabled marketing tools can help you automate manual tasks and increase productivity. Or, you might use AI to quickly come up with variations on ad copy for different audience groups—a task that might otherwise take you hours to complete.

They increase your team’s capacity 

When AI handles low-level tasks, you and your human employees are freed up for higher-level work, such as creative ideation and strategy. 

They’re data-driven

AI marketing platforms use information to produce outputs that are grounded in data—data that would take humans a long time to process. For example, you can use machine learning tools to analyze customer behavior to create audience segments for email campaigns or to generate personalized product recommendations. 

They can improve over time

AI tools that are powered by machine learning have the potential to get smarter over time. Some AI marketing platforms also employ machine learning to power predictive analytics. For instance, your AI tool can process past marketing campaign data and help you design future campaigns based on what worked in the past. 

7 types of AI marketing tools

AI tools help you scale your operations and magnify the output of your human team. Today’s AI marketing software can power:

1. Chatbots

Today’s conversational chatbots combine multiple AI technologies—including machine learning (ML), natural language processing (NLP), and large language models (LLMs)—to generate human-like dialogue. They’re a well-known resource in customer service, but they can also be incorporated into your marketing website and checkout flow to answer questions about product details. 

2. Generative tools

Generative AI marketing tools use Deep Learning to produce human-like prose or realistic imagery. Businesses use generative AI tools to create blog posts, images, website copy, emails, and internal documentation, like meeting notes and team memos. Generative tools need both good inputs from humans and careful review of the output by humans, as current tools are known to produce content with errors, inaccuracies, and biases. 

3. Virtual assistants

Most virtual assistants are humans who help business owners with tasks including note taking, follow-up, communications, and scheduling. Today’s AI technology is advancing to cover many of these same duties. One example is Fireflies, an AI virtual assistant that supports meetings, performing tasks such as scheduling and transcribing conversations. These tools can increase the efficiency of marketing teams.

4. Recommender systems

An AI recommender system, or recommendation system, uses machine learning, content filtering, and context filtering of your data in order to surface personalized product recommendations to users (which it might base on data like demographic information and search history). 

5. Predictive analytics and forecasting

Through machine learning, AI systems can analyze sales data to predict market demand, allowing you to strategically schedule campaigns. They can also help you set up a dynamic pricing system based on real-time user behavior, global supply and demand, and competitors. 

6. Customer segmentation 

AI marketing platforms can use algorithms to segment your customers based on geography, demographics, and purchase histories. You can target these segments in your digital marketing efforts, with specific messages for specific groups of people. For instance, you might send an email about bathing suits to customers in Hawaii and a different email about snow pants to customers in Wisconsin. 

7. Sentiment analysis and social listening software

AI software can use natural language processing to monitor comment threads and social media posts. Its capacity to understand human syntax continues to grow, so it can more effectively summarize user feedback now than before.

Best AI marketing tools

Entrepreneurs in search of AI marketing tools can start with these popular platforms: 

ChatGPT

This free AI tool can generate copy based on your inputs—you instruct it on what to write about and what voice and tone to use. 

GrowthBar

This AI writing tool, which is powered by ChatGPT, can help with SEO marketing because it conducts keyword research and scans your competitors’ sites and search engine results. Pricing starts at $29 per month.

Flick

An AI social media assistant that allows you to search hashtags to monitor trending topics and track your brand. It can also provide content suggestions for your posts. Pricing starts at around $14 per month following a seven-day free trial (prices are listed in pounds, this price in USD may change).

Chatfuel

An AI chatbot that can answer frequently asked questions and assists with lead qualification. Pricing starts at $14.99 per month.

Seventh Sense

An AI-powered email marketing tool that helps you create custom messages and delivers them when readers would be most likely to engage. Pricing starts at $64 per month.

Wrapping Up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us:  blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

The article originates from: https://www.shopify.com/blog/ai-marketing#3