Black Friday is one of the biggest retail events of the year. It is the curtain for Christmas shopping and in 2020 it grossed a shocking $188.2 billion from online and mobile purchases alone. For many retailers, such as jewelers, it’s a significant day since up to 40 percent of their annual turnover can occur between Black Friday and Christmas. With sharp discounts and deals, it is not surprising many consumers want to fully leverage this occasion to stock on their wish list and get ahead of Christmas shopping in one go. Consequently, nearly all brands and online retailers are looking to make a difference on this day, starting with email campaigns that increase awareness and drive traffic to the websites. In today’s post, we share inspirations on Black Friday email subject lines along with a few not-so-traditional Black Friday email approaches, to help you distinguish your email campaigns from the very first impression!?
Focus on OmniChannel Marketing
Most eCommerce businesses tend to use email campaigns to drive maximize traffic from Black Friday, either online or in-store, in a creative way. In this example, Apple used email campaigns to build awareness for its in-store sales:
The rule of thumb dictates that Black Friday email campaigns must start building awareness about 2 weeks prior and intensify anticipation as time progresses. As more people choose to stay out of busy streets and cashier queues to enjoy Black Friday shopping from the comfort of their homes, the need for brands to reach all possible digital channels is intense. Maximum visibility can be achieved via multi-channel campaigns, with integrated campaigns across online and offline channels which will spread awareness and create a top-of-mind effect for your audience.
Taking a Path Most Unexpected
eCommerce businesses generally opt to gain from the Black Friday & Cyber Monday momentum. However, as of the past 2 years, some brands decided to go against the tide, and as a result, further distinguishes the brand ideal from the crowd. A good example of such is REI, a retailer for outdoor apparel. An email message was sent directly from REI’s CEO, Jerry Stritzke, to its customers announcing that REI is closing all the stores on Black Friday.
By choosing to uphold its’ brand values as an outdoors gear retailer, REI was able to garner brand recognition for its core customer base. Although forgoing the potential sales for Black Friday, such brand marketing and choices will have a significant effect on the company’s bottom line for years to come.
Release Your Creativity
Black Friday is a great opportunity to make a difference with your ‘revolutionary’ marketing campaign strategy, starting with a set of attention-catching email campaigns and creative Black Friday email subject lines to create anticipation, grow awareness, traffic, or better yet, long-term branding. Whatever the case, make sure your holiday marketing is planned to a T. All the best!
BTW, We Introduced 3 Black Friday Email Templates
Apart from the Black Friday email subject lines above, we’ve also created 3 new Black Friday email templates that will help you build your promotion campaigns quicker.
Template 1. 6 Products Table
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Template 2. Black Friday Sales
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Template 3. Single Column Products
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Wrapping up
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