Blogging can be a marketing strategy, a revenue source, or a way to improve your personal brand. However you use it, you likely want to optimize your site’s impact and reach. These tips from members of the online small business marchendisers can help.
Help Other Bloggers to Help Yourself
Guest posting can be an effective way to bring more readers to your blog. But you need to really provide value to get people interested.
Build Social Proof for Your Business Blog
Social proof is important to give legitimacy to all businesses — even blogs. So how can you build this added element of trust?
Plan SEO Content That Actually Ranks
SEO is tough to predict. You can put lots of work into your site and blog and still not have them rank right away. But there are some things you can do to improve your chances.
Consider These Marketing Strategies
Blogging can be a marketing strategy for some businesses. But for others, it’s a pillar of the company itself. If that’s the case for your business, you need to actually market your blog.
Use Data Driven Content for Link Building
Providing data-driven content to readers is a powerful way to add value. It can also help with link building. Learn more about this powerful strategy in you businesses.
Practice Proper Guest Blogging Etiquette
When posting on someone else’s blog, remember that you’re representing their brand as well as your own. That’s why etiquette is so important.
Use These Powerful Blogging Tools
Running a blog is about more than just writing content. You need to curate ideas, optimize content, and market it to readers. So you may use some third party tools to increase your reach and impact. Bolgger, WordPress, Tumblr.
Register a Domain and Update DNS
A domain is an essential element of any website – including blogs. It may not be the most exciting, bu this is a crucial step.
Improve Your Website with Video Content
Text isn’t the only way to add valuable content to your website. Video can also make a major impact.
Use the Google My Business Website
Google is such a big part of the online experience; businesses basically need to use these tools to be found online.
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