Posted on 19/04/202421/03/2025 in marketing

How To Find Trending Sounds on TikTok (2024)

Knowing where and how to find trending sounds on TikTok can boost engagement around your content and increase brand awareness. Here are eight easy ways to find trending sounds on TikTok.

ith 88% of TikTokers saying audio is essential to their overall experience on the app, knowing how to find trending sounds on TikTok offers massive potential for brands to grow on the platform.

Trending TikTok sounds, songs, and other original audio are used every day, with trends evolving quickly. How can you stay ahead of what’s trending in order to leverage these sounds in your TikTok marketing strategy?

Ahead, learn how to find trending TikTok sounds while they are still popular, using the tools inside and outside the app. And discover four tips for finding new songs and sounds to use in your TikTok content.

How to find new trending sounds and songs on TikTok

Use TikTok’s search function
Scroll the For You page
Browse TikTok’s sound library
Use TikTok’s Creative Center
Check out Spotify
Browse YouTube
Pay attention to the Billboard Top 100 chart
Check out TokChart

TikTok users are eight times more likely to remember a brand for the unique sounds and songs it uses in its videos than other elements such as visual style, color, slogan, and logo. That’s why finding the right sounds is critical to brand recognition and building an audience.

Here’s how to find trending sounds on TikTok.

Use TikTok’s search function

Here are the steps to find TikTok sounds using the search bar:

Open the TikTok app.
Go to the search function at the top of the screen.
Search for “viral sounds” (or any other similar keyword).
Once results are loaded, hop over to the Sounds tab. You’ll see a list of trending songs and sounds on TikTok and the number of times they’ve been used in TikTok videos.
Alternatively, you can also go to the Hashtags tab to see what popular hashtags related to sounds are being used.

There are other ways to find TikTok sounds right inside the app. Let’s explore a few of those options.

Scroll the For You page

Whether you’re new to TikTok or a frequent user, there’s no doubt you spend the bulk of your TikTok time on the For You page, as it’s one of the app’s core features. When browsing the page, look at what sorts of videos others are posting and the sounds they’re using.

One of the best parts of finding trending sounds on TikTok through the For You page is that it requires almost no additional effort or time, as you can easily do it during your regular use of TikTok. Trending sounds or songs will definitely be repeated over and over as you scroll—after a few minutes, you’ll start to recognize what’s trending.

It’s worth noting here that the content on the For You page differs from user to user. This is because it caters to users’ personal interests and the TikTok communities they belong to. If you want to create brand content that appeals to your target audience, find out what sort of content they see on their For You page by doing market analysis.

Browse TikTok’s sound library

Another resource is TikTok’s very own sound library. Here’s how to access it and use it to find trending sounds:

Open the TikTok app.
Click on the + sign at the bottom of the screen as you would when posting a new video.
Tap on the “Add sound” option at the top of the screen.
Scroll down to “Playlist” and browse through any playlist that could feature trending songs like “TikTok Viral,” “Featured,” and so on. Note that the playlists that show up in this section may differ from user to user. Since you’re looking for trending sounds, any playlist that suggests it could include popular sounds is worth a look.

Use TikTok’s Creative Center

TikTok’s Creative Center allows users to view the most popular songs on the app and even filter them by region. The latter comes in particularly handy when your target market is located in an area different from yours.

Clicking on any song on the list will also show you a graph charting its general performance over the past week.

Check out Spotify’s playlists

Another great place to find trending songs on TikTok is none other than the leading music streaming provider, Spotify.

Simply enter “TikTok” in the search bar and select “Playlists.” There, you’ll find playlist after playlist of the top trending sounds on TikTok curated by users.

But if you pay attention to only one user, let that be TikTok’s very own Spotify account. It currently has 10 public playlists with the latest TikTok hits, sorted by region.

Browse YouTube

Popular video-sharing platform YouTube is also a wonderful resource for trending songs on TikTok.

In the search bar, enter keywords such as “trending tiktok sounds” or “trending tiktok songs” and you’ll have a plethora of options. In fact, simply typing in “trending tiktok” prompts YouTube’s autocomplete predictions, and you’ll get a list of search suggestions.

YUMMY is one account you want to follow to stay up-to-date with trending sounds on TikTok, as it publishes a new video with the latest TikTok hits every single day.

Redlist also has a playlist of trending TikTok songs that it updates pretty frequently. What’s more, Redlist also compiles music videos of the most popular TikTok songs every few months and even lists the names of these songs for easy identification.

Pay attention to the Billboard Hot 100 chart

Last but certainly not least, the Billboard Hot 100 chart is a resource you want to check out when looking for trending sounds on TikTok.

Check out TokChart

TokChart is a website that tracks trending music on TikTok within the past 24 hours and breaks out trends by location.

4 tips for finding trending sounds on TikTok

1. Understand how trending sounds are being used

When you’ve chosen a trending sound for your TikTok content, look at how it’s being used, especially in the videos that are going viral. This gives you a better idea of how to participate in the TikTok trend.

Also, consider reading through the comments section of these videos for feedback from other users to understand what you can improve on or avoid doing.

If you want to go the extra mile, don’t simply imitate what others are doing. This is your chance to be creative and put your own spin on it. A little out-of-the-box thinking can be the key to getting your videos to go viral on TikTok!

2. Save TikTok songs and sounds as favorites

Once you come across sounds or songs in trending videos, don’t forget to save them as favorites. This saves you the effort of having to locate them again when you’re ready to use them in your TikTok posts.

Plus, TikTok trends tend to last around five to seven days. Depending on how often and when you post on TikTok, this can give you plenty of opportunities to use the current sounds that are trending.

But how long a TikTok sound can trend is anyone’s guess. Some can potentially go on for months on end or even resurface in the future. To that end, saving them as favorites allows you to come back to them easily at a later date. It’s much like having your own personalized library of trending TikTok sounds at your fingertips.

3. Consider your target audience

Aside from looking for songs and sounds that are trending across TikTok, pay close attention to those that are specific and relevant to your target audience. While the top sounds and songs may be getting a ton of attention, they may not all resonate with your specific audience.

Tap into what your followers are following and liking. Even though some of these sounds may not be as hot widely, there’s a chance they’ll resonate just as well—if not better—with your target audience.

4. Search for unique trending sounds

Remember, TikTok isn’t just about music. Users can also create unique sounds that are fun to make videos with. So catchy and trendy songs aside, knowing how to find trending sounds on TikTok is also important.

To do that, your best bet would be to browse on the TikTok app itself (i.e., via the For You page and TikTok’s search bar).

From trending sounds to trending products

As 73% of users say they “stop and look” at TikTok ads that have audio, sounds are an incredibly important part of your TikTok marketing strategy, not only for organic posts, but for paid ads too.

Given the popularity of audio on TikTok, including the hottest hits in your TikTok content can really help to increase your reach and, ultimately, sell on TikTok.

Wrapping Up:

We at ShopShipShake have been working with businesses like yours with fulfilling experiences. We offer one-stop services, including an efficient supply chain, over 10 thousand of China’s suppliers, over 1,000,000 SKU and more. With a successful track record of over 100,000 clients, we are sure to deliver your orders requirements.

Let’s get in touch to build, sustain, and grow your businesses! If you would like to know more details about us, please contact us: blog.shopshipshake.com. If you are interested in cooperating with us. Please register on: https://shop.shopshipshake.com/shop/register/business

The article originates from: https://www.shopify.com/blog/how-to-find-trending-sounds-tiktok

Posted on 18/04/202421/03/2025 in Business, Entrepreneur

Unleashing Business Success: The Journey of Tyson Walters and Shed Defender

Today, let’s delve into a case study featuring Tyson Walters, a notable figure in the e-commerce realm of Shed Defender.

Over the past years, Tyson Walters has made a mark in the e-commerce landscape, particularly in the niche of selling dog onesies. With over 30,000 units sold and a cumulative revenue surpassing $1.7 million USD, Tyson’s brand, Shed Defender, stands out in the market. Surprisingly, he’s achieved this feat with just a team of three, including himself.

Let’s take a closer look at his profile and the milestones he’s achieved:

Name: Tyson Walters

Website Brand: Shed Defender

Employees: 2

Monthly Revenue: $70,000 USD

Website: www.sheddefender.com

Now, let me share my analysis of this case study from a first-person perspective.

1. Introduction to My Core Business

I’m Tyson Walters, the founder of the Shed Defender brand.

Our journey began formally in October 2016, but the idea had been brewing in my mind for about six years prior. It took several years of fabric testing and design experimentation to reach where we are today.

Our flagship product, the Shed Defender, is a versatile pet bodysuit that effectively controls pet hair shedding and dander, while also providing comfort and alleviating pet anxiety.

We offer nine sizes to accommodate dogs ranging from 5 pounds to approximately 200 pounds. To date, we’ve sold over 30,000 units, generating over $1.7 million in sales.

As we venture into the new year, we anticipate continued business growth and have some exciting new products in the pipeline.

2. Genesis of the Idea

The genesis of this idea traces back to 2011 when I had a heavily shedding Saint Bernard named Harley at home.

No matter where we went, whether in the car or at home, her hair was everywhere. It became a nuisance whenever we visited friends and family, leaving a trail of hair wherever Harley went.

Existing anti-shedding products in the market, like car seat covers and sofa covers, felt restrictive and uncomfortable for Harley. Seeing no effective solutions, I decided to create something new.

My initial idea was to design a suit for dogs that could collect hair and dander. The prototype was initially sewn by my mother and underwent several rounds of improvements. After hiring a professional seamstress, we tailored a suit that suited Harley perfectly.

Harley wearing the prototype attracted much attention, with many inquiring where to purchase such a product for their pets. The positive feedback I received over several months highlighted a clear market demand, prompting me to turn this idea into a business.

I extensively tested these samples on dogs of various sizes in different settings, from animal shelters to dog parks. After achieving satisfaction with the fabric, design, and sizing, I borrowed some money and launched a website.

Initially, progress was slow, but one day, an advertisement I posted on Facebook caught the attention of The Dodo, an animal news website. The resulting video went viral overnight, leading to inquiries from national and international media outlets.

This whirlwind experience brought excitement but also a daunting amount of work to fulfill the demands of thousands of customers.

3. The Production Journey of the First Product

The production journey began with sourcing suitable fabric, necessitating elasticity, comfort, breathability, and durability. After thorough research and sampling, I discovered a sports mesh fabric made from recycled plastic bottles, which met all the necessary criteria.

This fabric proved lightweight, breathable, and durable, capable of withstanding the daily activities of dogs. With the fabric finalized, I focused on refining the design, experimenting with various versions.

I explored options like Velcro, snaps, and different fabrics before settling on a design that surpassed existing products in durability, versatility, comfort, and effectiveness.

Initially, a seamstress could produce only 1-2 custom Shed Defenders per day. However, with the surge in demand, I realized the need to collaborate with a manufacturer to handle the increasing number of orders.

After thorough inquiries and recommendations, I found a reliable contact in San Francisco willing to collaborate.

4. The Entrepreneurial Journey

I created my first website using Squarespace, initially intending to sell a few Shed Defenders as a hobby. Without a manufacturer yet, I engaged a local seamstress who could produce a few units per day, all made-to-order.

Investing a small amount in Facebook advertising, I witnessed a surge in demand, further amplified by The Dodo’s video. Media coverage skyrocketed overnight, along with a flood of orders, making it clear that relying solely on my seamstress was untenable.

While it was heartening to see such demand for my product, it was also daunting, as I was navigating uncharted waters. I immediately sought local manufacturers’ services and was fortunate to find one in San Francisco, a two-hour drive from my home.

Although production commenced, it took several months to fulfill the first batch of Shed Defenders. Consequently, early customers had to wait longer than expected to receive their orders.

To ensure customer satisfaction, I sent sincere emails, explaining the situation and providing regular updates. Most customers were understanding when approached with honesty and transparency.

Upon shipping the first few thousand Shed Defenders, my parents and I personally packaged and shipped them from their kitchen table. It was then that I realized it was time to fully commit to the business.

Borrowing some money from family, I began stocking inventory and invested in marketing efforts. The initial two years were a steep learning curve, with numerous ups and downs, but I have no regrets!

Woman holding three dogs wearing shed defender

5. Customer Acquisition Strategies

Facebook Advertising

Facebook ads have been our go-to platform, offering an accessible solution for startups. With budgets as low as $20 or $50, we could kickstart campaigns, and the ad management platform is user-friendly.

Starting with minimal daily budgets, we gradually increased spending as we saw positive returns and sales growth. Experimenting with audience targeting, ad copy, and design has been instrumental in our success.

Amazon

Amazon serves as another vital sales channel for us, offering an advertising platform suitable for various budgets. While initially challenging, we hired an agency to assist in setting up and running our store.

After a year of internal operations, we opted to outsource to a third party, maintaining control over pricing and quality. With Amazon’s vast customer base, it’s a platform worth exploring for any business.

6. Future Plans and Lessons Learned

We’re currently profitable, achieving a 65% year-over-year revenue growth last year. Our gross profit nearly doubled, thanks to bulk production, providing better profit margins.

Starting from 2019, we plan to expand our product line, strengthen brand presence, and diversify sales channels. While reflecting on our entrepreneurial journey, the importance of due diligence stands out.

We’ve made various mistakes along the way but persisted in moving forward. My biggest advice is to conduct thorough research, as things that sound too good to be true often are.

For instance, we once received a batch of defective products that couldn’t be sold. This setback almost derailed our business, emphasizing the need for careful supplier vetting.

Early on, we also fell victim to overhyped marketing promises, resulting in excess inventory. Therefore, my advice to budding entrepreneurs is simple: refrain from overstocking unless confident in your sales projections.

7. Tools Utilized

We leverage Shopify, Shipstation, and DearSystems as our e-commerce, shipping, and inventory platforms, respectively. Shopify’s user-friendliness and integrations make it an ideal choice for startups.

Yotpo serves as our customer review system, providing invaluable insights for product improvements and identifying new use cases.

8. Advice for Entrepreneurs

Read “The 4-Hour Workweek“

If you’re unable to find answers or unsure where to start, seek guidance from someone smarter than you.

Reiterating, if something sounds too good to be true, it probably is! Conduct due diligence to avoid costly mistakes.

For instance, we were persuaded to use cheaper zippers initially, leading to extensive replacements due to defects. Similarly, partnering with a television shopping ad company proved disastrous, as their promises far exceeded their capabilities.

In conclusion, entrepreneurship is a journey filled with challenges and opportunities for growth. Embrace the journey, learn from mistakes, and persist in pursuit of your vision.

Wrapping up

If you aspire to emulate Tyson Walters’ success in South Africa, Shopshipshake offers robust supply chain support. Direct sourcing from Chinese factories reveals procurement costs only a fraction of Shed Defender’s selling price. Moreover, the compact and lightweight nature of the products facilitates cost-effective air shipping. With dropshipping, products can reach your South African customers within 10-15 days from China, yielding profit margins as high as 70%! Link for Product

This article is originally written by Shopshipshake.

Posted on 17/04/202421/03/2025 in Business, BUSINESS, SEO

How To Create a Sitemap in 4 Simple Steps in 2024

Before you create a sitemap manually, check to see if your tech stack has already created one for you. If not, you can create a sitemap in four easy steps.

If you knew inspectors were coming to approve a building for commercial use, you’d probably set things up for them beforehand, get an idea of what they wanted to check, and be on-site to walk them through the premises. That’s pretty much what a sitemap does, but for search engine crawlers. It provides them with a layout of the website, a hierarchy of each page’s importance, and a rough time frame for when they should come back around again to inspect for updated keywords.

Creating a sitemap for SEO is fairly straightforward. Although it can be time-consuming for larger sites, a suite of tools can help streamline the process or even automate it. It’s also just good practice, given the importance of a website in the user’s overall experience of a business. Just as preparing a property for inspectors provides a good opportunity to tidy up and ensure essential infrastructure is in working order, so too can the process of creating a sitemap provide a good overview of your website’s overall structure and coherence.

What is a sitemap?

A sitemap is a file that provides a structured list of all a website’s pages, helping search engines like Google understand the site’s organization and content hierarchy. This enhances the site’s discoverability in search results. The file contains a list of every URL you want crawled and ranked, as well as their relative importance to each other, their last update, and their frequency of update. For ecommerce sites, sitemaps guide search engine bots through product or service listings, categories, and relevant pages.

There are two types of sitemaps: one written in XML (extensible markup language) and the other written in HTML (hypertext markup language). XML sitemaps are created so search engines can crawl and index your site. Specialized sitemap formats exist for websites primarily focused on presenting imagery and video, and “news sitemaps” help websites like Google News and Google Discovery prioritize surfacing timely news stories.

HTML sitemaps help with crawlability, helping search engine bots move from one page to another. HTML sitemaps help bots discover more pages.

Why create a sitemap?

The benefit of creating a sitemap is that it helps search engine bots crawl more pages on a regular basis, which can improve your website’s rankings, as rankings are linked to on-page optimization. Google uses sitemaps to help its bots better crawl and index sites. Arthur Camberlein, technical SEO and data specialist at Shopify, says, “Remember to list all the website URLs you want to index. Don’t include pages like ‘/cart’ or ‘/contact’, for example. [And] take the time to create an XML sitemap, because it helps bots efficiently crawl your pages.”

Sitemaps can help you:

Index new pages quickly. If your site frequently adds or updates products, a sitemap helps search engines quickly identify these changes, leading to faster exposure.
Enhance user experience (UX). UX designers also produce sitemaps so they can create a website layout that’s intuitive and easy for users to navigate.
Prevent duplicate content issues. Avoid including non-canonical URLs in your sitemaps. Doing so may prompt bots to crawl these URLs, which wouldn’t benefit your website. Your website’s XML and HTML sitemaps should only contain self-canonicalized URLs that are indexed (as opposed to not indexed) and return a “200 HTTP” status code.
Appeal internationally. If your ecommerce business operates in multiple regions and languages, you can create separate sitemaps for each locale, so search engines use the appropriate versions in each location.

Before creating a sitemap, decide whether you want to automate the process. One or multiple elements of your tech stack may have already created a sitemap for you. For example:

Shopify dynamically creates a sitemap for all websites built on its platform, including international variants.
The popular web publishing tool WordPress allows users to take advantage of plug-ins that generate sitemaps automatically.
Screaming Frog, Ahrefs, and Link Sleuth have tools that can help generate an automated sitemap for your website.

If you’ve used any of these, you can skip directly to step four to learn how to submit a sitemap to the search engines of your choice. If you want to make one manually, though, the process is fairly straightforward.

1. Gather all your URLs

The first step is to get all of your website’s URLs together in one place. If you have a very small website, you can do this by clicking on each page and pasting the URLs into a text document. For larger websites, consider using site crawlers (like Screaming Frog or Site Bulb), exporting the list of URLs from your content management system (CMS), or pulling them from the landing page data of your analytics platform.

2. Code them in XML

Next, add the data that enriches this list of URLs for crawlers. Using a text editor like Notepad (Windows) or TextEdit (Mac), or a code editor like Sublime Text, begin creating the XML code for the sitemap. For each web page, you’ll list its:

Location. This is just its URL.
Last modified date. This is written in the format YYYY-MM-DD.
Change frequency. You can list its update frequency as always (for constantly updated pages), hourly, daily, weekly, monthly, yearly, or never (if the page is likely to remain static).
Priority. This ranges from 0.0 (least important) to 1.0 (most important). You typically want your homepage listed as 1.0, major pages at around 0.8, and lower-importance blog posts at around 0.6.

Do this for every page, then save the file as sitemap.xml.

3. Add your sitemap to your website

The next step is to take your sitemap and attach it to your website. Locate the root folder of your website and upload the sitemap file. Now that the sitemap is online and accessible via browser, capture its URL for the next step.

4. Submit your sitemap to search engines

Finally, you need to let search engines know you’ve done the work. (Even if you automated the creation of their sitemap with a tool, you’ll still have to take this step.) Go to Google Search Console or Bing Webmaster Tools, find the tab listed “sitemap,” and paste the sitemap URL you just created. At this point, you’ve given the engines all the instructions they need, and if there are any glitches with the information you provided, they’ll surface them for you.

Sitemap best practices

Consider following these tips when building and maintaining your sitemap:

Use tools. Your CMS, website builder, or analytics program may have tools to help streamline or automate the process of building a sitemap. Unless you’re really interested in getting to know XML and your full site hierarchy, make use of them.
- Use sitemap indexes for large websites. If you have more than 50,000 URLs to index, build multiple sitemaps nested together using a sitemap index.
- Prioritize high-quality pages. When categorizing each page’s priority, emphasize the key landing pages and category pages, so search engines know they’re more important than, say, a very old blog post.
- Consider which pages to block. Search engines cannot index pages that are password protected, so do not add those to your sitemap.
- Consider publishing an HTML sitemap for users. Many major websites have HTML sitemaps that delineates the hierarchy of the website and its pages. This doesn’t really help with search engine optimization (SEO), but it can be a useful tool for visitors looking to scope your full offerings in a different format.
- Validate your code.Code needs to be perfect to work properly. Before uploading a manually coded sitemap, use a code validation tool like W3C Markup Validation Service or TutorialsPoint’s XML Validation Tool.
- Update your sitemap periodically. Set yourself a reminder to upload a new sitemap occasionally. If you’re frequently adding lots of new pages, consider doing this every couple of weeks. If you’ve performed a dramatic redesign, update your sitemap quickly so the new pages are reflected in search engine results. Even if you have a relatively static page, consider giving it an annual once-over.

Wrapping Up:

This article originates from: https://www.shopify.com/za/blog/how-to-create-a-sitemap

Posted on 16/04/202421/03/2025 in ecommerce, marketing

How the Facebook Ad Auction Works

Billions of ad auctions take place every day to determine what Facebook ads people see. Do you understand how the Facebook ad auction works?

When the advertiser defines the audience they are targeting, there is no guarantee that anyone in that audience will see their ad. The advertiser must first win in the auctions.

Here’s what you need to know…

The Goal of the Auction

You can’t think of the Facebook ad auction as the stereotypical auction with a fast-talking auctioneer and the item on the auction block going to the highest bidder. That’s not really how this works.

The goal of the auction isn’t necessarily to award the ad with the highest bid a placement in a particular user’s feed. The hope is to accomplish two primary things:

Show a user an ad they are likely to care about and engage with
Provide results to the business paying for the ad

If only the highest bid mattered, users would be less likely to see the ads they care about — and advertisers would be less likely to get the actions they paid for. When done right, both users and advertisers benefit.

How it Works

So, it’s more complicated than having the highest bid. The winner of the ad auction is the ad with the highest total value. The total value is determined by three factors:

1. Bid: Okay, this still matters. The bid is how much the advertiser is willing to pay to get their desired action. This is sometimes set manually, but usually automatically.

2. Estimated Action Rates: This is an estimate of the probability that a person will engage with your ad. This could be based on what a user tends to engage with and the rate that people are engaging with your ad.

3. Ad Quality: This has less to do with the level of engagement and more to do with signals related to quality. This is derived from feedback of users who have seen it so far and automated assessments of the ad that include checks for violations like engagement bait.

How Do You Win the Auction?

Can you win an auction based primarily on having the highest bid? Well, technically. In that case, your ad may not get shown based on estimated action rates and ad quality alone. As a result, you can expect to spend more to get your ad shown. Will that be worth it?

The goal, of course, is to win these auctions in a balanced way. You want to spend the least while reaching the right people who are most likely to perform your desired action.

What’s the best way to do this? Effective creative that grabs attention and inspires engagement while playing within the rules. Ultimately, it’s a quality ad that will give you the biggest advantage with winning auctions while keeping your costs down.

What strategies do you follow to win Facebook ad auctions?

Let me know in the comments below!

Wrapping Up:

This article originates from: https://www.jonloomer.com/facebook-ad-auction/

Posted on 15/04/202421/03/2025 in Business, products

Choosing the Best Safety Shoes: A Comprehensive Guide in 2024

When it comes to working outdoors or in potentially hazardous environments, investing in a reliable pair of safety shoes is paramount. Whether you’re an electrician, construction worker, or involved in chemical or mining industries, the right safety boots can significantly mitigate risks and protect your feet from harm. In this guide, we’ll delve into the different types of safety shoes available, how to choose the best ones, and recommendations for the latest models that offer both safety and comfort.

Main Factors to Look for When Choosing Proper Footwear for Your Job

When choosing the right safety shoes, check your working environment and the kind of job you perform for any of the following safety hazards:

WALKING SURFACES

In workplaces with smooth, wet, or slippery walking surfaces such as kitchens, you will need non-slip shoes or safety shoes with anti-slip soles which give you maximum grip under conditions caused by polishing, water, ice, oil, or any substance that will cause you to lose your balance. For uneven surfaces such as milling sites, look for ankle-high safety shoes that will protect your ankle from sprains. Make sure the walking surfaces are properly maintained as well.

PROTRUDING OBJECTS

In workplaces where sharp-pointed objects such as nails or scrap metal are commonly found on the walking surface, such as workshops, safety boots with thick soles that are resistant to punctures are required.

FALLING OBJECTS

In workplaces such as construction sites, where injuries from falling objects such as bricks or tools can occur, steel toe boots are a necessity.

ROLLING OR MECHANICAL EQUIPMENT

Steel toe boots should also be worn in workplaces such as warehouses that have heavy rolling equipment such as forklifts and trollies. Workplaces such as assembly factories with mechanical equipment that perform punching and crushing tasks such as scrapyards also require steel toe boots.

THERMAL

In work environments that have working conditions with extremely hot materials or temperatures such as foundries, or extremely low temperatures such as refrigerated warehouses, thermal boots must be worn. Wearing the proper safety boots will protect workers against burns or frostbite.

ELECTRICAL

In a work environment where electricity is a hazard, work boots with non-conductive soles and heels must be worn. This will protect workers against electric shock.

CHEMICAL

Chemical resistant boots must be worn in workplaces that deal with harmful or corrosive substances such as bleach or acid. These boots are made knee-high to protect against accidental splashes.

BIOLOGICAL

Biological hazards such as allergies, rashes, and germ growth, are usually found in wet or outdoor working environments. Safety boots are designed to be waterproof and chemical resistant.

Once you have selected the right safety shoe for your workplace’s environment, check them for these minor but important details:

What are the work, safety and protective shoe norms?

Safety shoes must meet the EN ISO 20345 norm which requires:

200 joule impact resistance at the front of the shoe,
anti-slip soles on smooth and greasy floors in industrial environments (XPS 73012 norm),
closed back of the shoe.

The EN ISO 20345 norm is then divided into different categories corresponding to specific protections indicated by the letters:

A: anti-static footwear
Fo: hydrocarbon-resistant soles
E: heel and sole energy absorption
P: perforation-resistant soles
Wru: upper part of the shoe resistant to water penetration and water absorption
Wr: water-resistant shoes

EN ISO 20345 compliant safety shoes:

What kind of shoes are appropriate for my work environment?

Safety shoes must be worn in all industries where there is a risk of foot injury. You have to determine the type of shoes you will need for the work environment:

For indoor and outdoor work, for example on construction sites and in mines, it is better to favor S3 shoes or potentially S5 if it is necessary to intervene in a flooded environment regularly.
In the agri-food industry, generally work is done indoors and in a dry environment. In this case, it is possible to switch to S1 safety shoes or S1P shoes if there is a risk of perforation of the soles. Depending on the type of floor covering, you may also need to provide anti-slip protection such as SRA or SRB, or soles insulated against cold or heat.
In some laboratories, especially for the chemical industry, you will need to provide safety shoes, for example to prevent risks related to products used. In this case you can choose S1, or S2 if there is a spray risk.
On construction sites, often S1 or S1P shoes provide the necessary protection, but you will of course have to adapt the type of protection to your specific risks.
For the automotive industry, shoes must often meet specific risks such as those related to welding. In this case, you can for example look for S1 shoes that are also classified Hro.

Fashionable safety shoes with ISO standards

Where to find stable safety shoes suppliers for your business?

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Posted on 21/12/202321/03/2025 in B2B e-commerce, Business in South Sfrica, e-commerce, Shopify

How does dropshipping work in South Africa?

Dropshipping is a retail method that allows online merchants (any person) to sell goods without keeping any inventory on hand.

The retail method helps online merchants (any person) sell goods without holding any stock. When a store owner gets an order (via their e-commerce store) from a customer, the store owner arranges for the products to be delivered to the customer’s door.

It’s also ideal for individuals who want to test various product concepts before committing to a more extensive inventory. When you use the dropshipping business strategy, you can advertise products directly from your online storefront. Once a customer places an order, you transmit (depending on how your store integrates with the supplier) the order to the drop shipper; you may not want the customer to know that the supplier will ship the products. Depending on your agreement and the services the supplier offers, you may want the supplier to send the order directly to your customer.

Reselling of products is the most common kind of drop-shipping. It is a business that sources products from several suppliers and puts them all up for sale online on one website.

Dropshipping is an order fulfilment process in which the goods go straight from the supplier to the customer without ever going through the seller. Instead, the retailer asks their supplier to send the item from the manufacturer’s or wholesaler’s warehouse directly to the customer when a customer places an order. Dropshipping is most frequently used for physical products.

What is a drop shipper, and how does a supplier fulfil the order and delivery process?

A business that stores inventory and ships goods on behalf of a merchant is known as a drop shipper. One scenario would be when an e-commerce company that lacks the space or money to maintain inventory uses drop shippers. Order fulfilment is all the steps a company takes between receiving a new order and placing that order in the customer’s hands. The most popular strategy is when a store owner calls the supplier when a customer places an order, and the supplier will send the goods directly to the customer’s door.
Dropshipping is a unique way to launch an online web business with little initial outlay, it is a manufacturer or a supplier who controls inventory for a retail merchant and sends orders straight to the client. A business or individual that sells goods to clients without keeping stock is known as a drop shipper.

They serve as a go-between for the supplier and the customer. After receiving a customer’s order, the drop shipper will contact the supplier to purchase on the client’s behalf. The supplier will send the item straight to the customer’s home.

What are the benefits of the drop-shipping business in South Africa?

Dropshipping is a business strategy that allows online merchants to sell goods without keeping any inventory on hand. A store owner contacts the supplier after receiving an order from a customer, and the supplier will send the goods to the customer’s door. You could jumpstart your business if you pick the correct niche and have a solid marketing plan.

The following are some of the primary advantages of drop shipping:

Dropshipping has advantages because it enables business owners to provide products from numerous vendors without purchasing inventory. Since they don’t have the same overhead expenses as traditional stores, they can offer more affordable prices.

There is no need to pay rent for a warehouse to store your goods, which may save small enterprises a lot of money.

It is a fast-to-the-market with a minimum-cost business strategy. You would only need an online store so that you could start accepting orders from customers right away.

It will save you time: Your average retailer is responsible for specific duties such as: accepting and receiving stock, storing and packing stock, retrieving stock when sold, packing stock, and shipping it off. All of these tasks take a lot of time and money, and you probably need help to do them. Drop shipping takes care of all these tasks for you, saving you time and money that you can put toward other areas of your business.

Test new products without investing large sums of money. In this way, dropshipping allows retailers to test new products, and they don’t need to carry any stock.

Find products for your eCommerce store from South African suppliers:

If you are looking for products for your online business from South African suppliers, there are a few things to keep in mind. Ensure the supplier has a solid reputation and a proven track record first. Next, evaluate if the supplier offers reasonable prices. Third, check the supplier’s return policy if you’re unhappy with the goods. Verify the supplier’s shipping policy on orders exceeding a particular threshold. Contact us for affordable rates if you want to launch an online store. Finding suppliers in South Africa is one of the best ways to do this, ensuring that you can access local products and save on shipping costs.

The most popular products people buy on the internet:

1. Clothing
2. Electronics
3. Books
4. Music
5. Games
6. Toys
7. Health and beauty products
8. Home and garden products
9. Sports and outdoors equipment
10. Baby and child products
11. Office and school supplies
12. Travel and Luggage
13. Pets and pet supplies
14. Food and drink
15. DIY and crafts
16. Garden and outdoors
17. Car and motorsports
18. Motorcycles and Powersports
19. Collectibles and antiques

Does dropshipping work in South Africa?

Dropshipping is popular in South Africa and is a great way to start an online business without risking too much of your investment.

Do Takealot and Bidorbuy do dropshipping?

Takealot and Bidorbuy do not do dropshipping. However, they are excellent sites to find niche products to dropship by figuring out the best-selling products. The Takealot website is a great place to monitor top goods. Enter a keyword into the takealot.com or bidorbuy search box and filter the results.

Let’s set up your online dropshipping business in South Africa

We will formulate the best retail method to start a dropship business.

Different methods for sourcing products for your prospective dropshipping business:

1. Obtain a list of products from another country’s suppliers’ websites. For example, Amazon and eBay in the USA, or Shopshipshake.
2. Join a local dropshipping supplier’s dropshipping program.
3. Source items from various South African suppliers and sell them on your website.

Here are a few general pointers that can assist you in getting started:

Decide on a niche:

The niche you choose to focus on is very important. It is the niche that will determine the type of products you will be selling and the type of customers you will be targeting. Focusing on a certain niche is one of the best ways to differentiate your dropshipping business from the competition; it helps you develop a marketing strategy that is more focused and efficient, as well as makes it simpler to locate the ideal vendors and goods for your company.

Let’s create your professional website. Because your website is the public face of your company, it must be credible and professional. We build, host, and support your store.

Doing research on your company’s customers, competitors, and products can help you figure out which products are popular and should be dropshipped.

4 Dropshipping Product Research Tools:

1. Semrush is well-known in digital marketing and SEO.
If you dropship on Amazon, Semrush’s Product Research Tool for Amazon is a great place to start.
It delivers real-time Amazon product popularity data. The built-in calculator helps you figure out how profitable a product is by calculating its return on investment.
2. Ecomhunt updates its successful product list.
Ecomhunt offers subscriptions to its product database.
3. The Shopshipshake Shopify Dropshipping Integration Empowers Shopify business owners with advanced product research capabilities. It seamlessly integrates the entire Chinese supply chain platform, allowing you to easily purchase products from 1688, Alibaba, and Taobao on a single website. With dropshipping functionality, it automatically syncs with your Shopify store, offering fully managed procurement, shipping, international transportation, customs clearance, and local delivery. Plus, all transactions support Rand payments for your convenience.
4. Thieve.Co, which says that its product list has been looked over by experts in its field. Using millions of buyer activities, the programme generates a list of profitable products.
5. Dropship Spy analyses Facebook, Instagram, and Tiktok data to further analyse platforms.

No Inventory Worries with Multi-Vendor and Dropshipping Stores

Model	Advantages
Multi-vendor and dropshipping	Entrepreneurs don’t have to keep stock or inventory. This feature lets business owners focus on marketing, customer service, and platform management while enjoying benefits like low startup costs, scalability, flexibility, reduced risk, and streamlined operations. Amazon, Etsy, and eBay are examples of multi-vendor stores that do well, and Shopify and SaleHoo are popular dropshipping platforms.
Print-on-demand	Store owners work with service providers to print designs on products only when a customer orders them. Printful, Printify, and Teespring are all examples of platforms that let store owners do this.
Affiliate marketing	Promote and sell products from other businesses and get paid a commission through sites like Amazon Associates, ClickBank, and CJ Affiliate.
Digital products	E-books, online courses, and downloadable art do not require physical inventory and can be sold via platforms like Gumroad, Teachable, and Etsy (for digital downloads).
Subscription boxes	Store owners curate products from various suppliers and offer them as a subscription service like Cratejoy and Subbly.
Licensing	Getting the right to sell or distribute products, brands, or intellectual properties lets store owners work with licensors or third-party manufacturers, and opportunities can be found on platforms like License Global and Art Licensing Show.
Online marketplaces for services	Connect service providers with customers, so there’s no need to manage inventory.

Entrepreneurs don’t have to keep stock or inventory.

This feature lets business owners focus on marketing, customer service, and platform management while enjoying benefits like low startup costs, scalability, flexibility, reduced risk, and streamlined operations.

In conclusion, multi-vendor stores, dropshipping stores, and other e-commerce models mentioned in the above “table” are all similar in that they don’t require stock or inventory management. This gives entrepreneurs different ways to build successful businesses while focusing on important things like marketing and customer service.

Posted on 11/10/202321/03/2025 in Business

15 Baby Products To Start Your Dropshipping Shop

The baby product market is huge. In 2021 alone, consumers spent over $6.5 billion on baby products globally.

If you’re interested in the baby product industry, one way you can enter the market is by starting a dropshipping store. Here’s what dropshipping means and how to go about launching a dropshipping business for baby products.

What is dropshipping?

Dropshipping is a retail business model where one company operates a storefront—typically online—while another fulfills customer orders. Ecommerce store owners who follow a dropshipping model don’t keep products in stock, but source them from a third-party wholesaler or manufacturer, which ships out orders to customers.Click here to start selling online now with Shopify

Dropshipping is like being a middleman: You take customer orders and pass them on to a supplier who ships the product. You’re running an ecommerce storefront without having to manage inventory or shipping logistics.

How does dropshipping work for baby products?

Dropshipping baby products is more or less the same as dropshipping other retail items: as a seller, you establish an online store, market to a target audience, and handle sales transactions. You decide which baby products you want to sell online, and find baby product suppliers who can send out these products when a customer orders them.

In many cases, a store that dropships baby products uses multiple baby dropship suppliers to fulfill orders. For instance, the store sells both baby bath toys and baby diaper bags, but these products ship from two different baby products dropshipping suppliers, each with their own contractual arrangements with the dropshipping store.

As an ecommerce dropshipper, you’ll sign a legally binding contract with your suppliers. It usually covers the responsibilities of each party, quality and safety liability, and the length of the contractual relationship.

15 of the best baby products to dropship

Dropshipping ideas for baby products can come from many different sources: social media, friends who have kids, trends you see at your local daycare, etc. Whether you envision selling a hot trending baby product or something parents always need, like diapers, here are product ideas to get you started:

Organic baby clothes. Organic clothing is made from materials that come from crops grown in accordance with organic standards. These items, which run the gamut from pajamas to baby rompers, are made from cotton, linen, silk, jute, wool, or ramie. If you take this approach to dropshipping baby clothes, make sure you have a certified organic fulfillment partner.
Baby booster seats. These sit atop a regular chair, “boosting” a baby up to sit closer to adult eye level.
Baby bottles. An old standby among baby accessories, baby bottles should be made from BPA-free plastic to ensure safety. You can also explore other feeding accessories like cups, plates, and utensils designed for babies.
Disposable diapers. Disposable items lead to repeated online sales because customers have to replenish their supplies. Parents of newborns buy diapers for years until their child is potty trained.
Hypoallergenic baby diaper wipes. Wipes go hand in hand with diapers. As a dropshipper, consider bundling the diapers and the wipes in a combo package. Many customers prefer water-based wipes, as other varieties may cause skin allergies.
Diaper backpack. Another item in the diaper category is a backpack that holds diapers and various baby-changing accessories. These backpacks can be strictly utilitarian or surprisingly stylish.
Baby healing ointment. From cuts to chapped skin, babies routinely need healing ointment, and you can dropship this product in fairly small bottles. This lowers shipping costs and may lead to more frequent purchases when parents need refills.
No-touch forehead thermometer. A no-touch thermometer takes a child’s temperature safely and with (hopefully) few tears. You can partner with a medical supply company to dropship these.
White-noise machine. White-noise machines help babies sleep through the night, meaning they help parents sleep through the night as well.
Teething toys. Teething is a fact of baby life. There’s always a market for infant teething toys. Make sure to choose a supplier that uses BPA-free plastic or food-grade silicone.
Car seats. A sturdy car seat protects babies from car accident injuries. You can dropship full car seats, but shipping costs may be high for the customer, the dropshipper, or both, on account of the bulky dimensions. You can also dropship car seat covers, which ship more affordably in compact packages.
Breast milk storage bags. Breast milk storage bags are a convenient and hygienic way for mothers to store the milk they’ve pumped, allowing it to be safely stored and given to the baby later. These are appealing to dropshippers because the empty bags are extremely lightweight and can ship in small packages.
Bedding. Whether a child sleeps in a crib or a baby bed, they’ll need washable bedding. You can dropship sheets, blankets, or even baby sleeping bags.
Baby-related crafts. Some ecommerce vendors dropship baby-related arts and crafts products, such as a footprint ornament craft kit that lets parents create a Christmas ornament with their infant’s footprint.
Stroller fans. A stroller fan is a battery-powered device that clips onto a stroller to cool the baby on a hot day. Depending on your supplier, these fans may be nearly identical to those sold for adult use.

How to dropship baby products

Whether you want to dropship baby clothes, diapers, or thermometers, a Shopify store simplifies the entire process. You can start with Shopify’s online store builder that lets you custom create an ecommerce site to process online sales of baby products—or anything else you choose to sell.

Once you’ve decided what to sell, you’ll need a dropshipping partner, or perhaps multiple partners, to fulfill your orders. Many dropshippers source products from overseas through marketplaces like Alibaba and AliExpress. You can curate your list of suppliers using a Shopify App called DSers. Many of these baby products are mass-produced, meaning you may have to look in the US for more customized items like eco-friendly baby products. Sites like InventorySource or AppScenic may help you find such partners.

Your dropshipping store will succeed or fail based on the profit margins you earn on each item sold. This means you need to charge your customers a retail price higher than the fees you pay your fulfillment companies. By striking a balance, you can make dropshipping baby products profitable. Research your competition for pricing and shop around for the best deals on quality products from your sourcing partners. For an even more in-depth look, check out Shopify’s complete guide on how to start a dropshipping business.

Wrapping Up:

The article reference:

Posted on 11/09/202321/03/2025 in beauty

9 Incredible Beauty Ecommerce Websites and What You Can Learn From Them

Beauty ecommerce is growing. Take a look at the numbers: In 2023, the online beauty industry in the United States is expected to generate roughly $86 billion in ecommerce sales. This figure is forecast to reach over $94 billion by 2026.

According to a recent survey, global ecommerce sales in the health and beauty category were predicted to reach $449.6 billion in 2027.

For beauty brands—skin care, hair care, grooming, fragrances, period care, and more—there are many opportunities up for grabs.

If you don’t know what to focus on next, we’re diving into nine examples of successful beauty ecommerce sites. You’ll find the tools, strategies, missions, and products they use to hit huge milestones.

Nine best beauty ecommerce website examples

Hismile: Influencer-fueled global ecommerce powerhouse
ILIA Beauty: Tools that make online beauty shopping easy
Beauty Heroes: Putting customers first online and offline
100% PURE: Leaning on customer feedback and rewards
The Skin Nerd: Education first, products second
Beard & Blade: Free returns as the ultimate quality promise
Boie: Minimal product range with strong branding
Soft Services: A resource that helps people feel good in their skin
Blume: Challenging the status quo with a bold mission

1. Hismile: Influencer-fueled global ecommerce powerhouse

Hismile is known for home tooth-whitening kits that have taken the world by storm. The brand launched in 2014 with its two founders’ $20,000 investment, which they turned into $200 million in revenue within six years.

In its early days, Hismile grew by working with micro-influencers in Australia and worked its way up to partnering with household names like Kylie and Kendall Jenner.

Hismile sells oral care products globally on its ecommerce site.

“You must have all the other stuff in your business churning at 100% before even thinking about reaching out to one of these big names,” Nik Mirkovic, co-founder of Hismile, told Collabstr.

As Hismile rose through the ranks, it had 2,000 brand ambassadors promoting its product at any one time. When you consider its paid ads on Instagram and Snapchat on top of that, it’s easy to see why Hismile’s website had to work smoothly for everyone.

That’s not just about withstanding heavy traffic, but also about looking great no matter which channel and country the visitor came from. Over time, Hismile implemented a global ecommerce approach that supports different currencies and shipping details through six storefronts.

The shipping information page removes clutter and information overload and instead detects the visitor’s country to serve only the relevant pricing and delivery estimate.

Hismile has shipped products to more than 90% of the countries on Earth and grown its key market sales stronger.

“We initially went global on one website, but our sales multiplied by 10 in each market as soon as we sold our products in Australian dollars, US dollars, the euro, and British pounds,” says Nik.

2. ILIA Beauty: Tools that make online beauty shopping easy

ILIA Beauty is a clean beauty brand known for products that enhance natural beauty and protect the skin. ILIA’s products are sold through retailers like Sephora and Nordstrom. Lynda Berkowitz, ILIA’s CEO, told Glossy that direct-to-consumer sales through its website accounts for close to 50% of total sales.

ILIA Beauty sees beauty and skin care as one on its cosmetic ecommerce website.

This is a result of an intentional effort to create an enjoyable online shopping experience. ILIA allows customers to find their ideal shade using the Skin Tint Shade Finder. They can upload a selfie to get matched by ILIA’s team or complete a shade match quiz.

You can easily find the best product for you with ILIA’s Skin Tint Shade Finder.

The shade finder is easy to access through the menu at the top from any page, as well as from relevant product pages. Product pages also feature a “see it in real life” section, with photos and reviews uploaded by verified buyers:

Potential customers can see how ILIA Beauty products look on real people.

ILIA’s customers can rest assured they’ve picked the right product for their skin type, tone, undertone, and concern—and what they want to achieve with that product.

ILIA’s focus on online shopping experience decreased exit rates, improved bounce rates, and played a key role in its ecommerce success. Consider using tools that help customers make a choice and embedding genuine customer reviews to promote real results from your products.

3. Beauty Heroes: Putting customers first online and offline

Beauty Heroes is a healthy beauty discovery service. Its flagship offer is a membership that delivers products from a specific brand each month. Although the membership costs between $40 and $59 per month, each month’s delivery is valued at at least $100.

The current month’s brand of choice is emphasized at the top of the homepage, and the Join Now button follows you as you move around the page:

Beauty Heroes helps you find new beauty products on its website.

Members also receive a 15% discount on almost all products in the beauty store, including skin care, makeup, hair care, and lifestyle products.

In 2019, Beauty Heroes decided to take its online operations offline. Its Northern California store offers the same curation, ingredient standards, and philosophy found on its beauty website.

Opening a brick-and-mortar location meant Beauty Heroes now needed a way to efficiently manage customers wherever they buy.

“Our big requirement was that we wanted our customers to have one profile, whether they shopped online or in store,” says Jeannie Jarnot, founder and CEO of Beauty Heroes. The company now uses Shopify POS to keep complete customer profiles, history, and contact information in one place.

A curated subscription and an omnichannel presence lets Beauty Heroes excel at customer loyalty and retention.

4. 100% PURE: Leaning on customer feedback and rewards

100% PURE is a natural and organic cosmetics retailer. It has two brick-and-mortar locations in the US and a global ecommerce presence in more than 30 countries.

100% PURE promoting a monthly subscription box on its homepage.

The 100% PURE website doubles down on customer favorites: products with most reviews, awards, and purchases.

100% PURE rewards loyal customers. Its Purist Pro program for estheticians and makeup artists offers a 35% discount on most products and first access to new product launches, while the Purist Perks loyalty program includes seasonal savings, birthday gifts, free shipping, points based on customer spend, and more.

With in-store and international ecommerce efforts, the company’s goal is to create an effortless shopping experience for everyone. Easy country and currency selection plays a big role in it.

On top of that, its website needs to be fast, its inventory synced, and product information up to date.

This is where Shopify Plus created a huge improvement. “It’s our customer-facing portal in different countries and allows us to custom code promotions, which have been extremely effective,” says Ric Kostick, the co-founder and CEO of 100% PURE.

It’s a powerful combination—the focus on customer reviews and feedback plus a smooth ecommerce operation—that created success for 100% PURE.

5. The Skin Nerd: Education first, products second

The Skin Nerd is an umbrella of skin-care-focused efforts: education, curated brands, and original products.

The Skin Nerd promoting a promotional gift for customers on its homepage.

Its website points to the key areas for those seeking tips and products to improve their skin: skin consultations, The Skin Nerd book, educational articles (dubbed “skinformation”), and latest products.

The Skin Nerd is a leading example of an education-first ecommerce company. According to its About page, “The Nerd Network was possibly the world’s first online skin consultancy.” Services include initial and follow-up skin consultations, as well as bridal bootcamps, pregnancy consultations, and teen skin consultations and demo days.

Browsers can easily book a skin consultation on The Skin Nerd’s website.

Customers that book a consultation become a member of the Skin Nerd Network, which offers exclusive content, invites to events, and long-term skin guidance.

After their consultation, customers receive a list of recommended products from dozens of brands, including The Skin Nerd’s Skingredients, all of which they can purchase from The Skin Nerd store.

6. Beard & Blade: Free returns as the ultimate quality promise

Beard & Blade is a men’s grooming supplies retailer based in Australia. It has served more than 300,000 customers since 2007, with products for shaving, hair care, beard care, and fragrances.

Beard & Blade promotes a special offer and new arrivals on its homepage.

Beard & Blade’s focus is a straightforward and speedy online shopping experience. Orders made by 3 p.m. are dispatched on the same day, and customers can choose to pick up their order from the brand’s Clayton, Victoria, warehouse within 15 minutes of payment.

A huge part of this customer experience focus is offering free returns for a full year from the order date.

“We don’t have products just for the sake of it. We honed in on what we are best known for, and that’s hair, shaving, and beard products,” Michael Muscat, co-founder of Beard & Blade, told Australia Post. “It means everything we sell is of high quality, so we were confident in offering free returns from day one.”

Information on Beard & Blade’s website about it’s return policy.

“These communities know they can rely on Beard & Blade to have all the products they need. We’ve developed a strong reputation as a market leader and an authority in men’s grooming, and customers recognize that through their interactions with us and through word of mouth,” Ben Chidiac, Beard & Blade’s co-founder, told Australia Post.

For Beard & Blade, the ease of shopping both as a consumer and a business is essential—and that strategy certainly created results.

7. Boie: Minimal product range with strong branding

Boie is an eco-friendly retailer of personal and oral care products. Its online store has a recognizable look: a clean, clutter-free design with a memorable color palette.

Eco-friendly beauty brand Boie’s homepage.

Boie has a streamlined product offering, with just four product categories—oral care, skin care, accessories, and bundles—and four or less products per category. Each product comes in the same six colors.

In 2018, Boie saw $1.1 million in sales, but had conversion rates below industry average and wanted to improve its organic search presence.

One of the upgrades was consistent branding through uniform colors and fonts, more prominent buttons, and clear copy. Another one was sharing social proof.

“A big thing was adding reviews to our website,” says Manuel de la Cruz, co-founder of Boie. “I think seeing other customers’ experience with our products helped increase our conversion rate.”

Boie includes product reviews on every product page to increase conversions.

Using these strategies, Boie increased its sales by 100% within a year. Having a clear focus—and a simple, clear website that supports it—helped Boie exceed its revenue goals, while staying true to its mission of making personal care more sustainable and planet-friendly.

8. Soft Services: A resource that helps people feel good in their skin

Soft Services offers products, guides, and digital tools that help people with skin concerns. Its mission is to reduce physical and digital waste in this industry and the world.

In their own words, the Soft Services team see themselves as more than a brand or a company that makes things, and consider what they do a service—hence the name.

Soft Services’ website stands out through its unconventional layout and design:

Soft Services uses a unique ecommerce website layout to attract visitors.

Its distinctive product pages follow suit. The section that stands out is the list of “Good for” and “Not good for” skin conditions:

Customers can quickly understand if a Soft Services product is right for them.

This is aligned with Mass Index, a resource by Soft Services that houses expert articles, treatment information, and a growing visual library of all types of body skin.

Mass Index aims to fill the knowledge gap left by the skin and health care sectors about a broad range of skin conditions, from body acne and clogged pores to fungal infections and psoriasis.

“We want people to go from having a body issue that they’re stressed about to feeling empowered, and that’s through products and breaking down cultural taboos,” Rebecca Zhou, co-founder of Soft Services, told Byrdie.

Mass Index and the company’s mission are bigger than Soft Services’ products. According to the brand’s site, “Mass Index was created as a place to document research and share it with people searching for solutions, even if not our product.”.

This effort makes Soft Services a go-to resource for skin concerns and solutions and builds trust with the people they reach through it.

9. Blume: Challenging the status quo with a bold mission

Blume is a skin, body, and period care retailer focused on clean, gentle ingredients. Blume serves girls and women of all ages looking to elevate their self-care routine and daily rituals.

Blume highlights its reviews and awards recognition on its homepage.

“We wanted to start Blume to make an impact and take on an industry that has had little innovation for over 100 years. Seventy-nine percent of us use the same products that our moms did,” Taran and Bunny Ghatrora, Blume’s co-founders, shared with Ecommerce Magazine. “This means that 79% of us are still using outdated, potentially problematic products simply because we were introduced to them when we were younger.”

Blume’s product range includes natural deodorants, organic tampons and pads, and face products like clay masks, moisturizers, and acne oils.

Each product page features key information like frequency of use, scent, skin type, instructions, key ingredients (and their benefits), and other complementary Blume products.

Blume shares information about its products on its website.

Blume aims to make self-care easier and healthier and destigmatize normal things like acne, periods, puberty, and sex education, which it achieves through clean products and sex ed resources that knock down taboos and create important conversations.

Stay on top of the beauty industry

From clean products and protecting the planet to educating customers and helping them feel good about their body and the products they put on it, use these beauty ecommerce brands and online stores to inspire your next move. Beauty is personal, so make sure your customer journey is too.

Wrapping Up:

This article originates from: https://www.shopify.com/enterprise/best-beauty-ecommerce-sites

Posted on 08/09/202321/03/2025 in Business, website

Domain SEO Explained: Choosing an SEO Friendly Domain Name

What’s in a domain name? When it comes to SEO, it might be much more than you think.

Your domain name identifies who you are, what services you provide, and how you appear in the marketplace. Depending on what you choose to register, your online presence could appear more or less friendly to curious human visitors.

Today, global competition for ranking a good domain is increasingly competitive: worldwide expenditures for SEO jumped to $80 billion in 2021. Ranking highly for SEO matters more than ever, especially when it comes to your domain name.Click here to start selling online now with Shopify

Domain SEO impacts almost everything published on your websites—your content, your landing pages, and even your products. Understanding exactly how your domain name affects page rankings and web traffic is critical to the success of your brand.

Let’s explore the basics of domain SEO, starting with its actual definition.

Table of Contents

What is domain SEO?
Does domain name matter for SEO?
Steps for picking an SEO-friendly domain name
Performing a competitor domain name SEO analysis
How to improve your domain name SEO
SEO-friendly domain name examples
Do I need to change my domain name for SEO?
Domain SEO tools for creating a winning strategy

What is domain SEO?

Domain SEO is the practice of optimizing owned domains to make them more accessible to human visitors and search engines. It involves picking a simple phrase, an optional subdomain, and a top level domain (TLD) to create the perfect web identity.

Contrary to popular belief, domain SEO is different from webpage or URL SEO:

Webpage SEO involves optimizing your digital web content, including copy, images, and associated buttons.
URL SEO focuses on optimizing title tags, link anchor text, and elements of the actual web address.
Domain SEO only strives to optimize the name of your registered domain.

It’s best to use domain name SEO as a complementary strategy with other optimization efforts, including on-page, off-page, and technical approaches. The more time you spend creating a streamlined, polished domain name, the easier it will be to advance other SEO strategies.

Does domain name matter for SEO?

A domain name’s length, keywords, and extension are critical components of an SEO strategy. A trustworthy, focused, and simple domain name will get more traffic and interest from people and search engines.

You might be tempted to assume that domain names are less important than other elements of SEO. However, take, for example, http://www.cheap-discounted-jeans.net or freeshippingforlife.biz. Neither of these domains inspires much confidence.

In fact, you might be more likely to view these addresses as scams simply because of their names. Customers are extremely aware of this, and so are search engines.

Steps for picking an SEO-friendly domain name

The best way to choose your next SEO domain name is to be mindful of keywords, to consider shorter lengths, and to focus on simple or abbreviated terms. While you might not find yourself on the front page of Google overnight, you will be grounding your domain in best practices right from the get-go—and reaping plentiful rewards as a result.

Below are four actionable tips for choosing a domain name that is optimized for search engines.

Choose the right keywords

The importance of using keywords in a domain has varied over the years. It was once a mainstay of search indexing on sites like Google and used by hundreds of thousands of ecommerce brands throughout the early 2000s. Today, keywords continue to play a part in domain SEO—albeit in an abbreviated context.

These days, domains don’t need keywords spelled out in their names to see search engine boosts. However, it’s not always a bad idea to throw in a concept or two to provide clarity around your brand.

Luxury fashion brand Giulio Fashion leverages a keyword in its domain name, giuliofashion.com, without appearing spammy or awkward. The company Giulio is complemented well by the addition of “Fashion,” setting expectations and helping searchers find what they’re looking for. Sabo Skirt (saboskirt.com) is another example of a brand adding keywords to help boost relevance.

Keep in mind that a great domain name doesn’t need to be wholly focused on keywords. Try to choose a domain name with just one or two keywords, or encapsulate the idea of your brand with a short acronym.

Opt for a short domain name

The actual length of your domain name does not affect its standing on search engines, particularly Google. However, it can and will have a significant impact on customer memorability.

Research indicates that the average domain length is just 13 characters long. For the world’s 500 most popular websites, this average drops to just seven characters.

short domain names are better — *Gaebler.com*

In either case, consider creating a domain name that holds its own without overwhelming your audience. Remember: the shorter a domain name is, the more valuable it will be.

Strive for domain name simplicity

Wharton’s Dean of Entrepreneurship, Karl Ulrich, performed an intensive research study that measured the empirical evidence of online domains, including their performance in the marketplace. The research found that simple and straightforward naming schemes were the most efficient:

There is a 2% reduction in traffic for every domain name character past the seventh.
Less complicated addresses without hyphens avoid traffic penalties.
The repetition of vowel sounds and consonant sounds correspond to a worse rank.

The takeaway for entrepreneurs? The simpler your domain name is, the better it will perform.

Pick a trustworthy domain extension

most trusted domain extensions — *GrowthBadger*

There’s no question that the .com TLD is perhaps the most coveted extension of all. It’s currently the most trusted domain extension in the world, and 33% more memorable than any other TLD. While the use of .com itself won’t provide any search engine boosts, it will prove your trustworthiness to customers—bringing your rankings up organically.

Not all is lost if you don’t have access to a .com domain. Extensions such as .co continue to gather audience trust, as does .us and .net. According to this study by Growth Badger, you may want to avoid any generic top-level domain (gTLD) that was released after 2015, including .frogans, .moda, .olayan, and other less recognizable terms in the marketplace.

Performing a competitor domain name SEO analysis

Before you purchase an SEO-friendly domain name, you may want to check on the domains used by your largest competitors. A competitor domain name analysis allows you to better understand your rival domains’ position, ranking, and perception in the marketplace. The analysis can be used to help inform your decisions before making a domain name purchase.

Unlike site audits or content evaluations, all you need to perform a competitor domain name SEO analysis is a set of simple questions. Asking these questions will allow you to work through competitor decisions for domain naming and understand how it has potentially impacted their online rankings. You can use these insights to choose domain keywords, phrases, gTLDs, and lengths that are even better than those used by competitors.

Ask yourself:

How simple and brandable is the domain name? Is it less than 14 characters max?
Consider the uniqueness of the domain. Does the company own all domains with similar gTLDs to protect against imposters (e.g., swimsuit.com, swimsuit.net, swimsuit.biz)?
Is the domain authoritative? How does it line up with their branding?

The more information you glean from your competitors’ domain SEO, the better decisions you can make about the domain name you choose to purchase.

If you don’t want to go through the hassle of checking competitor metrics on your own, platforms like Moz.com can provide a comprehensive analysis that ranks domains based on keywords, spam, and more. This is a good place to start if you have a large number of competitors to sift through.

How to improve your domain name SEO

Understanding the elements that improve your domain’s SEO status will help you build a winning strategy. Once you have purchased a domain name, you’ll want to continuously improve your factors for search engine optimization.

The best way to improve your purchased domain name’s SEO is by focusing on creating value, building backlinks, and creating positive experiences with good branding.

Create valuable content

Content is one of the most valuable things you can publish on a domain. Highly researched and informative content is an excellent method of increasing your authority in the marketplace, and will help increase your web traffic.

Start by creating SEO friendly web pages, landing pages, and blog pages. Be sure to add value in every piece of writing you produce, and never rely on plagiarism or black-hat techniques to speed up your content production.

Other examples of content you could publish on your domains include:

Listicles
How-tos
Videos
Case studies
White papers
Infographics
Yearly reports
Statistic round-ups

Not only will this content provide evergreen SEO value to your domain, but it also has the potential to generate organic backlinks as well.

Source domain backlinks

Backlinks are third-party hyperlinks that connect to your domain via secondary websites. These are important for two reasons: they drive traffic from one site to another (yours), and they help to prove your brand’s relevance and authority among other competitors. According to a recent study, 91% of online pages without domain backlinks receive zero organic search traffic.

The best way to source backlinks for your domain is to become an authority in your niche. Creating actionable content and well-written copy is one of the most efficient ways to do this. You can also reach out to other brands or websites who may be interested in partnering with you or creating roundups or affiliate content to garner interest.

Note that bulk backlinks from a single website are frowned upon by Google’s search algorithm. It’s best to rely on organic links as much as possible—and not black-hat or paid strategies.

Elevate domain name branding

Your domain name isn’t just text on a screen—it gives visitors an inside look at who you are and what you do. Domain SEO is largely based around user signals, meaning that the more positively your domain presents to visitors, the better it will do online.

Use your domain name to give users a taste of your brand, including its voice and tone. Domains that are more focused on branding than keywords are usually referred to as “branding domains,” though all registered domains should try to incorporate both elements sufficiently.

There are a number of great examples of this:

Manscaped.com says everything you need to know about the company in just two syllables: a playful yet high fidelity store for all things male hygiene.
Cettire.com is a luxury brand whose naming conventions say it all. An elegant play on words sets the tone—and voice—of the brand.
AloYoga.com—a domain owned by women’s yoga apparel brand Alo— is fun, fast, and mindfully modern. It reflects the brand image and personality of Alo.

SEO-friendly domain name examples

Learning by example is a great way to approach domain name SEO. Whether you already have some inspiration or are looking for domain name suggestions, these popular ecommerce domain examples are perfect examples of strategy, length, and branding.

Gymshark.com: Just two syllables long and extremely brandable, Gymshark is a word that just rolls off the tongue. This very short domain name is separated into multiple subdomains to help with global traffic. This is a great SEO tactic for brands with a multinational presence.
Colourpop.com: This domain is memorable, specific, and easy to remember. No hyphens, numbers, or other strange spellings are included, which helps visitors return to the site without much trouble.
Beeinspiredclothing.com: The .com extension and exact brand name means visitors can find Bee Inspired Clothing in the blink of an eye. According to Ahrefs, the domain also commands more than 15,000 backlinks, which is a boon for SEO.

Do I need to change my domain name for SEO?

Domain names do impact your SEO, but they aren’t necessarily a make-or-break portion of your strategy. In fact, a changing domain name could confuse search engines and other bots trying to crawl through your web pages—making a short-lived but still negative impact on your SEO. Updated domain names might make it more difficult for returning visitors to find your site again, tanking your overall web traffic.

You should only consider changing your domain name for SEO if:

You’ve already considered rebranding your site or company
You’re planning on using 301 redirects to sustain previous SEO
Your current domain is confusing or hard to access

Remember that your domain name doesn’t necessarily factor into search engine rankings. However, changing it or rebranding it without following best practices could confuse visitors and search engines alike.

Domain SEO tools for creating a winning strategy

The best domain names certainly didn’t appear overnight, and picking a domain that follows all best SEO practices could take even more time. These tools could help to evaluate your options before registering a domain online.

Domain naming

Shopify provides domain registration, domain search, and hosting opportunities for your next digital identity. There’s also a way to find key information, like who owns the domain, when it was registered, and when it expires.
BlueHost searches for available domains based on entered keywords. This works if you’re looking to buy a domain name immediately, but doesn’t offer any information lookup function.

Domain authority tools

Ahrefs offers a helpful authority checker that measures the strength of any currently registered domain name. Use it to keep up with any linking websites or backlinks.
Prepostseo.com is a free online tool that allows users to measure the authority of multiple URLs under the same domain. Again, this is best for domains with a large number of pages to manage.
Web.archieve.org allows you to check the history of a domain name before you register it—and ensures you don’t pay for something with a poor background or lingering SEO penalties.

Domain monitoring tools

Domaintools.com provides a domain monitoring service that tracks owned and unowned domains. Keep a watchful eye on expiration dates, status changes, and other factors that may impact domain SEO.
Domain Rank Tracker lets users check for the top 50 keywords that are sending visitors to a certain domain, allowing them to monitor changes over time.
Brand Monitor protects your domain name from bad actors and lookalike domains that could hurt your rankings and SEO results.

Putting domain SEO into practice

Domain names are online digital identities that speak volumes about who you are, what you do, and what visitors should expect from you. While the name you choose will not necessarily affect search engine rankings, it’s a good idea to pick short, memorable, and highly relevant phrases that put you in the running with today’s major brands.

With some dedicated effort and a little planning, you can choose an SEO friendly domain name that continues to reap the benefits long after registration.

Wrapping Up:

This article originates from: https://www.shopify.com/sg/blog/domain-seo

Posted on 07/09/202321/03/2025 in ecommerce

Social e-commerce offers consumers a low-price lifeline

The Covid-19 pandemic heralded an explosive acceleration in online retail. Statista recorded a 24% increase in global e-commerce revenue in 2020, and a further 18% increase in 2021.

South Africa followed a similar trend, but our embrace of e-commerce in 2020 was even more pronounced, especially in certain categories. Food and beverages were the phenomenal success stories, showing 64% and 40% revenue growth respectively in 2020.

The global cost of living crisis that has struck in 2023 takes place in this environment of e-commerce maturity and heightened consumer comfort with online shopping. As inflation hits peaks last seen decades ago, and interest rates soar in response, consumers are embracing new models that make shopping more affordable and convenient.

One such model, which is proving transformative in several countries, is group buying, or “social e-commerce”. Social e-commerce platforms allow groups of individual consumers to easily coordinate buying activities, benefiting from group discounts.

Social e-commerce platforms such as Pinduoduo in China and Facily in Brazil have quietly scaled beyond expectations – Facily was valued at $850m in 2021, and Pinduoduo recorded revenue of $18bn in 2023.

In South Africa, the social e-commerce market is led by SOLshop. SOLshop connects wholesalers and customers in one friendly ecosystem, allowing individuals to conveniently access daily discounts on hundreds of products through the SOLshop app.

Jonathan Holden, COO at SOLshop, says, “In an economic environment of persistent low growth and high inflation, we’ve seen an explosion of interest in our ability to coordinate group buying and give everyday consumers access to extraordinary savings. The response to SOLShop has been exceptionally positive, offering consumers a glimmer of light in these challenging times. It’s interesting to note, as we celebrate Women’s Month, that 70% of our customers are female.”

SOLshop collaborates directly with local farmers and producers, allowing lower-than-wholesale prices on food, including fruits and vegetables, as well as household and beauty products. SOLshop users form groups of friends or other app users to access these deals. The more shoppers that collaborate, the bigger the savings.

SOLshop has a large and growing delivery zone and 15+ pickup points around Johannesburg. Currently, the delivery area covers Sandton, Bryanston, Fourways, Randburg Central, Roodepoort, Midrand, СBD & Soweto.

As well as the collective-buying mechanism, social e-commerce platforms often replicate the social experience of shopping, with personalised recommendations, promotions, and fun engagement mechanisms. They result in closer relationships between producers and consumers, and a rise in word-of-mouth advertising.

Holden concludes, “We anticipate that the group-buying model has the potential to scale significantly in South Africa. We’re a well-connected country with a high cellphone penetration rate, and we could all benefit from lowering our grocery and household-item budgets, while building networks and communities.”

Wrapping Up:

This article originates from: https://www.bizcommunity.com/Article/196/394/241163.html